Big Brothers Big Sisters of Coastal & Northern New Jersey

What Big Brothers Big Sisters of Coastal & Northern New Jersey does

Big Brothers Big Sisters of Coastal & Northern New Jersey (BBBSCNNJ) is a regional 501(c)(3) nonprofit youth mentoring organization and an affiliate of Big Brothers Big Sisters of America, founded in 1976 and headquartered in Asbury Park, New Jersey with a regional office in Morristown. The organization serves youth across 10 New Jersey counties (Monmouth, Ocean, Mercer, Hunterdon, Somerset, Union, Sussex, Warren, Morris, and Middlesex) and operates 921+ active mentor-mentee matches, with 130+ youth currently on a waiting list for mentors. Its core product is the structured one-to-one mentoring relationship, delivered through five program modalities: Community-Based, School-Based, College-Based, Workplace-Based, and C.A.R.E.S., supplemented in 2025 by BBBS Connect, a hybrid virtual and in-person mentoring model that represents the organization's first non-traditional delivery channel. Mentor screening, training, match support, and outcome tracking follow BBBSA national affiliate standards, and the organization holds a 2024 Platinum Transparency designation from Candid/GuideStar, indicating strong nonprofit financial disclosure practices.

The organization's technology footprint is consistent with a mid-sized community nonprofit: a website with online donation forms, email newsletter campaigns, and SMS-based supporter communications via a "Text WEB To 707070" short code. There is no evidence of proprietary platforms, custom software, or AI/ML tooling; the substantive intellectual property lies in program methodology, mentor-training curriculum, and 50 years of accumulated institutional knowledge rather than in technology assets.

Revenue mechanics are diversified across individual giving, recurring Monthly Visionaries donors, corporate sponsorships organized into Founders Circle tiers (Visionary, Champion, Advocate), foundation grants, workplace giving campaigns, and signature fundraising events including Bowl for Kids' Sake, A Taste & A Toast, and a Golf Classic. Disclosed individual gifts include Kearny Bank ($7,000), Food Circus ($8,710.78 in 2021), and Rook Coffee ($14,362 in 2024). Corporate sponsors span banking, food retail, specialty coffee, and regional health systems, providing multi-industry exposure. No revenue or operating budget figures are publicly disclosed in the source material, and there are no equity investors, funding rounds, or M&A transactions; this is a fee-free, donation-supported nonprofit serving youth and families, with institutional partners (schools, employers, universities) as a secondary stakeholder segment.

Name

Big Brothers Big Sisters of Coastal & Northern New Jersey

Legal name

Big Brothers Big Sisters of Coastal & Northern New Jersey

Website

https://mentornj.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Brothers Big Sisters of Coastal & Northern New Jersey is a 501(c)(3) nonprofit youth mentoring organization serving 10 New Jersey counties with 921+ active mentor-mentee matches through Community, School, College, Workplace, and BBBS Connect program models.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Youth mentoring services
• Nonprofit mentorship programs
• Community volunteer matching
• Youth development programs
• Mentor recruitment services

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters including Monthly Visionaries recurring giving program.
2. Corporate Sponsorships: Sponsorship revenue from signature events like Bowl for Kids' Sake and golf outings. Corporate partners support programs at Visionary, Champion, and Advocate levels through the Founders Circle initiative.
3. Fundraising Events: Annual signature events including Bowl for Kids' Sake, golf outings, beach volleyball tournament, and annual gala celebrating 50th anniversary.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Brothers Big Sisters of Coastal & Northern New Jersey creates and supports one-to-one mentoring relationships that pair adult volunteer mentors (Bigs) with youth ages 6-18 (Littles) across 10 New Jersey counties. The organization delivers program modalities including Community-Based, School-Based, College-Based, Workplace-Based, and C.A.R.E.S. mentoring, plus a hybrid virtual/in-person model called BBBS Connect. All services are provided free of charge to participants and sustained through individual donations, corporate sponsorships, grants, and signature fundraising events.

Product overview

Big Brothers Big Sisters of Coastal & Northern New Jersey operates as a nonprofit youth mentoring organization offering multiple program modalities: community-based, school-based, college-based, workplace-based, and C.A.R.E.S. programs. The organization recently launched BBBS Connect, a hybrid virtual/in-person mentoring model. Their flagship fundraising event is Bowl for Kids' Sake. Programs serve 10 counties across Coastal & Northern New Jersey with over 921 active matches.

