Dexas

What Dexas does

Dexas International, Ltd. is a privately held, family-owned housewares manufacturer founded in 1969 by Ellis Shamoon in Texas (originally as Decorator House) and headquartered in Coppell, Texas, where it employs 51–100 people. The company designs and produces branded consumer products across four categories: kitchen tools (including patented Grippboards, the Over-the-Sink Grippboard with collapsible strainer, Chop & Scoop cutting boards, silicone baking mats, collapsible POPware colanders and strainers), pet products (the award-winning MudBuster paw cleaner, elevated and slow feeders, Snack-DuO bottle, grooming brushes), barware (the Iceology clear ice cube and sphere system), and work products (Slimcase and Clipcase storage clipboards). Dexas is described as the largest single producer of poly cutting boards in the USA, manufactures in Texas using US-sourced resins and materials, and holds over 120 U.S. patents credited to founder Shamoon.

Dexas generates revenue primarily through wholesale hardware product sales to major retailers and through direct-to-consumer e-commerce. Distribution channels include the company's own store at store.dexas.com, a dedicated Amazon storefront, Walmart, Sam's Club, and Petco for the pet line. Products are positioned around functional design differentiation — space-saving collapsible construction, non-slip grip technology, food-grade silicone, and multi-functionality — supported by influencer partnerships, an Instagram presence (@dexasintl), a recipe and usage blog (Get Inspired), and earned media coverage in food and lifestyle publications. The company targets four primary consumer personas: home cooks, pet owners, professionals and students, and cocktail enthusiasts, and has received industry recognition including International Housewares Association Global Innovation Awards in 2017 and 2020 and multiple Dallas Market Center Gourmet Gold Awards. Dexas has not raised institutional capital, conducted M&A, or expanded outside the United States, and revenue figures are not publicly disclosed.

Name

Dexas

Legal name

Dexas International, Ltd.

Website

https://dexas.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Dexas International, Ltd. is a Texas-based, family-owned housewares manufacturer founded in 1969 that designs and sells patented kitchen tools, pet products, barware, and storage clipboards to U.S. consumers through Amazon, Walmart, Sam's Club, Petco, and its own e-commerce store.

Ownership category

akta.pro rank

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Dexas generates revenue through the sale of physical consumer products including cutting boards, kitchen tools, pet accessories, barware, and office supplies. Products are sold through direct e-commerce, major online retailers (Amazon), and retail distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dexas International, Ltd. designs, manufactures, and sells branded housewares including cutting boards, kitchen prep tools, collapsible colanders and strainers, baking mats, clear-ice barware, pet hygiene and feeding products, and storage clipboards for professional use. Founded in 1969 in Texas, the company produces its goods domestically using USA-sourced resins, packaging, and materials and distributes them through its own e-commerce store, Amazon, and major U.S. retailers such as Petco, Walmart, and Sam's Club.

Product overview

Dexas is a Texas-based housewares manufacturer founded in 1969, specializing in innovative kitchen tools, cutting boards, barware, and pet products. The company has evolved from pioneering the specialty cutting board category with acrylic boards to developing a comprehensive portfolio including patented Grippboard non-slip cutting boards, Over-the-Sink Strainer Boards with collapsible strainers, Iceology clear ice cube trays, and award-winning MudBuster pet paw cleaners. Dexas product lines span Kitchen (cutting boards, baking mats, collapsible strainers), Bar (Iceology clear ice makers), Pet (MudBuster, feeders, grooming tools), and Work (Clipcase/Slimcase storage clipboards). The company is the largest single producer of poly cutting boards in the USA, holds over 120 U.S. patents, and manufactures many products domestically in Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Iceology: Clear ice cube tray product line for crystal clear cocktail ice
• POPware
• Grippmats
• MudBuster

