Experience Early Learning
Experience Early Learning (Mother Goose Time) is a Grawn, Michigan-based private company that has delivered research-based monthly early childhood curriculum kits for children ages 0-5 to childcare centers, family childcare providers, homeschool families, and faith-based programs across all 50 U.S. states and Canada for over 40 years.
- Company typePrivate
- Founded1984
- HeadquartersGrawn, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Experience Early Learning does
Experience Early Learning, operating under the Mother Goose Time brand, is a Grawn, Michigan-based private company that has developed research-based early childhood curriculum for over 40 years since its 1984 founding. Its core product, the Experience Curriculum, is a monthly-delivered physical kit package — containing pre-planned lesson plans, ready-to-use hands-on materials, embedded observation/assessment prompts, and family engagement tools — that covers children from birth to age five across four age-tiered programs (Experience Baby, Experience Toddler, Experience Preschool, and Experience Multi-Age), with enhancement add-ons including Experience God (Christian preschool), More Math & More Literacy (kindergarten-readiness workbooks), Dance 'n Beats (music/movement), and the Toy Box Play System. The curriculum is built on a proprietary Integrated Skills System weaving 35 research-based skills across 7 learning domains, supported by a Developmental Continuum of skills from birth to age 8 and an Authentic Assessment System validated by independent psychometric evaluation that measures growth across 73 skills and 8 developmental domains.
The business operates a recurring monthly subscription model priced per program (tailored to enrollment size and schedule), with a separate transparent standard-pricing tier and a dedicated family-childcare/homeschool path distributed through the brightwheel storefront. In 2025 the company formed a core technology and distribution partnership with brightwheel, the #1 U.S./Canada child-care SaaS platform, making Experience Curriculum available digitally with weekly lesson plans, developmental observations, and parent communication within the brightwheel app. Customers include licensed childcare centers, family childcare providers, homeschool families, school districts/Head Start programs, and faith-based preschools across all 50 U.S. states and multiple Canadian provinces; the company reaches these segments through its own website, free sample resources, an Online Training Institute offering certificates of completion, webinars, and four segmented private Facebook communities. The company is privately held with no disclosed funding rounds, no parent company, and no M&A activity, and its headcount sits in the 101-250 range consistent with a bootstrapped, founder-operated SME.
Experience Early Learning firmographics
Firmographics- Name
- Experience Early Learning
- Legal name
- Experience Early Learning
- Website
- https://mothergoosetime.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Experience Early Learning (Mother Goose Time) is a Grawn, Michigan-based private company that has delivered research-based monthly early childhood curriculum kits for children ages 0-5 to childcare centers, family childcare providers, homeschool families, and faith-based programs across all 50 U.S. states and Canada for over 40 years.
- Ownership category
- akta.pro rank
Experience Early Learning industry classification
Industry- Product category
- Early Childhood Education Curriculum
- NAICS
- Educational Services (61), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA)
- akta.pro secondary industries
- Teacher Guides, Lesson Plans & Scope-and-Sequence Resources (EDACAJAF), Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN), Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ), Training & Credential Compliance Tracking (PD registry alignment) (EDACAKAH)
Keywords
Where Experience Early Learning is headquartered
LocationHeadquarters
- HQ city
- Grawn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Experience Early Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Curriculum Kits: Recurring monthly subscription delivering research-based curriculum kits with age-appropriate materials, lesson plans, and family engagement tools. Customers can add extra student packs or adjust quantities monthly. Pricing is tailored to each program's size and schedule.
- Enrichment Programs: Supplementary programs including More Math & More Literacy workbooks, Dance 'n Beats music program, Experience God Christian curriculum, and Toy Box Play System sold as add-on products to the core curriculum
- Professional Development Training: Online training institute offering courses including Foundations 1 (Lesson Planning, Materials and Routines) and Foundations 2 (Observation and Assessment) with certificates of completion for professional development hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tailored to center size and schedule |
| Subscription | Monthly | Standard Pricing tier |
| Subscription | Monthly | Family Childcare pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Experience Early Learning product offering
Product offeringCore offering
Experience Early Learning develops and distributes a research-based early childhood curriculum for children birth through age five, delivered as monthly physical kit packages containing pre-planned lesson plans, hands-on learning materials, embedded observations, and family engagement tools. The company also offers supplementary programs (Christian curriculum, math/literacy workbooks, music and movement, educational toys), an authentic assessment system, and a professional development training institute. Curriculum is aligned with all 50 U.S. state standards, Head Start, NAEYC, and Common Core, and is integrated with the brightwheel digital child care platform.
Product overview
Experience Early Learning offers the Experience Curriculum, a research-based early childhood education system designed for children birth to 5 years old. The core offering consists of age-specific curriculum tiers (Experience Baby for infants 0-18 months, Experience Toddler for 18-36 months, Experience Preschool for 3-5 year olds, and Experience Multi-Age for mixed-age groups 18 months to 5 years), all delivered as monthly physical kit packages containing lesson plans, hands-on materials, and assessment tools. The curriculum integrates with brightwheel's digital platform for lesson planning and family engagement. Enhancement programs include Experience God (Christian preschool program), More Math & More Literacy (kindergarten readiness workbooks), Dance 'n Beats (music and movement program), and Toy Box Play System (educational toys for learning stations). Additional offerings include Experience Assessment for developmental tracking and a Professional Development Training platform for educator certification.
Differentiator
Problem solved
Functional benefit
Brands
- Experience Baby: Early childhood curriculum for infants from birth to 18 months, featuring sensory play, bonding experiences, and developmental milestone activities.
- Experience Toddler
- Experience Preschool
- Experience Multi-Age
- Experience God
- More Math & More Literacy
- Dance 'n Beats
- Toy Box Play System
Products and services
- Experience Curriculum Research-based early childhood curriculum delivered monthly as physical kit packages, providing pre-planned lessons, learning materials, and assessment tools for children ages 0-5 across various educational settings. Targets childcare centers, preschools, family childcare providers, and homeschool families.
- Experience Baby Infant curriculum for children birth to 18 months featuring sensory play activities, bonding experiences, and developmental milestone tracking through monthly delivered materials.
- Experience Toddler Toddler curriculum for children ages 18-36 months providing research-backed activities, hands-on materials, and lesson plans that support exploration and early social skills development.
- Experience Preschool Research-based preschool curriculum for 3 to 5 year olds providing developmentally appropriate lessons, hands-on materials, and family engagement tools delivered monthly.
- Experience Multi-Age A flexible curriculum for mixed-age learning environments designed for children ages 18 months to 5 years, featuring scaffolded activities that adapt to various age groups.
- Experience God A Christian preschool program that transforms Experience Preschool curriculum into a comprehensive Bible-based learning experience featuring daily games, Bible stories, memory verses, and Christian crafts.
- More Math & More Literacy Workbook-based program providing advanced math and literacy activities for 4 and 5 year olds, designed to bridge preschool learning and kindergarten readiness.
- Dance 'n Beats A preschool music and movement program designed for preschoolers that builds coordination, balance, creativity, and self-regulation skills through daily dance activities.
- Toy Box Play System A play system providing educational toys and learning station resources that complement monthly curriculum themes and reinforce skill development.
- Experience Assessment An observation-based assessment system that measures growth across developmental domains, embedding observation prompts within activities to track children's learning progress.
- Professional Development Training Online training institute offering courses, webinars, and certificates to help educators implement Experience Curriculum and develop professional skills.
Quantifiable outcome
- Saves educators 1-2 hours per week in curriculum preparation time compared to self-created lesson plans
- +3 more outcomes
Companies that use Experience Early Learning
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Experience Early Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Experience Early Learning partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- brightwheelcoreExperience Curriculum is now available digitally within brightwheel, the #1 child care platform. The integration provides digital weekly lesson plans, developmental observations, and family engagement tools. brightwheel serves millions of educators in the US and Canada, making this a core distribution and technology partnership that enhances the value of both platforms.
- Asian HopeminorSupported through the GIVE JOY FUND and in collaboration with the Alabaster Fund. Experience Early Learning has supported and hosted trainings over 8 years through community partnerships promoting quality early childhood learning.
- National Head Start Association (NHSA)minorSupported through the GIVE JOY FUND and in collaboration with the Alabaster Fund as part of organizations promoting quality early childhood learning. Curriculum is aligned with Head Start guidelines.
- FirstBookminorSupported through the GIVE JOY FUND as part of organizations that promote quality early childhood learning and provide resources to underserved communities.
- NAEYCminorNAEYC is both a community partner and an alignment standard. The curriculum is fully aligned with NAEYC standards and is supported through the GIVE JOY FUND for promoting quality early childhood education.
- NexusminorSupported through the GIVE JOY FUND as part of organizations promoting quality early childhood learning and providing professional development opportunities.
- StepByStepminorSupported through the GIVE JOY FUND and in collaboration with the Alabaster Fund as part of organizations promoting quality early childhood learning worldwide.