Differentiator

Problem solved

Functional benefit

Brands

• BBBS Connect: A one-to-one mentoring program that blends virtual connections with intentional in-person experiences, designed for high school students preparing for life after graduation.
• MentorNJ

Products and services

• Community-Based Mentoring One-to-one mentoring relationships between adult volunteer mentors (Bigs) and youth (Littles) conducted in community settings, providing flexible in-person mentorship activities for children and teens ages 6-18.
• School-Based Mentoring One-to-one mentoring programs conducted within school settings, connecting volunteer mentors with students during school hours to support academic success and social-emotional development.
• College-Based Mentoring Mentoring programs engaging college students as mentors, including Project BAM (Big Brothers Big Sisters College Program in Asbury/Monmouth), pairing college-age mentors with youth in the community.
• Workplace-Based Mentoring Corporate-sponsored mentoring programs connecting employees with youth for mentorship relationships as part of workplace-based volunteer engagement.
• C.A.R.E.S. Program A specialized mentoring initiative providing support and resources to youth through one-to-one relationships, addressing specific youth development needs within the BBBSCNNJ service area.
• BBBS Connect A hybrid mentoring program that blends virtual connections with intentional in-person experiences, primarily connecting matches online through guided conversations, check-ins, and activities, with occasional scheduled in-person events. Designed for high school students preparing for life after graduation and for volunteer mentors who need scheduling flexibility.

Quantifiable outcome

• 95% of youth reported having a special/important adult in their life
• +5 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Hackensack Meridian HealthflagshipGTM or Marketing PartnerVisionary level partner in the Founders Circle for BBBSCNNJ's 50th anniversary campaign. Supports youth mentorship programs with major partnership commitment.
• RWJBarnabas HealthflagshipGTM or Marketing PartnerVisionary level partner in the Founders Circle for 50th anniversary. Corporate healthcare partner supporting mentorship mission.
• New Jersey Natural GascoreGTM or Marketing PartnerChampion level partner in the Founders Circle. Local utility company supporting community youth programs.
• Freehold SubarucoreGTM or Marketing PartnerAdvocate level partner chosen for annual Subaru Share the Love event. Hosted fundraising campaign benefiting BBBSCNNJ.
• Saint Peter's Healthcare SystemsupportingGTM or Marketing PartnerAdvocate level partner in the Founders Circle. Healthcare system supporting youth mentorship.
• Saint Clare's HealthcoreStrategic or Co-development PartnerPartnered with BBBSCNNJ for team building project providing fun-filled day for kids. Active corporate volunteer partnership.
• Food Circus SupermarketssupportingGTM or Marketing PartnerRaised $8,710.78 through 2021 Icon Promotion benefiting BBBSCNNJ.
• Rook CoffeesupportingGTM or Marketing PartnerRaised $14,362 for BBBSCNNJ through 2024 holiday campaign. Local Jersey Shore coffeehouse with community fundraising initiatives.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boys & Girls Clubs of America: The largest US youth development nonprofit network providing mentorship, education, and after-school programming — overlapping with BBBSCNNJ's youth support mission but with a broader club-based model.
• Big Brothers Big Sisters of America: The national parent organization of BBBSCNNJ; provides program standards, brand, and infrastructure for the entire affiliate network of youth mentoring agencies across the US.
• MENTOR (National Mentoring Partnership): The national umbrella organization advancing quality youth mentoring through advocacy, research, and affiliate network support — operates in the same sector and supports many BBBS affiliates.

Emerging players

• Girls Inc. A national youth development nonprofit focused on empowering girls through mentoring and educational programs — comparable target demographic (youth ages 6-18) and similar outcomes-driven mentoring model.

Direct peers

• Big Brothers Big Sisters of Essex, Hudson & Union Counties: A neighboring New Jersey BBBS affiliate offering the same evidence-based 1-to-1 mentoring model to youth in adjacent counties — the closest direct functional peer to BBBSCNNJ.
• Boys & Girls Club of Monmouth County: A local Monmouth County youth development organization providing after-school programs and mentoring — directly overlapping BBBSCNNJ's primary service geography with comparable youth outcomes focus.
• Communities In Schools of New Jersey: A New Jersey-based nonprofit providing school-based mentoring and student support services — directly comparable in service geography, target population, and school-linked mentoring model.

Regional players

• New Jersey Alliance for Youth Justice: New Jersey state-level coalition focused on youth justice and child welfare outcomes — overlaps with BBBSCNNJ's juvenile justice prevention impact metrics and shares the regional NJ policy environment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bbbscnnj
• YouTubeyoutube.com/@bbbsofcnnj
• Facebookfacebook.com/bbbscnnj
• LinkedInlinkedin.com/company/bbbscnnj
• Instagraminstagram.com/bbbscnnj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brothers Big Sisters of Coastal & Northern New Jersey