EdApp
EdApp (now SC Training) is a mobile-first microlearning LMS that delivers five-minute training lessons to frontline workers, serving enterprise customers like Coca-Cola, Audi, and Shell plus SMBs via a freemium self-serve motion as a subsidiary of SafetyCulture.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EdApp does
EdApp, now operating as SC Training, is a mobile-first microlearning LMS platform targeting frontline workers and distributed teams. Founded in 2015 and headquartered in Sydney, Australia, the platform delivers bite-sized training lessons (averaging five minutes in length) to worker mobile devices, with a stated 82% average course completion rate. It is organized around four core pillars: a Creator Tool with 80+ mobile-first templates, an AI Create module that generates courses from prompts or existing documents (PDF, PPT, DOCX) and translates content into 100+ languages, a library of 1,000+ accredited editable courses across 25+ industries (including UNITAR-partnered content), and an Analytics Suite integrated with PowerBI and Tableau. Supporting modules include Practical Assessments for in-person competency verification, Rapid Refresh for spaced-repetition quizzes, and solution packages for onboarding, compliance, SOP training, and product knowledge.
The company is a wholly-owned subsidiary of SafetyCulture, the Australian operations and training platform, which acquired EdApp and rebranded it to SC Training in 2025; the EdApp brand has been officially retired though legacy Learner and Admin portals remain accessible. The customer base spans large enterprises across diverse verticals — including Coca-Cola, Audi, Shell, Reckitt, Pernod Ricard, Sodexo, Deloitte, Mizuno, Tennis Australia, and UNITAR — alongside a long tail of SMB and individual users acquired through a freemium self-serve motion. GTM combines product-led growth (free signup, mobile app distribution), enterprise field sales with custom integrations and up to five custom-built lessons per month, and a channel partner program for resellers and integrators. The platform holds ISO 27001 and SOC 2 Type II certifications, positioning it for regulated customers. SafetyCulture is the sole disclosed funder across two rounds totaling roughly $7.15M (2018, 2019), and Darren Winterford serves as CEO.
EdApp firmographics
Firmographics- Name
- EdApp
- Legal name
- SC Training
- Website
- https://edapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EdApp (now SC Training) is a mobile-first microlearning LMS that delivers five-minute training lessons to frontline workers, serving enterprise customers like Coca-Cola, Audi, and Shell plus SMBs via a freemium self-serve motion as a subsidiary of SafetyCulture.
- Ownership category
- akta.pro rank
EdApp industry classification
Industry- Product category
- Learning Management System
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
Keywords
Where EdApp is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EdApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based pricing for platform access, likely tiered by organization size or features. Enterprise tier includes custom integrations and dedicated support.
- Course Creation Services: In-house designers create up to 5 custom lessons per month for customers, providing professional services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual/small teams |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
EdApp product offering
Product offeringCore offering
EdApp (now operating as SC Training) is a mobile-first microlearning Learning Management System (LMS) that enables organizations to onboard, train, and upskill frontline workers in under five minutes per day. The platform combines AI-powered course creation, a library of 1,000+ editable courses across 25+ industries, practical in-person competency assessments, spaced-repetition quizzes, and analytics with PowerBI/Tableau integration. It is delivered as a SaaS subscription with a freemium tier and is a subsidiary product of SafetyCulture.
Product overview
EdApp (now SC Training) is a unified mobile-first microlearning LMS platform that provides a comprehensive learning ecosystem for frontline team training. The core SC Training platform powers the system, with integrated feature modules including the Creator Tool for course authoring, AI Create for AI-powered course generation, a Course Library of 1,000+ ready-made courses, the Analytics Suite with PowerBI/Tableau integrations for reporting, Admin Portal for account management, Learner Portal for worker access, Practical Assessments for in-person competency verification, and Rapid Refresh for knowledge reinforcement. Solution modules (Onboarding Solutions, Automated Compliance, SOP Training, Product Knowledge) address specific training use cases, while Course Creation Services provides professional content creation assistance. The platform delivers training at 5 minutes average per microlesson with 82% completion rate and 17% greater efficiency than traditional training methods.
Differentiator
Problem solved
Functional benefit
Brands
- EdApp Learner: Mobile learning application for employees/frontline workers to access training courses
- EdApp Admin
Products and services
- SC Training (formerly EdApp) Mobile-first microlearning LMS enabling organizations to onboard, train, and upskill frontline teams in under 5 minutes per day. Delivers bite-sized training content to worker devices with reported 82% average completion rate.
