Infinia Group

What Infinia Group does

Infinia Group is a privately-held professional services firm headquartered in New York City that provides branding, marketing, and business development consulting to enterprise clients. Founded in 2003 by Ron Cappello, the firm operates with 11-50 employees and serves organizations across healthcare, financial services, private equity, nonprofit, professional services, and media sectors. The client roster includes Mount Sinai, Nasdaq, Bank of America, BNP Paribas, Nielsen, Duke, NYC Parks, and dozens of other established institutions, with engagements spanning brand strategy, identity design, marketing communications, and customer/employee experience design.

The firm's core offering comprises three interconnected service lines: Branding Services (strategy, identity, value proposition development), Marketing Services (communications campaigns, digital, advertising), and Business Development Services (growth strategy, experience design). There is no proprietary technology platform; delivery is service-based through a leadership team drawn from top-tier brand consultancies including Enterprise IG (WPP Group) and Lippincott Mercer. A healthcare-focused sub-brand, Infinia+, operates as a wholly-owned vertical specialization.

Infinia generates revenue on a professional services basis through project and retainer engagements priced via consultative, quote-based sales. Distribution is exclusively direct enterprise field sales with no resellers or digital channels; marketing relies on the firm's website portfolio, case studies, and thought-leadership articles. The company is a Delaware LLC with ownership concentrated in the founder, no disclosed institutional investors or funding rounds, and no parent company. Geographic operations are centered in the Northeast United States.

Name

Infinia Group

Legal name

Infinia Group LLC

Website

https://infiniagroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinia Group is a New York-based branding, marketing, and business development consultancy founded in 2003. It serves enterprise clients across healthcare, financial services, private equity, nonprofit, and media sectors with brand strategy, identity design, and experience design services.

Ownership category

akta.pro rank

Product category

Brand and Marketing Consulting

NAICS

Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Brand strategy consulting
• Identity design services
• Marketing communications
• Business development consulting
• Brand activation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Branding and Marketing Consulting: Infinia Group generates revenue through professional services engagements including brand strategy development, brand identity design, marketing communications, and business development consulting. Services are delivered to enterprise clients on a project and retainer basis, typical of professional services firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infinia Group is a branding, marketing, and business development consultancy that translates complex business goals into clear brand strategies, distinct visual identities, and growth-focused marketing and business development programs for enterprise clients. The firm delivers integrated services spanning brand strategy, identity design, marketing communications, digital experience, and business development consulting, with a specialized healthcare sub-brand called Infinia+.

Product overview

Infinia Group is a professional services firm offering an integrated suite of branding, marketing, and business development services. The core offering consists of three interconnected service lines: Branding Services (brand strategy, identity design, value proposition development), Marketing Services (communications campaigns, digital, advertising), and Business Development Services (growth strategy, customer/employee experience). The company also operates Infinia+ as a specialized healthcare-focused sub-brand serving the healthcare industry vertical.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development including brand strategy, value proposition clarification, brand voice and identity design, brand architecture, and visual systems for enterprise clients seeking to drive acquisition and retention through brand differentiation.
• Marketing Services Marketing communications and campaign development including internal and external brand communications, digital marketing, advertising campaigns, and rollout strategy for enterprise clients.
• Business Development Services Business development consulting focused on growth strategies, go-to-market planning, customer and employee experience design, and value creation for enterprise clients.
• Infinia+ Healthcare-focused branding and marketing services brand serving healthcare organizations with specialized industry solutions, operating from infiniaplus.com as a wholly-owned adjacent subsidiary of Infinia Group.

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pentagram: Partner-owned design consultancy with offices in NYC and other major cities. Direct peer — competes for the same enterprise identity, brand system, and visual design work that forms a core Infinia service line.
• MetaDesign: International brand and design consultancy with offices in San Francisco, Beijing, and Zurich. Direct peer — competes on enterprise identity systems and brand strategy, particularly for global mandates where Infinia lacks footprint.
• Lippincott: Premier brand strategy and design consultancy founded in 1943, headquartered in New York. Direct peer — Infinia's CAO Nancy Senken is a former Lippincott Mercer Senior Associate, and both firms compete for the same enterprise brand strategy mandates.
• Landor & Fitch: Global brand consulting and design firm with deep enterprise client base. Direct peer — operates the same brand strategy + identity + activation model at greater scale, frequently competing for the same Fortune 500 brand mandates as Infinia.
• Sterling Brands: New York-based brand consultancy with healthcare and financial services depth. Direct peer — comparable size and vertical mix, and overlapping enterprise client profile in healthcare systems and financial institutions.
• Interbrand: World's largest brand consultancy, part of Omnicom Group. Direct peer — delivers brand strategy, naming, identity, and brand valuation across enterprise clients, directly overlapping with Infinia's full-service brand offering.
• Siegel+Gale: Global brand strategy, naming, and simplification consultancy. Direct peer — its 'Simple Smart Human' philosophy directly parallels Infinia's 'Growth through Simplification' positioning, and the firms compete for similar financial services and healthcare brand mandates.
• Carbone Smolan Agency: Boutique NYC-based brand strategy and design firm founded by Ken Carbone and Fred Schwartzman. Direct peer — similar size band to Infinia and a similar blend of strategy, identity, and experience design for enterprise clients.

Broad incumbents

• Prophet: Global consultancy with a dedicated brand and activation practice. Broad incumbent — overlapping on the corporate strategy and brand-led growth work Infinia performs, but typically at larger scale and with broader management consulting capabilities.
• FutureBrand: Global brand consultancy and Interpublic Group network. Broad incumbent — delivers overlapping brand strategy and identity services as part of a much larger IPG portfolio, frequently bidding against Infinia on enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/infinia-group
• Xx.com/infiniagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinia Group