Dealer Tire

What Dealer Tire does

Dealer Tire is a Cleveland, Ohio-based, privately held B2B distribution and technology platform founded in 1999 that manages replacement tire and light-maintenance parts programs for more than 20 automotive OEMs and 8,000+ franchised dealerships across the U.S., Canada, and China. The company operates a network of 42 distribution centers staffed by approximately 300 delivery drivers, achieving same-day or next-day delivery to 98% of continental U.S. dealers with a 99+% fill rate and 99.99% uptime on its dealer ordering portal. Core proprietary products include the Dynamic Retail Selling Guide (DRSG) sales-closing software integrated with ADP eStore, the Product Screen Tool for customized tire stocking and replenishment planning, Automatic Order Replenishment (AOR), Online Tire Stores embedded in dealer websites, and a Certified API Program exposing OEM tire fitments, pricing, and the 30-million-inspection-per-year Tire Inspection Database to third-party dealer systems.

Dealer Tire generates revenue through a mix of transaction-based tire distribution, recurring subscription fees for program management and API access, per-claim warranty processing, and marketing services to OEMs and dealers. GTM motion is OEM-embedded enterprise sales supported by a field force of more than 400 regional and account managers. The company has expanded beyond core tire distribution via the 2020 acquisition of Dent Wizard (automotive reconditioning, vehicle protection, F&I products), wholly owned subsidiaries Sonsio and Sentric ADAS, and minority investments in SimpleTire (online tire retail), Tyrata (tire tread sensors), and BizzyCar (AI-powered recall management). Ownership transitioned from the Mueller founding family and Lindsay Goldberg (2014) to Bain Capital Private Equity in October 2018, and the Mueller family — CEO Scott Mueller and President Dean Mueller — continues to lead operations. The company employs 1,200+ associates and reports annual revenue exceeding $1 billion.

Name

Dealer Tire

Legal name

Dealer Tire LLC

Website

https://dealertire.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dealer Tire is a Cleveland-based B2B platform that manages replacement tire and parts programs for 20+ automotive OEMs and 8,000+ franchised dealerships across North America, distributing through 42 centers and monetizing via distribution fees, program management, APIs, and the Dent Wizard reconditioning subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Tire Distribution and Dealer Services

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire distribution services
• Automotive parts management
• OEM tire programs
• Dealer inventory management
• Tire inspection technology

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Distribution Services: Manages replacement tire and parts programs for automotive OEMs and dealers, providing distribution, inventory management, and sales support services to franchised dealerships.
2. Program Management: Provides key account management, training, tools and services designed to help dealers increase customer satisfaction and retention.
3. Warranty Processing: Processes warranty claims for dealers, handling claims submission and processing.
4. Marketing Services: Provides marketing materials, promotions and incentives, and other resources to promote sales for dealers.
5. Technology/API Services: Integration services connecting dealer systems with tire data, inspection results, and ordering capabilities.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dealer Tire manages replacement tire and light maintenance parts programs for automotive OEMs and their franchised dealer networks. The company distributes tires and parts through a network of nearly 40 distribution centers, provides proprietary sales and inventory software tools, processes warranty claims, and offers API integrations to connect dealer systems with tire data, inspections, and ordering. Dealer Tire also operates consumer-facing tire shopping channels through RightTurn.com and dealer-integrated online tire stores.

Product overview

Dealer Tire operates as a tire and automotive parts distribution platform serving automotive dealerships. The core offering consists of distribution services, Online Tire Stores for dealer websites, the Product Screen Tool for inventory management, Dynamic Retail Selling Guide (DRSG) sales software, eServices for third-party embedding, and Automatic Order Replenishment (AOR). The company also offers API access through its Dealer Tire Certified API program. The enterprise portfolio includes subsidiary brands SimpleTire (online tire e-commerce), Dent Wizard (automotive reconditioning services), and investments in Tyrata (tire tread sensors) and BizzyCar (recall management). RightTurn.com serves as a consumer-facing sub-brand for online tire sales. The company manages replacement tire and parts programs for more than 20 automotive OEMs, serving more than 8,000 automotive dealerships from nearly 40 distribution centers across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• RightTurn.com: Consumer-facing online tire shopping website that allows consumers to buy tires online and schedule installation at local dealerships. Founded in 2012.
• DT HERO
• Dynamic Retail Selling Guide (DRSG)
• Automatic Order Replenishment (AOR)

Products and services

• Tire and Parts Distribution Program End-to-end management of replacement tire and parts programs for franchised dealerships, including inventory management, distribution, sales support, training, warranty processing, and marketing services.
• Dynamic Retail Selling Guide (DRSG) Proprietary sales software tool for service advisors that helps close more tire sales; integrates with ADP's eStore to provide an on-hand view of inventory.
• Product Screen Tool Algorithm-based tool providing dealers with a customized tire stocking plan, inventory levels, and replenishment timing to ensure the right tire at the right price at the right time.
• Automatic Order Replenishment (AOR) Daily replenishment system that manages tire inventory for dealers so they spend less time ordering and more time selling tires.
• Online Tire Stores Consumer-facing tire-shopping websites integrated into dealer websites that generate sales leads and capture online tire business.
• eServices Service that quickly and efficiently embeds tire results and prices into third-party applications and dealer websites.
• Dealer Tire Certified API API program providing access to industry-exclusive data including OEM tire fitments, images, specifications, pricing, tire inspection database with over 30 million inspections annually, and integration with automated inspection equipment, inventory, ordering, and billing.
• Inspection Dashboard with UVeye Integration Dashboard platform integrating UVeye's AI-powered tire inspection technology to provide real-time tread depth, DOT codes, and tire images for service advisors at dealerships.
• RightTurn.com Consumer-facing online tire shopping website founded in 2012 by Dealer Tire owners, allowing consumers to buy tires online and schedule installation at certified dealerships.
• SimpleTire Online tire retailer with an e-commerce platform linking independent tire distributors, recognized on Newsweek's 2026 ranking of America's Best Online Shops for four consecutive years.
• Dent Wizard Automotive reconditioning services and vehicle protection products including paintless dent repair, wheel restoration, interior repair, key replacement, and F&I products for over 7,000 customers including 5,000+ dealership accounts.
• Tire Sales Certification Program (with RockED) Tire sales certification program for automotive dealership service and parts personnel delivered through RockED's mobile platform with micro-learning and gamified training modules.

Quantifiable outcome

• 24% accident reduction rate since implementing DT HERO driver training program
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UVeyecoreTechnology or Integration · 7 September 2025Integration combining UVeye's AI-powered tire inspection technology with Dealer Tire's inspection dashboard, enabling service advisors to access real-time tire inspection data including tread depth readings, DOT codes, and tire images directly within the quoting platform. Available to hundreds of car dealerships across North America.
• RockEDcoreGTM or Marketing Partner · 15 January 2025Partnership to develop and launch a tire sales certification program for automotive dealerships. RockED's mobile platform with micro-learning and gamified training solutions combined with Dealer Tire's industry expertise. Program will certify service and parts personnel with tools for exceptional service and increased tire sales.
• Dent WizardcoreOthers · 6 January 2020Dealer Tire acquired Dent Wizard, North America's largest provider of automotive reconditioning services and vehicle protection products. Dent Wizard services over 7,000 customers including over 5,000 car dealership accounts in 97 of the top 100 U.S. markets, with 2,300 technicians. Dent Wizard continues to operate independently under its existing management team.
• Southeast Toyota DistributorscoreChannel Partner/ Reseller/ Distributor · 31 August 2017Agreement to develop an enhanced tire retailing program for Southeast Toyota dealers. Both companies are family-run businesses with nearly 150 combined years of experience. Effective December 1, 2017.
• Groupe TouchettecoreChannel Partner/ Reseller/ Distributor · 11 July 2016Groupe Touchette acquired the assets of Dealer Tire Canada ULC and entered a long-term Technology Services Agreement with Dealer Tire LLC to support Canadian OEM programs with value-added tools and technology. Groupe Touchette operates from over 25 warehouses across Canada.
• RightTurn.comcoreOthersConsumer-facing tire shopping website founded by Dealer Tire owners in 2012, allowing consumers to buy tires online and schedule installation at certified dealerships. Part of Dealer Tire family of companies.
• NHTSAminorOthersIndustry response to federal bill requiring NHTSA guidelines for ADAS calibrations. Dealer Tire monitors regulatory developments related to advanced driver assistance systems that may impact tire inspection and calibration procedures.

Scale indicators20 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• American Tire Distributors: Largest U.S. wholesale distributor of tires, serving tire retailers, dealers, and commercial customers from a network of distribution centers. Most direct functional peer to Dealer Tire's wholesale tire distribution model.
• TBC Corporation: Wholesale tire and automotive service distributor (subsidiary of Sumitomo Rubber Industries) operating NTW, Tire Kingdom, and Big O Tires. Combines B2B tire distribution with franchised retail, overlapping Dealer Tire's OEM/dealer channel focus.

Broad incumbents

• Discount Tire: Largest independent tire retailer in the U.S. with 1,000+ stores. While Dealer Tire serves dealers and Discount Tire sells direct-to-consumer, both dominate U.S. tire distribution and compete for the same replacement-tire dollar.
• Monro, Inc. Operator of franchised and company-owned auto service centers (Monro, Mr. Tire, Tire Choice) across the U.S. Competes with franchised dealerships for tire and light maintenance work that Dealer Tire helps its dealer partners capture.
• Pep Boys: National automotive service and tire retailer owned by Icahn Automotive. Competes for the same tire replacement and light maintenance consumer spend that Dealer Tire's franchised dealer customers target.
• Genuine Parts Company (NAPA): Largest U.S. distributor of automotive replacement parts through the NAPA network. Comparable B2B distribution model and customer base (independent and franchised service operators), though parts-focused rather than tire-centric.
• AutoZone: Largest U.S. retailer of aftermarket automotive parts and accessories with extensive commercial B2B program. Comparable scale of distribution and dealer/DIY customer overlap, though retail-led rather than OEM-dealer-channel-led.

Emerging players

• Tire Rack: Pioneering direct-to-consumer online tire retailer with distributed delivery network and recommended installer program. Comparable to Dealer Tire's RightTurn.com and SimpleTire consumer-facing initiatives, and a competitive threat to dealer-channel tire sales.
• SimpleTire: Online tire retailer with an e-commerce platform linking independent tire distributors and installers. Dealer Tire holds a significant minority investment, making this an affiliated competitor in the DTC tire space.

Regional players

• Les Schwab Tire Centers: Privately held regional tire retailer dominant in the Western U.S. with 500+ stores. Comparable combination of tire distribution and retail service, though concentrated in Western states rather than serving a national OEM-dealer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights2 records

Customer concentration

• Xx.com/dealertirejobs
• Facebookfacebook.com/dealertire
• LinkedInlinkedin.com/company/dealer-tire
• Instagraminstagram.com/dealertirecle

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Tire