What Proxistore does

Proxistore is a Belgian ad-tech company, founded in 2011 and headquartered in Wavre, that operates a patented geolocation advertising platform for local digital campaigns. Its core technology combines GPS, Wi-Fi, and mobile network signals through an intelligent cross-referencing system to locate internet users within advertiser-defined catchment zones (postal codes, radii, or isochrones) at the moment they browse partner websites — addressing the imprecision inherent in IP-only geolocation. Around this engine, the company has built a Retail Local Solution that automatically splits a national campaign into per-store sub-campaigns with individualized creative, budgets, and reporting, a behavioral Data Targeting module offering more than 6,000 intention and affinity segments, and a Drive-to-Store Traffic Measurement layer, with measurement delivered through partners including Smart Traffik.

Proxistore serves primarily multi-location retail chains and brands across Belgium and France (customers include Renault, Stellantis, E.Leclerc, Monoprix, Kiabi, Bricomarché, Ixina, Schmidt, Longchamp, and Deloitte Belgium), supplemented by public-sector accounts (Actiris, REW) and shopping centers. Distribution is via enterprise field sales supported by a Customer Success team, a self-serve campaign platform, and an inventory of hundreds of premium publisher partner sites spanning general news, lifestyle, sports, automotive, and home improvement verticals.

The business model is a campaign-based transaction: minimum campaign entry of EUR 250 ex-VAT with a 3-day minimum duration and 8-day payment terms, generating revenue per activated campaign rather than via subscription. The company is privately held (SA Proxistore, Belgian S.A., company number 0534.497.219), with no parent company or disclosed external institutional ownership beyond the 2014 S.R.I.W. investment and a 2013 Roularta Media Group participation. In March 2023 it acquired Sirdata to strengthen its data layer, and it operates an IAB Europe-registered CMP (ID 418) under full GDPR compliance.

Name

Proxistore

Legal name

SA PROXISTORE

Website

https://proxistore.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Proxistore is a Belgian ad-tech company operating a patented geolocation advertising platform that lets multi-location retail chains and brands run locally targeted digital campaigns across premium publisher networks in Belgium and France.

Ownership category

akta.pro rank

Product category

Digital Advertising / Geolocation Marketing Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Geolocation advertising platform
• Local digital advertising
• Drive-to-store campaigns
• Retail media networks
• Programmatic display ads

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Digital Local Advertising Campaigns: Proxistore generates revenue by selling digital advertising campaign services to brands and retailers. Campaigns are priced based on minimum spend thresholds (EUR 250 ex VAT minimum) with a minimum duration of 3 days. The company operates as an advertising intermediary, matching advertisers seeking local digital reach with its network of premium publisher partner sites, charging for campaign activation, targeting capabilities, and performance measurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Proxistore operates a patented geolocation advertising platform that precisely identifies internet users located within advertiser-defined catchment zones (postal codes, radius, isochrone areas) around physical store locations at the moment they browse partner publisher websites. The company sells local digital advertising campaigns and associated platform capabilities (multi-store campaign orchestration, behavioral data targeting, drive-to-store measurement) to retail chains, brands, local businesses, and public sector organizations across Belgium and France.

Product overview

Proxistore is a local digital advertising platform built around a patented geolocation technology core. The platform centers on precise internet user geolocation at the moment of browsing on partner websites, enabling advertisers to reach consumers within specific geographic zones around their physical stores. The core Geolocation Advertising Platform is complemented by the Retail Local Solution for multi-store campaign management, Data Targeting module for behavioral/demographic audience refinement, Drive-to-Store Traffic Measurement for physical store visit tracking, Digital Advertising Banners for multi-screen ad delivery, and Multi-Local Campaign Management for centralized orchestration of distributed retail networks. The platform operates across Belgium and France through a network of premium publisher partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Geolocation Advertising Platform Patented geolocation technology platform that precisely locates internet users at the moment they browse partner publisher websites, enabling advertisers to target consumers within specific geographic zones (postal codes, radius, isochrone areas) around their physical store locations. Sold to retail chains, brands, local businesses, and public sector organizations in Belgium and France.
• Retail Local Solution Multi-store retail campaign management solution that transforms a single national campaign into multiple local sub-campaigns, each with customized messaging, dedicated catchment zones, individual budget allocation, and per-store performance reporting. Sold to retail chains and brands operating networks of physical points of sale.
• Digital Advertising Banners Flexible digital advertising banner formats that adapt to all screens (mobile, tablet, desktop) and integrate into premium partner website editorial environments, delivering continuous visibility throughout the customer journey. Sold to advertisers running local digital campaigns in Belgium and France.

