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Gin Lane

Full company profile

uuid000e4aw

Namestring
Gin Lane
Legal namestring
Pattern Brands
Websiteurl
ginlane.com
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
consumer brand development, direct-to-consumer brands, home lifestyle products, brand strategy services, consumer goods marketing
Industry2 codes
1Curtains & Drapery Panels Retail (Textile Window Coverings)
CodeCRAIALADPrimaryYes
2Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances)
CodeIMAOAKACPrimaryNo
NAICS code2 codes
  • Curtain and Linen Mills31412
  • All Other Textile Product Mills31499
SIC code1 code
  • Broadwoven Fabric Mills, Cotton2211
Product category
Consumer Lifestyle Brands
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Marketing or Sales, Personnel, Supply Chain, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Onsen
Description

Modern waffle towels that dry fast, last long, and feel exceptional.

patternbrands.com
+2 more records
Core offering1 text field

Gin Lane is a brand studio and consumer products holding company (operating as Pattern Brands) that creates, develops, and grows direct-to-consumer home lifestyle product brands. Through its parent entity Pattern Brands, the company owns and operates three consumer brands: Onsen (waffle towels), Miracle Made (sleep technology/bedding), and GIR (silicone kitchen tools). The studio focuses on building, scaling, and guiding consumer-facing companies from concept through market.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Onsen
2Miracle Made
CategoryBedding and sleep products
3GIR
CategoryKitchen tools and cookware
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Parachute Home
TypeDirect peer
Description

Parachute is a DTC premium home textiles brand spanning bedding, bath, and home essentials — directly comparable to Pattern Brands' towel and bedding sub-brands on product, premium positioning, and direct distribution.

2Brooklinen
TypeDirect peer
Description

Brooklinen is a venture-backed DTC premium bedding and bath linens brand — directly comparable to Onsen (towels) and Miracle Made (bedding) along product category, target customer, and DTC e-commerce go-to-market.

3Our Place
TypeDirect peer
Description

Our Place is a DTC premium kitchen and home brand best known for the Always Pan — directly comparable to GIR in product category (premium kitchen tools), premium DTC positioning, and design-led brand identity.

4Quince
TypeDirect peer
Description

Quince is a DTC brand offering affordable premium home textiles and kitchen goods — directly comparable to all three Pattern Brands sub-brands on product categories, with a more value-oriented positioning.

5Boll & Branch
TypeDirect peer
Description

Boll & Branch is a DTC premium bedding and home textiles brand — directly comparable to Miracle Made (and partially Onsen) on product, premium positioning, and direct distribution.

6Target (Threshold, Casaluna)
TypeBroad incumbent
Description

Target operates Threshold and Casaluna as owned home brands spanning bedding, bath, and kitchen — a major incumbent with mass-market reach and private-label scale that competes with Pattern Brands on value, distribution, and shelf space.

7Casper
TypeDirect peer
Description

Casper is a DTC sleep brand that has expanded into broader home — directly comparable to Miracle Made on sleep/sleep-tech product overlap, with a similar premium DTC origin.

8Snowe Home
TypeEmerging player
Description

Snowe is a DTC home brand spanning bedding, bath, and tableware — comparable to Pattern Brands' multi-category home focus, though operating at smaller scale.

9Williams-Sonoma (West Elm, Pottery Barn)
TypeBroad incumbent
Description

Williams-Sonoma operates West Elm and Pottery Barn, broad home retail brands spanning bedding, bath, and kitchen — an incumbent in the same product categories as Pattern Brands with greater scale and omnichannel distribution.

