Hola Prime
Hola Prime is a privately held Hong Kong-based proprietary trading firm that provides retail Forex and Futures traders access to simulated funded accounts across 175+ countries, generating revenue through challenge fees and profit splits, and differentiating through a Deloitte-verified 1-hour payout guarantee.
- Company typePrivate
- Founded2022
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hola Prime does
Hola Prime is a privately held proprietary trading firm headquartered in Hong Kong that enables individual retail traders to access simulated trading capital across Forex and Futures markets without risking their own funds. The company operates challenge-based evaluation programs (Pro Challenge, Prime Challenge, 1 Step Prime) and direct funded pathways (Direct Account) with account sizes up to $300,000 and scaling plan potential up to $4 million. Its technology stack includes integrations with seven trading platforms (MT4, MT5, cTrader, DXtrade, Match Trader, Tradovate, NinjaTrader), with the cTrader integration notably providing AI agent connectivity via MCP servers.
Hola Prime makes money through two primary revenue streams: one-time challenge fees starting at approximately $48 USD paid by traders to enter evaluation programs, and a profit split on funded trading activity where the firm retains a portion (5-20%) of trader profits. Profit splits to traders range from 80% bi-weekly to 95% monthly, with Direct Accounts offering up to 90% bi-weekly. The firm has expanded into adjacent offerings including Hola Prime Markets (a brokerage for traders using their own capital), Prime Circle (invite-only elite membership), Prime Academy (educational platform), and Trading Competitions.
The firm serves a global retail trader community across 175+ countries, with 20K+ community members, and operates through legal entities in Hong Kong (parent), Cyprus (EU subsidiary), Mauritius (FSC-regulated entity for MT4/MT5), and the United States (Gooey Trade / GT Tech LLC for DXTrade/cTrader/MatchTrader services). The company differentiates through a 1-hour payout guarantee, backed by an independent Deloitte review covering October 2025 to March 2026 that verified 98.35% of payouts processed within one hour with zero denials. It holds ISO 9001, 22301, and 27001 certifications and won the Fastest Payout Prop Firm MEA 2026 award at iFX EXPO Dubai.
Hola Prime firmographics
Firmographics- Name
- Hola Prime
- Legal name
- Hola Prime Limited
- Website
- https://holaprime.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hola Prime is a privately held Hong Kong-based proprietary trading firm that provides retail Forex and Futures traders access to simulated funded accounts across 175+ countries, generating revenue through challenge fees and profit splits, and differentiating through a Deloitte-verified 1-hour payout guarantee.
- Ownership category
- akta.pro rank
Hola Prime industry classification
Industry- Product category
- Proprietary Trading / Funded Trader Programs
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Equity Capital Introduction & Prime Services (FSACAFAK)
- akta.pro secondary industry
- Prime Brokerage (FSAEACAD)
Keywords
Where Hola Prime is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices5 records
Markets served
Hola Prime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Challenge Fees: Traders pay fees to participate in evaluation challenges (Pro Challenge, Prime Challenge, Direct Account). Challenge fees start at approximately $48 USD depending on account size and type.
- Profit Splits: Hola Prime retains a portion of profits generated by funded traders. Profit split ranges from 80% to traders (bi-weekly/on-demand) up to 95% (monthly), with Direct Plan offering up to 90% bi-weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Pro Challenge - Higher leverage Forex |
| Subscription | Pay-as-you-go | Prime Challenge - Moderate leverage with flexibility |
| Subscription | Pay-as-you-go | Direct Account - Fast-track to funding |
| Subscription | Pay-as-you-go | Futures - Simplified futures trading |
| Subscription | Annual | Prime Circle Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hola Prime product offering
Product offeringCore offering
Hola Prime is a Hong Kong-based proprietary trading firm that sells evaluation challenges and direct funded trading accounts to individual Forex and Futures traders worldwide. Customers pay challenge fees to attempt evaluations (Pro Challenge, Prime Challenge, 1 Step Prime) or purchase direct funded accounts, then trade firm capital and share a portion of profits with Hola Prime under a structured scaling plan. The firm also operates its own brokerage (Hola Prime Markets), an educational arm (Prime Academy), a trader community (Prime Circle), and periodic Trading Competitions as ancillary offerings.
Product overview
Hola Prime is a global proprietary trading firm offering funded trading accounts across Forex and Futures markets. The core offering consists of challenge programs (Pro Challenge with 100:1 leverage, Prime Challenge with 30:1 leverage) and Direct Account pathways that enable traders to access simulated capital upon meeting performance objectives. The platform differentiates through its 1-Hour Payout System and 10-Point Solid Payout System, supported by an independent Deloitte review. Additional products include the Scaling Plan for capital growth up to $4M, Prime Circle invite-only membership for top performers, Prime Academy for trading education, Hola Prime Markets brokerage service, and team-based Trading Competitions. Traders can access multiple platforms including MT4, MT5, cTrader (with AI agent MCP connectivity), DXtrade, Match Trader, Tradovate, and NinjaTrader.
Differentiator
Problem solved
Functional benefit
Brands
- Hola Prime Markets: Trading platform for traders to trade their own money with industry-leading conditions, with withdrawals processed in 1 hour.
- Prime Academy
- Prime Circle
- Trade Striker
Products and services
- Pro Challenge (Forex)
Quantifiable outcome
- Average payout processing time: 33 minutes 48 seconds (fastest recorded: 3 minutes 37 seconds)
- +5 more outcomes
Companies that use Hola Prime
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Hola Prime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature5 records
Hola Prime partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- cTrader (Spotware Systems)coreIntegration partnership enabling Hola Prime traders to access the cTrader trading platform built by Spotware Systems. The integration provides advanced features including AI agent connectivity via MCP servers, detailed trade receipts, and access to thousands of tools through the cTrader Store. Aims to enhance trading tools, transparency, and reliability for Hola Prime's growing trader community.
- DeloittecoreIndependent review engagement conducted by Deloitte Touche Tohmatsu covering payout processing data from October 2025 to March 2026. The review assessed transaction-level timelines, exception cases, and presence or absence of payout denials. Deloitte verified that 98.35% of payouts were processed within one hour with zero denials. Not a full audit or certification but an independent engagement for transparency purposes.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Hola Prime competitors and assessment
Company assessmentDirect peers
- FTMO: FTMO is the largest retail prop trading firm globally, offering evaluation challenges and funded accounts in Forex and other instruments. It is the most direct competitor to Hola Prime, competing on payout speed, profit splits, and challenge pricing.
- TopStep: TopStep is a leading futures-focused prop trading firm offering evaluation programs and funded futures accounts. It directly competes with Hola Prime's futures product line and shares a similar challenge-to-funded model.
- FundedNext: FundedNext is a fast-growing prop trading firm offering Forex and futures challenges with funded accounts and profit splits. It competes head-to-head with Hola Prime on challenge pricing, payout speed, and trader onboarding globally.
- The5ers: The5ers is a prop trading firm offering Forex evaluation challenges and funded accounts with scaling plans. It competes directly with Hola Prime's scaling plan and Prime Challenge in the Forex segment.
- MyFundedFX: MyFundedFX is a Forex-focused prop trading firm offering evaluation challenges and funded accounts. It directly competes with Hola Prime on Forex challenge pricing and profit split terms.
- E8 Funding: E8 Funding is a prop trading firm offering Forex and futures evaluation programs with funded accounts. It overlaps with Hola Prime's core challenge-and-funded model across both asset classes.
- Funded Trading Plus: Funded Trading Plus offers Forex prop firm challenges and funded accounts with multiple evaluation tiers. It is comparable to Hola Prime in challenge structure and target retail trader segment.
- Apex Trader Funding: Apex Trader Funding is a futures-focused prop firm offering evaluation accounts and funded futures trading. It directly competes with Hola Prime's futures offering via NinjaTrader/Tradovate-style workflows.
Broad incumbents
- Interactive Brokers: Interactive Brokers is a large multi-asset retail and institutional brokerage offering Forex, futures, and multi-platform trading. While not a prop firm, it overlaps with Hola Prime Markets in retail trading infrastructure and is a credible alternative for traders considering self-funding vs. prop funding.
Others
- MetaQuotes (MetaTrader): MetaQuotes provides the MT4/MT5 trading platforms that Hola Prime integrates with for retail Forex trading. As a key infrastructure partner, MetaQuotes is comparable as an enabling ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Hola Prime social profiles
Digital presenceHola Prime compliance and trust
Trust signalCompliance3 records
Hola Prime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hola Prime leadership team
Management profileNumber of profiles
Hola Prime subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hola Prime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hola Prime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hola Prime
What does Hola Prime do?
Hola Prime is a Hong Kong-based proprietary trading firm that sells evaluation challenges and direct funded trading accounts to individual Forex and Futures traders worldwide. Customers pay challenge fees to attempt evaluations (Pro Challenge, Prime Challenge, 1 Step Prime) or purchase direct funded accounts, then trade firm capital and share a portion of profits with Hola Prime under a structured scaling plan. The firm also operates its own brokerage (Hola Prime Markets), an educational arm (Prime Academy), a trader community (Prime Circle), and periodic Trading Competitions as ancillary offerings.
Is Hola Prime a public or private company?
Hola Prime is a private company. It is classified as unknown and is currently operating.
When was Hola Prime founded?
Hola Prime was founded in 2022. It employs 101 to 250 people.
Where is Hola Prime based?
Hola Prime is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Hola Prime make money?
Two revenue lines are on record. Challenge Fees are the primary driver. The others are profit Splits.
Who are Hola Prime's main competitors?
Direct peers on record are FTMO, TopStep, FundedNext, The5ers, MyFundedFX, E8 Funding, Funded Trading Plus and Apex Trader Funding. Interactive Brokers is listed as a broad incumbent. MetaQuotes (MetaTrader) is listed as an others.
Does Hola Prime have an API?
No public API is recorded for Hola Prime.
What industry is Hola Prime in?
Hola Prime's product category is Proprietary Trading / Funded Trader Programs. Its primary akta.pro industry code is FSACAFAK, Equity Capital Introduction & Prime Services, with a secondary code of FSAEACAD, Prime Brokerage. Its NAICS code is 5231 and its SIC code is 6200.