Meyton Electronic Targets
Meyton Elektronik GmbH, founded 1991 in Germany, manufactures proprietary contact-free electronic shooting target systems (ESTANX series) and competition-scoring software (ShootMaster) for shooting clubs, state federations, and international competitions including the DSB Bundesliga.
- Company typePrivate
- Founded1991
- HeadquartersMelle, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Meyton Electronic Targets does
Meyton Elektronik GmbH, founded in 1991 and headquartered in Rödinghausen-Bruchmühlen, Germany, designs and manufactures contact-free electronic shooting target systems under the ESTANX brand. Its product line comprises three hardware families — the ESTANX 10/50 for 10- and 50-meter air-rifle and air-pistol ranges, the ESTANX 25/50/100 for smallbore and fullbore disciplines, and the ESTANX PLT2 laser target for ammunition-free training — paired with the ShootMaster range-management and competition-scoring software (current major version 6.0) and ESTANX firmware (current release 2026.2.1). The core technical asset is a proprietary touchless hit-detection and scoring stack that enables precise, federation-certified measurement across all major sanctioned shooting distances.
The company sells directly to shooting clubs, state shooting federations, and competition venues in Germany and internationally, and operates a flagship services relationship with the Deutsche Schützen-Bundesliga (DSB) that covers live scoring and event technology for all Bundesliga events, including the Bundesliga Final. Meyton holds official recognition from the International Shooting Sport Federation (ISSF) and partnerships with essentially all major German state shooting federations (BSSB, Berliner Schützenbund, Sächsischer Schützenbund, Hessischer Schützenverband, and others). The installed base exceeds 55,000 targets across more than 4,500 clubs, with >3,000 partnered Vereine, and the company has shipped >30,000 systems worldwide since founding.
The business model combines one-time hardware sales (electronic target systems) with professional services revenue from Bundesliga live scoring and event technology, supplemented by software and cloud-integration revenue via ShootMaster and the Shooting Sports Cloud partnership. Marketing and distribution rely on event presence at major championships (Bayerische Meisterschaft, Deutsche Meisterschaft), federation endorsements, social channels, and the Meyton-operated Bundesliga Live Ticker platform. MEYTON ELEKTRONIK GMBH is a privately held German GmbH with no disclosed parent, investor base, or headcount; pricing and revenue are not publicly disclosed.
Meyton Electronic Targets firmographics
Firmographics- Name
- Meyton Electronic Targets
- Legal name
- MEYTON ELEKTRONIK GMBH
- Website
- https://meyton.info
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meyton Elektronik GmbH, founded 1991 in Germany, manufactures proprietary contact-free electronic shooting target systems (ESTANX series) and competition-scoring software (ShootMaster) for shooting clubs, state federations, and international competitions including the DSB Bundesliga.
- Ownership category
- akta.pro rank
Meyton Electronic Targets industry classification
Industry- Product category
- Electronic Shooting Target Systems
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Sporting & Athletic Goods, Nec (3949), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industries
- Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)
Keywords
Where Meyton Electronic Targets is headquartered
LocationHeadquarters
- HQ city
- Melle
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Meyton Electronic Targets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Electronic Target Systems Sales: Sale of ESTANX electronic shooting target systems to clubs, federations, and competition venues
- DSB Bundesliga Partnership: Partnership with Deutsche Schützen-Bundesliga for live scoring and event technology services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Meyton Electronic Targets product offering
Product offeringCore offering
MEYTON designs, manufactures, and sells contact-free electronic shooting target systems under the ESTANX brand for 10m, 25m, 50m, and 100m shooting ranges, plus the ESTANX PLT2 laser training target. The company also provides the ShootMaster software platform for range management, live competition scoring, and results display to shooting clubs, federations, and competition venues.
Product overview
Meyton Electronic Targets offers a unified portfolio of electronic shooting target systems under the ESTANX brand. The product line consists of three distinct systems: the ESTANX 10/50 for air gun ranges at 10m and 50m, the ESTANX 25/50/100 for smallbore and fullbore disciplines at extended distances, and the ESTANX PLT2 laser target for ammunition-free training. All systems use proprietary touchless hit detection technology for competition and training environments. The company also provides ShootMaster software for range management. With over 30,000 systems sold worldwide and partnerships with national shooting federations, Meyton serves competitions, clubs, and training facilities.
Differentiator
Problem solved
Functional benefit
Brands
- ESTANX: Electronic shooting target system product line for various distances including 10/50m, 25/50/100m variants.