10Buffy
TypeDirect peer
Description

Buffy is a DTC home brand selling comforters, bedding, and sleep products — directly comparable to Miracle Made in product category, premium DTC positioning, and target consumer.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment8 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gin Lane

Consumer Lifestyle Brandsginlane.com

Gin Lane firmographics

Firmographics
Name
Gin Lane
Legal name
Pattern Brands
Website
https://ginlane.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Gin Lane industry classification

Industry
Product category
Consumer Lifestyle Brands
NAICS
Curtain and Linen Mills (31412), All Other Textile Product Mills (31499)
SIC
Broadwoven Fabric Mills, Cotton (2211)
akta.pro primary industry
Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
akta.pro secondary industry
Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

  • Consumer brand development
  • Direct-to-consumer brands
  • Home lifestyle products
  • Brand strategy services
  • Consumer goods marketing

Where Gin Lane is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Gin Lane business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Marketing or Sales, Personnel, Supply Chain, Operations

Distribution channels1 record

Marketing channels1 record

Gin Lane product offering

Product offering

Core offering

Gin Lane is a brand studio and consumer products holding company (operating as Pattern Brands) that creates, develops, and grows direct-to-consumer home lifestyle product brands. Through its parent entity Pattern Brands, the company owns and operates three consumer brands: Onsen (waffle towels), Miracle Made (sleep technology/bedding), and GIR (silicone kitchen tools). The studio focuses on building, scaling, and guiding consumer-facing companies from concept through market.

Differentiator

Problem solved

Functional benefit

Brands

  • Onsen: Modern waffle towels that dry fast, last long, and feel exceptional.
  • Miracle Made
  • GIR

Products and services

  • Onsen
  • Miracle Made
  • GIR

Companies that use Gin Lane

Customer profile

Segments1 record

Ideal customer profiles1 record

Gin Lane technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Gin Lane partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

Gin Lane competitors and assessment

Company assessment

Direct peers

  • Parachute Home: Parachute is a DTC premium home textiles brand spanning bedding, bath, and home essentials — directly comparable to Pattern Brands' towel and bedding sub-brands on product, premium positioning, and direct distribution.
  • Brooklinen: Brooklinen is a venture-backed DTC premium bedding and bath linens brand — directly comparable to Onsen (towels) and Miracle Made (bedding) along product category, target customer, and DTC e-commerce go-to-market.
  • Our Place: Our Place is a DTC premium kitchen and home brand best known for the Always Pan — directly comparable to GIR in product category (premium kitchen tools), premium DTC positioning, and design-led brand identity.
  • Quince: Quince is a DTC brand offering affordable premium home textiles and kitchen goods — directly comparable to all three Pattern Brands sub-brands on product categories, with a more value-oriented positioning.
  • Boll & Branch: Boll & Branch is a DTC premium bedding and home textiles brand — directly comparable to Miracle Made (and partially Onsen) on product, premium positioning, and direct distribution.
  • Casper: Casper is a DTC sleep brand that has expanded into broader home — directly comparable to Miracle Made on sleep/sleep-tech product overlap, with a similar premium DTC origin.
  • Buffy: Buffy is a DTC home brand selling comforters, bedding, and sleep products — directly comparable to Miracle Made in product category, premium DTC positioning, and target consumer.

Broad incumbents

  • Target (Threshold, Casaluna): Target operates Threshold and Casaluna as owned home brands spanning bedding, bath, and kitchen — a major incumbent with mass-market reach and private-label scale that competes with Pattern Brands on value, distribution, and shelf space.
  • Williams-Sonoma (West Elm, Pottery Barn): Williams-Sonoma operates West Elm and Pottery Barn, broad home retail brands spanning bedding, bath, and kitchen — an incumbent in the same product categories as Pattern Brands with greater scale and omnichannel distribution.

Emerging players

  • Snowe Home: Snowe is a DTC home brand spanning bedding, bath, and tableware — comparable to Pattern Brands' multi-category home focus, though operating at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Gin Lane social profiles

Digital presence

Gin Lane financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gin Lane leadership team

Management profile

Number of profiles

Profiles1 record

Gin Lane subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Gin Lane funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gin Lane M&A and investment

M&A and investment

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gin Lane

What does Gin Lane do?

Gin Lane is a brand studio and consumer products holding company (operating as Pattern Brands) that creates, develops, and grows direct-to-consumer home lifestyle product brands. Through its parent entity Pattern Brands, the company owns and operates three consumer brands: Onsen (waffle towels), Miracle Made (sleep technology/bedding), and GIR (silicone kitchen tools). The studio focuses on building, scaling, and guiding consumer-facing companies from concept through market.

Is Gin Lane a public or private company?

Gin Lane is a private company. It is classified as unknown and is currently operating.

When was Gin Lane founded?

Gin Lane was founded in 2008. It employs 11 to 50 people.

Where is Gin Lane based?

Gin Lane is headquartered in New York, United States, in the North America region.

Who are Gin Lane's main competitors?

Direct peers on record are Parachute Home, Brooklinen, Our Place, Quince, Boll & Branch, Casper and Buffy. Broad incumbents are Target (Threshold, Casaluna) and Williams-Sonoma (West Elm, Pottery Barn). Snowe Home is listed as an emerging player.

Does Gin Lane have an API?

No public API is recorded for Gin Lane.

What industry is Gin Lane in?

Gin Lane's product category is Consumer Lifestyle Brands. Its primary akta.pro industry code is CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings), with a secondary code of IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances). Its NAICS code is 31412 and its SIC code is 2211.

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Live signals
Business InsiderCBD-infused sparkling water, ricotta cups and yoga gear: Advertising agencies are building their own brands to crack the direct-to-consumer marketAdvertising agencies are launching their own direct-to-consumer brands, including Gin Lane's Pattern, Decoded's 42 Birds, and The Engine Is Red's CBD sparkling water. Pattern raised $14 million, and the sparkling water sold out its initial inventory in 45 days. Some experts question whether agencies can build successful DTC companies.Business InsiderA leading direct-to-consumer ad agency behind upstarts including Harry's and Hims just raised $14 million to spin off into its own multi-brand DTC companyGin Lane, the ad agency behind Harry's and Hims, raised $14 million led by RRE Ventures, Primary Ventures, and Kleiner Perkins to spin off into Pattern, a multi-brand DTC company. Its first brand is a cookware line called Equal Parts, targeting home and wellness. The company plans to compete with established brands like Unilever and P&G.Business InsiderA new breed of ad agency is cashing in on the direct-to-consumer boom, and big agencies are scrambling to catch upNew ad agencies are incubating direct-to-consumer brands and upending traditional fee structures, with some taking equity stakes. YellowHammer pays on growth, Derris and Gin Lane take ownership stakes, and larger agencies like Huge and R2C are developing proprietary tools to compete.CapboardInvestors looking to invest in beveragesThe article discusses the landscape of beverage startup investments, highlighting funding sources, current industry trends such as health and wellness, sustainability, craft beverages, personalization, and non-alcoholic options. It also lists prominent startups receiving investment support, including Huel, BrewDog, Ripple Foods, La Colombe, Gin Lane, Dirty Lemon, Revive Kombucha, Ritual, and Bevi.PR NewswireVERTS Mediterranean Grill Announces Michael Talese as Creative DirectorVERTS Mediterranean Grill announced the appointment of Michael Talese as Creative Director, who previously served as Senior Designer at Chipotle Mexican Grill. The company has also partnered with Gin Lane and CORE architecture + design, inc. to reshape its brand identity and restaurant interiors. VERTS, which currently operates 28 locations across six U.S. cities, plans to expand to 45 restaurants by end of 2017 and ultimately reach 200 locations by 2020.TechCrunchGin Lane Creative Studio Opens Joint Venture ArmGin Lane Creative Studio announced the launch of a joint venture segment, allowing it to take equity stakes ranging from 20 to 50 percent in select projects. This strategic shift moves the design and development studio away from its traditional fee-based model to include partnerships involving equity, revenue sharing, or incubation of direct-to-consumer startups.TechCrunchHarry’s Is Opening A Barbershop, Or, A Bridge For Online And Offline Customer BehaviorHarry's, a shaving supply startup co-founded by Jeff Raider, is opening its "Corner Shop" barbershop-slash-retail location in SoHo, New York, marking the company's expansion into brick-and-mortar retail. The shop features a companion app designed by Gin Lane that allows barbers to photograph and save customer haircuts, creating profiles that link online purchase history with in-store service, effectively enabling personalized cross-marketing between physical and digital channels. Founder Jeff Raider indicated the company is ahead of internal expectations and plans to limit expansion to around five locations, positioning the shop as an immersive lifestyle brand experience rather than traditional retail.