Products and services

• Grippboard / Grippmats Non-slip cutting boards and flexible mats featuring patented Gripp technology that keeps boards securely in place during food prep, with food-grade silicone construction and available in multiple sizes and colors.
• Over-the-Sink Strainer Board First-ever over-the-sink cutting board with patented collapsible silicone strainer, allowing consumers to prep and wash produce directly over the kitchen sink.
• Chop & Scoop Cutting Board Funnel-shaped cutting board with gently curved edges, raised handle, poly cutting surface, and non-slip grip for easy food transfer.
• Citrus Slice Cutting/Serving Boards Fruit-shaped cutting boards in watermelon, lemon, lime, and citrus slice designs intended for both food prep and display.
• Silicone Baking Mats Flexible, non-stick silicone baking mats with Grippmat technology for easy food transfer and dishwasher-safe cleanup.
• Collapsible Colanders & Strainers (POPware) Collapsible colanders and strainers under the POPware brand that expand for use and collapse flat for compact storage and easy cleaning.
• Prep Tech Board Cutting board with built-in groove to prop up phones or tablets and a drip well for keeping recipe devices clean during cooking.
• Fill-a-Baster Basting tool with clear tube for filling directly with gravy or stock, featuring measurements and interchangeable tips for basting or brushing.
• MudBuster Paw Cleaner Multi-award-winning paw cleaning tool with soft silicone bristles that gently removes dirt, parasites, allergens, and salt residue from pet paws; available in multiple sizes.
• Elevated Feeder Raised pet feeding bowls designed at shoulder height to improve joint health and reduce neck strain, available in adjustable and various sizes.
• Slow Feeder Soft silicone pet bowl with maze-like bristles that slows eating, aids digestion, and provides gentle teeth cleaning.
• Pooch Pouch Hands-free training pouch for pet owners to carry treats and training supplies.
• Snack & Distract Lick Mat Silicone licking mat with tri-nib tips designed to keep pets mentally engaged during recovery or crate time.
• Iceology Clear Ice Cube Tray Patented clear-ice molds under the Iceology brand for producing crystal-clear cubes and spheres in a home freezer with quick overnight freezing and easy-release design.
• Clipcase / Slimcase Storage Clipboards Branded Clipcase and Slimcase storage clipboards featuring built-in compartments for notes, tablets, and writing instruments, designed for nurses, teachers, coaches, students, and service professionals.
• Tortilla Warmer Microwave-safe tortilla warmer that keeps tortillas warm and pliable.
• Signature Salad Bowls Large capacity salad bowls designed for serving and mixing.
• Herringbone Serving Board Decorative serving boards with herringbone wood pattern intended for charcuterie and appetizer presentation.
• Chop & Serve Board Cutting and serving board with handles, designed lightweight and mobile with juice-catching channels.
• Snack-DuO Pet Bottle Dual-chamber pet hydration and snack bottle for on-the-go pet care.
• BrushBuster Dog Brush Silicone dog brush for grooming.
• ScrubBuster Pet cleaning tool for scrubbing paws and fur.
• Flexlid Flexible silicone lid for cookware.
• Off-leash Pet Product Pet walking and outdoor accessory product.

Quantifiable outcome

• Largest single producer of poly cutting boards in the USA, delivering millions of units to leading retailers annually

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Joseph Joseph: UK-based designer of innovative, color-coded kitchen tools with strong focus on space-saving and multi-functionality (e.g., collapsible items). Directly comparable to Dexas's POPware and Chop & Scoop design-led kitchen portfolio.
• Stasher: Silicone-based reusable kitchen and food storage brand focused on sustainability and design. Comparable to Dexas in pioneering silicone consumer kitchen products with strong retail and DTC presence, and a similar sustainability/Made-for-life positioning.
• Simplehuman: Premium housewares company specializing in sensor-activated and design-led kitchen and bath tools. Comparable to Dexas in selling design-forward, patent-rich consumer tools through major US retailers and DTC.
• OXO: Iconic US-based housewares brand known for ergonomic kitchen gadgets and storage solutions. Highly comparable to Dexas in that both design problem-solving, design-forward kitchen tools sold through major US retailers and direct-to-consumer.
• Outward Hound: Specialty pet products company selling innovative dog toys, feeders, and accessories through major retailers and DTC. Directly comparable to Dexas's pet line (MudBuster, Elevated Feeder, Slow Feeder) in product type and channel strategy.
• KONG Company: Iconic pet products company famous for durable dog toys and accessories sold globally. Comparable to Dexas's MudBuster, BrushBuster, and pet accessory lines in channel, customer base, and design-led pet product positioning.
• Casabella: US-based housewares brand producing kitchen gadgets, cleaning tools, and organization products. Comparable to Dexas in mid-sized branded housewares manufacturer with national retail and DTC distribution.
• Tovolo: Design-driven kitchen gadget brand best known for ice molds, baking mats, and prep tools. Closely comparable to Dexas in overlapping product lines (Iceology clear-ice, Grippmats, baking accessories) and US mass-retail distribution.

Broad incumbents

• SodaStream: Global consumer brand for at-home carbonation and bar accessories. Comparable to Dexas in bringing bar/at-home entertaining products to US mass retailers, but at much larger scale and as part of a broader beverage portfolio.
• PetSafe: Established pet products brand under Radio Systems Corporation with a broad portfolio across containment, training, and wellness. Comparable to Dexas's pet category in serving pet specialty and mass retailers with innovative pet accessories, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dexasintl
• Xx.com/dexasintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dexas