- ShootMaster
Products and services
- ESTANX 10/50
Companies that use Meyton Electronic Targets
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Meyton Electronic Targets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Meyton Electronic Targets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- International Shooting Sport Federation (ISSF)flagshipOfficial recognition and certification of Meyton systems for use in international ISSF competitions. Meyton logo appears on official federation materials and event coverage.
- Deutsche Schützen-Bundesliga (DSB)flagshipPartnership extended until the 2029/30 season for live scoring and electronic target systems at all Bundesliga events. Meyton provides complete technology infrastructure for Germany's top shooting league including the Bundesliga Final.
- Bayerischer Sportschützenbund (BSSB)coreState-level shooting federation partnership in Bavaria with official recognition of Meyton systems.
- Berliner SchützenbundcoreState-level shooting federation partnership in Berlin with official recognition of Meyton systems.
- Sächsischer SchützenbundcoreState-level shooting federation partnership in Saxony with official recognition of Meyton systems.
- Nordwestdeutscher SchützenbundcoreState-level shooting federation partnership in Northwest Germany with official recognition of Meyton systems.
- Hessischer SchützenverbandcoreState-level shooting federation partnership in Hesse with official recognition of Meyton systems.
- Norddeutscher SchützenbundcoreState-level shooting federation partnership in Northern Germany with official recognition of Meyton systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Meyton Electronic Targets competitors and assessment
Company assessmentDirect peers
- SCATT: Finland-based provider of electronic shooting training and scoring systems; competes with Meyton in the precision training-target category across rifle and pistol disciplines.
- Disag GmbH: German manufacturer of electronic shooting target systems and scoring software, operating in the same home market and serving similar federation, club, and competition customers as Meyton.
- ShotMarker: US-based provider of electronic scoring targets for shooting sports competitions; comparable technology and target customer base (federations, clubs, competition organizers) to Meyton.
- Sius AG: Swiss manufacturer of electronic scoring targets for shooting sports — the most direct head-to-head competitor to Meyton in precision electronic target systems used by international federations and competitions.
Broad incumbents
- Kongsberg Target Systems: Norwegian defense and aerospace company with target systems used in military and tactical shooting ranges; broader portfolio than Meyton but overlapping in precision electronic target technology.
- Garmin (Sports & Fitness segment): Global consumer electronics incumbent with sports wearables and GPS devices for outdoor activities — represents a potential adjacent competitive vector for sensor-based athlete performance tracking in shooting sports.
Emerging players
- InVerbis Shooting Sports Technology: Emerging European provider of digital shooting range and scoring solutions; partial overlap with Meyton's range-management and competition-scoring software layer.
Others
- Lapua (Nammo Lapua Oy): Finnish manufacturer of competition shooting ammunition serving the same elite competitive shooting community as Meyton; an ecosystem participant rather than direct competitor, but shares federation relationships and end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Meyton Electronic Targets social profiles
Digital presenceMeyton Electronic Targets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meyton Electronic Targets leadership team
Management profileNumber of profiles
Meyton Electronic Targets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meyton Electronic Targets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meyton Electronic Targets
What does Meyton Electronic Targets do?
MEYTON designs, manufactures, and sells contact-free electronic shooting target systems under the ESTANX brand for 10m, 25m, 50m, and 100m shooting ranges, plus the ESTANX PLT2 laser training target. The company also provides the ShootMaster software platform for range management, live competition scoring, and results display to shooting clubs, federations, and competition venues.
Is Meyton Electronic Targets a public or private company?
Meyton Electronic Targets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meyton Electronic Targets founded?
Meyton Electronic Targets was founded in 1991. It employs 11 to 50 people.
Where is Meyton Electronic Targets based?
Meyton Electronic Targets is headquartered in Melle, Germany, in the Europe region.
How does Meyton Electronic Targets make money?
Two revenue lines are on record. Electronic Target Systems Sales are the primary driver. The others are DSB Bundesliga Partnership.
Who are Meyton Electronic Targets's main competitors?
Direct peers on record are SCATT, Disag GmbH, ShotMarker and Sius AG. Broad incumbents are Kongsberg Target Systems and Garmin (Sports & Fitness segment). InVerbis Shooting Sports Technology is listed as an emerging player. Lapua (Nammo Lapua Oy) is listed as an others.
Does Meyton Electronic Targets have an API?
No public API is recorded for Meyton Electronic Targets.
What industry is Meyton Electronic Targets in?
Meyton Electronic Targets's product category is Electronic Shooting Target Systems. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of IMAGAJAO, Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors). Its NAICS code is 334519 and its SIC code is 3949.