What Wendover Art Group does

Wendover Art Group is a US-based, privately held art and wall-decor manufacturer and trade distributor founded in 2005 and headquartered in Largo, Florida. The company produces made-to-order artwork using Giclee printing on canvas and linen, gallery-wrapped finishes, and artist-enhanced reproductions, with a modular Frameworks system that lets customers configure image, size, frame, mat, and liner. Its catalog spans 22 lifestyle categories, multiple curated collections, and exclusive licensed partner lines with designers and brands such as Christopher Kennedy, Thom Filicia, Lillian August, Mat Sanders, LIFE Magazine, and StudiObjet, plus artist collaborations including Danielle Rollins, Manuel Santelices, Meg Braff, and Stoffer Home. Sub-brands include Lowcountry Originals, Kevin O'Brien Studio, and Friedman Brothers.

Wendover serves two primary customer segments: residential interior designers and decorators (sourced through a registered trade program), and commercial specifiers in Healthcare, Hospitality, Contract, and Senior Living environments. Distribution combines a territory sales-representative network across six US locations (Largo HQ, Atlanta, Dallas, High Point, Las Vegas, New York) with a trade e-commerce site, plus presence at industry markets such as High Point. Revenue is generated through one-time sales of custom artwork, mirrors, frames, and commercial products including sculpture, wallcovering, signage, lighting, and textiles, with a $500 minimum order, additional fees below that threshold, and net-30 terms for established commercial accounts. The company is positioning itself as a broader luxury lifestyle brand, as articulated by CEO Richard Forsyth, and has recently extended its product surface through the acquisitions of a soft-goods producer (announced 2026-01-02) and JJ&J Custom Home (announced 2025-12-31).

Name

Wendover Art Group

Legal name

Wendover Art Group

Website

https://wendoverart.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Wendover Art Group is a US-based, made-to-order art manufacturer and trade distributor selling customizable giclee prints, frames, mirrors, and commercial decor through licensed designer collections to interior designers and commercial specifiers across six US sales offices.

Ownership category

akta.pro rank

Product category

Wall Art and Interior Decor Manufacturing

NAICS

Home Furnishings Retailers (44912), Art Dealers (45992)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Custom art manufacturing
• Framed wall decor
• Giclee canvas prints
• Interior design art
• Commercial wallcoverings

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Artwork Sales: Wendover Art Group generates revenue primarily through the sale of custom-made artwork, prints, mirrors, and frames. All products are manufactured on demand after payment terms are approved. The company offers various order minimums and accepts multiple payment methods including credit cards for immediate orders and net-30 terms for established commercial accounts.
2. Licensed Designer Collections: Revenue is generated through licensed partner collections featuring designer brands such as Christopher Kennedy, Thom Filicia, Lillian August, Mat Sanders, LIFE Magazine, and StudiObjet, which command premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wendover Art Group designs, manufactures, and sells custom-made artwork, framed art, mirrors, and commercial interior decor (sculpture, wallcovering, signage, lighting, textiles) on demand in Largo, Florida, with a 3-week standard lead time. The trade-focused catalog spans thousands of SKUs across 22 lifestyle categories plus curated, licensed, and collaboration collections, sold primarily to interior designers, decorators, and commercial specifiers through territory Sales Representatives and the wendoverart.com trade website.

Product overview

Wendover Art Group operates as a B2B and B2C art and wall decor company offering a comprehensive portfolio of artwork products and commercial interior solutions. The core offerings include giclee prints on canvas (often gallery-wrapped and artist-enhanced), framed art with customizable options, decorative mirrors (designer, signature, and custom), and commercial-grade products including sculpture, wallcovering, signage, lighting, and textiles. The company organizes its artwork into multiple product lines: Curated Collections (themed sets like Audubon, Equestrian, Parisian), Licensed Partner Collections (featuring designers like Christopher Kennedy, Lillian August, Thom Filicia), Collaborations (with artists like Meg Braff, Stoffer Home), and 22 Lifestyles aesthetic categories (Traditional, Contemporary Studio, Hamptons, etc.). Commercial services include specialized offerings for healthcare, hospitality, contract, and senior living environments with professional art consulting. The company recently expanded into soft goods through acquisition. Products are manufactured on demand with a standard 3-week lead time and ship from Largo, FL.

Differentiator

Problem solved

Functional benefit

Brands

• Lowcountry Originals: A sub-brand/sister company providing coastal and lowcountry-themed artwork
• Kevin O'Brien Studio
• Friedman Brothers

Products and services

• Artwork (Giclee on Canvas) High-quality giclee prints on canvas, often gallery-wrapped and artist-enhanced, available in multiple sizes across a broad range of styles for residential and commercial interiors.
• Framed Art Artwork offered with customizable frames, mats, and liners, allowing buyers to personalize size, frame, and mat per project.
• Mirrors Decorative mirrors in designer, signature, and custom options for residential and commercial spaces.
• Commercial Sculpture Three-dimensional sculpture offerings for commercial interiors including healthcare, hospitality, contract, and senior living settings.
• Commercial Wallcovering Wall covering solutions for commercial spaces including healthcare, hospitality, and contract environments.
• Commercial Signage Custom signage solutions produced for commercial interiors.
• Commercial Lighting Interior lighting solutions offered for commercial spaces.
• Commercial Textiles Soft-goods and textile products for commercial interiors, expanded through the January 2026 acquisition of a soft-goods producer.
• Art Consulting Professional art consulting for commercial projects across healthcare, hospitality, contract, and senior living environments, including artwork selection and coordinated styling across spaces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Soft-goods Producer (Acquisition)coreStrategic or Co-development PartnerOn January 2, 2026, Wendover Art Group announced the acquisition of a soft-goods producer, expanding the company's product capabilities into soft goods categories as part of its luxury lifestyle brand development strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leftbank Art: Custom wall art manufacturer that, like Wendover, produces framed and gallery-wrapped artwork on demand and targets the interior design trade. Closest comparable on the made-to-order, B2B designer model.
• Uttermost: Large decorative accessories and wall art company selling mirrors, frames, lighting, and home decor through a B2B sales-rep model to designers and retailers. Overlaps with Wendover across framed art, mirrors, and decor accessories for the trade.
• Selamat Designs: Designer and manufacturer of home decor accessories and case goods sold to interior designers and retail buyers. Comparable B2B trade model with a focus on curated, design-forward product lines similar to Wendover's licensed collections.
• Grand Image: Art reproduction and decor company offering giclee prints, framed art, and murals to designers and commercial clients. Highly comparable in production technology (giclee printing) and B2B trade focus.
• Three Twigs: Designer wall art brand that produces curated art collections for designers and retailers. Comparable in the trade-channel distribution of stylized, lifestyle-driven artwork.
• Cyan Design: Wholesale home decor accessories company supplying furniture retailers, designers, and hospitality buyers. Overlaps with Wendover on decorative accessories, lighting, mirrors, and the B2B sales-rep distribution model.
• Aidan Gray: Home decor and accessories brand producing mirrors, lighting, and decorative pieces for the design trade. Comparable in custom/curated decor sold through designer and showroom channels.
• Wallaroo Wallcovering & Art: Wall art and wallcovering producer serving interior designers and commercial specifiers. Comparable on the commercial/hospitality wall art and wallcovering offering within Wendover's commercial segment.

Broad incumbents

• Williams-Sonoma (Pottery Barn / West Elm): Large multi-brand home furnishings retailer (Pottery Barn, West Elm) with significant art and wall decor assortments. Competes with Wendover at the consumer end of the design trade, but at vastly larger scale and with stocked (not made-to-order) inventory.
• RH (Restoration Hardware): Luxury home furnishings brand and gallery with extensive art, mirrors, lighting, and textiles. Overlaps with Wendover's stated luxury-lifestyle positioning and commercial/hospitality ambitions, though at a much larger scale and with galleries as the primary channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendover Art Group