Zinata

What Zinata does

Zinata is a privately held manufacturing operations consulting firm founded in 2011 by Noel Peberdy and headquartered in Delaware, USA, with additional operations in Miami and Ontario, Canada. The firm serves enterprise manufacturers in process industries—including consumer products, food and beverage, pharmaceuticals, nutraceuticals, chemicals, and industrial sectors—delivering engagements for clients such as Shell, P&G, Hershey's, DuPont, Johnson & Johnson, Kellogg's, KIK Consumer Products, Nature's Bounty, and AFP. Zinata describes its workforce as a "collective" of 101–250 seasoned professionals averaging 30 years of industry experience, with backgrounds concentrated at P&G, DuPont, and other major manufacturers, and the company explicitly markets direct access to its "A-Team" principals rather than junior consultants.

The company's core services span Change Management (Prosci ADKAR-based), Self-Managed Teams, Operating Model Maturity Assessment, Advanced Scheduling built on the proprietary Product Wheel methodology combined with QAD|Redzone Scheduling technology, and the Corridors of Supply program. The firm also operates adjacent assessment and advisory offerings including a Rapid Diagnostic (two-day, seven-pillar evaluation), Interim Change Leadership, and a 90-day Scheduling Excellence coaching program. In October 2024, Zinata acquired Phenix Software Inc., adding Phenix Planning and Scheduling software to its portfolio and entering a co-development strategic partnership with QAD. The firm integrates third-party platforms (Redzone, Kinaxis RapidResponse/Maestro, SAP) alongside its proprietary assessment scorecards and the Product Wheel methodology.

Zinata generates revenue exclusively through professional services delivered on a quote-based, proposal-driven model with multi-year contract cadences. The go-to-market is sales-led and event-driven: clients initiate engagement via "Talk to an Expert" or "Book a Call" CTAs, Zinata maintains active presence at industry events (Women in Manufacturing Summit, ASCM, NASCES, Manifest), and partnerships with QAD|Redzone (reseller/implementation/referral) and Kinaxis implementation partners like Scott Sheldon extend reach. No public pricing tiers exist, no funding rounds are disclosed, and the company reports no institutional ownership or venture capital. Marketing is executed through content (blogs, case studies, whitepapers), webinars, a leadership book club, and email newsletter, with all distribution flowing through direct consultation rather than self-serve or marketplace channels.

Name

Zinata

Legal name

Zinata

Website

https://zinata.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Zinata is a privately held manufacturing operations consulting firm that delivers people-centric change management, self-managed teams, advanced scheduling (Product Wheel methodology), and supply chain transformation to enterprise manufacturers across consumer products, food and beverage, pharma, and chemicals.

Ownership category

akta.pro rank

Product category

Manufacturing Operations Consulting

NAICS

Management Consulting Services (54161), Process, Physical Distribution, and Logistics Consulting Services (541614), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

akta.pro secondary industries

Change Management for Operations Transformations (EDABAKAM), Supply Chain Strategy & Network Design (BPAHAHAA), Change Management & Transformation Consulting (BPAHAGAC), Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

Keywords

• Manufacturing operations consulting
• Supply chain transformation
• Change management consulting
• Production scheduling solutions
• Self-managed teams implementation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional services delivered by experienced consultants. Engagements include change management, self-managed teams implementation, operating model maturity assessments, and advanced scheduling optimization. Services provided through project-based work with defined scope and deliverables.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zinata delivers manufacturing operations consulting through a portfolio of services and solutions centered on people-centric transformation. Core services include Change Management (Prosci ADKAR-based), Self-Managed Teams implementation, and Operating Model Maturity Assessment. Core solutions include Advanced Scheduling built around the Product Wheel methodology (delivered via QAD|Redzone) and Corridors of Supply for resilient multi-tier supply networks. These are complemented by specialized offerings: Product Wheel Scheduling methodology, Rapid Diagnostic (two-day seven-pillar assessment), Interim Change Leadership, and Scheduling Excellence Coaching.

Product overview

Zinata is a manufacturing operations consulting firm offering a portfolio of services and solutions centered on people-centric transformation. The core offerings include Change Management and Self-Managed Teams (services), Advanced Scheduling and Corridors of Supply (solutions), and Operating Model Maturity Assessment. These are complemented by specialized offerings including Product Wheel Scheduling methodology, Rapid Diagnostic assessment, Interim Change Leadership advisory, and Scheduling Excellence coaching. In October 2024, Zinata acquired Phenix Software Inc., expanding its capabilities with Phenix Planning and Scheduling. The company operates as a strategic partner and reseller for QAD|Redzone Scheduling, integrating this technology platform with their proprietary methodologies to deliver comprehensive manufacturing transformation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Management A structured change management service that equips manufacturing teams, aligns leadership, and builds a culture of adaptability using the Prosci ADKAR framework to ensure transformation is embraced and sustained.
• Self-Managed Teams A structured approach to building empowered, cross-functional teams that solve problems in real time, improving operational resilience and reducing disruption impact through systematic problem-solving frameworks.
• Operating Model Maturity Assessment A comprehensive assessment evaluating organizational readiness across leadership, scheduling, flow, execution, and operational agility, delivering a maturity scorecard and tailored roadmap for transformation.
• Advanced Scheduling A scheduling solution combining Product Wheel Design methodology with Redzone Scheduling technology to optimize production sequencing, reduce changeovers, and align manufacturing with demand through predictable, repeatable scheduling cycles.
• Corridors of Supply A strategic supply chain optimization approach using multi-tier sourcing, real-time visibility, AI-driven predictive analytics, and digital twins to build resilient, adaptive supply networks that balance cost, speed, and resilience.
• Product Wheel Scheduling A lean manufacturing methodology creating structured, repeatable production cycles that establish predictable scheduling cadences, optimize product sequencing, and minimize changeovers in repetitive manufacturing environments.
• Rapid Diagnostic A two-day operational assessment evaluating seven pillars (Change, People, Safety, Quality, Delivery, Cost, Digitalization) through operator interviews and on-floor observation, delivering a prioritized 90-day improvement roadmap.
• Interim Change Leadership Experienced change leadership deployed during leadership transitions to maintain transformation momentum, covering strategy, readiness, executive alignment, communications, and adoption execution.
• Coaching: Scheduling Excellence A structured 90-day coaching program building foundational scheduling skills, master data ownership, and schedule attainment through PDCA disciplines for planners, schedulers, and operational leaders.
• Phenix Planning and Scheduling Production planning and scheduling software co-developed by Mac Jacob, author of 'Production Scheduling for the Process Industries', acquired by Zinata in October 2024.

Quantifiable outcome

• 40% faster issue resolution
• +15 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• QADcoreStrategic or Co-development Partner · 1 October 2024Strategic partnership announcement following Zinata's acquisition of Phenix Software Inc. The partnership enables delivery of manufacturing excellence solutions combining QAD's platform with Zinata's consulting expertise.
• QAD|RedzonecoreChannel Partner/ Reseller/ DistributorZinata is a Reseller, Implementation Partner, and Referral Partner for QAD|Redzone Scheduling. The partnership helps manufacturers improve production decision-making, reduce changeovers, right-size inventory, and better align cost and service goals through combined consulting and technology delivery.
• Scott SheldonminorImplementation/ SI/ Consulting PartnerImplementation partner for Kinaxis Maestro deployments. Partnered with Zinata on KIK Consumer Products project to deliver comprehensive Kinaxis tune-up including diagnostic, training, and process design.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom: Mid-market-focused management/technology consultancy of comparable size that competes for the same enterprise manufacturing transformation and supply chain modernization mandates Zinata pursues.
• TBM Consulting Group: Pure-play manufacturing operations and lean transformation consultancy serving process and discrete manufacturers — closest comparable to Zinata in focus on Lean/Product Wheel-style scheduling and people-centric shop-floor change.
• Kaizen Institute: Global lean/continuous improvement consultancy advising manufacturing clients on operational excellence — overlaps directly with Zinata's Lean/Six Sigma-rooted change management and advanced scheduling offerings.
• Gemba Consulting: Boutique lean/operations consulting firm specializing in kaizen-led manufacturing transformations, comparable to Zinata in methodology, target customer (process manufacturers), and practitioner-led delivery model.
• West Monroe Partners: Mid-market consulting firm comparable in headcount/footprint that delivers operations and supply chain transformation for enterprise and PE-backed industrials — a direct adjacency to Zinata's enterprise manufacturing practice.

Emerging players

• ARC Advisory Group: Industrial software/supply chain advisory focused on manufacturing digital transformation, ERP/MES, and scheduling — an emerging peer that intersects with Zinata's technology-enabled transformation and Phenix/Redzone delivery.

Broad incumbents

• Boston Consulting Group: BCG's Operations & Manufacturing Excellence practice covers lean/operations transformation and digital supply chain work for large manufacturers, putting it in direct competition for enterprise transformation mandates Zinata targets.
• Bain & Company: Bain's Operations Practice delivers lean manufacturing and supply chain consulting for industrial and consumer-products clients, a direct adjacency to Zinata's enterprise manufacturing transformation work.
• McKinsey & Company: Global management consulting giant whose Operations Practice advises manufacturers on lean transformations, supply chain redesign, and operating-model change — overlapping with Zinata's core but serving a much broader portfolio of industries and engagement sizes.
• Deloitte (Operations Transformation): Big-4 advisory with a large Supply Chain & Manufacturing Operations practice that delivers end-to-end transformation, ERP-enabled scheduling and change management — a scaled competitor for Zinata's enterprise manufacturing mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinata