What SIUS does

SIUS AG is a Swiss manufacturer of electronic hit detection and scoring systems for sport shooting, hunting, and military/law enforcement applications. Founded in 1949 and headquartered in Illnau-Effretikon, Switzerland, the company designs and produces optical (laser/infrared), hybrid (laser/acoustic), and acoustic target systems across all ISSF-sanctioned shooting distances from 10m to 300m, plus athlete monitors, moving-target systems, and the STYX/LON software platforms that run competition management. The firm is the only manufacturer with International Shooting Sport Federation (ISSF) approval for all disciplines and serves as the official ISSF result service provider and exclusive outfitter for World Championships and Olympic qualification competitions, with a deployed base exceeding 100,000 targets and over 400 competitions supported annually.

The product portfolio centers on the LS10, LS25/50, HS10, S110, S310, and SA9006 target systems, the RT10 running-target, the ACE01 acoustic detector, and the SR24 athlete monitor, supported by SIUSRank, SIUSData, SIUSLoader, SIUSLane, the 10 Lane Command Desk, and the Shootingsportscloud platform. The technology stack is differentiated by patented triple-infrared laser measurement (LS10) and the world's first hybrid pseudo-IR plus acoustic target (HS10), with measurement rates up to 160,000 per second and supersonic shot capture at distances from 35 to 1,200 meters.

SIUS monetizes through a mix of capital hardware sales (target systems, monitors, accessories), recurring software and cloud subscriptions (SIUSRank, SIUSData, Range Cockpit, Shootingsportscloud), service contracts and maintenance, replacement parts and consumables, competition support services, and training courses/webinars. Distribution is hybrid: direct enterprise field sales for major competition installations and a global network of national federation partnerships (ISSF, SSV, ÖSB, FFTir, CISM, ESC, World Shooting Para Sport) sit alongside international distributors, a dealer login portal, and a dedicated Swiss e-commerce storefront. End customers include international and national shooting federations, military and law enforcement training ranges, hunting clubs, para-sport organizations, and individual/home-training buyers.

Name

SIUS

Legal name

SIUS AG

Website

https://sius.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

SIUS AG is a Swiss manufacturer of electronic target and scoring systems for sport shooting, hunting, and military/law enforcement use, and the only ISSF-approved provider across all shooting disciplines for World Championships and Olympic qualification competitions.

Ownership category

akta.pro rank

Product category

Electronic Shooting Scoring Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Optical Instruments & Lenses (3827), Sporting & Athletic Goods, Nec (3949), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)

akta.pro secondary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Electronic scoring systems
• Shooting target equipment
• ISSF approved targets
• Sport shooting technology
• Military training ranges

Headquarters

HQ city

Effretikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Target Systems (Hardware): Sale of electronic hit detection systems including targets, monitors, control units, and accessories for shooting ranges
2. Software and Cloud Services: Software products including SIUSRank (competition management), SIUSData, Range Cockpit, and Shootingsportscloud cloud platform for federations, athletes, and coaches
3. Service Contracts and Maintenance: Regular system inspections, maintenance, and support services through service contracts
4. Replacement Parts and Consumables: Spare parts, target images, and consumable materials for target systems
5. Competition Support Services: Technical management and support services for shooting competitions
6. Training Courses and Webinars: Educational services including courses and webinars on SIUS equipment and software operation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SIUS AG manufactures electronic hit detection and scoring systems for sport shooting, hunting, and military applications. The product portfolio includes laser, hybrid, and acoustic target systems (LS10, LS25/50, HS10, S110, S310), athlete monitors, moving target systems, and the STYX network technology platform. Supporting software includes competition management tools (SIUSRank, SIUSData), cloud services (Shootingsportscloud), and live event streaming (SIUS Event TV).

Product overview

SIUS AG is a Swiss manufacturer of electronic hit detection and scoring systems for sport shooting, hunting, and military applications. The product portfolio centers on optical and hybrid target systems (LS10, LS25/50, HS10, S110, S310) and display units (SA9006) based on proprietary STYX and LON technology platforms. Supporting infrastructure includes athlete monitors (SR24), moving target systems (RT10), acoustic detection (ACE01), cloud platform (Shootingsportscloud), and competition management software (SIUSRank, SIUSData, SIUSLoader, SIUSLane, 10 Lane Command Desk). The company holds the only ISSF approval for all disciplines and serves as official ISSF results provider for world championships and Olympic qualification competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• LS10 Laserscore Laser target system for all 10m compressed air weapon disciplines with triple infrared laser measurement technology. ISSF approved Phase 1, 2 and 3, with worldwide patent. Can also be used for 50m small caliber rifle with special backstop and catch box.
• LS25/50 Laserscore Fully optical target for all small caliber rifle and pistol disciplines at 25m/50m with touchless projectile detection at 160,000 measurements per second. Weatherproof for outdoor use. ISSF approved Phase 1, 2 and 3.
• HS10 Hybridscore World's first hybrid target for compressed air weapons and small caliber, combining dual pseudo-IR laser measurement with acoustic measurement for contactless detection in the target plane. ISSF approved Phase 1.
• S110 Proven target for pistol and small/large caliber rifle. Can be used for hunting with adapter plate for appropriate hunting pictures. Compatible with STYX and LON generations.
• S310 Proven target for large caliber rifle. The world's only 300m target with ISSF approval Phase 1, 2 and 3. Designed for distances from 100 to 600m. Measurement system mounted in bullet-proof area for high operational reliability.
• S310 (Switzerland) S310 variant with automatic target changer for A and B target pictures, designed for the Swiss market. Approved by Swiss Shooting Sports Association (SSV) for all association competitions.
• SA9006 300m hit display of the newest generation with 10.1-inch color touchscreen, ergonomic swivel arm for athlete monitor, modern STYX network technology, and automatic target changer for A and B target pictures.
• RT10 Laufende Scheibe Moving target system for 10m air rifle (international discipline 'Laufende Scheibe 10m'). Modern system with robust chassis, reliable detection system including bullet catch, and ISSF approval.
• ACE01 Acoustic Eye Acoustic detection system ideal for practice shooting with large caliber supersonic ammunition. Precise, nearly wear-free with low maintenance. Captures supersonic shots at distances from 35 to 1200 meters.
• SR24 Athlete Monitor 10.1-inch touchscreen athlete monitor with modern design, user-friendly menu navigation, optimized remote control, QR login for direct PDF results to email, and pre-programmed ISSF disciplines from 10m to 50m.
• SIUS Event TV Live streaming service for shooting sports events, making competitions experienceable for a large audience.
• Shootingsportscloud Cloud platform for the digital transformation of shooting sports. Provides services for associations, athletes, and coaches including results management and club administration.
• Service Contract Regular inspection and maintenance service contract for SIUS target systems, ensuring operational reliability and system longevity.
• Competition Support Full technical management of shooting competitions, including setup and operation of SIUS equipment at the event venue.

Quantifiable outcome

• Over 100,000 targets deployed worldwide
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• ISSF (International Shooting Sport Federation)coreStrategic or Co-development PartnerOfficial ISSF result service provider. SIUS is the exclusive equipment supplier for world championships and Olympic qualification competitions. Only system with ISSF approval for all disciplines.
• SSV (Swiss Shooting Federation)coreStrategic or Co-development PartnerSwiss national shooting federation. The S310 Switzerland version has Swiss federation approval for all association competitions.
• ÖSB (Austrian Shooting Federation)coreStrategic or Co-development PartnerAustrian national shooting federation partner.
• World Shooting Para SportcoreStrategic or Co-development PartnerPara-sport shooting federation partner providing scoring systems for para-sport competitions.
• CISM (International Military Sports Council)coreStrategic or Co-development PartnerMilitary sports federation partner for military shooting competitions worldwide.
• FFTir (French Shooting Federation)coreStrategic or Co-development PartnerFrench national shooting federation partner.
• ESC (European Shooting Confederation)coreStrategic or Co-development PartnerEuropean shooting confederation partner for continental competitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• DISAG: German manufacturer of electronic target systems and scoring equipment for sport shooting ranges. Directly competes with SIUS in police, military, and civilian range installations across Europe, offering comparable ISSF-eligible target hardware.
• Meyton Elektronik: German maker of electronic target systems for indoor and outdoor shooting ranges, including ISSF-approved platforms. Competes head-to-head with SIUS in the European range-equipment market with similar laser and acoustic scoring technology.

Emerging players

• SCATT: Manufacturer of optical-electronic shooting training systems used by national teams and individual athletes. Competes with SIUS's HS10/LAS hybrid scoring at the lower-cost, athlete-side end of the training and competition market.

Broad incumbents

• Nielsen-Kellerman: US-based sporting instruments and electronics company best known for Kestrel weather/ballistics meters and shot-timing products. Competes with SIUS in the broader shooting-sport measurement ecosystem rather than at the target-system level.
• Laporte (EBS): French manufacturer of clay targets and shooting range equipment operating across trap, skeet, and training. Overlaps with SIUS in providing range-side infrastructure to clubs and federations, though not in electronic target scoring.

Others

• RUAG Ammotec / RWS: Swiss ammunition and range solutions group (RWS, Norma, GECO) that supplies shooting sport consumables and military small-arms ammunition. Adjacent rather than direct: shares the Swiss shooting-sport ecosystem and military customer base with SIUS but does not produce electronic scoring targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sius.ag
• LinkedInlinkedin.com/company/sius-ag
• Instagraminstagram.com/siusag
• Xx.com/SIUS_AG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIUS