Finney's Crafthouse

What Finney's Crafthouse does

Finney's Crafthouse is a family-owned American gastropub chain founded in 2016 by Greg Finefrock in Westlake Village, California, operating approximately 16-17 restaurant locations across Southern California (from San Luis Obispo to Oceanside) with new entry into Las Vegas. The concept centers on a scratch kitchen offering 50+ made-from-scratch menu items—specialty tacos, flatbread pizzas, signature burgers (a chuck/brisket/hanger steak blend), sandwiches, and shareables—paired with a craft bar featuring 30 draft beers weighted toward local and regional California breweries, hand-crafted cocktails with fresh-squeezed juices, and California wines. Locations share a vintage design language using reclaimed brick, wood, antique copper bars, and reclaimed materials, with differentiated architectural features (beer gardens, skee-ball, rooftop bars, a converted bank vault game room).

The technology stack is purposefully lean: a restaurant POS integrated with the OLO-powered direct online ordering platform (finneyscrafthouse.olo.com) for free delivery and pickup, with selective DoorDash and ChowNow integrations for off-premise delivery in specific markets, and Yelp-powered waitlist management at the door. There is no proprietary technology, mobile app, or AI/ML component disclosed. Pricing is not publicly disclosed; menu prices are accessible only through the online ordering system, and revenue is generated through per-cover transaction fees on dine-in food and beverage plus online delivery.

The go-to-market is direct-to-consumer with no reservations (first-come, first-served with a door waitlist), targeting local community families and individuals and craft beverage enthusiasts in casual dining, sports viewing, and family gathering occasions. Marketing is primarily organic: an Instagram presence, email newsletter, and gift card program, supplemented by Yelp waitlist discovery. The company is privately held with no disclosed external investors, and the Finefrock family retains control, with Brad Finefrock overseeing development and an executive team including an Executive Chef, Director of Administration, Food and Beverage Director, and Controller supporting multi-unit operations.

Name

Finney's Crafthouse

Legal name

Finney's Crafthouse

Website

https://finneyscrafthouse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Finney's Crafthouse is a family-owned American gastropub chain operating 16-17 locations across Southern California with new Las Vegas entry, featuring a scratch kitchen with 50+ made-from-scratch items and a 30-tap craft bar emphasizing local breweries for casual family dining and craft beverage enthusiasts.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Pubs & Gastropubs (CRANACAB), Family-Style Restaurants (THAFACAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Casual dining restaurants
• Craft beer bars
• Gastropub services
• Scratch kitchen meals
• Family restaurants

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Dine-in food and beverage sales: Primary revenue stream from on-site dining featuring a scratch kitchen with globally-inspired menu of 50+ made-from-scratch items including shareable appetizers, specialty tacos, flatbread pizzas, hot wings, gourmet sandwiches, and signature burgers. Also generates revenue from craft bar with 30 draft beers, hand-crafted cocktails, craft shooters, and California wines.
2. Online ordering and delivery: Online orders placed directly through Finney's website for free delivery or pickup at any location. Third-party platforms (DoorDash, ChowNow) may facilitate additional delivery orders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Finney's Crafthouse is a family-owned American gastropub chain operating 17 locations across Southern California. The core offering is a scratch-kitchen food program (50+ made-from-scratch items including signature burgers, tacos, flatbreads, wings, and sandwiches) paired with a craft bar featuring 30 draft beers, hand-crafted cocktails, craft shooters, and California wines. Revenue is generated primarily through on-premises dining (first-come, first-served, no reservations) with a secondary online ordering channel offering free delivery and pickup.

