Fine and Raw Chocolate

What Fine and Raw Chocolate does

Fine and Raw Chocolate is a Brooklyn-based artisan chocolate manufacturer founded in 2007 by Daniel Sklaar. The company operates a vertically integrated bean-to-bar production process at its East Williamsburg factory (70 Scott Ave), sourcing organic cacao directly from farmers in Belize and Ecuador at above fair-trade wages and stone-grinding small batches in-house. Its product portfolio spans hazelnut and pistachio spreads ($18-$21.50 per jar), two chocolate bar collections — Brooklyn Bonnie and Signature ($10 per 2oz bar) — truffle gift sets ($18-$82), hot cocoa mixes, S'mores Kits, Chocolate Relief Kits, and limited seasonal items such as Brownie Boxes, with custom chocolate bar wrappers offered as an add-on service. Products are certified kosher (International Kosher Council), with formal organic certification reportedly in progress.

The business generates revenue through a multi-channel model anchored in direct-to-consumer e-commerce on a Shopify-powered storefront (fineandraw.com), which offers free shipping on orders over $55, a Subscribe & Save subscription program (5% off on 4-, 6-, or 8-week cadences), and digital gift certificates. A factory cafe and gift shoppe at the Brooklyn site supports in-person and curbside retail, while a wholesale program distributes to restaurants and retailers via email and phone-based ordering. Marketing is driven by earned media in major outlets (The New York Times, Today Show, Bon Appetit, Vanity Fair, Food & Wine, NPR), social channels (Instagram, Facebook, Twitter), an email list with a 10% first-order incentive, and experiential pop-ups such as the Brooklyn Museum Golden Standard Gift Set collaboration.

The customer base is fragmented across individual premium chocolate consumers and gift buyers, with the wholesale channel representing an unquantified B2B layer. The company is a privately held LLC (FINE & RAW LLC) with no disclosed institutional funding, acquisitions, or parent organization, and operates at a small scale (1-10 employees) across the United States and Canada.

Name

Fine and Raw Chocolate

Legal name

FINE & RAW LLC

Website

https://fineandraw.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Fine and Raw Chocolate is a Brooklyn-based artisan bean-to-bar chocolate manufacturer founded in 2007, producing organic spreads, bars, truffles, and gift sets sold direct-to-consumer via Shopify, through its factory cafe, and to wholesale restaurant and retail accounts.

Ownership category

akta.pro rank

Product category

Artisan Chocolate Manufacturing

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industry

Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

Keywords

• Artisan chocolate manufacturing
• Bean-to-bar chocolate
• Organic chocolate spreads
• Chocolate confectionery
• Premium chocolate bars

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales through fineandraw.com including chocolate bars, truffles, spreads, gift sets, and merchandise. Products sold at various price points from individual items to premium gift collections.
2. Subscription (Subscribe & Save): Recurring subscription model offering 5% discount on regular deliveries every 4, 6, or 8 weeks. Available for spreads, bars, and hot cocoa products.
3. Wholesale/B2B: Wholesale distribution to restaurants, retailers, and other businesses through direct outreach to [email protected].
4. Gift Certificates: Digital gift cards sold through the website for gifting purposes.
5. Custom Chocolate Wrappers: Custom chocolate bar wrapper service for special occasions. Customers contact [email protected] for custom orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fine and Raw Chocolate is a Brooklyn-based artisan chocolate manufacturer that produces bean-to-bar organic chocolate products including chocolate hazelnut butter spreads, chocolate bars, truffles, gift sets, hot cocoa mixes, and curated chocolate kits. The company controls the entire chocolate-making process from cacao bean to finished product, using stone-ground small batch production with clean ingredients (no refined sugars, soy, dairy, or gluten) and direct-trade cacao sourced from Belize and Ecuador.

Product overview

Fine & Raw is a Brooklyn-based artisan chocolate maker offering bean-to-bar organic chocolate products manufactured daily. The product portfolio centers on chocolate spreads (hazelnut butter spreads including chocolate hazelnut, dark chocolate, oat milk, sugarless, and crunchy variants, plus a Sweet Pistachio Spread), chocolate bars (Brooklyn Bonnie Collection featuring Sea Salt, Hazelnut Butter, Oat Milk Chocolate, Alderwood Smoked Salt, Habanero Salt, Ginger, and Espresso flavors; Signature Collection offering 83% Dark, Cashew Butter, 70% Dark, Lucuma & Vanilla, Raspberry, Sea Salt, and Mesquite varieties), truffles and truffle gift sets, Chunkies (mini chocolate bars), Hot Cocoa Mix (a trio of Original, Spicy, and Ceremonial flavors), S'mores Kits, Chocolate Covered Marshmallows, seasonal Brownie Boxes, and curated Chocolate Relief Kits in multiple tiers. The company also offers custom chocolate bar wrapper design services and merchandise. Products are sold direct-to-consumer through their Shopify-powered e-commerce platform with free shipping on orders over $55, and through their Brooklyn factory location.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Bonnie Collection: A chocolate bar collection featuring flavors like Sea Salt, Hazelnut Butter, Oat Milk Chocolate, Alderwood Smoked Salt, Habanero Salt, Ginger, and Espresso.
• Signature Collection
• Hazelnut Butter Spreads

Products and services

• Chocolate Hazelnut Butter Spreads A line of plant-based chocolate hazelnut butter spreads sweetened with coconut sugar, offered in variants including Chocolate Hazelnut Butter, Dark Chocolate Hazelnut Butter, Oat Milk Chocolate Hazelnut Butter, Sugarless Chocolate Hazelnut Butter, Sweet Hazelnut Butter, and CRUNCHY. Prices range from $18.00 to $21.50 per jar.
• Sweet Pistachio Spread A 5-ingredient pistachio spread made with pistachios, organic olive oil, coconut sugar, vanilla bean powder, and sea salt. Certified kosher. Priced at $21.50 per jar.
• Brooklyn Bonnie Collection Chocolate Bars A collection of 2oz premium chocolate bars in flavors including Sea Salt, Hazelnut Butter, Oat Milk Chocolate, Alderwood Smoked Salt, Habanero Salt, Ginger, and Espresso. Priced at $10.00 per bar.
• Signature Collection Chocolate Bars A collection of premium chocolate bars featuring 83% Dark, Cashew Butter, 70% Dark, Lucuma & Vanilla, Raspberry, Sea Salt, and Mesquite varieties. Priced at $10.00 per 2oz bar.
• Truffle Gift Sets Handcrafted artisan truffles available in 4-piece, 8-piece, 16-piece, and 24-piece mixed sets. Prices range from $18.00 to $82.00 per gift set.
• Pistachio Truffle Gift Set A 4-piece gift set of handcrafted pistachio truffles that are vegan and gluten-free. Priced at $20.00.
• Chunkies (Mini Chocolate Bars) Mini chocolate bars available in varieties including Hazelnut, Truffle, Cacao and Coconut, Almond, and Waffle Cone. Prices range from $5.15 to $8.50 per single bar.
• Hot Cocoa Mix A trio kit featuring three hot cocoa flavors: Original (organic cacao and coconut sugar), Spicy (with habanero salt), and Ceremonial (with nutmeg, ginger, cloves, and cinnamon). Priced at $21.50 per bag (15-20 servings) or $64.50 for the trio.
• S'mores Kits A gourmet s'mores kit including Brooklyn-made gluten-free sourdough graham crackers, Brooklyn-made vegan marshmallows, and an Alderwood Smoked Salt chocolate bar. Priced at $36.00 for fixings for 5 sandwiches.
• Chocolate Covered Marshmallows 70% dark chocolate-covered vegan marshmallows, with 15 bite-sized pieces per box. Priced at $37.50 per box.
• Golden Standard Gift Set A premium gift set featuring 6 Brooklyn Bonnie chocolate bars (Sea Salt, Oat Milk, Espresso, Hazelnut, Habanero Salt, and Alderwood Smoked Salt). Originally created for the Brooklyn Museum's Solid Gold exhibit. Priced at $60.00.
• Chocolate Relief Kits Curated chocolate relief kits in three tiers: Essential Starter Kit ($39.30), Essential Provision Kit ($71.50), and Next Level Kit ($90.50).
• Custom Chocolate Bar Wrappers A custom chocolate bar wrapper design service allowing customers to create personalized wrappers for special occasions. The process involves email consultation, flavor selection, label design, and fulfillment.
• Gift Certificates Digital gift cards available for purchase on the Fine and Raw website for gifting purposes.
• Merchandise Brand merchandise including tote bags, hats, t-shirts, crewnecks, and beanies. Prices range from $16.00 to $50.00.

Quantifiable outcome

• Less than 0.5% of cacao beans are organic, and FINE & RAW supports the organic cacao industry through their ethical sourcing model

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brooklyn MuseumcoreStrategic or Co-development PartnerCollaborated with Brooklyn Museum to create the Golden Standard Gift Set featuring 6 Brooklyn Bonnie chocolate bars, designed specifically for the museum's Solid Gold exhibit. FINE & RAW participated in a pop-up at the museum as part of the partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mast Brothers: Brooklyn-based, bean-to-bar craft chocolate maker with a similar DTC/gift-driven model and press-led brand. The closest direct competitor on craft positioning, geography, and bean-to-bar process.
• Taza Chocolate: Somerville, MA-based stone-ground, bean-to-bar craft chocolate maker. Directly comparable on minimal-ingredient, stone-ground production and DTC/wholesale distribution.
• Dandelion Chocolate: San Francisco bean-to-bar maker with factory tours, cafe, and a single-origin craft positioning. Highly comparable premium craft chocolate DTC experience.
• Askinosie Chocolate: Small-batch bean-to-bar chocolate maker with direct trade farmer relationships and a single U.S. factory. Directly comparable on craft process, single-origin transparency, and direct farmer relationships.
• Vosges Haut-Chocolat: Chicago-based premium chocolate brand with exotic ingredient-driven bars, truffles, and gift sets. Comparable on premium gift positioning, flavor experimentation, and DTC-led model.
• Jacques Torres Chocolate: Brooklyn-based premium chocolatier with factory, retail, and wholesale. Comparable on NYC factory-tour/cafe experience and premium gift/convocation line.
• Fran's Chocolates: Seattle-based premium chocolate maker with a strong gift-set and confections business. Comparable on premium confection assortment, gift-heavy revenue mix, and DTC/retail multi-channel model.

Emerging players

• Hu Kitchen: Clean-ingredient, paleo-friendly chocolate and snacks brand with strong DTC and retail presence. Overlaps with Fine & Raw on clean-label, allergen-friendly positioning and premium price points.

Broad incumbents

• Endangered Species Chocolate: Established natural/ethical chocolate brand distributed widely in grocery. Comparable on ethical sourcing and natural ingredient positioning, but with much broader mass-market distribution.
• Ghirardelli: Mass-market premium chocolate company (part of Lindt) with broad retail and foodservice presence. Relevant as a scaled incumbent that defines the premium chocolate category benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fineandraw
• Facebookfacebook.com/fineandraw
• Instagraminstagram.com/fineandraw/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine and Raw Chocolate