ETtoday.net
ETtoday.net is a Taiwan-based digital news platform operated by Eastern Broadcasting Group that delivers 24-hour multi-vertical news, entertainment, and video content to general consumers in Taiwan and overseas Chinese-speaking markets, monetized primarily through digital advertising and a gamified app-to-e-commerce rewards loop.
- Company typePrivate
- Founded2011
- HeadquartersTaipei, Taiwan
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ETtoday.net does
ETtoday.net (ETtoday新聞雲) is a Taiwan-based digital news media platform launched in 2011 and operated by 東森新媒體控股股份有限公司 (Eastern Broadcasting Media Holding Co., Ltd.), a subsidiary of the Eastern Broadcasting Group (東森集團/ETTV) conglomerate. The platform delivers 24-hour real-time news and entertainment content across politics, society, international affairs, finance, sports, lifestyle, and multiple specialized verticals to general consumers in Taiwan and overseas Chinese-speaking markets, including the Americas and Southeast Asia.
The platform's technology stack is a multi-channel digital publishing ecosystem consisting of the main website, twelve-plus vertical sub-sites (entertainment via 星光雲, finance, sports, health, real estate via ET即賞屋, automobiles via 車雲, travel, pets, food, games, fashion, ESG via 永續, and AI technology via ai.ettoday.net), an iOS/Android mobile application, and the BOBA (播吧) short-video and live-streaming platform. The mobile app features a gamification layer built around Eastern Currency (東森幣), which users earn through check-ins and reading activity and redeem for discounts on the parent group's Eastern Shopping e-commerce platform, linking content engagement to commerce revenue.
The business model is primarily advertising-driven, monetized through digital display ads, sponsored content, and outdoor media (家外媒體) sales, supplemented by the gamified app-to-e-commerce loop and a free email newsletter (ETtoday電子報). Content is provided free to consumers, and the company reaches audiences through an unusually broad social media footprint spanning Facebook, Instagram, YouTube, LINE, Weibo, Twitter, Threads, TikTok, and Google News. The platform also operates adjacent community and trust services including a forum (雲論), fact-checking service (事實查核), charity initiatives (愛心雲/恩典雲), and an educational vertical (學習雲), positioned to deepen user engagement and brand-safety perception for advertisers. No public revenue, funding, or ownership detail beyond the parent conglomerate is disclosed.
ETtoday.net firmographics
Firmographics- Name
- ETtoday.net
- Legal name
- 東森新媒體控股股份有限公司
- Website
- https://ettoday.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ETtoday.net is a Taiwan-based digital news platform operated by Eastern Broadcasting Group that delivers 24-hour multi-vertical news, entertainment, and video content to general consumers in Taiwan and overseas Chinese-speaking markets, monetized primarily through digital advertising and a gamified app-to-e-commerce rewards loop.
- Ownership category
- akta.pro rank
ETtoday.net industry classification
Industry- Product category
- Digital News Media
- NAICS
- Information (51), Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- News & Current Affairs Aggregators (MPACAKAA), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where ETtoday.net is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
ETtoday.net business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: The platform generates revenue through digital advertising placements across its website and sub-sites, including display ads, sponsored content, and outdoor media services.
- App and Membership Services: The ETtoday News Cloud App features a gamification system where users earn Eastern Currency (東森幣) through check-in and reading activities, which can be redeemed for shopping discounts on the Eastern Shopping platform, creating a loyalty and e-commerce monetization loop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free news access for all users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
ETtoday.net product offering
Product offeringCore offering
ETtoday.net is a 24-hour digital news media platform providing real-time multi-vertical news coverage (politics, society, finance, sports, entertainment, lifestyle, international). It operates a digital content ecosystem including a main news website, a rewards-based mobile application, a short-form video platform (BOBA/播吧), and several specialized sub-brands covering entertainment celebrity news, real estate, charity, education, fact-checking, and opinion content.
Product overview
ETtoday.net operates as a comprehensive digital media ecosystem built around its core ETtoday新聞雲 news platform, which delivers 24-hour real-time news across diverse verticals including politics, entertainment, sports, finance, AI technology, health, and lifestyle. The platform is structured as a unified core product supported by specialized vertical platforms and modules: the ETtoday新聞雲App mobile application featuring a 東森幣 rewards system; the 播吧 (BOBA) short video platform for user-generated content; the ETtoday星光雲 entertainment news channel; the ET即賞屋 real estate vertical; dedicated platforms for forums (雲論), fact-checking (事實查核), education (學習雲), charity (愛心雲/恩典雲), and ESG content (永續); plus the 鍵盤大檸檬 entertainment section and ETtoday電子報 newsletter service. The ecosystem also includes advertising services (數位廣告/家外媒體) and the AI科技 news section covering artificial intelligence developments.
Differentiator
Problem solved
Functional benefit
Brands
- 播吧BOBA: Video and short-form content platform featuring news clips, entertainment videos, and user-generated content
- 星光雲
- 鍵盤大檸檬
- ET即賞屋
- 雲論
- 東森樂齡四健會
Products and services
- ETtoday新聞雲 (Main News Platform) Main 24-hour digital news website and platform covering politics, society, finance, sports, entertainment, lifestyle, and international news for Taiwanese and Chinese-speaking audiences.
- ETtoday新聞雲 App (Mobile Application) Mobile application for iOS and Android offering news consumption with an integrated points/rewards system that incentivizes user engagement, reading, and sharing.
- BOBA / 播吧 (Video Platform) Short-form video hosting and streaming platform providing video news and entertainment content to Taiwanese audiences.
- ET星光雲 (Entertainment News) Dedicated entertainment and celebrity news vertical within the ETtoday ecosystem, targeting readers interested in showbiz, music, and entertainment industry coverage.
- ET即賞屋 (Real Estate Platform) Real estate information and listings platform serving Taiwanese consumers seeking property-related news, listings, and housing market coverage.
- 事實查核 (Fact-Checking Service) Fact-checking service that verifies news claims and provides editorial verification to combat misinformation, enhancing ETtoday's editorial credibility.
- 雲論 (Opinion/Commentary Platform) Opinion and commentary platform where readers and contributors can publish views and analysis on news and current events.
- 學習雲 (Education Content) Educational content and learning resources vertical providing knowledge and learning-oriented articles for general readers.
- 愛心雲 (Charity Platform) Charity and human-interest stories platform featuring positive news, goodwill stories, and philanthropic content for Taiwanese audiences.
- ETtoday電子報 (Newsletter Service) Email newsletter subscription service delivering curated news content directly to subscribers' inboxes on a scheduled basis.
- ETtoday Digital Advertising Services Digital advertising solutions including display ads, sponsored content, and out-of-home (家外媒體) media placements for brand advertisers targeting Taiwanese consumers.
Companies that use ETtoday.net
Customer profileSegments1 record
Ideal customer profiles2 records
ETtoday.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ETtoday.net partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights6 records
ETtoday.net competitors and assessment
Company assessmentDirect peers
- LINE Today: LINE Today is a major news aggregation and content discovery platform within the LINE messenger ecosystem in Taiwan, directly competing for news audiences and offering advertisers a similar content-driven monetization surface.
- Newtalk (新頭殼): Newtalk is a Taiwan-based digital-native news and opinion publisher, directly competing with ETtoday's core news and current affairs verticals for online readership and digital ad budgets.
- Storm Media (風傳媒): Storm Media is a Taiwan-based digital-native news publisher covering politics, society, and current affairs, competing directly with ETtoday's core news vertical for readership and digital advertising share.
- Yahoo Taiwan (Yahoo奇摩): Yahoo Taiwan operates one of the largest digital news and content aggregation portals in Taiwan, directly competing with ETtoday for audience attention and digital ad budgets through a similar multi-vertical news and lifestyle model.
Broad incumbents
- SET News (三立新聞): SET News is the digital arm of the Sanlih E-Television group in Taiwan, offering 24-hour news coverage online and across video, competing with ETtoday as a multi-platform Taiwanese news incumbent.
- United Daily News (UDN, 聯合新聞網): UDN is a major traditional Taiwanese newspaper group that has built a substantial digital news platform, offering overlapping news coverage and digital advertising inventory as part of a broader legacy media portfolio.
- TVBS: TVBS is a major Taiwanese cable TV news network that also operates a substantial digital news platform, competing with ETtoday for video news audiences and cross-platform advertising budgets within a broader television-led portfolio.
- China Times (中時新聞網): China Times is a long-established Taiwanese newspaper with a sizable digital news operation, competing with ETtoday across politics, society, and general news as part of a legacy print and digital portfolio.
- Liberty Times Net (自由時報電子報): Liberty Times is one of Taiwan's largest traditional newspapers with a significant digital news presence, competing with ETtoday across politics, society, and general news verticals as part of a broader print-and-digital portfolio.
Others
- Eastern Broadcasting Group / ETTV (東森電視): ETTV is the parent television network of ETtoday's operating company, sharing content, audiences, and advertising inventory; included as the most direct ecosystem partner and potential cross-platform competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ETtoday.net social profiles
Digital presenceETtoday.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETtoday.net leadership team
Management profileNumber of profiles
ETtoday.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETtoday.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETtoday.net
What does ETtoday.net do?
ETtoday.net is a 24-hour digital news media platform providing real-time multi-vertical news coverage (politics, society, finance, sports, entertainment, lifestyle, international). It operates a digital content ecosystem including a main news website, a rewards-based mobile application, a short-form video platform (BOBA/播吧), and several specialized sub-brands covering entertainment celebrity news, real estate, charity, education, fact-checking, and opinion content.
Is ETtoday.net a public or private company?
ETtoday.net is a private company. It is classified as corporate owned and is currently operating.
When was ETtoday.net founded?
ETtoday.net was founded in 2011. It employs 1 to 10 people.
Where is ETtoday.net based?
ETtoday.net is headquartered in Taipei, Taiwan, in the Asia region.
How does ETtoday.net make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are app and Membership Services.
Who are ETtoday.net's main competitors?
Direct peers on record are LINE Today, Newtalk (新頭殼), Storm Media (風傳媒) and Yahoo Taiwan (Yahoo奇摩). Broad incumbents are SET News (三立新聞), United Daily News (UDN, 聯合新聞網), TVBS, China Times (中時新聞網) and Liberty Times Net (自由時報電子報). Eastern Broadcasting Group / ETTV (東森電視) is listed as an others.
Does ETtoday.net have an API?
No public API is recorded for ETtoday.net.
What industry is ETtoday.net in?
ETtoday.net's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 51 and its SIC code is 7310.