Product overview

Finney's Crafthouse is a family-owned American gastropub chain with 16 Southern California locations. The offering consists of a scratch kitchen (50+ made-from-scratch menu items including burgers, tacos, flatbreads, wings, and sandwiches) paired with a craft bar (30 draft beers, signature cocktails, California wines). The company operates direct online ordering through its OLO-powered platform with DoorDash and ChowNow integrations for delivery, plus a gift card program, newsletter subscription, happy hour specials, and Yelp-powered waitlist management. All locations operate under the unified Finney's Crafthouse brand with consistent menu and design standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Finney's Crafthouse Restaurant Concept
• Scratch Kitchen Menu
• Craft Bar Program
• Online Ordering and Delivery
• Gift Cards
• Happy Hour Specials

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OLOcoreTechnology or IntegrationOLO provides the online ordering platform for Finney's Crafthouse, enabling customers to order directly for delivery or pickup at all 17 locations through finneyscrafthouse.olo.com.
• YelpcoreChannel Partner/ Reseller/ DistributorYelp provides waitlist management services for Finney's locations, allowing customers to join the waitlist through Yelp to skip the line at their local Finney's Crafthouse.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash provides third-party delivery services for Finney's Laguna Beach and Oceanside locations.
• ChowNowminorChannel Partner/ Reseller/ DistributorChowNow provides online ordering platform for Finney's Redlands and Stevenson Ranch locations.
• Third-party Payment ProcessorscoreTechnology or IntegrationPayment processing is performed by secure third-party providers. Finney's does not retain full credit card numbers. Used for processing online orders and reservations.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Yard House: Yard House is a national gastropub chain built around 100+ taps of craft beer paired with a full scratch-cooking American menu. It is the closest scaled analog to Finney's "Scratch Kitchen...Craft Bar" positioning, operating in similar suburban California trade areas.
• BJ's Restaurant Brewhouse: BJ's combines a proprietary brewery with deep-dish pizza, burgers, and a broader casual-dining menu served across 200+ U.S. locations. Its brewhouse-plus-family-casual format directly competes with Finney's scratch kitchen and 30-tap craft bar.
• Rock & Brews: Rock & Brews is a rock-music-themed American gastropub chain co-founded by Paul Stanley and Gene Simmons with craft beer, scratch burgers, and a family-friendly vibe. It targets the same casual-dining-plus-bar customer as Finney's.
• Karl Strauss Brewing Company: Karl Strauss is a San Diego-based craft brewery operating a network of brewery-restaurants pairing house-brewed beer with a scratch American menu. It is a Southern California craft-beer-plus-restaurant peer with directly overlapping identity and customer base.
• Slater's 50/50: Slater's 50/50 is a Southern California gastropub chain specializing in burgers plus a craft beer program. It is a regional peer with a near-identical "scratch kitchen + craft beer" value proposition and similar Southern California footprint.
• Hopdoddy Burger Bar: Hopdoddy is a craft burger and beer restaurant chain emphasizing fresh-ground patties, scratch cooking, and a deep bar program. Its premium casual positioning, family appeal, and tap-heavy craft beer list directly mirror Finney's core offering.
• Islands Fine Burgers & Drinks: Islands is a Southern California-based casual dining chain serving burgers, sandwiches, and tropical-themed fare with a full bar. It competes with Finney's across many of the same suburban SoCal family demographic trade areas.

Broad incumbents

• Buffalo Wild Wings: Buffalo Wild Wings is the largest U.S. sports-bar-and-wing chain, offering a broad bar menu, dozens of beer taps, and family-friendly dine-in across more than 1,000 locations. It is a broader competitor in the casual dine-in + sports bar category where Finney's also competes.
• The Cheesecake Factory: The Cheesecake Factory is a national, broad-menu full-service casual dining chain with a substantial bar business. Although it lacks Finney's craft beer focus, it competes for the same full-service family-casual dining occasions across California malls and high streets.
• California Pizza Kitchen: California Pizza Kitchen is a SoCal-rooted full-service casual chain serving a globally-inspired menu (including flatbreads, salads, and craft cocktails) in roughly 200 locations. It overlaps Finney's globally-inspired menu positioning and Southern California customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/finneyscrafthouse
• Facebookfacebook.com/Finneyscrafthouse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finney's Crafthouse