Tyler Media
Tyler Media is a family-owned Oklahoma media company operating 13 radio stations, Univision/Telemundo television affiliates, and 1,500+ outdoor advertising displays, selling cross-platform ad inventory to local and Hispanic-market advertisers across Oklahoma City and Tulsa.
- Company typePrivate
- Founded1965
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Tyler Media does
Tyler Media (legal entity: Tyler Broadcasting Corporation) is a family-owned Oklahoma media company founded in 1965 by Ralph Tyler and now controlled by his sons Ty A. Tyler and Tony J. Tyler. The company operates three advertising-facing divisions from offices in Oklahoma City (two locations) and Tulsa: a Radio division of 13 English- and Spanish-language stations spanning Rock, Adult Contemporary, New Country, Spanish Hits, Sports, News Talk, Adult Alternative, and Throwback Hip Hop/R&B formats in the Oklahoma City and Tulsa markets; a Television division operating as the local Univision, Telemundo, Estrella TV, and UniMás affiliate serving the Hispanic community; and Tyler Outdoor, with more than 1,500 billboard and street-side advertising displays across the Oklahoma City metro (including Edmond, Midwest City, and Norman) plus expanded presence in Tulsa and Stillwater.
The business sells advertising inventory across all three channels through dedicated, named sales managers per division (Rick Newcomer for outdoor, Taylor Maples for English radio, Edgar Lara for Spanish radio and television). No proprietary advertising technology platform, programmatic stack, or AI tooling is disclosed; delivery relies on standard broadcast, affiliate, and outdoor infrastructure, augmented by in-house creative services (script writing, audio/video production, outdoor image design). Pricing is not publicly disclosed and is negotiated quote-by-quote.
Revenue is generated almost entirely from advertising sales to a diversified base of local Oklahoma businesses, regional/national advertisers seeking Oklahoma reach, and brands targeting the Hispanic consumer segment. The company has historically grown through bolt-on acquisitions (notably the 2012 purchase of Renda Broadcasting's Oklahoma City properties and the 2007 purchase of Lamar Advertising's transit inventory) and through geographic expansion. No external institutional capital is indicated; the business is wholly family-held, and no revenue figures, awards, certifications, or patents are publicly disclosed.
Tyler Media firmographics
Firmographics- Name
- Tyler Media
- Legal name
- Tyler Broadcasting Corporation
- Website
- https://tylermedia.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tyler Media is a family-owned Oklahoma media company operating 13 radio stations, Univision/Telemundo television affiliates, and 1,500+ outdoor advertising displays, selling cross-platform ad inventory to local and Hispanic-market advertisers across Oklahoma City and Tulsa.
- Ownership category
- akta.pro rank
Tyler Media industry classification
Industry- Product category
- Broadcast and Outdoor Advertising
- NAICS
- Media Buying Agencies (54183), Radio and Television Broadcasting Stations (5161), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Broadcast Media Buying (TV & Radio) (BPAFABAA)
- akta.pro secondary industries
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Tyler Media is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tyler Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: Revenue generated from advertising spots aired across 13 English and Spanish radio stations in Oklahoma City and Tulsa, spanning genres from Rock, Adult Contemporary, New Country, Spanish Hits, Sports, News Talk, Adult Alternative, and Throwback Hip Hop/R&B.
- Television Advertising: Revenue from television advertising on Univision and Telemundo affiliates, targeting the large Hispanic community in Oklahoma City and Tulsa.
- Outdoor Advertising: Revenue from billboard and street side advertising displays throughout Oklahoma City metro area, including Edmond, Midwest City, and Norman. Over 1,500 displays including digital billboards and highway bulletins.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
Tyler Media product offering
Product offeringCore offering
Tyler Media sells advertising inventory across three media channels in Oklahoma: on-air advertising across 13 English and Spanish radio stations in Oklahoma City and Tulsa; television advertising spots on Univision, Telemundo, Estrella TV, and UniMás affiliates serving the Hispanic community; and outdoor billboard and street-side advertising through Tyler Outdoor's 1,500+ display inventory covering the Oklahoma City metro area. Advertising rates are negotiated directly with the company's division-specific sales managers and production services such as script writing, audio/video production, and creative design are bundled with media buys.
Product overview
Tyler Media is an Oklahoma-based media company operating three core divisions: Radio Broadcasting (13 stations across English and Spanish formats including KOMA, The Edge, JakeFM, V103, KMGL, KRXO, The Franchise, KOKC, and multiple Spanish stations), Television (Univision and Telemundo affiliate serving the Hispanic community in Oklahoma City and Tulsa), and Outdoor Advertising (Tyler Outdoor with over 1,500 billboard and street-side advertising displays across the Oklahoma City metro area). The company offers advertising services including script writing, audio/video production, marketing and consulting, live event broadcast, digital marketing, and outdoor image design and material production.
Differentiator
Problem solved
Functional benefit
Brands
- Tyler Outdoor: Oklahoma's premier outdoor advertising company featuring more than 1,500 billboards and street side advertising displays throughout the Oklahoma City metro area, including Edmond, Midwest City, and Norman.
