Xenometric
Xenometric is a UK-based software firm that aggregates footfall data from multiple people-counting sensor brands into unified web-based reporting platforms. It serves retail, transport hubs, leisure venues, and facility operators globally via cloud and on-premise deployments.
- Company typePrivate
- Founded2009
- HeadquartersRedditch, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Xenometric does
Xenometric is a privately held UK software firm, headquartered in Worcestershire and founded in 2009 by Richard Gallois (formerly R&D Manager at FootFall / Experian FootFall). The company develops footfall data collection and reporting software that aggregates count data from a broad set of third-party people-counting sensors — including Milesight, Irisys (Gazelle, Vector, Vector 4D), FLIR Brickstream, Optex Akribos, Xovis, and TD Intelligence — via HTTP, FTP, MQTT, and REST interfaces. Its core components are X-Server, a Windows service suite built on Microsoft SQL Server for on-premise deployments; XenoCloud, a managed cloud version for customers that prefer not to host infrastructure; XenoView, a single-site Windows application optimised for Optex Akribos deployments; and an HTML5 Web Reporting module. Supporting capabilities include real-time counting, occupancy limits with traffic-light access control, sensor-health alerting via email and SMS (Twilio), REST API access, customisable dashboards, PDF and CSV/XML data export, digital I/O for traffic-light control (ControlByWeb WebRelay), and (as of May 2026) integration with Cisco Meraki environmental sensors. The company also runs a heartbeat service to monitor remote server health.
The product is sold directly to end customers with a mix of subscription (XenoCloud), perpetual / multi-year licence (X-Server, XenoView), and ad-hoc professional services for camera configuration and custom development. Go-to-market is sales-led and independent: Xenometric does not have commercial exclusivity with any sensor vendor and will recommend technologies or installers on request. Customer segments span retail (stores, malls), transport hubs, leisure venues (casinos, clubs, coffee shops), offices, and facilities with environmental monitoring needs, with claimed usage across the Americas, Asia, Australasia, and Europe.
The team is small (1-10 employees) and founder-led, with no disclosed external funding, parent company, or subsidiaries. Revenue, pricing, and named customer logos are not publicly disclosed. Recent platform investment has been channelled into integration breadth (new sensor vendors), operational layers (alerting, API, dashboards), and adjacent facility-monitoring data, all delivered by an ongoing stream of feature launches between 2020 and 2026.
Xenometric firmographics
Firmographics- Name
- Xenometric
- Legal name
- Xenometric
- Website
- https://xenometric.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xenometric is a UK-based software firm that aggregates footfall data from multiple people-counting sensor brands into unified web-based reporting platforms. It serves retail, transport hubs, leisure venues, and facility operators globally via cloud and on-premise deployments.
- Ownership category
- akta.pro rank
Where Xenometric is headquartered
LocationHeadquarters
- HQ city
- Redditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Xenometric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing (On-Premise): Xenometric X-Server software installed on customer servers (Windows PC or laptop). Part of a data collection suite built around Microsoft SQL Server. Includes perpetual or subscription licensing model.
- Cloud Services: Xenometric Cloud subscription where customers use Xenometric's secure cloud server. Xenometric manages everything - customers view data anywhere, anytime through the cloud portal or scheduled PDF reports via email.
- XenoView Standalone Application: Windows application for single location businesses. Collects data from up to 4 Optex Akribos units with permanent license. Includes reporting, access control screen, and traffic light control.
- Professional Services: Remote camera configuration assistance, system installation support, and custom development for specific customer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cloud-based subscription with managed services |
| One time/ perpetual license | Multi-year contract | On-premise perpetual license |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Xenometric product offering
Product offeringCore offering
Xenometric develops software for the collection, storage, and reporting of footfall data from people counters. The platform aggregates inputs from multiple sensor manufacturers (Milesight, Irisys, Brickstream, Optex, Xovis, TD Intelligence) into a unified reporting system delivered either as on-premise X-Server software or as the managed XenoCloud platform. Products include a Windows desktop application (XenoView), HTML5 web reporting, and a REST API for programmatic data access.
Product overview
Xenometric develops footfall people counting software providing real-time reporting and digital outputs for collecting and analyzing visitor data. The product portfolio consists of three main deployment options: X-Server (data collection software for customer's Windows server), XenoCloud (cloud-hosted platform managed by Xenometric), and XenoView (Windows desktop application for single locations). Supporting modules include Web Reporting (HTML5 web interface), REST API (programmatic data access), Real-time Counting (instant event detection), Access Control (occupancy-based entry limiting), Alerting (sensor health monitoring), Email/SMS notifications, Environmental Sensors integration (Meraki), and Digital IO (traffic light control). The software collects data from major people counter brands including Milesight, Irisys, Flir Brickstream, Optex Akribos, Xovis, and TD Intelligence, storing all data in Microsoft SQL Server for comprehensive analytics and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- X-Server: Data collection software suite built around Microsoft SQL Server for collecting and storing people counting data.
- XenoCloud
- XenoView
- Xenometric REST API
Products and services
- X-Server On-premise Windows data collection software suite built around Microsoft SQL Server that runs as Windows services to collect footfall data from supported people counter sensors (Milesight HTTP, Optex FTP/MQTT, Irisys HTTP/MQTT, Brickstream HTTP, Xovis HTTP/MQTT) and stores data consistently in a SQL Server database. Designed for businesses and system integrators that prefer private infrastructure.
- XenoCloud
Quantifiable outcome
- People counters with ±5% accuracy tolerance can still produce significant occupancy errors when counting errors are unbalanced between in/out directions
- +1 more outcomes
Companies that use Xenometric
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Xenometric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature8 records
Xenometric partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TD IntelligencecoreIntegration partnership for TD Intelligence stereoscopic and monocular cameras. TDI offers AI-powered True Accuracy Counting to reduce overcounting from staff, repeat visitors, couriers. Supports up to 8 count zones and 8 dwell zones with PoE power. Xenometric supports advanced metrics from TDI sensors.
- MilesightcoreIntegration partnership for Milesight VS133 time-of-flight people counter. The VS133 differentiates adults, children, and staff and supports both real-time and historic data delivery to Xenometric software. Multiple sensors can be stitched for wide entrances. Xenometric helped identify features needed by the market.
- Intelligent RFID (Australia)minorAustralian partner who performed extensive testing and provided feedback to both Milesight and Xenometric during VS133 integration development.
- IrisyscoreLong-standing integration with Irisys cameras (Gazelle, Vector, and earlier models) using thermal imaging technology. Xenometric collects data from thousands of Irisys cameras globally using push or pull mechanisms.
- FLIR BrickstreamcoreIntegration with FLIR Brickstream stereoscopic cameras for pedestrian tracking. Data pushed over HTTP to Xenometric X-Server.
- OptexcoreIntegration with Optex Akribos monocular multi-directional video cameras using 3D modelling. Supports FTP, HTTP, and MQTT data collection protocols.
- XoviscoreIntegration with Xovis stereoscopic cameras using AI tracking. Supports both legacy data push for firmware 4.x and newer Logics data push for firmware 5.0+. Real-time MQTT delivery supported.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Xenometric competitors and assessment
Company assessmentDirect peers
- RetailNext: Retail analytics SaaS that ingests people-counting, dwell, and traffic data from multiple sensor vendors and provides dashboards. Closest direct competitor to Xenometric in the retail-footfall analytics aggregator niche.
- Density (Density.io): People-counting and space-utilization platform with proprietary sensors plus analytics software. Competes with Xenometric for occupancy/footfall analytics buyers, often as a bundled hardware-plus-software alternative.
- V-Count: Provides 3D people counters and analytics software for retail, malls, and public venues. Comparable in scope (sensor + analytics software) to Xenometric's offering, although V-Count typically ships its own hardware.
Regional players
- FootFall / Experian FootFall (historical): Predecessor entity to parts of Xenometric — Xenometric's founder Richard Gallois was R&D manager here until 2009. Operates in the same people-counting analytics space; relevant comparable for the niche and trajectory.
Emerging players
- Xovis: Stereoscopic AI people-counter sensor manufacturer with its own analytics platform. Both a partner (integrated via HTTP/MQTT) and a potential competitor as Xovis expands its software layer.
- Irisys (FLIR/Teledyne): Thermal-imaging people-counter manufacturer (Gazelle, Vector, Vector 4D) that is also a key long-standing integration partner for Xenometric. Overlaps in software/analytics but primarily competes at the hardware layer.
Broad incumbents
- ShopperTrak (Sensormatic Solutions / Johnson Controls): Long-established retail footfall analytics platform now owned by Johnson Controls. Broad incumbent in the same space as Xenometric, offering bundled hardware/software at much larger scale.
- Datalogic (Shopevolution): Major retail-tech vendor offering shop evolution analytics that include people counting, dwell analysis, and queue management. Overlaps with Xenometric's analytics scope at the enterprise retail customer.
Others
- Brainboxes (Limited AI / IoT): UK-headquartered IoT and serial/industrial connectivity specialist. Relevant adjacent comparison for Xenometric's small-team UK-based software business targeting operational technology use cases.
- Microsoft (Azure IoT & Time Series Insights): Cloud platform underlying much of Xenometric's stack (SQL Server, Azure integrations). Indirect competitor as buyers could opt for general-purpose cloud IoT analytics rather than Xenometric's specialized layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xenometric social profiles
Digital presenceXenometric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xenometric leadership team
Management profileNumber of profiles
Profiles1 record
Xenometric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xenometric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xenometric
What does Xenometric do?
Xenometric develops software for the collection, storage, and reporting of footfall data from people counters. The platform aggregates inputs from multiple sensor manufacturers (Milesight, Irisys, Brickstream, Optex, Xovis, TD Intelligence) into a unified reporting system delivered either as on-premise X-Server software or as the managed XenoCloud platform. Products include a Windows desktop application (XenoView), HTML5 web reporting, and a REST API for programmatic data access.
Is Xenometric a public or private company?
Xenometric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xenometric founded?
Xenometric was founded in 2009. It employs 1 to 10 people.
Where is Xenometric based?
Xenometric is headquartered in Redditch, United Kingdom, in the Europe region.
How does Xenometric make money?
Four revenue lines are on record. Software Licensing (On-Premise) is the primary driver. The others are cloud Services, xenoView Standalone Application and professional Services.
Who are Xenometric's main competitors?
Direct peers on record are RetailNext, Density (Density.io) and V-Count. FootFall / Experian FootFall (historical) is listed as a regional player. Emerging players are Xovis and Irisys (FLIR/Teledyne). Broad incumbents are ShopperTrak (Sensormatic Solutions / Johnson Controls) and Datalogic (Shopevolution). Others are Brainboxes (Limited AI / IoT) and Microsoft (Azure IoT & Time Series Insights).
Does Xenometric have an API?
Yes. Xenometric's REST API allows customers to request data from their database without directly connecting to the database. This provides a safe and standard way for customers to access their data. Only GET commands are supported, as the API is designed to allow access to data. Three different GET commands are supported: Locations command allows listing all locations accessible with username/password or API key. Supports data export functionality for customer integration. Developer documentation is at xenometric.com/wp-content/uploads/Xenometric-REST-API.pdf.