What Data Panel does

Data Panel Corporation is a Plymouth, Minnesota-based designer and manufacturer of rugged electronic control and power distribution modules for on-highway and off-highway mobile machines. Founded in 1991 and operating as a wholly-owned subsidiary of Murrelektronik GmbH (with North American operations under Murrelektronik, Inc.), the company builds a modular product family anchored by the xtremeDB distribution block, the compact xtremeDBm Combo Module, and the xtremeHB H-Bridge Module — all built on the J1939 CANbus protocol, DEUTSCH push-and-lock connectors, and IP67/IP69K sealing for harsh-environment reliability. Supporting offerings include DEF modules, relay modules, CANbus Switch Panels (HMI), high-current switches, Mobile E-STOPs, power splitters, CAN splitters, and connectivity/cables accessories.

The company goes to market through direct sales to heavy-duty and specialty vehicle OEMs, with website ordering routed through Murrelektronik's e-commerce shop and supported by engineering and sales teams that handle custom solution engagements covering specification, design, prototype, validation, production, and field support. Vertical customer segments include agriculture, fire and rescue, heavy machinery, mining, RV/motorhome, utility, and aviation ground support equipment (GSE). Manufacturing is vertically integrated in-house under ISO 9000:2015 certification, with automated soldering, custom screen-printing, and a quality assurance lab supplemented by TÜV SÜD for specialized compliance testing (EMC, CE, SIL, NMEA). Elliot Equipment Company is the only publicly named customer logo.

Revenues are generated through hardware sales of standard catalog modules and accessories, plus professional services revenue from custom mobile controls solutions; pricing is quote-based and not publicly disclosed. The company operates with 11–50 employees and serves primarily the North American market, with strategic and operational integration to its German parent providing global reach.

Name

Data Panel

Legal name

Data Panel Corporation

Website

https://datapanel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Panel Corporation is a Plymouth, Minnesota-based designer and manufacturer of ruggedized CANbus-based electronic control and power distribution modules for heavy-duty and specialty mobile vehicles, serving OEM customers across agriculture, fire and rescue, heavy machinery, mining, RV/motorhome, utility, and aviation ground support equipment as a subsidiary of Murrelektronik GmbH.

Ownership category

akta.pro rank

Product category

Mobile Machine Electronic Controls

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ), Industrial Panel PCs & HMI Terminals (HDACALAE)

Keywords

• Mobile machine controls
• CANbus electronic controls
• Power distribution modules
• Specialty vehicle electronics
• Ruggedized industrial controls

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electronic Control Hardware Sales: Data Panel generates revenue through the sale of electronic control modules, power distribution blocks, CANbus switch panels, H-bridge modules, relay modules, power splitters, connectivity/cables, and accessories for mobile machinery applications.
2. Custom Solutions: The company offers custom mobile controls solutions including specification, design, prototype, validation, production, and integration/field support services for customers with unique electrical needs not met by off-the-shelf products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Data Panel Corporation designs and manufactures ruggedized electronic control modules and power distribution systems for heavy-duty and specialty mobile vehicles. Its core product line — xtremeDB, xtremeDBm, and xtremeHB — provides CANbus (J1939) based I/O and power distribution with DEUTSCH connectors rated IP67/IP69K for harsh environments. The company also delivers custom mobile controls solutions including specification, design, prototype, validation, and production services.

Product overview

Data Panel offers a modular electronic control and power distribution system for on-highway and off-highway mobile applications. The core product family includes the xtremeDB (primary distribution block with up to 52 Amps, IP67/IP69K ratings, and DEUTSCH connectivity), the compact xtremeDBm (48% smaller, 65% lighter version with enhanced software modularity), and the xtremeHB H-Bridge module for bi-directional DC motor control. Supporting modules include DEF Modules, Relay Modules, CANbus Switch Panels (HMI), High Current Switches, Mobile E-STOP, Power Splitters (PS-1, PS-2, PSG-2, PSF-2), CAN Splitters (10-port and 4-pin), and Connectivity/Cables. All products communicate via J1939 CANbus protocol and use DEUTSCH connectors for rugged reliability in harsh environments.

Differentiator

Problem solved

Functional benefit

Brands

• xtremeDB: Mobile solution for on-highway and off-highway system applications with I/O signal and power distribution up to 52 Amps, featuring DEUTSCH connections for IP67/IP69K ratings.
• xtremeDBm
• xtremeHB
• xtremeDB Active
• xtremeDB Passive

Quantifiable outcome

• Up to 3x current carrying capacity compared to blocks of similar size
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Murrelektronik GmbHcoreOthersData Panel is a subsidiary of Murrelektronik GmbH, a global automation systems component provider and worldwide leader in manufacture of state-of-the-art technology and custom solutions for complex automated industrial systems. Murrelektronik operates as the parent company, with Data Panel serving as the North American mobile solutions division. Data Panel President Jon Haulton moved to a new position with Murrelektronik in July 2020, indicating close integration between the companies.
• DEUTSCHcoreTechnology or IntegrationDEUTSCH connectors are a core technology component in Data Panel products. Data Panel specifically chose DEUTSCH connectors over standard M12 connectors for their push and lock dependability in harsh environments. DEUTSCH connectors are designed for critical applications where dust, dirt, moisture, salt spray, and rough terrain can contaminate or damage electrical connections.
• TÜV SÜDminorImplementation/ SI/ Consulting PartnerData Panel partners with TÜV SÜD for outsourced testing services to meet specific compliance standards including EMC, CE, SIL, NMEA, or other requested quality measures. TÜV SÜD is used for specialized testing that cannot be performed in Data Panel's in-house Quality Assurance lab.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eaton: Eaton is a global power management company whose vehicle and industrial segments produce ruggedized electrical power distribution, circuit protection, and switching products for heavy-duty and commercial vehicles. Eaton competes with Data Panel in mobile and industrial power distribution, particularly for high-current switching and distribution blocks.
• Parker Hannifin: Parker Hannifin's Motion Systems group supplies electronic controls, I/O modules, and IQAN platform for mobile and industrial machinery. Parker's mobile electronics directly overlap with Data Panel's xtremeDB family for off-highway and specialty vehicle applications.
• Bosch Rexroth: Bosch Rexroth is a major supplier of mobile hydraulics and electronic control systems (BODAS platform) for agricultural, construction, and forestry machinery. Its mobile electronics portfolio and integrated hydraulics+electronics offering make it a direct competitor to Data Panel in the off-highway electronics market.
• Curtiss-Wright: Curtiss-Wright's industrial division supplies rugged electronic controls, I/O modules, and power distribution systems for harsh-environment vehicles including defense, mining, and heavy industry. Their vehicle electronics overlap with Data Panel's mobile-machine controls portfolio.
• Murrelektronik: Murrelektronik GmbH is the German parent company of Data Panel and a global manufacturer of automation components (I/O systems, power supplies, connectors) for industrial automation. While Data Panel specializes in mobile machinery, Murrelektronik's broader field-level electronics portfolio overlaps directly with the xtremeDB architecture and is the channel through which Data Panel products are sold.

Direct peers

• TTControl: TTControl (a TTTech / Hydac joint venture) supplies electronic control units, I/O modules, and HMI displays certified to safety standards for off-highway machinery. Its product portfolio and target market (mobile machinery OEMs) directly overlap with Data Panel's xtremeDB/xtremeDBm and HMI offerings.
• ifm efector: ifm produces industrial I/O modules, connectors, and power distribution solutions for harsh environments, including mobile machinery applications. Its ecomatmobile and connectivity products compete with Data Panel's DEUTSCH-based ruggedized distribution blocks in the mobile automation space.
• Danfoss Power Solutions: Danfoss Power Solutions develops the PLUS+1 platform of controllers, displays, and I/O modules for off-highway and marine machinery, directly competing with Data Panel's xtremeDB and xtremeDBm products. Both target heavy-duty mobile OEMs with ruggedized electronic control and power distribution systems using CAN/J1939 protocols.

Others

• TE Connectivity (DEUTSCH): TE Connectivity manufactures the DEUTSCH connector family that Data Panel specifies as its core differentiator. While TE Connectivity is primarily a supplier rather than a direct competitor, its dominance in the connector ecosystem means vertical integration into distribution blocks is a strategic risk for Data Panel.

Emerging players

• Stoneridge: Stoneridge develops electronic systems for commercial and off-road vehicles, including power distribution and HMI products. While more focused on instrumentation, its off-road segment overlaps with Data Panel's mobile electronics positioning, particularly in specialty and utility vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/data-panel-corporation
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• Facebookfacebook.com/datapanelcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Panel