- Tyler Media Cares
Products and services
- Tyler Media Radio Advertising Radio advertising airtime sold across 13 English and Spanish radio stations in Oklahoma City and Tulsa, spanning genres including Rock, Adult Contemporary, New Country, Spanish Hits, Sports, News Talk, Adult Alternative, and Throwback Hip Hop/R&B. Targeted at local and national advertisers seeking to reach Oklahoma consumers.
- Tyler Media Television Advertising Television advertising airtime sold on Univision, Telemundo, Estrella TV, and UniMás affiliates serving the Hispanic community in Oklahoma City and Tulsa. Targeted at advertisers seeking culturally relevant Spanish-language television reach in Oklahoma.
- Tyler Outdoor Advertising Outdoor billboard and street-side advertising display rentals across over 1,500 placements in the Oklahoma City metro area including Edmond, Midwest City, and Norman. Includes digital billboards and highway bulletins. Targeted at local and regional advertisers seeking outdoor brand awareness.
Companies that use Tyler Media
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Tyler Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tyler Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
Tyler Media competitors and assessment
Company assessmentBroad incumbents
- Gray Television: Major U.S. local TV broadcaster with 180+ stations in mid-sized markets. Competes with Tyler Media's TV division for regional and national advertiser budgets targeting Oklahoma markets.
- iHeartMedia: The largest U.S. radio broadcaster with hundreds of stations plus the Clear Channel Outdoor OOH business. Competes with Tyler Media in radio and OOH at a national scale; broader portfolio with significant debt and digital investments that Tyler Media lacks.
- Cumulus Media: National radio operator with roughly 400 stations across the U.S., offering advertisers integrated multi-market campaigns. Tyler Media competes for regional and national advertiser budgets against Cumulus's larger scale and broader market coverage.
- Audacy: Major U.S. radio broadcaster (formerly Entercom/CBS Radio) operating hundreds of stations plus a leading digital audio platform. Comparable direct competitor to Tyler Media Radio Division's English-language lineup, particularly for national brand buying decisions.
- Lamar Advertising: Largest U.S. out-of-home advertising operator with ~360,000 displays nationwide, including the bus bench and transit shelter inventory Tyler acquired in 2007. Direct competitor to Tyler Outdoor for OKC metro OOH dollars.
- Sinclair Broadcast Group: One of the largest U.S. local TV station operators (185+ stations including Univision/Telemundo affiliates). Tyler Media's TV division competes for the same Hispanic-market advertising revenue that Sinclair-affiliated Univision/Telemundo stations are targeting.
Direct peers
- Griffin Communications: Oklahoma-based, family-owned operator of local TV (KTUL, KOTV, KJRH, KQCW) and radio stations, with deep community ties and a sales-led local advertising model. Closest peer to Tyler Media given shared geography, multi-platform structure, and family ownership — both compete for the same Oklahoma advertiser dollars.
- Saga Communications: Operates radio and TV stations in mid-sized U.S. markets with a focus on local content and integrated sales. Comparable in scale, multi-platform structure, and local-market orientation to Tyler Media's regional broadcast model.
- Emmis Communications: Regional radio and publishing operator with iconic local brands, focused on large- and mid-sized markets. Comparable multi-platform media model with similar emphasis on local market presence and advertiser relationships.
- Bonneville International: Family-owned (Deseret Management Corp) operator of radio stations in major Western markets. Similar family ownership philosophy, values-based culture, and emphasis on community engagement — directly comparable to Tyler Media Radio Division's family-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyler Media social profiles
Digital presenceTyler Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyler Media leadership team
Management profileNumber of profiles
Profiles3 records
Tyler Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tyler Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyler Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyler Media
What does Tyler Media do?
Tyler Media sells advertising inventory across three media channels in Oklahoma: on-air advertising across 13 English and Spanish radio stations in Oklahoma City and Tulsa; television advertising spots on Univision, Telemundo, Estrella TV, and UniMás affiliates serving the Hispanic community; and outdoor billboard and street-side advertising through Tyler Outdoor's 1,500+ display inventory covering the Oklahoma City metro area. Advertising rates are negotiated directly with the company's division-specific sales managers and production services such as script writing, audio/video production, and creative design are bundled with media buys.
Is Tyler Media a public or private company?
Tyler Media is a private company. It is classified as family owned and is currently operating.
When was Tyler Media founded?
Tyler Media was founded in 1965. It employs 51 to 100 people.
Where is Tyler Media based?
Tyler Media is headquartered in Oklahoma City, United States, in the North America region.
How does Tyler Media make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are television Advertising and outdoor Advertising.
Who are Tyler Media's main competitors?
Broad incumbents on record are Gray Television, iHeartMedia, Cumulus Media, Audacy, Lamar Advertising and Sinclair Broadcast Group. Direct peers are Griffin Communications, Saga Communications, Emmis Communications and Bonneville International.
Does Tyler Media have an API?
No public API is recorded for Tyler Media.
What industry is Tyler Media in?
Tyler Media's product category is Broadcast and Outdoor Advertising. Its primary akta.pro industry code is BPAFABAA, Broadcast Media Buying (TV & Radio), with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 54183 and its SIC code is 7311.