Inspirit Senior Living

What Inspirit Senior Living does

Inspirit Senior Living is a privately-held, for-profit senior living operator headquartered in McLean, Virginia, that manages 35+ communities across 12 U.S. states — Arkansas, Connecticut, Delaware, Florida, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia. The company delivers a graduated care model spanning Independent Living, Assisted Living, and Memory Care through a portfolio of signature programs, including the trademarked SAGE memory care program, the Pure Health chemical-free disinfection program (powered by Viking Pure Solutions electrolyzed water technology), Care Your Way, Life Your Way, Taste of Inspirit, the S3 Program, and Integrity One. Inspirit also operates a premium assisted living sub-brand called Bellwether Suites and an internal division, the Inspirit Project Management Group, which repositions and renovates senior living campuses.

The company's revenue is generated through three streams: recurring monthly residency fees from residents across care tiers, project management fees from repositioning work, and third-party Community Management Services for property owners covering central operations, clinical services, finance and accounting, HR, and sales and marketing. Pricing is structured as monthly subscriptions, with care package and accommodation type varying by community and resident needs; specific price points are not publicly disclosed. The technology stack relies on enterprise software vendors including Yardi (property and management software) and DSSI (operational systems), supplemented by the Viking Pure Solutions disinfection partnership. Go-to-market is sales-led, executed through community-based sales professionals, inside sales, targeted PPC, content marketing, SEO, and referral/word-of-mouth channels.

In 2023, Inspirit completed the largest acquisition in its history, adding 13 communities at once, expanding the unit count 150% from June to July and growing occupied units from 45 to approximately 2,900. In June 2022, the company entered a joint venture with Venue Capital to acquire Rain Forest Landings (Knoxville, TN) and Emory Ridge (Powell, TN). The company is led by President and CEO David K. McHarg, with a corporate headcount of 11–50 employees in addition to community-level staff.

Name

Inspirit Senior Living

Legal name

Inspirit Senior Living

Website

https://inspiritseniorliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspirit Senior Living is a private operator of 35+ assisted living, memory care, and independent living communities across 12 U.S. states. It serves seniors and their families through graduated care, signature programs, third-party management services, and an internal project management group, with a portfolio of approximately 2,900 occupied units.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living facilities
• Memory care programs
• Independent living communities
• Dementia care services

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Senior Living Residency Fees: Monthly fees charged to residents for senior living accommodations and care services across assisted living, memory care, and independent living communities. The graduated care model allows residents to select care packages tailored to their individual needs, with pricing structured around the level of care required and the living accommodation chosen.
2. Project Management Services: Inspirit Project Management Group transforms existing senior living campuses through strategic repositioning, concept development, and value engineering. Revenue generated through project fees for renovation and repositioning consulting across a network of communities in six states.
3. Community Management Services: Comprehensive management services provided to third-party senior living property owners, including central operations, clinical services, finance and accounting, human resources, and sales and marketing. Fees earned for full-spectrum management of senior living communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Inspirit Senior Living operates a portfolio of 35+ senior living communities across 12 US states providing Independent Living, Assisted Living, and Memory Care services under a graduated care model. Core services include 24-hour staffing and nursing care, medication management, personal care assistance, dining, housekeeping, transportation, and social programming, enhanced by signature programs such as SAGE (dementia care), Care Your Way, Life Your Way, Pure Health, Taste of Inspirit, S3, and Integrity One. The company also provides third-party community management services and campus repositioning project management to property owners and investors.

Product overview

Inspirit Senior Living operates a portfolio of senior living communities across multiple U.S. states offering graduated care from Independent Living to Assisted Living to Memory Care (through the SAGE program). The company provides core care services including 24-hour staffing, medication management, and personal assistance, enhanced by signature programs: Care Your Way (customized care planning), Life Your Way (active adult lifestyle), Pure Health (advanced disinfection technology), SAGE (dementia/Alzheimer's care), S3 Program, Taste of Inspirit (dining), and Integrity One. The portfolio includes named community properties such as Rose Hill (NJ), Vantage Pointe Village (TN), Gardens at Wakefield (NC), Creekside Terrace (NC), South Wind Heights (AR), Windlands South (TN), and Cedar Woods (CT), among many others across 11 states.

Differentiator

Problem solved

Functional benefit

Brands

• Sage Memory Care: Inspirit's signature memory care program providing specialized support for residents with dementia and Alzheimer's disease.
• Bellwether Suites
• Inspirit Project Management Group

Products and services

• Assisted Living Residential senior living service providing 24-hour trained staff assistance with daily activities such as bathing, dressing, eating, medication management, and personal care. Designed for seniors who need help with daily living but do not require intensive medical care.
• Memory Care (SAGE Program) Specialized dementia and Alzheimer's care delivered through Inspirit's signature SAGE program, offering structured daily programming that encourages participation in meaningful activities and social connection for residents living with dementia.
• Independent Living Active senior lifestyle with all-inclusive amenities, services, and events that simplify retirement living, allowing residents to maintain independence with personalized support available as needed.
• Respite Care Short-term care services for seniors available at select Inspirit communities for temporary stays.
• Inspirit Project Management Group Service that transforms existing senior living campuses through strategic repositioning, concept development, and value engineering. Provides renovation and repositioning consulting to senior living property owners across multiple states.
• Third-Party Community Management Services Comprehensive management services provided to third-party senior living property owners, including central operations, clinical services, finance and accounting, human resources, and sales and marketing.

Quantifiable outcome

• Over 1,000% increase in reservations from 2020 to early 2023
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Viking Pure SolutionscoreTechnology or IntegrationInspirit partners with Viking Pure Solutions, an innovative cleaning technology company, to implement advanced chemical-free disinfection solutions across its communities through the Pure Health program. This technology uses electrolyzed water and similar solutions for resident safety and infection control.
• DSSIsupportingTechnology or IntegrationDSSI is a technology partner providing operational software and systems that support Inspirit's senior living community operations.
• YardisupportingTechnology or IntegrationYardi is a property management software partner providing enterprise software for senior living community management, financial tracking, and resident management across Inspirit's portfolio.
• ApturasupportingTechnology or IntegrationAptura (via Direct Supply) is a vendor partner used by Inspirit's Project Management Group during initial site visits and renovation projects. Part of Inspirit's established relationships with scalable vendors and contractors for campus repositioning projects.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Five Star Senior Living: Public senior living management and operations company with 150+ communities, including independent living, assisted living, and memory care. Provides third-party management services similar to Inspirit Project Management Group.
• Sonida Senior Living: Smaller public senior living operator with ~80 communities concentrated in the South and Midwest. Comparable business model with active acquisition-driven growth strategy.
• Benchmark Senior Living: Mid-sized private senior living operator with ~65 communities concentrated in the Northeast and mid-Atlantic. Similar portfolio scale and product mix to Inspirit, with comparable sales-led GTM motion.
• Eclipse Senior Living: Private assisted living and memory care operator with a focus on regional growth and acquisition-led expansion. Comparable business model and scale to Inspirit.
• Senior Lifestyle: Private senior living operator with 90+ communities across multiple states. Directly comparable portfolio mix and regional footprint, with similar signature programming and graduated care approach.
• Discovery Senior Living: Private assisted living and memory care operator with 70+ communities across the Southeast and mid-Atlantic. Closest comparable in scale, geography, and growth-by-acquisition strategy to Inspirit.
• Bickford Senior Living: Family-founded private assisted living and memory care operator with 50+ communities across the Midwest and East. Similar mid-sized private operator profile with comparable signature programming strategy.

Broad incumbents

• Atria Senior Living: Major US assisted living and memory care operator with 200+ communities. Operates a similar graduated care model with proprietary engagement programs comparable to Inspirit's signature offerings.
• Sunrise Senior Living: Premium-positioned assisted living and memory care operator with ~270 communities in the US and Canada. Competes directly in Inspirit's higher-end service tiers, particularly with Bellwether Suites-style upscale offerings.
• Brookdale Senior Living: Largest US senior living operator with ~650 communities across independent living, assisted living, and memory care. Direct head-to-head competitor for family-driven prospects in Inspirit's mid-Atlantic and Southern markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Inspirit-Senior-Living-1749714228618917
• LinkedInlinkedin.com/company/inspirit-senior-living
• Instagraminstagram.com/inspirit_seniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspirit Senior Living