Spicely Organics

What Spicely Organics does

Spicely Organics is a privately held e-commerce company that sells certified organic spices, herbs, seasonings, and adjacent plant-based food products directly to consumers and through a B2B wholesale channel. Its core catalog consists of 100+ individual organic spices (cayenne, coriander, cinnamon Ceylon, garlic, peppercorns, vanilla extract, bay leaves, turmeric, cardamom, and others), pre-blended organic seasonings (curry powder, taco, Italian, Cajun, Chinese five spice, jerk, harissa, tandoori masala, za'atar, pumpkin pie spice), organic herbs (basil, oregano, thyme, rosemary, sage, lavender), and two branded extensions: ORGANICMEAL, an organic plant-based meal line, and Quinoa Crumbs, a sugar- and salt-free breadcrumb substitute. Products carry multiple third-party certifications — organic, Non-GMO Project verified, gluten-free certified, Kosher certified, and vegan — and are offered in tiered packaging from ecoBox sample sizes (0.1–0.5 oz, $4.49–$4.99) through glass jars (1.6–2 oz, $9.99–$14.99) to bulk bags (up to 1 LB, up to $59.99), with free shipping on orders over $89 domestically and $199 to Alaska/Hawaii.

The company operates on a commodity Shopify e-commerce platform with no proprietary technology disclosed; the storefront is self-serve with no APIs, SDKs, or integrations reported. A separate B2B wholesale platform at wholesale.organicspices.com serves restaurants, retailers, and food service operators. The revenue model is one-time purchase direct sales plus B2B wholesale — there is no subscription model, no enterprise contract structure, and no disclosed revenue, volume, or headcount figures. Marketing is executed through a recipe blog, active social media presence across Facebook, Pinterest, Instagram, TikTok, and YouTube, and SEO-optimized product pages. The primary customer segment is health-conscious individual consumers seeking clean-label, certified-organic seasonings for home cooking, with secondary B2B accounts.

Name

Spicely Organics

Legal name

Spicely Organics

Website

https://spicely.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Spicely Organics is a privately held, Shopify-based e-commerce retailer selling 100+ certified organic, gluten-free, non-GMO, and Kosher spices, herbs, seasonings, and plant-based meals directly to health-conscious consumers and to restaurants and retailers via a B2B wholesale platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Spicely Organics generates revenue through direct-to-consumer sales of organic spices, herbs, and seasonings via their e-commerce website. Products are sold in various packaging sizes (ecoBox, glass jars, club sizes, bulk bags) at one-time purchase prices. They also operate a wholesale platform for B2B customers including restaurants, retailers, and food service businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spicely Organics sells certified organic, gluten-free, non-GMO verified, kosher, and vegan spices, herbs, and seasoning blends directly to consumers via its Shopify storefront, with multiple packaging options (ecoBox, glass jars, club sizes, bulk bags). The company also operates a separate wholesale platform (wholesale.organicspices.com) serving restaurants, retailers, and food service businesses, and offers specialty lines including ORGANICMEAL plant-based meals and Quinoa Crumbs breadcrumb alternatives.

Product overview

Spicely Organics is an e-commerce spice and herb company offering organic, gluten-free, and non-GMO verified products. Their core portfolio consists of single-ingredient organic spices (cayenne, coriander, cinnamon, garlic, peppercorns, vanilla, bay leaves, turmeric, paprika, nutmeg, cardamom, cloves, and many more), pre-blended organic seasonings and spice mixes (curry powder, taco seasoning, Italian seasoning, Cajun seasoning, Chinese five spice, Mexican seasoning, jerk seasoning, harissa, tandoori masala, za'atar, pumpkin pie spice), organic herbs (basil, oregano, thyme, rosemary, sage, lavender), ORGANICMEAL plant-based products, Quinoa Crumbs breadcrumb alternatives (Italian Style, Lemon Pepper, Caribbean Heat, Blackened Chicken), and Rub Gift Sets. The company operates through their Shopify-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• ORGANICMEAL: Organic plant-based meal certified gluten-free and non-GMO verified product line.
• Quinoa Crumbs

Products and services

• Organic Spices (Single Ingredients) Individual organic spices sold in multiple packaging sizes (ecoBox, glass jars, bulk bags) — including cayenne pepper, coriander, cinnamon, garlic, peppercorns, chili powder, vanilla extract, bay leaves, turmeric, paprika, nutmeg, cardamom, and cloves. Targeted at home cooks and chefs seeking certified organic, gluten-free, non-GMO single spices.
• Organic Seasonings and Blends Pre-blended organic seasoning mixes including curry powder, taco seasoning, Italian seasoning, Cajun seasoning, Chinese five spice, Mexican seasoning, jerk seasoning, harissa, tandoori masala, za'atar, and pumpkin pie spice. Targeted at home cooks seeking ready-to-use certified organic blends.
• Organic Herbs Organic whole and ground herbs including basil, oregano, thyme, rosemary, sage, lavender, and bay leaves, sold in multiple packaging sizes. Targeted at home cooks and chefs seeking certified organic herbs.
• ORGANICMEAL Organic plant-based meal products certified gluten-free and non-GMO verified, sold as a sub-brand within the Spicely Organics storefront. Targeted at consumers seeking certified organic, plant-based meal options.
• Quinoa Crumbs Sugar- and salt-free breadcrumb alternatives made from organic quinoa, offered in Italian Style, Lemon Pepper, Caribbean Heat, Backyard BBQ, and Blackened Chicken varieties. Targeted at home cooks seeking certified organic, allergen-friendly coating alternatives.
• Rub Gift Sets Curated sugar- and salt-free spice rub gift sets packaged for gifting occasions. Targeted at consumers seeking certified organic, dietary-restriction-friendly gift options.
• E-Gift Card Digital gift cards redeemable on Spicely Organics products, delivered by email with no processing fees. Targeted at consumers purchasing gifts for other home cooks or food enthusiasts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simply Organic: Frontier Co-op brand specializing in certified organic spices, herbs, and baking ingredients sold via retail and online channels; directly comparable product portfolio and organic-certification positioning to Spicely.
• The Spice House: Direct-to-consumer spice and seasoning retailer offering curated single spices and blends; comparable in DTC spice retail model and depth of catalog, though positioned at premium price points.
• Penzeys Spices: DTC spice company selling directly to consumers via its own e-commerce platform and catalog channels; closest comparable in business model to Spicely's DTC-first spice brand, though Penzeys is larger and not exclusively organic.
• Frontier Co-op: Wholesale distributor of organic herbs, spices, and botanical products serving retail and foodservice; directly comparable to Spicely's B2B wholesale platform at wholesale.organicspices.com.
• Mountain Rose Herbs: Organic herbs, spices, and botanicals retailer with strong DTC e-commerce and certified-organic positioning; comparable to Spicely in organic certifications and direct-to-consumer spice/herb merchandising.

Broad incumbents

• McCormick & Company: Largest global spice and seasoning company with organic sub-brands (e.g., McCormick Gourmet); competes with Spicely across retail and online channels and represents the broad incumbent threat in organic spices.
• Whole Foods Market 365 (store brand): Private-label organic product line sold through Whole Foods' brick-and-mortar and online channels; competes with Spicely's organic spice assortment via shelf placement, pricing, and Whole Foods' built-in customer base.
• Badia Spices: Large-scale spice and seasoning brand with broad ethnic and mainstream assortment sold through mass retail; comparable in product breadth but competes on price rather than certified-organic positioning.
• Spice Islands: Established mainstream spice brand with retail grocery distribution; comparable product category but lacks the certified-organic, gluten-free, and non-GMO positioning that defines Spicely's brand identity.

Emerging players

• Burlap & Barrel: Small DTC spice brand sourcing single-origin spices directly from growers; overlaps with Spicely's organic/clean-label positioning but focuses on direct-trade rather than third-party certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjV5gjQx9xCo0A-OZ0-6zWA/videos
• Facebookfacebook.com/spicelyorganics
• Instagraminstagram.com/spicelyorganics
• Pinterestpinterest.com/spicelyorganics
• TikToktiktok.com/@spicelyorganics
• Xx.com/spicelyorganics
• LinkedInlinkedin.com/company/spicely-organics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicely Organics