Mindscaling

What Mindscaling does

Mindscaling is a private eLearning company headquartered in Portland, Maine, founded in 2016 by entrepreneur and author Shawn Hunter. The company designs and delivers leadership development content targeted primarily at small and medium-sized businesses whose training teams are too small to build programs from scratch. Its core product is a library of more than 250 bite-sized courses (typically 5-7 minutes each), organized into 40+ categories and delivered through SCORM 1.2 and 2004 compliant packages that can be hosted on Mindscaling's proprietary LMS or downloaded into a client's internal LMS. The catalog is attributed to named industry authors and thought leaders including Jason Jennings, Stephen Shapiro, Mason Donovan, and Shawn Hunter himself, and is bundled into pre-built Learning Pathways with curriculum plans, training schedules, and facilitation guides covering topics such as new manager onboarding, team building, communication, problem-solving, and the human side of leadership.

Beyond the off-the-shelf library, Mindscaling offers a Custom Curriculum Design service in which its team works directly with client training functions to define learning objectives, curate courses, and co-create delivery schedules. Recent product additions include series on remote work mastery, hybrid team management, business acumen, and AI literacy (including a course on applying generative AI tools such as ChatGPT, Bard, and Claude). Distribution is sales-led and consultative, with quote-based pricing, Calendly-scheduled consultations, and the ability to deploy content either on the company's LMS or as SCORM packages embedded in client systems. The company has no disclosed external funding, operates with 1-10 employees, and has not publicly disclosed customer logos, revenue, or ARR.

The business model combines subscription-style access to the course library with project-based professional services revenue from custom curriculum engagements, monetized entirely through quote-based B2B contracts with SMB training teams in the United States.

Name

Mindscaling

Legal name

Mindscaling

Website

https://mindscaling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindscaling is a private Portland, Maine-based eLearning company that designs SCORM-compliant leadership development courses, pre-built Learning Pathways, and custom curriculum programs for small and medium-sized business training teams.

Ownership category

akta.pro rank

Product category

Corporate Leadership eLearning

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Instructional Design & Storyboarding Platforms (EDAFAHAB), Learning Strategy, Instructional Design & Content Development (BPACANAG), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• Leadership e-learning
• Employee training courses
• Learning management system
• Professional development programs
• Custom curriculum design

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eLearning Course Library Subscription: Access to 250+ pre-built eLearning courses delivered via Mindscaling's LMS or downloadable for client LMS integration. Subscription-based access to the full course library with categories including leadership, communication, team building, and more.
2. Custom Curriculum Design Services: Expert custom curriculum design services where Mindscaling works with organizations to create tailored learning solutions. Includes learning objective definition, course curation, schedule customization, and implementation support. This professional services stream complements the course library product.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mindscaling designs, builds, and sells a 250+ course eLearning leadership development library delivered as bite-sized 5-7 minute SCORM-compliant video lessons, packaged into pre-built Learning Pathways that include full curriculum plans, training schedules, and facilitation guides. Beyond the off-the-shelf catalog, the company offers expert custom curriculum design services that co-create tailored learning programs with client organizations, delivered through Mindscaling's own LMS or installed on the client's internal LMS.

Product overview

Mindscaling is an eLearning company offering a comprehensive leadership development platform consisting of a course library of 250+ SCORM-compliant bite-sized courses, pre-built Learning Pathways, and custom curriculum design services. The platform is delivered via Mindscaling's proprietary LMS or can be integrated into an organization's existing systems. The core offering includes leadership courses, management training, and professional development content organized into multiple course series covering topics such as business acumen, strategic thinking, remote/hybrid work management, coaching skills, innovation, team building, and workplace civility.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Course Library A library of 250+ bite-sized (5-7 minute) SCORM 1.2 and 2004 compliant eLearning courses authored by award-winning designers and industry thought leaders, covering leadership, communication, management, team building, business acumen, remote and hybrid work, innovation, and professional development. Delivered through Mindscaling's LMS or downloadable for installation on a client's internal LMS; designed for small business training teams and their employees.
• Learning Pathways Pre-built, structured course bundles built on top of the Leadership Course Library that include a full curriculum plan, training schedule, and facilitation guides for easy implementation. Available pathways include New Manager Onboarding, Build Collaborative Teams, Effective Communication for Managers, The Human Side of Leadership, and Problem-Solving for Managers; targeted at small business training teams that need ready-to-deploy programs.
• Custom Curriculum Design Expert professional service in which Mindscaling works directly with client organizations to define learning objectives, curate courses from the library, customize the learning schedule, and co-design a tailored leadership development program aligned with the client's business goals. Sold alongside the course library subscription as a project-based engagement.
• Learning Management System (LMS) Mindscaling's proprietary Learning Management System that hosts the 250+ course library and supports self-paced learning, team check-ins, and expert-facilitated sessions. Offered as an alternative deployment vehicle for clients that do not want to host SCORM packages on their own internal LMS.

Quantifiable outcome

• Leadership training without disrupting everyday work through 5-7 minute course format
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Udemy Business: Udemy Business offers a large marketplace of leadership and management courses to organizations of all sizes, competing for the same training-team budget as Mindscaling at SMB price points.
• Cornerstone OnDemand: Cornerstone is a large enterprise talent and learning management suite with a content marketplace — a broad incumbent offering leadership development within a broader HR/learning portfolio.
• Coursera for Business: Coursera's enterprise arm sells leadership, management, and professional development content from top universities and companies to corporate buyers, including SMB plans — a broad incumbent overlapping Mindscaling's core content offering.
• Skillsoft: Skillsoft is a large incumbent corporate learning platform offering leadership, business, and compliance content across enterprise and mid-market — a broad incumbent against which Mindscaling's leadership library competes.
• Pluralsight: Pluralsight sells technology and leadership skill development to businesses, with a strong enterprise footprint — a broad incumbent whose leadership catalog competes for overlapping training budgets.
• LinkedIn Learning: LinkedIn Learning bundles thousands of video courses (including leadership and management) with LinkedIn's professional network data, frequently sold to SMBs — a broad incumbent competing for the same leadership-development buyer.

Direct peers

• BizLibrary: BizLibrary provides video-based eLearning courses and custom training programs targeted at small and mid-sized businesses across leadership, communication, and compliance — directly comparable to Mindscaling's SMB-focused leadership library and pathways.
• Litmos: Litmos offers an LMS plus a large off-the-shelf course library aimed at SMB and mid-market corporate training, with SCORM support — directly overlapping Mindscaling's content-plus-LMS-plus-SMB positioning.
• OpenSesame: OpenSesame is a course marketplace and LMS-agnostic content provider selling elearning courses to corporate training teams, including leadership topics — directly comparable to Mindscaling's library-plus-SCORM distribution model.

Emerging players

• EdApp: EdApp is a mobile-first microlearning platform with a free course library and authoring tools, targeting frontline and SMB workforces — an emerging player with comparable bite-sized format and SMB orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mindscaling
• Facebookfacebook.com/Mindscaling
• LinkedInlinkedin.com/company/mindscaling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindscaling