After
After is a free social media platform that lets grieving families and friends collaboratively build multimedia online memorials and obituaries, monetizing via flower delivery commissions, tree-planting tributes, and a subscription tier, while serving individual consumers across the US.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What After does
After (legally After Technologies Inc) is a private, US-based social media platform that enables users to create free online obituaries and collaborative digital memorials. Operating from Austin, Texas, the company serves three primary customer segments: grieving families building tributes for a deceased loved one, sympathizers sending condolences and gifts, and legacy preservers documenting life stories of historical figures, pets, or relatives. The core product, After Memorials, is a self-serve web platform where users can build multimedia timelines with photos, videos, audio, and stories, invite family and friends to contribute, organize fundraisers for funeral or charitable causes, and centralize ceremony logistics.
The underlying technology is a web-based social platform with AI-enhanced text generation for obituary writing, collaborative content tools, and integrations with third-party services for payments, infrastructure, and commerce. The technology stack includes AWS for cloud infrastructure, Stripe as the primary payment processor with PayPal and mobile in-app payment alternatives, and a partnership with FloristOne for hand-delivered flower arrangements across the US. The platform also supports tree-planting tributes through a partner organization, with 61,153 trees documented as planted. Distribution is digital-first through organic social (Facebook, Instagram, X), SEO-indexed memorial and obituary pages, a blog covering grief support, and celebrity showcases that function as content marketing assets. A full Spanish-language version extends the platform's addressable market beyond English-speaking users.
The business model is freemium-led: the core memorial creation experience is free indefinitely, and revenue is generated through transaction-based commissions on flower deliveries, shared revenue from tree-planting tributes, and a subscription tier referenced in the Terms of Service. Pricing for flower arrangements ranges from $79.95 to $149.95, with tree-planting offered in tiered bulk options. The company appears to be founder-operated with no disclosed institutional funding, parent company, or acquisition activity. No revenue, headcount, or growth metrics are publicly disclosed, limiting external financial visibility.
After firmographics
Firmographics- Name
- After
- Legal name
- After Technologies Inc
- Website
- https://after.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- After is a free social media platform that lets grieving families and friends collaboratively build multimedia online memorials and obituaries, monetizing via flower delivery commissions, tree-planting tributes, and a subscription tier, while serving individual consumers across the US.
- Ownership category
- akta.pro rank
After industry classification
Industry- Product category
- Online Memorialization Platform
- NAICS
- Death Care Services (8122), Libraries and Archives (51921)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Media Archiving & Long-Term Preservation Planning (HSAFAGAK)
Keywords
Where After is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
After business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Freemium Core Service: Free obituary and memorial creation platform. Basic memorial creation, timeline building, guestbook, and photo sharing are provided at no cost to users.
- Flower Delivery: Commission-based flower delivery service through partnership with FloristOne. Users can order hand-delivered flower arrangements for memorials or funeral homes. Prices range from $79.95 to $149.95.
- Tree Planting: Users can gift planted trees as living tributes. Options include 1 tree, 3 trees, 8 trees (with 3 free), and 20 trees (with 10 free). Revenue shared with tree-planting partner.
- Subscription: Terms of service mention 'subscription' with ability to cancel at any time, suggesting premium subscription tier exists for enhanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free obituary creation with core features |
| Unit Pricing | Pay-as-you-go | Flower arrangements from $79.95 to $149.95 |
| Unit Pricing | Pay-as-you-go | Tree planting options with bulk discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
After product offering
Product offeringCore offering
After is a community social media platform that enables families and friends to collaboratively create free online obituaries and memorials for deceased loved ones. The core offering includes AI-assisted obituary writing, multimedia collaborative timelines (photos, videos, audio, stories), and is augmented by integrated add-on services for tree-planting tributes and flower delivery through partner florists.
Product overview
After is a community social media platform for creating free online obituaries and memorials. The core product, After Memorials, is a unified platform enabling families to collaboratively build beautiful digital memorials. The offering consists of a free core memorial creation platform augmented by several integrated add-on modules: a Stunning Timeline feature for photo/video/audio storytelling, an AI Obituary Writing Assistant for generating heartfelt tributes, a Tree Planting Living Tribute module, a Fundraiser Organizer for funeral/cause funding, a Ceremony Logistics module, and a Flower Shop for hand-delivered floral arrangements through a U.S. florist network.
Differentiator
Problem solved
Functional benefit
Brands
- After Flower Shop: Flower delivery service integrated with memorials
Products and services
- After Memorials
Quantifiable outcome
- Free memorial creation vs. traditional funeral home obituaries
- +2 more outcomes
Companies that use After
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
After technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
After partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FloristOnecorePartnership with top-rated local florists through FloristOne across the US. Flowers are hand-delivered directly to addresses of choice (memorials or funeral homes). After earns commission on each sale.
- Amazon Web ServicescoreAWS is listed as a Data Processor in the Privacy Policy, handling cloud infrastructure and data processing for the platform.
- StripecoreStripe is the primary payment processor for transactions on the platform, handling credit/debit card payments securely.
- PayPalminorAlternative payment method available for users who prefer PayPal over card payments.
- Apple App Store / Google PlayminorIn-app payment processing through Apple and Google for any mobile transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
After competitors and assessment
Company assessmentOthers
- FuneralOne: Provides websites, tribute videos, and digital tools to funeral homes, including white-label memorial pages. Comparable as an enabler of digital memorialization, but serves funeral homes as B2B customers rather than After's direct-to-consumer model.
Direct peers
- Legacy.com: The dominant online obituary aggregator in the US, partnering with newspapers to publish obituaries and host guestbooks. Directly comparable as an obituary/memorial platform serving grieving families, though it lacks After's AI-native writing and multimedia timeline features.
- Tribute Archive: Online memorial platform that enables families to create tribute pages, share photos, and accept donations. Closely comparable in product surface (memorial pages, contributions, fundraisers) and target customer (grieving families).
- Everloved: Memorial and funeral planning platform offering tribute pages, funeral cost crowdfunding, and sympathy gifts. Directly comparable in mission, audience, and feature set including fundraisers and floral partnerships.
- Cake: End-of-life planning platform covering wills, funeral planning, and obituary/memorial content. Comparable as a digital-first end-of-life service targeting similar consumer segments, though broader in scope than After's memorial focus.
Broad incumbents
- Ancestry: Genealogy giant with billions of historical records including obituary archives and family-tree-linked memorials. Comparable in life-story preservation and large-scale content library, but operates as a broad incumbent across genealogy rather than a focused memorial platform.
- Find a Grave: Cemetery and memorial database owned by Ancestry with millions of user-contributed memorials and photos. Closely comparable in memorial data and SEO-driven obituary discovery, but emphasizes gravesite/cemetery records over After's collaborative life-story approach.
- MyHeritage: Global genealogy platform with family tree, DNA, and memorial/photo features. Comparable in life-story preservation and family-collaboration model, though broader and more international than After's US-focused obituary platform.
Emerging players
- Tulip Cremation: Modern, direct-to-consumer cremation provider with digital-first family experience. Comparable as a tech-enabled death-care brand reshaping traditional funeral services, though focused on disposition rather than memorial pages.
- Parting Stone: Offers solidified remains ('cremation stones') as an alternative disposition product with strong digital storytelling and family-focused branding. Comparable as a modern, consumer-centric death-care brand, though focused on physical disposition rather than After's software-only memorial model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
After social profiles
Digital presenceAfter financial estimates
Financial estimateRevenue estimate
Valuation estimate
After leadership team
Management profileNumber of profiles
After funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
After M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about After
What does After do?
After is a community social media platform that enables families and friends to collaboratively create free online obituaries and memorials for deceased loved ones. The core offering includes AI-assisted obituary writing, multimedia collaborative timelines (photos, videos, audio, stories), and is augmented by integrated add-on services for tree-planting tributes and flower delivery through partner florists.
Is After a public or private company?
After is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was After founded?
After was founded in -1. It employs 1 to 10 people.
Where is After based?
After is headquartered in Austin, United States, in the North America region.
How does After make money?
Four revenue lines are on record. Freemium Core Service is the primary driver. The others are flower Delivery, tree Planting and subscription.
Who are After's main competitors?
FuneralOne is listed as an others. Direct peers are Legacy.com, Tribute Archive, Everloved and Cake. Broad incumbents are Ancestry, Find a Grave and MyHeritage. Emerging players are Tulip Cremation and Parting Stone.
Does After have an API?
No public API is recorded for After.
What industry is After in?
After's product category is Online Memorialization Platform. Its primary akta.pro industry code is HSAFAGAK, Media Archiving & Long-Term Preservation Planning. Its NAICS code is 8122 and its SIC code is 2741.