Rubber-Cal
- Company typePrivate
- Founded1994
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rubber-Cal firmographics
Firmographics- Name
- Rubber-Cal
- Legal name
- Rubber-Cal, Inc.
- Website
- https://rubbercal.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rubber-Cal industry classification
Industry- Product category
- Industrial Rubber Products
- NAICS
- All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing for Mechanical Use (326291), Other Rubber Product Manufacturing (32629), Plastics and Rubber Products Manufacturing (326)
- SIC
- Fabricated Rubber Products, Nec (3060), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industries
- Molded & Extruded Industrial Rubber Parts (Custom Components) (IMANALAG), Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE), General-Purpose Rubber Compounds (NR/SBR/BR/EPDM) (IMANAJAA)
Keywords
Where Rubber-Cal is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Markets served
Rubber-Cal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: One-time sale of rubber flooring, mats, sheet rubber, and specialty rubber products to commercial and residential customers. Revenue generated through direct e-commerce sales and phone/text orders with volume-based pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing with volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rubber-Cal product offering
Product offeringCore offering
Rubber-Cal is a distributor of industrial rubber products, stocking over 500 varieties of rubber flooring, rubber mats, rubber sheet products, doormats, and specialty products (including flexible ducting and snowplow cutting edges). Products are sold directly via their e-commerce storefront and phone/text sales channels, with custom-cut lengths, volume discounts, and 24-hour fulfillment of stocked items.
Product overview
Rubber-Cal is a distributor of industrial rubber products founded in 1994, offering a comprehensive portfolio of rubber flooring, mats, sheet rubber, and specialty products. The company's product lineup centers on protective and resilient rubber flooring solutions including modular interlocking tiles (Revolution, Armor Lock), rubber rolls (Diamond Plate, Elephant Bark, Coin-Grip, Tuff-n-Lastic), and playground safety surfaces (Eco-Safety 3-inch, Eco-Safety 2.5-inch). The mat collection encompasses anti-fatigue mats (Bubble-Top, Foot Rest, Dura-Chef), commercial and residential doormats (Ultra Scraper, Dura-Scraper Wave/Linear, Wellington, Nottingham), fitness equipment mats (Treadmill Mat, Elliptical Mat, TFS series), industrial mats (Shark Tooth, Maxx-Tuff, Super-Grip Scraper), and animal care products (Horse Stall Mat, Equine-Flex, Paw-Grip). The company also offers industrial elastomers through its sheet rubber division (EPDM, Neoprene, Nitrile, Silicone, Recycled rubber) and specialty products including flexible ducting, rubber snowplow cutting edges, and street sweeper parts. A key differentiator is the company's eco-conscious approach, emphasizing natural, reclaimed, and recycled rubber materials throughout its product range, with a focus on custom-cut lengths and small quantity orders for OEMs and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheet Rubber Products Commercial sheet rubber inventory including EPDM, Natural Gum, Neoprene, Nitrile, Recycled, Santoprene, Silicone, Styrene Butadiene, and Synthetic rubbers used by OEMs and fabricators.
- Industrial Rubber Products Industrial rubber products including Cloth Inserted, Conveyor Belt Rubber, Foam Sponge Rubber, Food Grade Rubber, Heavy Duty Rubber, Rubber Strips, Skirtboard, and Custom Rubber Gasketing for industrial buyers.
- Rubber Mats Broad line of rubber mats including anti-slip floor mats, anti-fatigue and comfort mats, chef/kitchen mats, fitness equipment mats, industrial floor mats, non-slip stair treads, and rubber stall mats.
- Rubber Flooring Rubber flooring products including basement flooring, eco-friendly flooring, garage floor covering, gym rubber flooring, kennel flooring, modular floor tiles, playground surfaces, rubber outdoor flooring, and van & trailer flooring.
- Doormats Entryway mat products including carpet mats, commercial door mats, large door mats, message/funny mats, natural coir mats, outside door mats, rubber door mats, and welcome mats for residential and commercial entrances.
- Specialty Products Specialty rubber products including flexible ducting for industrial ventilation, rubber snowplow cutting edges for pavement maintenance, and rubber street sweeper parts.
- Custom Fabrication Services Custom-cut lengths available for most rubber goods, including custom rubber gasketing, reducing installation time and onsite fabrication for OEM and retail partners.
Quantifiable outcome
- Products ship within 24 hours of order placement
- +1 more outcomes
Companies that use Rubber-Cal
Customer profileSegments6 records
Ideal customer profiles6 records
Rubber-Cal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rubber-Cal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Ducting.ComminorSister brand under the same corporate umbrella, operated as part of Rubber-Cal's family of industrial product brands. Located at www.ducting.com.
- Floormatcompany.comminorSister brand specializing in floor mats, part of Rubber-Cal's brand portfolio. Located at floormatcompany.com.
- Coirmat.comminorSister brand focused on coir (natural fiber) doormats, complementing Rubber-Cal's rubber doormat offerings. Located at coirmat.com.
- RubberFlooringExperts.comminorSister brand specializing in rubber flooring, aligned with Rubber-Cal's core product category. Located at rubberflooringexperts.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rubber-Cal competitors and assessment
Company assessmentDirect peers
- Greatmats: U.S. e-commerce distributor of rubber flooring, mats, gym flooring, and playground surfacing with a comparable breadth of SKUs and direct-to-consumer/contractor sales model, directly overlapping Rubber-Cal's core product categories and customer segments.
- Mats Inc. Distributor of commercial and residential floor mats and rubber flooring products including entrance mats and anti-fatigue mats, serving overlapping B2B facility and hospitality customers with a similar product-led catalog approach.
- Rubber Flooring Inc. Specialty e-commerce retailer focused on rubber flooring rolls, tiles, and mats for gym, commercial, and residential use — a direct niche competitor in Rubber-Cal's core rubber flooring category.
- USA Rubber Flooring: Online distributor of recycled and virgin rubber flooring rolls and tiles targeting gym, commercial, and residential buyers with a comparable recycled-rubber value proposition and custom-cut offering.
Broad incumbents
- McMaster-Carr: Large industrial MRO distributor with an extensive rubber sheet, gasket, hose, and matting assortment; competes with Rubber-Cal's industrial rubber and custom-gasketing lines from a much broader catalog and faster fulfillment scale.
- Grainger: Major industrial supply distributor carrying rubber mats, anti-fatigue matting, and flooring accessories; overlaps Rubber-Cal's commercial and industrial segment at scale via a national catalog and contract sales motion.
- Trelleborg AB: Global engineered polymers and rubber products manufacturer with industrial flooring, antivibration, and sealing rubber offerings; competes upstream as a manufacturer whose products Rubber-Cal and its competitors distribute.
- NewAge Industries: Manufacturer and distributor of flexible polymer products including rubber and PVC tubing, hose, and matting for industrial applications; overlaps Rubber-Cal's industrial rubber and flexible ducting lines from a broader portfolio.
- Continental AG: Global rubber and elastomer manufacturer with industrial rubber, conveyor belt, and specialty rubber products; a large upstream incumbent whose presence influences pricing and supply across the category Rubber-Cal serves.
Regional players
- FloorMatCompany: Wholly-owned sister brand of Rubber-Cal itself focused on floor mats; included as a reference for direct internal overlap rather than external competition, illustrating how Rubber-Cal itself has multi-brand coverage in the matting niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rubber-Cal social profiles
Digital presenceRubber-Cal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubber-Cal leadership team
Management profileNumber of profiles
Rubber-Cal subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rubber-Cal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubber-Cal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubber-Cal
What does Rubber-Cal do?
Rubber-Cal is a distributor of industrial rubber products, stocking over 500 varieties of rubber flooring, rubber mats, rubber sheet products, doormats, and specialty products (including flexible ducting and snowplow cutting edges). Products are sold directly via their e-commerce storefront and phone/text sales channels, with custom-cut lengths, volume discounts, and 24-hour fulfillment of stocked items.
Is Rubber-Cal a public or private company?
Rubber-Cal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubber-Cal founded?
Rubber-Cal was founded in 1994. It employs 11 to 50 people.
Where is Rubber-Cal based?
Rubber-Cal is headquartered in Santa Ana, United States, in the North America region.
How does Rubber-Cal make money?
One revenue line is on record: product Sales.
Who are Rubber-Cal's main competitors?
Direct peers on record are Greatmats, Mats Inc., Rubber Flooring Inc. and USA Rubber Flooring. Broad incumbents are McMaster-Carr, Grainger, Trelleborg AB, NewAge Industries and Continental AG. FloorMatCompany is listed as a regional player.
Does Rubber-Cal have an API?
No public API is recorded for Rubber-Cal.
What industry is Rubber-Cal in?
Rubber-Cal's product category is Industrial Rubber Products. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of IMANALAG, Molded & Extruded Industrial Rubber Parts (Custom Components). Its NAICS code is 326299 and its SIC code is 3060.