Corporate

What Corporate does

Corporate is a privately held brand strategy, creation, and management consultancy focused on multinational, multi-country Latin American companies ("multilatinas"), large enterprise groups, and relevant regional brands. Founded roughly 20 years ago and headquartered in Bogotá, Colombia, with operational reach into Argentina, Ecuador, Brazil, Chile, Peru, Bolivia, and Central America via a distributed talent model, the firm has delivered more than 200 brand consulting projects, produced 130 brand manuals, and retains a reported 75% of clients on a recurring basis. Its named enterprise client base includes Ecopetrol, Millicom-TIGO, Grupo Votorantim, Grupo ISA, Grupo Arauco, Grupo Solla, Federación de Cafeteros de Colombia, Grupo Gaviglio, and Induglob-Indurama, spanning energy, telecommunications, agribusiness, manufacturing, and infrastructure.

The firm's core offering is organized into a four-stage methodology — Imaginar (purpose, manifesto, brand platform), Ser (naming, identity, architecture, portfolio structure), Influenciar (executive personal branding), and Cuidar (centralized brand asset administration) — delivered by a small senior partner bench with prior creative leadership roles at major global agency networks (Young & Rubicam, McCann Erickson, BBDO, Ogilvy, Publicis). Complementing the consulting practice, Corporate operates Central de Marca, a cloud-based SaaS platform hosted on Amazon Web Services that provides administrative user/role management, a brand book module for strategic guidelines, and a document repository for templates and brand assets. Central de Marca represents the firm's attempt to productize and recurring-monetize its accumulated IP.

Revenue is generated through two streams: project-based professional services for brand strategy and identity engagements (priced on a custom quote basis), and subscription-based recurring revenue from the Central de Marca SaaS platform. Go-to-market is relationship-driven and direct: the firm relies on client referrals and a content/case-study website presence rather than paid demand generation, with engagement delivered by senior consultants and partners configured per-project from a tri-country talent pool (Argentina, Colombia, Spain). A strategic partnership with Target Insights extends the offering into brand research and valuation services. Pricing is not publicly disclosed and varies by scope; the firm has not raised institutional funding and operates as a partner-owned professional services firm.

Name

Corporate

Legal name

Corporate

Website

https://corporate.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate is a Bogotá-based brand strategy consultancy serving Latin American multilatinas and enterprise groups with a four-stage methodology covering purpose, identity, executive personal branding, and asset administration, supplemented by the Central de Marca SaaS platform on AWS.

Ownership category

akta.pro rank

Product category

Brand Consulting

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Corporate/Professional Image Consulting (HSACAJAE)

Keywords

• Brand strategy consulting
• Brand management services
• Brand identity design
• Corporate branding solutions
• Brand asset management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Consulting Services: Strategic brand consulting including purpose definition, manifesto, brand platform development, naming, identity creation, architecture and portfolio structure for corporate, competitive and employer brands.
2. Personal Branding: Development of personal brands as strategic influence platforms for executives, spokespeople, influencers and leaders.
3. Central de Marca SaaS Platform: Software-as-a-Service brand management platform with administrative, brand book, and document repository modules. Subscription-based access with scalable plans.
4. Brand Asset Administration: Centralized administration and management of brand assets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Corporate is a brand strategy, creation, and management consultancy that helps multilatinas, large enterprise groups, and regional brands in Latin America define purpose, build naming and identity systems, structure brand portfolios, develop personal brands, and administer brand assets through a four-stage methodology (Imaginar, Ser, Influenciar, Cuidar). The firm complements consulting services with Central de Marca, a SaaS platform that centralizes brand manuals, resources, and approvals for ongoing brand governance.

Product overview

Corporate operates as a brand consultancy offering a unified service portfolio centered on brand strategy, creation, and management. The core offering consists of Consultoría de marca, a structured consulting methodology with four stages (Imaginar, Ser, Influenciar, Cuidar) focused on purpose definition, identity creation, personal branding, and asset administration. Complementing this is Central de marca, a SaaS platform for centralized brand management that provides administrative modules, brand book repositories, and document management—positioned as a digital tool for ongoing brand governance. Together, these services form an integrated approach: consulting services define brand strategy while Central de marca enables operational execution and consistency across the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoría de marca (Brand Consulting) End-to-end brand consulting engagement structured around four methodology stages: Imaginar (purpose, manifesto, and brand platform definition for corporate, competitive, and employer brands), Ser (naming, identity creation, and portfolio architecture), Influenciar (personal brand development for executives and influencers), and Cuidar (centralized brand asset administration). Designed for multilatinas, large enterprise groups, and regional brands in Latin America.
• Central de Marca (SaaS Brand Management Platform) Online SaaS brand management platform hosted on Amazon Web Services that centralizes manuals, resources, and approvals. Includes an administrative module for user and role management, a brand book module for strategic definitions and guidelines, and a document repository module for files, templates, and brand assets. Sold via subscription to enterprise clients needing centralized brand governance.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Target InsightscoreStrategic or Co-development PartnerOne of the most established and recognized firms in brand research. Together they have developed an efficient methodology for measuring brand value and market position. The partnership enables Corporate to offer comprehensive brand measurement services across Latin America.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering strategy, identity, and brand valuation services to large enterprises. Comparable to Corporate's full-service brand consulting model, but with global delivery network and broader geographic reach than Corporate's LatAm focus.
• Landor & Fitch: Global brand strategy and design consultancy serving enterprise clients with brand architecture, naming, and identity work. Directly overlaps Corporate's "Ser" methodology stage and enterprise multilatina client base, with materially larger scale and global footprint.
• FutureBrand: McCann-owned global brand consultancy covering strategy, naming, identity, and brand experience. Competes for the same enterprise brand mandate pipeline that Corporate serves across multilatinas, particularly in identity and portfolio architecture work.
• Superunion: WPP-owned brand consultancy offering strategy, identity, and brand management services globally. Direct overlap with Corporate's brand strategy, brand book, and centralized asset governance offerings for large corporate groups.
• Wolff Olins: Omnicom-owned brand consultancy with deep expertise in corporate brand strategy and identity creation. Comparable in methodology (purpose-led brand platform, identity systems) to Corporate's "Imaginar" and "Ser" stages, though serving a more global client roster.
• Accenture Song (formerly Karmarama / Fjord): Global experience and brand consultancy offering strategy, design, and technology-enabled brand management at enterprise scale. Competes for the same large multilatina and corporate group RFPs Corporate targets, with deeper technology and digital execution resources.
• Deloitte Digital: Global consultancy's digital and brand arm offering strategy, brand, and transformation services to large enterprises. Comparable on enterprise targeting and end-to-end brand programs, though bundled into broader transformation engagements versus Corporate's brand-pure focus.

Regional players

• Cato Brand Partners: Mexico-based brand consultancy serving large Latin American corporate groups with strategy, identity, and naming. Highly comparable to Corporate in regional focus, client type (multilatina and large groups), and full-service brand offering.
• Brands & Roses: Latin American creative brand consultancy with offices across the region. Comparable in targeting enterprise LatAm clients with integrated brand strategy and creative execution, though with a stronger creative/advertising execution tilt than Corporate.

Emerging players

• Penta (formerly Interbrand LATAM spinoff / regional branding): Regional LatAm brand consultancy players targeting multilatina brand strategy and identity mandates. Comparable to Corporate in regional focus and client profile, typically operating with smaller bench depth than global incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate