What Carew International does

Carew International is a privately held professional training company founded in 1976 and headquartered in Norwood, Ohio (a Cincinnati suburb). The company designs and delivers sales, customer service, leadership, and organizational development training programs to enterprise and mid-market organizations across multiple industries, including healthcare, chemicals, beverage, industrial distribution, agricultural equipment, and financial services. Its flagship offering, Dimensions of Professional Selling®, is complemented by programs such as Excellence in Sales Leadership™, Excellence in Customer Service™, and proprietary frameworks including LAER: The Bonding Process® (Listen-Acknowledge-Explore-Respond) and the Customer Orientations buyer personality framework, both of which are registered trademarks. The company is led by CEO Jeff Seeley, who also designed the GROWTH and Direction coaching models.

Carew generates revenue through four primary streams: customized instructor-led engagements delivered onsite or virtually (quote-based, multi-year contracts), open enrollment workshops sold per-seat, Trainer Certification licensing (certification fees plus ongoing material licensing), and Carew OnDemand™ subscriptions. Distribution occurs through direct enterprise field sales for large corporate accounts, inside sales for open enrollment and smaller organizations, a certified trainer partner channel that extends market reach, and event-driven marketing through industry conferences and the Pi Sigma Epsilon Pro-Am Sell-a-Thon® collegiate sales competition, which Carew has sponsored exclusively for 12 years. Training is delivered in instructor-led onsite, live virtual, and self-paced digital formats via the Carew OnDemand™ platform and the Smart Room personalized reinforcement environment.

The company's enterprise customer base includes Invitae, Dow, Coca-Cola, Global Industrial, John Deere, Synchrony, and Patterson, and 5,000+ individuals have been trained cumulatively. Carew has been recognized on Selling Power Magazine's Top Sales Training Companies list multiple times, holds six consecutive years on the Top Virtual Sales Training Companies list (most recently 2025), was named one of Inc. Magazine's Best Places to Work in 2025, and operates without disclosed institutional investors or external funding, indicating an independently held, founder/management-controlled ownership structure.

Name

Carew International

Legal name

Carew International, Inc.

Website

https://carew.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Carew International is a privately held, Cincinnati-based sales, customer service, and leadership training company founded in 1976. It delivers proprietary training programs and digital learning solutions to enterprise and mid-market organizations across multiple industries via instructor-led, virtual, and self-paced formats.

Ownership category

akta.pro rank

Product category

Professional Sales Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Sales training
• Leadership development
• Customer service training
• Professional development training
• Sales coaching

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Instructor-Led Training Programs: Customized training engagements delivered on-site at client locations or at Carew facilities. Revenue generated through program fees based on duration, customization level, and participant count. Typically structured as multi-day workshops.
2. Open Enrollment Workshops: Scheduled public training sessions available for individual registration. Participants pay per-seat fees to attend standardized programs covering sales, service, and leadership topics.
3. Trainer Certification: Certification program for independent trainers who want to deliver Carew methodologies. Generates revenue through certification fees and ongoing licensing of Carew materials and frameworks.
4. Carew OnDemand™ Subscriptions: Online self-paced learning platform providing access to pre-recorded training modules. Subscription or per-course access model for individuals and organizations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Carew International provides professional development training programs focused on sales, customer service, and leadership for business clients. Programs are built around proprietary methodologies including the Dimensions of Professional Selling® framework and the LAER: The Bonding Process® communication model. Delivery formats include customized on-site corporate training, open enrollment workshops, trainer certification, and self-paced online learning through the Carew OnDemand™ platform.

Product overview

Carew International is a single-source strategic partner for sales, customer service, and leadership professional development. The company offers a comprehensive portfolio of training programs structured around its flagship Dimensions of Professional Selling® system, complemented by leadership development programs (including Excellence in Sales Leadership™), customer service training (Excellence in Customer Service™), and organizational development solutions. The portfolio includes proprietary methodologies such as LAER: The Bonding Process® (Listen-Acknowledge-Explore-Respond) for objection handling, Customer Orientations framework for buyer personality adaptation, and the GROWTH/Direction coaching models. Programs are delivered through multiple formats: live onsite, live virtual, blended sessions, Carew OnDemand™ digital platform, and Smart Room personalized reinforcement portals. The company also provides trainer certification, open enrollment workshops, and an alumni community program. Bespoke partner services for talent assessment and acquisition are available through partnerships with Chally and ProActivate.

Differentiator

Problem solved

Functional benefit

Products and services

• Dimensions of Professional Selling® Carew International's flagship sales training program that establishes a common language, culture, process, and behavior to boost closing rates and strengthen customer relationships. Targets sales organizations in B2B and B2C sales environments seeking consistent sales execution and improved closing performance.
• Excellence in Sales Leadership™ Leadership development program that empowers sales leaders with proven processes, tools, and strategies to transform their leadership style, foster professional development, and build an aligned, energized, and engaged sales team that drives growth. Designed for sales managers and sales leaders.
• Excellence in Customer Service™ Customer service training program that develops the skills, behaviors, relationships, and confidence necessary to deliver legendary service, maximize customer value, and build loyalty with every customer interaction. Designed for customer-facing teams across organizations.
• Dimensions of Professional Admissions™ Specialized sales training program for educational institutions, helping admissions professionals communicate value and build trust with prospective students during the enrollment process.
• Dimensions of Professional Communication™ Organizational development program focused on improving communication practices across the organization to ensure alignment and engagement.
• Dimensions of Positional Recruiting™ Organizational development program that strengthens talent management and recruitment practices to improve hiring outcomes.
• Advanced Positional Selling® Advanced sales training program focused on positional selling strategies for complex sales environments.
• Mastering Strategic Selling Plans Sales training program that teaches strategic account planning and management skills for driving growth with key accounts.
• Mastering Key Customer Selling Skills Sales training program focused on developing critical skills for selling to key customers and strategic accounts.
• Positional Prospecting™ Prospecting training program that teaches positional approaches to identifying and reaching potential customers.
• Pathway to Negotiations™ Negotiation skills training program that prepares sales professionals for effective negotiation outcomes.
• Excellence in Inside Sales™ Inside sales training program focused on skills and techniques specific to remote and inside sales environments.
• Results-Producing Leadership™ Leadership development program focused on developing managers into leaders who produce measurable results and inspire team success.
• Selling Skills Coaching™ Leadership coaching program that trains managers to coach their sales teams on selling skills and techniques.
• Transitioning to a Supervisory Role™ Leadership development program designed to help newly promoted managers make successful transitions into supervisory positions.
• Creating Exceptional Customer Experiences™ Customer service workshop adapted from Excellence in Customer Service, focusing on internal and external customer interactions, communication enhancement, and service excellence at all organizational touchpoints.
• Carew OnDemand™ Digital learning platform offering online access to Carew training courses and content for self-paced learning. Available via subscription or per-course access for individuals and organizations.
• Trainer Certification Certification program that trains internal facilitators to deliver Carew training programs using world-class, results-focused methodologies. Generates revenue through certification fees and ongoing licensing of Carew materials and frameworks.
• Open Enrollment Workshops Scheduled public training workshops available for individual enrollment, offered in live onsite, live virtual, or blended formats. Participants pay per-seat fees to attend standardized programs covering sales, service, and leadership topics.

Quantifiable outcome

• 91.2% quota attainment - Companies implementing formal coaching processes based on Carew training achieve this quota attainment rate
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pi Sigma EpsiloncoreStrategic or Co-development Partner · 1 January 2014Carew International has served as the exclusive training partner for Pi Sigma Epsilon's Pro-Am Sell-a-Thon® collegiate sales competition for 12 years since 2014. This partnership provides training content and methodology for student competitors while building brand awareness among future sales professionals entering the workforce.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GP Strategies: Large workforce performance and training outsourcing provider serving global enterprises with custom sales, leadership, and technical training programs—competing for multi-million-dollar enterprise L&D engagements.
• Dale Carnegie & Associates: Long-established global training brand offering sales, leadership, and professional development programs through a certified instructor network—comparable offering breadth but significantly larger scale and brand recognition than Carew.
• Korn Ferry: Global organizational consulting firm whose sales enablement and leadership development practices serve large enterprises with end-to-end talent and sales capability solutions—representing a much larger, broader competitor.
• FranklinCovey: Publicly traded leadership and organizational effectiveness firm selling content-driven training (e.g., The 7 Habits) and sales performance solutions to global enterprises, overlapping with Carew's leadership and culture change programs.
• BTS: Global professional services firm offering sales capability building, leadership development, and strategy execution programs to Fortune 500 clients—directly competing in the same enterprise sales transformation RFPs Carew pursues.

Direct peers

• Richardson Sales Performance: Specialized B2B sales training and consulting firm offering curriculum-based selling, sales coaching, and sales management programs to large enterprises—directly overlapping Carew's flagship Dimensions of Professional Selling and sales leadership offerings.
• Challenger: B2B sales training and consulting firm focused on Challenger Sale methodology and sales leader development, competing for the same mid-to-large enterprise sales enablement budget as Carew.
• Sandler Training: Globally franchised sales, leadership, and customer service training provider with a proprietary methodology and certified trainer network—directly comparable to Carew's certified trainer distribution model and consultative selling curriculum.
• The Brooks Group: Sales training and performance improvement firm specializing in value-based selling and sales coaching, targeting similar mid-market and enterprise industrial/services customers as Carew.
• Wilson Learning Worldwide: Global sales and leadership development company offering customizable training programs, e-learning, and consulting—closely aligned with Carew's blended instructor-led and digital delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carewsales
• YouTubeyoutube.com/@CarewSales
• Facebookfacebook.com/carew.sales.training
• LinkedInlinkedin.com/company/carew-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carew International