Rootcon Consulting

What Rootcon Consulting does

Rootcon Consulting (legal name: Root Consulting, Inc.) is a privately held U.S. technology services provider founded in 1999 and headquartered in Houston, Texas. The company sells, installs, and services business communications and network infrastructure — primarily VoIP and legacy digital phone systems (Allworx, NEC, Avaya, Nortel), structured cabling (fiber optic, CAT3 through CAT6, plenum), managed IT services (preventative maintenance, server monitoring, virus/malware scanning, help desk), audio/video installations, security cameras, and office technology relocation. It serves small and medium-sized businesses across four metropolitan markets — Chicago, Houston, Washington DC, and Miami — delivered through regional offices and field technicians.

The underlying technology is built on third-party VoIP and networking platforms (chiefly Allworx 6x/24x and NEC systems) rather than proprietary software. Cabling is certified using Fluke Level III testing against TIA/ISO standards, with up to 25-year manufacturer warranties on qualifying installations. The company emphasizes in-person site assessments, fixed-cost system implementations as an alternative to escalating hosted/PBX subscription fees, and integrated cabling-plus-phone-plus-managed-IT delivery as its integrated offering.

Root Consulting makes money through a mix of one-time hardware sales and installation (phone systems, cabling), recurring managed services contracts, professional services (relocation, A/V, cabling certification), and warranty/service revenue. It also facilitates third-party leasing and financing to lower upfront customer costs. Go-to-market is sales-led with direct phone outreach (1-866-279-7668), a free "Rootpro Tech Assessment" lead-generation offer, website service-request forms, and referral-driven sales; the company is owner-operated with no disclosed institutional capital or private equity backing.

Name

Rootcon Consulting

Legal name

Root Consulting, Inc.

Website

https://rootcon.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rootcon Consulting is a privately held U.S. technology services firm selling, installing, and servicing VoIP phone systems, structured cabling, managed IT, A/V, security cameras, and office technology relocation for small and medium-sized businesses across Chicago, Houston, Washington DC, and Miami.

Ownership category

akta.pro rank

Product category

Telecommunications Infrastructure Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)

Keywords

• VoIP phone systems
• Structured cabling
• Managed IT services
• Technology relocation
• Audio video installation

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Phone Systems Sales & Installation: Sale and installation of VoIP phone systems (Allworx, NEC, Avaya, Nortel) with fixed upfront costs. Systems designed to scale with business growth.
2. Structured Cabling Services: Design, installation, and certification of structured cabling including fiber optic, CAT6, CAT5e, CAT5, CAT3, and plenum cabling. Includes testing and certification services.
3. Managed IT Services: Ongoing managed IT services including preventative maintenance, virus/malware scanning, server monitoring, network maintenance, and help desk support.
4. Technology Relocation/Moves: Office technology relocation services including disconnection, transportation, and reconnection of equipment with labeling and packaging support.
5. Service & Maintenance: Full service center for cabling, phone systems, AV, security cameras, and computer servicing. Includes emergency next-day replacement for phone systems.
6. Audio & Video Installation: Installation of speaker systems, multimedia displays, and conference room audio/visual equipment.
7. Financing and Leasing: Partnership with third-party financing companies to provide leasing and financing options, converting upfront costs to affordable monthly payments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rootcon Consulting sells, installs, and services business communications and network infrastructure for small and mid-sized businesses. Core offerings include VoIP and traditional phone systems (Allworx, NEC, legacy Avaya and Nortel), structured cabling (fiber optic, CAT6, CAT5e, CAT5, plenum), managed IT services, audio/video installations, security cameras, and office technology relocation services.

Product overview

Rootcon Consulting is a technology solutions provider offering a portfolio of related services rather than a unified software platform. The core offerings include Phone Systems (VoIP solutions from Allworx, NEC, Avaya, and Nortel brands), Structured Cabling (fiber optic, CAT6, CAT5e, CAT5, CAT3, and multi-pair cabling), Managed IT (computer/network maintenance, server monitoring, help desk support), Audio & Video (speaker systems, multimedia displays, conference room AV), Security Cameras (video surveillance), and Technology Moves (office relocation services). These services work together as an integrated technology stack—structured cabling provides the network backbone, phone systems leverage both cabling and managed IT for VoIP, and managed IT supports all connected systems. The company also maintains a Service Department for repairs and emergency support across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Phone Systems Sales, installation, and servicing of VoIP and traditional business phone systems for small to medium-sized businesses. Includes Allworx and NEC primary VoIP lines plus continued servicing of legacy Avaya and Nortel equipment.
• Structured Cabling Design, installation, and certification of network infrastructure cabling including fiber optic, CAT6, CAT5e, CAT5, CAT3, and multi-pair plenum cabling with Fluke Level III testing and up to 25-year manufacturer warranty on qualifying systems.
• Managed IT Ongoing managed IT services for SMBs including preventative maintenance, virus and malware scanning, server monitoring and security patches, network performance monitoring, and help desk support.
• Audio & Video Installation of speaker systems, multimedia displays, conference room audio/visual equipment, and intercom systems for businesses.
• Security Cameras Video surveillance system design and installation for business security monitoring, supported through the service department.
• Technology Moves Office technology relocation services covering disconnection, transportation, reconnection, labeling, and packaging of equipment with options to test and verify existing cabling before relocation.
• Service Department Full-service repair center providing maintenance and emergency support across cabling, phone systems, AV, security cameras, and computer servicing, including next-day emergency phone system replacement.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AllworxcoreTechnology or IntegrationPrimary VoIP phone system provider adopted by Root Consulting. Allworx systems (6x and 24x models) are designed for small to medium businesses up to 150 users with intuitive management interface. Root has been selling and installing Allworx systems for more than eight years.
• NECcoreTechnology or IntegrationPrimary VoIP phone system provider adopted by Root Consulting alongside Allworx. NEC phones feature larger screens and handle both digital and VoIP systems with no annual maintenance cost. Root has been selling and installing NEC systems for more than eight years.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Granite Telecommunications: Granite provides voice, data, and managed services to SMB and multi-location customers, including premise-based telephony and managed network services — directly comparable to Rootcon's Allworx/NEC-led voice and managed IT offering.
• Bluewave Technology Group: Bluewave is a managed IT and structured cabling services provider serving SMB customers across multiple regions — comparable to Rootcon's structured cabling, managed IT, and network infrastructure lines of business.
• BCN: BCN is a regional telecom solutions provider that bundles voice, data, and managed services for SMB and mid-market customers — closely mirroring Rootcon's regional-office, multi-vendor voice/IT services model.
• TPx Communications: TPx delivers managed IT services, UCaaS, and connectivity to SMB and mid-market customers — overlapping almost exactly with Rootcon's phone system, managed IT, and cabling stack, including a comparable multi-vendor resale model.
• Black Box Corporation: Black Box designs, installs, and services structured cabling and unified communications infrastructure for commercial customers — directly overlapping with Rootcon's cabling, voice, and AV deployment capabilities at greater scale.

Broad incumbents

• Comcast Business: Comcast Business bundles broadband, voice (including cloud UCaaS), and managed services for SMB customers — a broader incumbent competing with Rootcon across connectivity, voice, and managed IT.
• Nextiva: Nextiva is a cloud-native UCaaS and contact center provider that competes with Rootcon's premise VoIP offering in the same SMB segment, though via a subscription/delivery model rather than local install.
• Spectrum Business: Spectrum Business offers voice, data, and managed services to SMB customers across a national footprint — a broader incumbent competing with Rootcon on bundled communications and managed IT contracts.
• Cox Business: Cox Business is a large incumbent carrier offering voice, data, managed IT, and cloud services to SMB and mid-market customers — competing with Rootcon across phone, connectivity, and managed services as a much larger portfolio player.
• Intrado (West UCaaS): Intrado provides hosted UCaaS and collaboration services to SMB and enterprise customers — overlapping with the voice portion of Rootcon's portfolio while operating as a much larger, cloud-delivered competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RootConsulting_
• LinkedInlinkedin.com/company/root-consulting
• Facebookfacebook.com/114418918591998

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rootcon Consulting