What White Label Agency does

White Label Agency (WLA) is a US-based white-label WordPress development services firm founded in 2013 by Einar Rosenberg in Williamstown, Massachusetts and now headquartered at 68 Harrison Ave, Boston. The company exclusively serves marketing, creative, and web agencies as an invisible back-office development partner, never competing for end-clients and maintaining NDAs and no client-facing branding. Its core technology is custom-coded WordPress development, with practical coverage of Advanced Custom Fields, WooCommerce, Foundation and Bootstrap CSS frameworks, WPML multilingual builds, and major page builders (Elementor, Beaver Builder, Gutenberg), executed by a 150+ person bench of developers and designers organized in junior, middle, and senior tiers.

The product portfolio centers on two engagement models: dedicated developer and designer subscriptions at $2,580–$5,150/month, and fixed-price project builds ranging from $1,280 for a small brochure site to $5,120 for advanced portals and complex WooCommerce implementations. Recurring revenue is layered through tiered WordPress maintenance plans ($99–$1,999/month covering hosting on Pressable, security, backups, content edits, and reporting), a Website as a Service (WaaS) subscription bundle, and a Preferred Partner Program that pays referral commissions to agencies reselling WLA's services. White-label exclusivity is enforced via account-manager-mediated communication through the agency's own Slack and Trello channels, with no direct WLA-to-end-client contact.

The go-to-market is sales-led through four regional account managers covering US West, Northwest, Midwest, and East Coast territories, augmented by content marketing (WordPress blog, case studies, testimonials), DesignRush marketplace recognition, WooCommerce Agency Partner and WP Engine Agency Partner designations, and inbound from the partner directory. AI tools (Claude, ChatGPT, Midjourney, Cursor AI) are integrated into development and design workflows to accelerate code generation and visual ideation, with the company explicitly positioning itself as human-led and AI-augmented. Since inception WLA has delivered over 20,000 site builds, currently produces approximately 3,000 WordPress projects annually, and serves 600+ agency partners without any disclosed external funding.

Name

White Label Agency

Legal name

White Label Agency

Website

https://thewhitelabelagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

White Label Agency is a Boston-based, white-label WordPress development firm founded in 2013 that supplies dedicated developers, designers, and managed services exclusively to marketing and creative agencies, serving 600+ partners with 150+ specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dedicated Developer Subscriptions: Monthly subscription model providing full-time WordPress developers or designers at fixed monthly rates. Agencies get dedicated team members integrated into their workflow with account management support. Scalable up or down with one month's notice.
2. Fixed-Price Project Development: One-time project-based development services with fixed pricing based on project scope. Includes design services (optional), development, QA, and delivery. No upfront payment required.
3. WordPress Maintenance Plans: Recurring monthly subscriptions for ongoing site maintenance including hosting, security scans, updates, unlimited content edits, uptime monitoring, and client reporting. Tiered by number of sites (Single, Small, Medium, Large).
4. Website as a Service (WaaS): Subscription-based complete website solution bundled with design, development, hosting, and maintenance. Partners resell this service to their end clients for recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

White Label Agency provides white-label WordPress development services exclusively to marketing, creative, and web agencies, functioning as an invisible back-office development partner. Core offerings include dedicated full-time WordPress developers and designers who integrate into agency workflows, fixed-price custom WordPress project builds, and recurring WordPress maintenance, hosting, and security plans. The company does not serve end-clients directly, ensuring no competition with its agency partners.

Product overview

White Label Agency is a white-label WordPress development company founded in 2013 that operates as a dedicated back-office development partner for marketing and digital agencies. The core offering consists of two engagement models: (1) Custom WordPress Development — fixed-price project builds for individual website deliveries including design (optional), custom-coded development, QA, and optional maintenance; and (2) Dedicated Team Rentals — full-time WordPress developers (Junior/Middle/Senior tiers from $2,990–$5,150/month) and designers (Junior/Middle/Senior from $2,580–$4,120/month) who integrate into agency workflows with account manager support. These core products are supported by a suite of managed services including WordPress Maintenance Plans (Single/Small/Medium/Large tiers from $99–$1,999/month covering hosting, security, backups, content updates, and reporting), Managed WordPress Hosting, WordPress Security Services, Uptime Monitoring, Maintenance Reports, and WordPress Update Services. The product portfolio also includes Website as a Service (WaaS) — a subscription bundle of design, development, hosting, and maintenance — and a Preferred Partner Program for agencies to resell WLA services and receive referral commissions. The company exclusively specializes in WordPress and has delivered over 20,000 site builds since 2013, serving 600+ marketing agencies with a team of 150+ specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom WordPress Development White-label custom WordPress website development for marketing agencies, building custom-coded sites from provided design files at a fixed price per project with bundled project management and quality assurance.
• Dedicated WordPress Developer Full-time dedicated WordPress developer subscription service for marketing agencies, available in Junior ($2,990/month), Middle ($4,020/month), and Senior ($5,150/month) tiers with an account manager and flexible 1-month scaling terms.
• Dedicated WordPress Designer Full-time dedicated WordPress designer subscription for marketing agencies, available in Junior ($2,580/month), Middle ($3,300/month), and Senior ($4,120/month) tiers with account manager support for design-to-development handoffs.
• WordPress Maintenance Plans Recurring monthly WordPress maintenance subscription for agencies, offered in Single ($99/site/month), Small ($899/month for up to 10 sites), Medium ($1,499/month for up to 25 sites), and Large ($1,999/month for up to 50 sites) tiers, including hosting, security scanning, daily backups, plugin/theme updates, unlimited content edits, uptime monitoring, and white-label client reporting.
• WordPress Website Design Services White-label custom WordPress design service for marketing agencies, covering the full design process from concept through mockups, homepage and full-site design, revisions, and delivery of design files ready for development.
• Managed WordPress Hosting Service Fully managed WordPress hosting on the Pressable platform, including theme and plugin updates, secure hosting infrastructure, content edits, and performance monitoring, designed for agencies to resell as a hands-off hosting solution to their end clients.
• Website as a Service (WaaS) Subscription-based complete website bundle for agency partners combining custom design, development, hosting, and ongoing maintenance in one monthly package that partners resell under their own brand, with design refreshes available throughout the contract.

Quantifiable outcome

• 30% output increase for partner agency within 6 months
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and preferred.

• WooCommercecoreTechnology or Integration · 28 May 2026WLA is listed as a WooCommerce Agency Partner, recognized for building e-commerce solutions. The partnership enables WLA to offer WooCommerce development services and receive referrals from the WooCommerce partner network.
• PressablecoreTechnology or IntegrationPressable is the hosting platform used for client website hosting. It is described as optimized for WordPress with high-capacity infrastructure, exceptional speed, and intuitive management tools. WLA hosts client sites on Pressable as part of their managed hosting services.
• WP EnginecoreTechnology or IntegrationWP Engine is described as an official partnership and industry-leading platform for WordPress security and reliability. WLA is a WP Engine Agency Partner. The partnership provides access to enterprise-grade WordPress hosting infrastructure for client websites.
• Sleeping Giant MediapreferredChannel Partner/ Reseller/ DistributorPreferred partner in WLA's partner directory. Sleeping Giant Media offers SEO, GEO, PPC, Google Ads, advertising, and SMM services. Mutual referral relationship where WLA directs WordPress clients needing marketing services to Sleeping Giant Media.
• ComunicapreferredChannel Partner/ Reseller/ DistributorPreferred partner offering translation, localization, copywriting, and content services. Mutual referral relationship where WLA directs clients needing language services to Comunica.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• WP Buffs: White-label WordPress maintenance, development, and care plans sold exclusively to agencies. Direct comparable to WLA in white-label positioning, recurring maintenance plans, and dedicated WordPress team offerings.
• WP Kraken: White-label WordPress services including development, maintenance, and emergency support marketed to agencies. Highly comparable to WLA's white-label B2B-to-agency model and WordPress specialization.
• Seahawk Media: WordPress development and white-label maintenance services for agencies and businesses. Overlaps directly with WLA on WordPress maintenance plans, development outsourcing, and agency-focused offerings.
• Codeable: Vetted WordPress freelancer marketplace connecting agencies and businesses with WordPress experts. Competes with WLA for the same pool of agency outsourced development work, though via marketplace rather than dedicated team model.
• Maintainn: White-label WordPress support and maintenance service that works invisibly behind agencies. Closely comparable to WLA's maintenance plans and white-label-only positioning.

Emerging players

• WebDevStudios: WordPress-focused development agency serving enterprise and mid-market clients directly and through agency partnerships. Overlaps with WLA's WordPress expertise but does not exclusively white-label to agencies.
• WPRiders: WordPress development agency offering custom builds, WooCommerce, and theme development with white-label options. Comparable on WordPress service portfolio, though smaller scale and broader market than WLA.

Broad incumbents

• Toptal: Vetted freelance developer marketplace used by agencies and enterprises to hire developers on demand. Competes with WLA's dedicated developer subscriptions but as a broader, non-WordPress-specialized platform.
• Upwork: Largest freelance marketplace covering WordPress developers, designers, and agencies globally. Represents the alternative channel agencies might use instead of WLA's dedicated team subscriptions.

Regional players

• Andersen Lab: Eastern European software development outsourcing firm offering dedicated development teams and white-label services. Competes with WLA on dedicated-team pricing for agencies seeking lower-cost capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wla_wp
• Facebookfacebook.com/thewhitelabelagency
• LinkedInlinkedin.com/company/the-white-label-agency
• Instagraminstagram.com/whitelabelagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Label Agency