What Lifestory Research does

Lifestory Research is an independent, privately held market research and strategy firm founded in 2012 and headquartered in Newport Beach, California. The firm applies social and behavioral sciences, with emphasis on the psychology of persuasion and influence, to conduct quantitative and qualitative research (surveys, focus groups, biometric and observational research) supported by statistical techniques including multivariate and conjoint analysis. Its central product is the America's Most Trusted annual consumer study, introduced in 2012, which uses the proprietary Net Trust Quotient Score to evaluate brand trust across 75+ product categories covering 750+ brands and produces a 5-tier Star Trust Rating system. Adjacent Influence Research & Strategy services — including Influence Profiling, Modeling, Research, Strategy, People, Team, and Places — extend the methodology into customer segmentation, brand strategy, innovation consulting, marketing communications, organizational engagement, and experience design.

The firm operates as a project-based B2B professional services business with a sales-led go-to-market model, engaging enterprise clients, agencies, and government organizations through direct partnerships. Named clients include Netflix, General Electric, Xcel Energy, NASA, the U.S. Department of Justice, and the U.S. Olympic Committee. Revenue is generated through quote-based, project-specific engagements; pricing is not publicly disclosed. Content marketing through the Insight & Ideas blog and the recurring annual study rankings serve as the primary demand-generation surfaces. The company is led by founder Eric Snider as President and Chief Research Officer, holds three registered trademarks (LIFESTORY, AMERICA'S MOST TRUSTED, MOST TRUSTED BUILDER IN AMERICA), and reports no external funding, parent company, or acquisition history. Geographic scope is domestic United States.

Name

Lifestory Research

Legal name

Lifestory Corporation

Website

https://lifestoryresearch.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifestory Research is an independent, Newport Beach-based market research and strategy firm founded in 2012 that serves Fortune 500 enterprises, agencies, and government clients with consumer research, brand trust measurement, and behavioral science-driven influence strategy services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research services
• Consumer trust research
• Brand strategy consulting
• Influence research
• Behavioral science research

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Services: Full-service market research firm providing quantitative and qualitative research services to enterprise clients. Services include customer segmentation, innovation consulting, brand strategy, and marketing communications development. Revenue is generated through project-based research engagements with recognizable brands and agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lifestory Research is a full-service market research firm that provides quantitative and qualitative consumer research to help brands understand customer behavior and build brand trust. Its core program, the America's Most Trusted® Study, evaluates consumer trust across 750+ brands in 75+ product categories using a proprietary Net Trust Quotient Score. The firm also delivers Influence Research & Strategy Services covering customer segmentation, innovation, brand strategy, marketing communications, and influence modeling for enterprise clients.

Product overview

Lifestory Research is a full-service market research firm offering a unified platform of consumer research and strategy services. The core offering is the America's Most Trusted® Study program, which uses the proprietary Net Trust Quotient Score to measure brand trust across over 75 product categories. This is supported by a suite of Influence Research & Strategy Services including Influence Profiling, Influence Modeling, Influence Research, Influence Strategy, Influence People, Influence Team, and Influence Places. The company's proprietary methodology classifies consumers into Trust Advocates, Trust Neutrals, and Trust Antagonists to generate standardized trust scores and Star Trust Ratings that help brands understand and improve customer trust.

Differentiator

Problem solved

Functional benefit

Brands

• America's Most Trusted®: Consumer research program based on opinions of thousands of people actively shopping for products, evaluating trust in over 750 brands across 75+ product categories.
• Most Trusted Builder in America®

Products and services

• America's Most Trusted® Study Annual independent consumer research program evaluating brand trust across 75+ product categories based on Net Trust Quotient Scores from thousands of actively shopping consumers.
• Net Trust Quotient Score Proprietary index that classifies consumer trust into three groups (Trust Advocates, Trust Neutral, Trust Antagonists) to calculate a standardized trust score for comparing brand trust within product categories.
• Star Trust Ratings
• Influence Research & Strategy Services
• Influence Profiling
• Influence Modeling
• Influence Strategy
• Influence People
• Influence Team
• Influence Places
• Product Category Rankings
• Most Trusted Builder in America® Award Annual recognition program for home builders in active adult, new construction, and manufactured housing segments that rank highest in consumer trust among new home shoppers.

Quantifiable outcome

• Research shows high-trust brands are more profitable, have higher customer satisfaction, and higher employee engagement
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mintel: Mintel is a global market research firm publishing syndicated consumer research across CPG categories and offering consumer insights similar to Lifestory's America's Most Trusted and Influence Research offerings. Both firms compete for enterprise brand strategy and consumer insights budgets with comparable category-level syndicated products.
• Ipsos: Ipsos is a global market research and consumer insights company offering brand tracking, customer experience, and behavioral research — directly overlapping with Lifestory's quantitative/qualitative research, brand strategy, and consumer trust measurement services. It is a direct competitor for Fortune 500 brand research mandates.
• Harris Insights & Analytics (Harris Poll): Harris Insights & Analytics operates the long-running Harris Poll and runs public-equity-style brand and reputation rankings (Harris Poll EquiTrend), structurally analogous to Lifestory's America's Most Trusted rankings. It is a direct competitor in syndicated brand reputation and consumer insights.
• C Space: C Space is a consumer research and strategy firm combining qualitative community-based research with strategic consulting — closely paralleling Lifestory's Influence Profiling, Influence Research, and brand strategy services for enterprise clients.
• MaritzCX: MaritzCX (now part of Clarabridge/Qualtrics ecosystem historically) is a customer experience and market research firm offering brand and CX measurement to enterprise clients — overlapping with Lifestory's customer research, segmentation, and brand strategy offerings.

Broad incumbents

• Kantar: Kantar is a large incumbent market research firm operating brand tracking (BrandZ), consumer panels, and strategy consulting across the same buyer set as Lifestory (Fortune 500 CMOs and brand teams). It competes with Lifestory at the enterprise tier but at much larger scale and global reach.
• NielsenIQ: NielsenIQ provides consumer intelligence, brand measurement, and category insights to CPG and retail clients globally. Its brand performance and consumer research solutions compete directly with Lifestory's syndicated brand trust rankings and customer segmentation work.
• Forrester Research: Forrester is a global research and advisory firm selling syndicated research, proprietary frameworks, and advisory services to enterprise brands. It overlaps with Lifestory's strategy/influence consulting and syndicated research products but at significantly larger scale and broader scope.
• GfK (now NIQ): GfK (integrated into NielsenIQ) is a major market research firm providing consumer insights, brand and communication research, and category analytics. Its portfolio of syndicated consumer studies competes with Lifestory's America's Most Trusted program for the same CPG/retail buyer base.

Emerging players

• Morning Consult: Morning Consult is a fast-growing research and survey firm offering brand tracking, consumer intelligence, and syndicated trackers. It overlaps with Lifestory's behavioral/quantitative research methodology and competes for Fortune 500 brand insights budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/ls_research
• LinkedInlinkedin.com/company/lifestory-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestory Research