- Course Creation Services
Quantifiable outcome
- 82% average course completion rate
- +3 more outcomes
Companies that use EdApp
Customer profileNamed customers20 records
Segments13 records
Ideal customer profiles2 records
EdApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
EdApp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UNITARcoreUNITAR (United Nations Institute for Training and Research) partnered courses are available in the course library. The partnership provides globally-recognized training content through the SC Training platform. A case study is available showcasing the partnership outcomes.
- KaramocoreD&I with Karamo is a partnered course offering diversity, equity, and inclusion training. The course is featured prominently on the homepage and represents a content partnership with Karamo as an influencer/brand in the D&I space.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
EdApp competitors and assessment
Company assessmentDirect peers
- Docebo: Publicly traded AI-powered LMS serving enterprise and mid-market customers with a similar SaaS subscription model, content authoring, and mobile delivery. Directly competes for the same corporate training wallet EdApp targets.
- 360Learning: Collaborative LMS platform with strong AI authoring capabilities (AI Assist) and a similar focus on rapid course creation, mid-market/enterprise SaaS pricing, and blended learning delivery.
- Absorb LMS: Cloud-based LMS serving enterprise and SMB customers with similar subscription tiers, eCommerce course sales, and a focus on employee/customer/partner training use cases comparable to EdApp's frontline focus.
- TalentLMS: Cloud LMS with freemium and tiered SaaS pricing, course authoring, and mobile delivery targeting SMB and mid-market — closely overlapping EdApp's self-serve PLG motion and frontline training use cases.
- Axonify: Frontline-focused microlearning platform with spaced repetition, gamification, and mobile delivery — almost identical problem space to EdApp's frontline/deskless worker focus and AI authoring trajectory.
- LearnDash: WordPress-based LMS with course builder, gamification, and content monetization features — comparable mid-market SaaS positioning and creator-focused authoring experience to EdApp's Creator Tool.
Broad incumbents
- SAP Litmos: Enterprise LMS within SAP's broad HCM portfolio, offering similar course authoring, compliance, and training delivery at much larger enterprise scale — competes for the same Fortune 1000 training budgets.
- Cornerstone OnDemand: Large incumbent learning and talent management suite serving global enterprises with content, compliance, and learning experience capabilities overlapping EdApp's enterprise compliance and content library.
- Workday Learning: Enterprise LMS module within Workday HCM, selling into large enterprises via HR-system bundling — competes with EdApp for the same enterprise training budget, especially where Workday is the system of record.
Emerging players
- uQualio: Video-based microlearning LMS targeting SMB and frontline training with mobile delivery — competes in the same bite-sized, mobile-first niche EdApp pioneered.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EdApp social profiles
Digital presenceEdApp compliance and trust
Trust signalCompliance3 records
EdApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdApp leadership team
Management profileNumber of profiles
Profiles1 record
EdApp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdApp
What does EdApp do?
EdApp (now operating as SC Training) is a mobile-first microlearning Learning Management System (LMS) that enables organizations to onboard, train, and upskill frontline workers in under five minutes per day. The platform combines AI-powered course creation, a library of 1,000+ editable courses across 25+ industries, practical in-person competency assessments, spaced-repetition quizzes, and analytics with PowerBI/Tableau integration. It is delivered as a SaaS subscription with a freemium tier and is a subsidiary product of SafetyCulture.
Is EdApp a public or private company?
EdApp is a private company. It is classified as corporate owned and is currently operating.
When was EdApp founded?
EdApp was founded in 2015. It employs 51 to 100 people.
Where is EdApp based?
EdApp is headquartered in Sydney, Australia, in the Oceania region.
How does EdApp make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are course Creation Services.
Who are EdApp's main competitors?
Direct peers on record are Docebo, 360Learning, Absorb LMS, TalentLMS, Axonify and LearnDash. Broad incumbents are SAP Litmos, Cornerstone OnDemand and Workday Learning. uQualio is listed as an emerging player.
Does EdApp have an API?
No public API is recorded for EdApp.
What industry is EdApp in?
EdApp's product category is Learning Management System. Its primary akta.pro industry code is EDAFAFAD, Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills). Its NAICS code is 61143 and its SIC code is 7372.