What JJGames does

JJGames is a privately held direct-to-consumer e-commerce retailer specializing in pre-owned video games, gaming consoles, and accessories. Founded in 1999 and headquartered in Milwaukee, Wisconsin (legal entity: JJ Games), the company operates a single storefront at jjgames.com serving customers in the United States. The catalog spans legacy to current-generation platforms, including Atari, Nintendo (NES through Switch), Sony PlayStation (PSOne through PS4), Sega (Sega CD, Saturn, Dreamcast), and Xbox (original through Xbox One), with accessories sold alongside. Its single named individual contributor is Christophor Ri, who leads inventory logistics.\n\nThe underlying platform is a conventional e-commerce site with category navigation by platform and condition. The proprietary technical element is a condition grading taxonomy that classifies used inventory by completeness (CIB, Boxed, Loose w/Manual, Loose) and quality (Great, Good, Acceptable, Poor), surfaced as a public Condition Guide and applied across the catalog. The company uses cookies and third-party software to process transactions and analyze page-level traffic, consistent with a standard small-retailer web stack.\n\nRevenue is generated through one-time unit-priced sales of used physical media and hardware, sold directly to individual consumers with promotional free shipping triggered on domestic order thresholds of $50–$75 or more. Marketing is concentrated in owned channels: organic/search-driven traffic to the storefront and an email newsletter/mailing list that promotes sales events to repeat buyers. There is no app, no marketplace presence, no international shipping, no disclosed B2B or wholesale segment, and no external capital structure documented in the data.

Name

JJGames

Legal name

JJ Games

Website

https://jjgames.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

JJGames is a US-based direct-to-consumer e-commerce retailer founded in 1999 that sells used video games, consoles, and accessories across Atari, Nintendo, PlayStation, Sega, and Xbox platforms to individual gamers and collectors, using a proprietary condition grading system.

Ownership category

akta.pro rank

Product category

Used Video Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Retro & Pre-Owned Gaming Retail (Used Games, Consoles, Trade-In) (CRACAFAH)

Keywords

• Used video games
• Retro game sales
• Gaming console retail
• Video game reseller
• Collectible games

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Video Game Sales: One-time transaction sales of used video games, consoles, and accessories through the company's e-commerce website. Products are sold at fixed prices with free shipping thresholds triggering promotional shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JJGames is an online retailer that buys and resells used video games, gaming consoles, and accessories across multiple platforms (Atari, Nintendo, PlayStation, Sega, Xbox). Products are categorized using a proprietary condition grading system that covers completeness (CIB, Boxed, Loose w/Manual, Loose) and quality grades (Great, Good, Acceptable, Poor), giving buyers transparency on what they are purchasing.

Product overview

JJGames is a single-platform e-commerce website that operates as an online retailer of used video games, gaming consoles, and accessories. The core offering consists of pre-owned video game software and hardware across multiple gaming ecosystems including Nintendo, PlayStation, Sega, Xbox, and Atari systems. The product portfolio includes physical game media (cartridges and discs) categorized by condition completeness and quality grades, as well as gaming hardware ranging from legacy consoles to current-generation systems. The business model centers on buying and reselling second-hand gaming products, with complementary services like a condition grading guide to inform purchasing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Video Games

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• eBay: eBay is the dominant online marketplace for used video games, consoles, and collectibles, hosting thousands of individual and commercial sellers. It competes with JJGames on catalog breadth, buyer trust mechanisms, and discoverability for retro titles.
• GameStop: GameStop is the largest specialty retailer of new and used video games and consoles in North America with a hybrid physical and e-commerce footprint. Its used game catalog overlaps with JJGames but serves a much broader and more mainstream audience.

Direct peers

• DKOldies: DKOldies is a specialty retailer of used and refurbished retro video games and consoles for Nintendo, PlayStation, Sega, and Xbox. It targets the same collector and nostalgic gamer demographic as JJGames with similar multi-platform coverage.
• Lukie Games: Lukie Games is a direct online competitor specializing in used and new retro video games and consoles across Nintendo, Sega, PlayStation, and Xbox platforms. Its catalog structure and customer base closely mirror JJGames, making it the most directly comparable peer.
• Decluttr: Decluttr is a direct-to-consumer resale platform for used media including video games, DVDs, CDs, and books. While broader than JJGames, it competes for the same value-conscious used-game buyer with a streamlined online purchase experience.

Regional players

• Cash Converters: Cash Converters is a global second-hand goods retailer with stores across multiple continents, including used video games and consoles. While primarily physical-store based, it overlaps with JJGames in used gaming retail and is more relevant internationally than domestically.
• Play-Asia: Play-Asia is an Asia-based retailer specializing in Asian-market video games, imports, and retro titles. It serves a regionally distinct customer base but overlaps with JJGames in retro console software and hardware categories.

Others

• Heritage Auctions: Heritage Auctions operates a major collectibles auction business including vintage video games and sealed retro titles. It serves the high-end of the same collector demand pool as JJGames and competes indirectly for premium-priced vintage inventory.
• PriceCharting: PriceCharting is a price guide and marketplace data provider for video games, consoles, and collectibles. While not a direct retail competitor, it shapes collector pricing benchmarks that influence how JJGames prices its graded inventory.

Emerging players

• GameFly: GameFly historically offered video game rental and used-game sales, focusing on console game access. It addresses a related but different consumer behavior than JJGames and has overlapping SKU expertise in pre-owned game inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/jjgamesdotcom
• LinkedInlinkedin.com/company/jj-games-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJGames