Kooora
Kooora is an Arabic-language sports media platform serving MENA-region sports fans with live scores, news, match schedules, and video content for football and other sports, distributed via web and mobile apps, and monetized through advertising and sports merchandise e-commerce.
- Company typePrivate
- Founded2002
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kooora does
Kooora is an Arabic-language sports media platform serving football and multi-sport fans across the Middle East and North Africa region. The platform aggregates live match scores, fixtures, news, player profiles, transfer coverage, and video content across football (its primary focus, covering both European top leagues and Arab leagues including the Saudi, Egyptian, Moroccan, Algerian, Jordanian, Qatari, Gulf, and Tunisian competitions), tennis, Formula 1, basketball, handball, volleyball, and futsal. Kooora self-describes as "The first Arabic sports site" (الموقع العربي الرياضي الأول), signaling a long-established editorial brand in the Arabic-language sports media market.
The product surface is anchored by a web property (kooora.com) and native mobile applications on both Android (Google Play Store) and iOS (Apple App Store). Supporting core platform features include The Energy Arena sub-platform, the YallaGoal (يلاجول) video content series featuring football challenges and analysis, and Kooora Shopping (تسوق مع كووورة), an e-commerce integration for sports merchandise. The technical architecture relies on third-party Sportfeeds CDN (cdn.sportfeeds.io) for live match data, team crests, and competition badges, with no disclosed proprietary AI/ML or data infrastructure.
Kooora operates as a free, advertising-supported consumer platform with no subscription or paid pricing tiers disclosed. Revenue mechanics are not detailed in available data beyond general advertising presence and an e-commerce line. The company is assumed to be privately held; no founders, investors, parent entities, executive leadership, headcount, funding history, or financial figures are disclosed in the source material. Strategic differentiation rests on being a comprehensive Arabic-language destination covering both global and Arab football competitions, with no explicit enterprise or B2B motion.
Kooora firmographics
Firmographics- Name
- Kooora
- Website
- https://kooora.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kooora is an Arabic-language sports media platform serving MENA-region sports fans with live scores, news, match schedules, and video content for football and other sports, distributed via web and mobile apps, and monetized through advertising and sports merchandise e-commerce.
- Ownership category
- akta.pro rank
Kooora industry classification
Industry- Product category
- Sports Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Kooora is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Kooora business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Distribution channels3 records
Marketing channels3 records
Kooora product offering
Product offeringCore offering
Kooora is a free, Arabic-language digital sports media platform that publishes sports news, live match scores, match schedules, team and player profiles, transfer news, and video content. Its coverage spans football (both European top leagues and Arab regional leagues), tennis, Formula 1, basketball, handball, volleyball, and futsal, served via a responsive website, native Android and iOS applications, and a sub-platform called The Energy Arena.
Product overview
Kooora is an Arabic-language sports media platform operating as a comprehensive sports news website and content hub. The core product is the Kooora website platform covering multiple sports (football, tennis, Formula 1, basketball, handball, volleyball, futsal) with live match schedules, news articles, video content, and team/player profiles. Supporting the core platform are mobile applications for Android and iOS, The Energy Arena sub-platform, the YallaGoal video content feature, and a Kooora Shopping e-commerce integration. The platform aggregates sports data from third-party feeds (Sportfeeds CDN) for displaying team crests and competition badges.
Differentiator
Problem solved
Functional benefit
Brands
- The Energy Arena: A sports arena/subsection of Kooora
Products and services
- Kooora Website Platform
Companies that use Kooora
Customer profileSegments1 record
Ideal customer profiles1 record
Kooora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kooora partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Kooora competitors and assessment
Company assessmentBroad incumbents
- CBS Sports: Major US-based digital sports publisher offering news, scores, video, and analysis. Competes with Kooora for international football and multi-sport digital audiences.
- beIN Sports: Major MENA pay-TV sports broadcaster with extensive digital properties and Arabic-language sports coverage. Overlaps with Kooora on live sports news, scores, and video for Arabic audiences.
- ESPN: Global sports media leader producing news, scores, video, and analysis across all major sports. Increasingly launching Arabic localization that competes with Kooora for MENA football audiences.
- BBC Sport: Major global sports publisher offering multilingual coverage including Arabic. Competes with Kooora for international football and broader sport audiences in the region.
- Bleacher Report: Digital-first sports media brand producing news, scores, and video content globally. Represents a younger-skewing competitor to Kooora in the digital sports content space.
- The Athletic: Subscription-based digital sports media publisher with deep coverage of leagues and teams. Represents a different monetization model but competes for premium sports news consumers globally.
- Yahoo Sports: Large-scale digital sports aggregator and news publisher with global reach. Overlaps with Kooora in aggregating scores, news, and editorial content for football and multi-sport audiences.
Direct peers
- FilGoal: Egyptian Arabic-language sports news and live scores portal covering football and multiple sports. Operates with a similar ad-supported, multi-league, mobile-app model targeting Arabic-speaking audiences.
- YallaKora: Arabic-language Egyptian sports news site with live scores, fixtures, and editorial coverage of European and Arab leagues. Closely comparable in audience, content format, and Arabic-localization focus.
- Goal.com: Global digital sports media publisher with localized Arabic editions covering football news, live scores, transfers, and video. Competes directly for Arabic-speaking football fans in the same demographic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kooora social profiles
Digital presenceKooora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kooora leadership team
Management profileNumber of profiles
Kooora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kooora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kooora
What does Kooora do?
Kooora is a free, Arabic-language digital sports media platform that publishes sports news, live match scores, match schedules, team and player profiles, transfer news, and video content. Its coverage spans football (both European top leagues and Arab regional leagues), tennis, Formula 1, basketball, handball, volleyball, and futsal, served via a responsive website, native Android and iOS applications, and a sub-platform called The Energy Arena.
Is Kooora a public or private company?
Kooora is a private company. It is classified as unknown and is currently operating.
When was Kooora founded?
Kooora was founded in 2002. It employs 101 to 250 people.
Where is Kooora based?
Kooora is headquartered in Dubai, United Arab Emirates, in the Middle East region.
Who are Kooora's main competitors?
Broad incumbents on record are CBS Sports, beIN Sports, ESPN, BBC Sport, Bleacher Report, The Athletic and Yahoo Sports. Direct peers are FilGoal, YallaKora and Goal.com.
Does Kooora have an API?
No public API is recorded for Kooora.
What industry is Kooora in?
Kooora's product category is Sports Digital Media. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 5162 and its SIC code is 4833.