- Alabaster FundminorCollaboration partner with the GIVE JOY FUND for supporting and hosting trainings over the past 8 years with organizations that promote quality early childhood learning.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Experience Early Learning competitors and assessment
Company assessmentDirect peers
- Kaplan Early Learning Company: Sells early childhood curriculum, classroom materials, and furniture to childcare centers and preschools. Overlapping product mix (lesson plans, manipulatives, classroom kits) and similar distribution via catalogs/e-commerce.
- HighScope: Publishes the HighScope Curriculum, a research-based preschool curriculum with accompanying assessment (COR Advantage) and PD training. Comparable standards-aligned, research-anchored offering aimed at centers and Head Start programs.
- Frog Street: Direct competitor publishing research-based early childhood curriculum kits for infants through pre-K, sold to childcare centers and family childcare providers across the US. Closely comparable product format (monthly kits, standards alignment, professional development) and customer base.
- Teaching Strategies (Creative Curriculum): Largest US publisher of early childhood curriculum (Creative Curriculum) and the GOLD assessment system, serving centers, districts, and Head Start programs. Comparable in standards alignment, assessment, and PD offerings.
Others
- brightwheel: Leading childcare management SaaS platform serving millions of educators. Listed as a peer because it is both Experience Early Learning's core distribution and technology partner and an emerging platform that may eventually host competing native curriculum content.
Regional players
- Mother Goose Club: Children's educational media brand delivering literacy and early learning content to families and preschools via video, apps, and curriculum partnerships. Comparable in early-childhood learning content and brand affinity, but operates as a media/producer rather than a full kit-based curriculum publisher.
Broad incumbents
- Abeka: Publishes faith-based and traditional early childhood curriculum kits and lesson plans for preschools and homeschool families. Comparable in offering age-banded kits and a faith-based sub-brand, though primarily homeschool and Christian-school oriented.
- Lakeshore Learning: Broad early childhood and K-8 educational materials retailer that sells curriculum-adjacent kits, manipulatives, and classroom supplies to centers and families. Comparable in serving the ECE materials buyer but with a much wider product catalog.
- Scholastic Early Childhood: Publishes literacy-focused early childhood curricula (e.g., Shared Reading) and classroom book clubs serving preschool and kindergarten programs. Comparable standards-aligned literacy content distributed at scale, though broader in scope.
Emerging players
- ChildCare Education Institute (CCEI): Online early childhood professional development and training provider offering accredited PD courses to childcare educators. Comparable in monetizing training/PD for the same ECE buyer as Experience Early Learning's Online Training Institute.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Experience Early Learning social profiles
Digital presenceExperience Early Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Early Learning leadership team
Management profileNumber of profiles
Experience Early Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Early Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Early Learning
What does Experience Early Learning do?
Experience Early Learning develops and distributes a research-based early childhood curriculum for children birth through age five, delivered as monthly physical kit packages containing pre-planned lesson plans, hands-on learning materials, embedded observations, and family engagement tools. The company also offers supplementary programs (Christian curriculum, math/literacy workbooks, music and movement, educational toys), an authentic assessment system, and a professional development training institute. Curriculum is aligned with all 50 U.S. state standards, Head Start, NAEYC, and Common Core, and is integrated with the brightwheel digital child care platform.
Is Experience Early Learning a public or private company?
Experience Early Learning is a private company. It is classified as unknown and is currently operating.
When was Experience Early Learning founded?
Experience Early Learning was founded in 1984. It employs 101 to 250 people.
Where is Experience Early Learning based?
Experience Early Learning is headquartered in Grawn, United States, in the North America region.
How does Experience Early Learning make money?
Three revenue lines are on record. Monthly Curriculum Kits are the primary driver. The others are enrichment Programs and professional Development Training.
Who are Experience Early Learning's main competitors?
Direct peers on record are Kaplan Early Learning Company, HighScope, Frog Street and Teaching Strategies (Creative Curriculum). brightwheel is listed as an others. Mother Goose Club is listed as a regional player. Broad incumbents are Abeka, Lakeshore Learning and Scholastic Early Childhood. ChildCare Education Institute (CCEI) is listed as an emerging player.
Does Experience Early Learning have an API?
No public API is recorded for Experience Early Learning.
What industry is Experience Early Learning in?
Experience Early Learning's product category is Early Childhood Education Curriculum. Its primary akta.pro industry code is EDACAJAA, Comprehensive ECE Curriculum Frameworks (Birth–5), with a secondary code of EDACAJAF, Teacher Guides, Lesson Plans & Scope-and-Sequence Resources. Its NAICS code is 61 and its SIC code is 8200.