Smith Equipment

What Smith Equipment does

Smith Equipment was founded in 1982 as a regional provider of automotive and collision equipment and is now consolidated, alongside DHI Equipment, Professional Maintenance and Equipment Inc., and Universal DG, into a single operating entity branded AutoTech Solutions LLC. The business is a B2B sales-led distributor and field-services company that supplies, installs, services, and maintains automotive and collision equipment for automotive dealerships, multi-shop collision operators (MSOs), independent repair shops, fleet and transit facilities, industrial paint operations, and quick-lube and tire shops across the Eastern United States, with offices in Raleigh (HQ), Charlotte, Wade (NC), and Novi (MI). The product portfolio spans automotive lifts, paint booths and finishing systems, compressed air systems, wheel-service and ADAS equipment, lubrication and oil systems, collision-repair equipment, exhaust-removal systems, heavy-duty equipment, and shop storage and workstations, sourced through authorized partnerships with leading manufacturers including Rotary, Hunter Engineering, GFS, and Pro Spot. Service offerings include factory-trained technician repair and emergency response, scheduled preventative-maintenance programs, turnkey installations and facility buildouts supported by CAD and 3D shop-design, and dedicated collision-center solutions, combining professional-services revenue with equipment sales and recurring maintenance contracts delivered through a regional field-sales force with direct customer engagement.

Name

Smith Equipment

Legal name

AutoTech Solutions LLC

Website

https://smithequipmentsolutions.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoTech Solutions (formerly Smith Equipment) is a B2B provider of automotive and collision equipment, installation, repair, and preventative-maintenance services for dealerships, collision centers, fleet facilities, and industrial shops across the Eastern United States.

Ownership category

akta.pro rank

Product category

Automotive Equipment Distribution & Services

NAICS

Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive equipment distribution
• Collision repair equipment
• Preventative maintenance services
• Shop design consulting
• Automotive lift installation

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of automotive and collision equipment including lifts, paint booths, compressed air systems, wheel service equipment, lubrication systems, alignment systems, and specialized collision repair equipment from trusted brands.
2. Service, Repair and Equipment Support: Expert diagnostics and high-quality repairs to restore safe and efficient operation. Includes emergency service response and ongoing equipment support.
3. Preventative Maintenance Programs: Scheduled maintenance services tailored to facility usage patterns that extend equipment life and reduce unexpected failures, supporting consistent shop productivity.
4. Installations, Upfits & Facility Buildouts: Complete installation services for equipment including professional CAD layouts and construction coordination for turnkey shop setups.
5. Shop Design & Consulting: Workflow optimization, code-compliant layouts, CAD design, and 3D planning services for service departments and collision centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Smith Equipment (now AutoTech Solutions) distributes and services automotive and collision equipment, including lifts, paint booths, compressed air systems, wheel service equipment, lubrication systems, and collision repair equipment from leading manufacturers. The company pairs equipment sales with end-to-end installation, factory-trained repair and maintenance, preventative maintenance programs, and CAD-based shop design and consulting for dealerships, collision centers, fleet facilities, and industrial shops across the Eastern US.

Product overview

Smith Equipment, now part of AutoTech Solutions, is a comprehensive automotive and collision equipment provider offering a broad portfolio of physical equipment products and service solutions. The product portfolio includes: Heavy Duty Equipment, Storage & Workstations, Exhaust Removal & Emissions Systems, Lubrication & Oil Systems, Wheel Service & ADAS Equipment, Compressed Air Systems, Collision Equipment, Paint Booths & Finishing Systems, and Automotive Lifts. Services include equipment installation, repair, preventative maintenance, facility buildouts, and shop design consulting. The company operates as a unified resource combining equipment sales with installation, service, inspections, and long-term shop maintenance support.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Rotary (Rotary Lift)coreTechnology or IntegrationRotary (Rotary Lift) is a key brand partner providing automotive lifts and heavy-duty equipment solutions. AutoTech Solutions supplies and supports Rotary equipment including two-post car lifts and other lift systems for automotive repair facilities.
• Global Finishing Solutions (GFS)coreTechnology or IntegrationGFS provides paint booths and finishing systems. AutoTech Solutions supplies, installs, and maintains GFS paint booth equipment for collision centers and industrial paint operations.
• Hunter EngineeringcoreTechnology or IntegrationHunter Engineering provides wheel service and alignment equipment. AutoTech Solutions supplies and services Hunter wheel service equipment, alignment systems, and ADAS-related equipment.
• Pro SpotcoreTechnology or IntegrationPro Spot provides welding systems and collision repair equipment. AutoTech Solutions supplies and supports Pro Spot equipment for collision centers including welding systems and related repair technology.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vehicle Service Group (Dover): Vehicle Service Group is the parent of Rotary Lift (a core AutoTech partner) and is a major global manufacturer and distributor of vehicle lifting, wheel service, and collision repair equipment. It is comparable as the largest incumbent in the same equipment categories AutoTech distributes, although it operates at a much larger scale and as a manufacturer rather than a regional distributor.
• Snap-on Incorporated: Snap-on serves automotive dealerships, collision centers, and repair shops with tools, diagnostic equipment, and shop solutions through a direct sales channel. It is comparable as a broad incumbent targeting the same B2B customer base, though Snap-on's portfolio extends across hand tools, diagnostics, and undercar equipment rather than specialized shop infrastructure.
• Hunter Engineering Company: Hunter Engineering is a leading manufacturer of wheel alignment systems, wheel balancers, tire changers, and ADAS calibration equipment, and is a core brand partner of AutoTech Solutions. It is comparable because Hunter both manufactures and operates a direct dealer/installer network that overlaps with AutoTech's wheel service and alignment business.
• Global Finishing Solutions (GFS): GFS designs and manufactures paint booths, finishing systems, and environmental rooms for automotive refinish, industrial, and military customers. It is a core brand partner of AutoTech Solutions and is comparable as the dominant paint booth manufacturer in the same collision repair and industrial paint customer segments AutoTech serves.

Direct peers

• Cornwell Quality Tools: Cornwell distributes professional tools, equipment, and shop supplies to automotive technicians and shops through a mobile van sales force. It is comparable as a B2B distributor selling directly into the same automotive repair customer base, with a similar equipment-plus-service value proposition, though with a stronger mobile distribution model.
• Matco Tools: Matco distributes professional automotive tools, diagnostic equipment, and shop solutions through franchise mobile vans. It is comparable as a B2B distributor of automotive shop equipment serving the same dealership, collision, and independent shop customers, with a parallel direct-to-customer go-to-market motion.
• Nussbaum: Nussbaum is a manufacturer and direct seller of vehicle lifts serving dealerships, workshops, and collision centers across North America and Europe. It is comparable as a lift-focused equipment provider in the same automotive MRO category, though it sells direct to end customers in addition to working with regional distributors like AutoTech.
• Mohawk Lifts: Mohawk Lifts designs and distributes vehicle lifts and lift accessories to dealerships, fleet operators, and independent repair shops. It is comparable as a lift equipment specialist competing in the same automotive MRO category, with overlapping customers and a similar premium-equipment positioning.
• Challenger Lifts: Challenger Lifts manufactures and distributes automotive lifts, including two-post, four-post, scissor, and alignment lifts, to dealerships, service shops, and fleets. It is comparable as a lift equipment specialist selling into the same automotive repair customer base.
• Dealer Tire: Dealer Tire is a distributor of tires, tire-related equipment, and shop supplies that serves automotive dealerships through a managed distribution and service model. It is comparable as a B2B distributor of automotive shop equipment and consumables targeting the same dealership customer base, with a parallel distribution-plus-service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smithequipmentsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Equipment