Quantifiable outcome

• Zero wasted impressions - each impression reaches qualified audience within defined catchment zone
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Premium Publisher Partner Network (Belgium)coreChannel Partner/ Reseller/ DistributorExtensive network of Belgian premium publisher websites including major news outlets (Le Soir, DH, Het Laatste Nieuws, De Standaard), magazines (Knack, Le Vif, Flair), automotive (AutoGids, Moniteur Automobile), real estate (Immoweb), and hundreds of other thematic sites across Belgium and French-speaking markets.
• Premium Publisher Partner Network (France)coreChannel Partner/ Reseller/ DistributorNetwork of French premium publisher websites including major national newspapers (Le Figaro, Le Monde, Liberation), sports (L'Equipe), television (France TV, TF1), lifestyle (Elle, Marie Claire, Paris Match), and hundreds of other thematic publishers across France.
• IAB Europe (Transparency and Consent Framework)coreStrategic or Co-development PartnerProxistore participates in the IAB Europe Transparency & Consent Framework and complies with its specifications and policies. Operates Consent Management Platform with identification number 418 for GDPR-compliant advertising.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Criteo: Paris-headquartered retail-focused performance adtech company, directly comparable to Proxistore in serving multi-location European retail chains with data-driven digital advertising. Operates at much larger scale across more European markets.
• GroundTruth (formerly xAd): US-based location-based mobile advertising platform using GPS, Wi-Fi, and Bluetooth signals — the same data sources Proxistore combines. Direct competitor in geotargeted digital advertising with drive-to-store measurement capabilities.
• Foursquare: Pioneer in location data and location-based advertising, offering geotargeted campaign products comparable to Proxistore's geo-targeting platform. Overlaps in drive-to-store measurement and POI-based audience targeting.
• Blis: UK-based location-based advertising platform with patented geo-targeting technology. Closely comparable to Proxistore in combining location precision with behavioral data for retail and brand advertisers across European markets.
• Yext: Location-based digital marketing platform serving multi-location enterprises with location data management and local advertising. Comparable in serving retailers with many physical points of sale, though broader in scope.
• MiQ: Global programmatic media company with strong location-based and audience targeting capabilities. Comparable to Proxistore in serving enterprise advertisers with data-driven local campaigns, particularly in European markets.

Broad incumbents

• Google Ads (Local Campaigns): Google's broad local advertising products, including Local Campaigns and Performance Max, compete with Proxistore for the same retail advertiser budgets. Significant incumbent with vastly larger inventory and targeting infrastructure.
• Meta (Facebook Local Awareness Ads): Meta's local awareness and store traffic objective ad products directly compete with Proxistore for location-based retail ad spend. Massive incumbent with first-party location signals from its user base.
• The Trade Desk: Major independent programmatic DSP with strong geo-targeting capabilities and growing retail media support. Represents the platform incumbent alternative for enterprise advertisers evaluating Proxistore.

Regional players

• Azerion: Dutch-headquartered European digital advertising and gaming company with integrated publisher and advertiser technology. Regional peer operating across European markets, though broader in content/gaming focus than Proxistore's pure local adtech proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Proxistore
• Facebookfacebook.com/proxistore
• LinkedInlinkedin.com/company/2872394

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxistore