My English School

What My English School does

My English School (MyES) operates a franchise network of 80+ English language schools across Italy, France, Spain, and Switzerland, serving a cumulative base of more than 100,000 learners since its founding in 2010 in Florence, where it is registered as Mybrand Srl. The company's core product is the proprietary MySmart English® communicative teaching method, delivered through small-group conversation sessions led by native or mother-tongue teachers holding CELTA or TEFL certifications, and supported by a digital platform that includes a digital book, interactive focus activities, and dedicated apps for pre-lesson preparation and post-lesson revision. Course offerings span general adult English, exam preparation, business English, specialized professional tracks (Legal, Medical, Hospitality, Engineering, Flight Attendant, Nursing), young learner programs for ages 9-16 (MySmart Young), accelerated intensive courses (MySmart Intensive), and advanced C2-level Masterclass sessions, with delivery via physical classrooms, the MyES LIVE! online platform, and bespoke corporate training.

The business operates a hybrid revenue model: (a) direct tuition and subscription fees from individual learners (from €17/hour, €139/month, or €556/level), (b) franchise fees and royalties from third-party school operators, (c) corporate B2B English training with named clients including Apple, BNP Paribas, Credit Agricole, Airbus, Orange, Danone, FedEx, Veolia, INRAE, SFR, and the French Prefecture, and (d) government-funded training via France's CPF system following Qualiopi certification and France Competences registrations (LILATE RS7314, TOEIC RS7229), with parallel FUNDAE subsidy eligibility in Spain. Distribution combines physical franchised locations, online channels, and direct enterprise sales. The company holds official preparation centre status with Cambridge Assessment English, ETS (TOEFL/TOEIC), IELTS, Trinity College London, LanguageCert, and Pearson, enabling in-network exam delivery and reinforcing its positioning as a full-stack European English-language education franchise platform.

Name

My English School

Legal name

Mybrand Srl

Website

https://myes.school

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

My English School is a franchise network of 80+ English language schools across Italy, France, Spain, and Switzerland, using its proprietary MySmart English® method to serve over 100,000 learners through in-person, online (MyES LIVE!), and corporate B2B channels.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Language Schools (ESL/EFL) (EDAIAEAB)

akta.pro secondary industries

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ), General Language Schools & Institutes (EDAMAFAA), Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG)

Keywords

• English language training
• Language school franchise
• Corporate English training
• English certification preparation
• Online English courses

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Licensing: Revenue generated from franchisees who pay to open and operate My English School locations. The Master Franchisor provides support, training, and the exclusive MySmart English® method in exchange for franchise fees.
2. Tuition and Course Fees: Direct revenue from students paying for English courses. Pricing is offered at hourly rates (from €17), monthly rates (from €139), and per-level rates (from €556). Includes courses for adults, students, young people, professionals, and corporate clients.
3. Corporate Training Services: Customized English training programs for businesses and professionals, including workshops, professional sector-specific courses (Legal English, Medical English, Hospitality English, Engineering English), and coaching that combines English with professional skills.
4. CPF (France) Financing: Training eligible for the French Compte Personnel de Formation (CPF) financing, allowing partial or full funding of English courses for eligible individuals and employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

My English School provides English language education across Europe through a franchise network of 80+ schools plus online delivery (MyES LIVE!), all using the proprietary MySmart English® communicative teaching method. Course offerings span individual learners (adults, students, young people aged 9-16), professional and corporate clients, and certification exam preparation, taught in small groups (max 7) by native-level teachers holding CELTA or TEFL certifications.

Product overview

My English School (MyES) operates a franchise network of English language schools across Europe using the proprietary MySmart English® method as its core educational engine. The offering is organized as a platform (the MySmart English® teaching methodology with its associated digital platform, app, and Digital Book) supporting multiple course products across distinct learner segments: General English for Adults and Students; MySmart Young for children/teens aged 9–16; Business English; Masterclass for advanced C2-level proficiency; Individual one-to-one courses; MySmart Intensive for accelerated learning; professional/sector-specific courses (Legal, Medical, Hospitality, Engineering, Flight Attendant, Nursing English); exam preparation courses for international certifications (IELTS, Cambridge ESOL, Pearson, Trinity, LanguageCert, Aptis, TOEFL, TOEIC); and the MyES LIVE! online delivery channel. The franchise model also extends to corporate B2B training with sector-customized content. All courses share the same pedagogical pillars — native-level teachers, small-group conversation, communicative approach, flexible scheduling — differentiated by learner segment and objective.

Differentiator

Problem solved

Functional benefit

Brands

• MySmart English: An innovative teaching method involving plenty of conversation in small groups inspired by real-life situations that promotes natural learning and full immersion in the English language and culture.
• MySmart Young
• MySmart Intensive
• MyES LIVE

Products and services

• MySmart English® Adult Courses English language courses for adult learners taught in small homogeneous groups by native-level teachers, emphasizing conversation and practical real-life language use, with flexible scheduling, ability to recover missed activities, and personalized study plans from didactic consultants.
• MySmart Young English language course for children and teenagers aged 9-16 using MySmart English® method adapted for younger learners, with age-appropriate materials, interactive activities, role-play, and conversation in small groups aligned with school curricula.
• MySmart Intensive Accelerated English course designed to help students reach their target level in half the time of standard courses, with increased lesson frequency, full use of the MySmart English® method, and personalized scheduling.
• Business English English course focused on commercial and professional communication covering meetings, presentations, emails, telephoning, negotiations, networking, interviews, and management, structured as eight combinable modules tailored to specific industry needs.
• Masterclass Advanced English course for students with existing high-level proficiency aiming to achieve near-native (C2-level) mastery through native-speaker-led conversation activities inspired by real-life situations, with the ability to repeat any lesson.
• Individual English Courses Fully personalized one-to-one English course with a dedicated teacher, tailored to any student need or objective, offering maximum customization of content and pace.
• English for Professionals Specialized professional English courses including Legal English, Medical English, Hospitality English, Engineering English, Flight Attendant English, and Nursing English, covering sector-specific vocabulary, linguistic structures, and professional scenarios.
• Exam Preparation Courses (IELTS, Cambridge ESOL, Pearson, Trinity, LanguageCert, Aptis ESOL, TOEFL, TOEIC) Preparation courses for internationally recognized English certifications including IELTS, Cambridge ESOL (B2 First, C1 Advanced), Pearson, Trinity, LanguageCert, Aptis ESOL, TOEFL, and TOEIC, with exams available at MyES exam centers.
• English for Students English course for school and university students improving English for academic reasons, including exam preparation and credit requirements, with personalized scheduling and free level assessment.
• MyES LIVE! Online English Course Live online English courses with real-time distance lessons, interactive conversation-based classes, accessible via PC, tablet, or smartphone, covering adults, youth, professionals, and Masterclass course types.
• Corporate / B2B English Training Customized in-company English training programs for businesses combining oral practice on professional and sector-specific themes with coaching workshops, eligible for French CPF/OPCO and Spanish Fundae funding.
• My English School Franchise Programme Franchise opportunity for entrepreneurs to open and operate private English language schools under the My English School brand, supported by the Master Franchisor with training, knowledge base, and the exclusive MySmart English® method.

Quantifiable outcome

• 99% positive reviews on Trustpilot
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• AppleminorGTM or Marketing PartnerApple featured as a corporate client receiving English training services from My English School in France. Indicates enterprise client relationship.
• BNP ParibasminorGTM or Marketing PartnerBNP Paribas featured as a corporate client receiving English training services from My English School in France.
• Credit AgricoleminorGTM or Marketing PartnerCredit Agricole featured as a corporate client receiving English training services from My English School in France.
• DanoneminorGTM or Marketing PartnerDanone featured as a corporate client receiving English training services from My English School in France.
• FedExminorGTM or Marketing PartnerFedEx featured as a corporate client receiving English training services from My English School in France.
• AirbusminorGTM or Marketing PartnerAirbus featured as a corporate client receiving English training services from My English School in France.
• IELTS (British Council/IDP/Cambridge)coreStrategic or Co-development PartnerMy English School serves as an official IELTS preparation centre, preparing students for the internationally recognized English language proficiency test used for university admission, immigration, and employment purposes.
• Cambridge Assessment EnglishcoreStrategic or Co-development PartnerMy English School operates as a Cambridge English Preparation Centre, offering official preparation courses for Cambridge English Qualifications (B2 First, C1 Advanced, C2 Proficiency). Select locations serve as official exam centres.
• ETS Global (TOEFL/TOEIC)coreStrategic or Co-development PartnerMy English School offers official preparation courses for TOEFL and TOEIC certifications, the most widely recognized English tests for academic and professional purposes.
• Trinity College LondoncoreStrategic or Co-development PartnerMy English School prepares students for Trinity certification exams, recognized by many university language centres, particularly for teaching credentials.
• LanguageCertcoreStrategic or Co-development PartnerMy English School is an authorized LanguageCert examination centre, offering their fast, practical, and cost-effective English certification that never expires.
• PearsoncoreStrategic or Co-development PartnerMy English School offers Pearson English certification for reliable and recognized proof of English level for study, work, or professional growth.
• France CompetencescoreStrategic or Co-development PartnerFrench national authority that registers and approves professional training certifications. My English School has achieved official registration (RS7314 for LILATE, RS7229 for TOEIC) enabling CPF funding eligibility.
• CPF (Compte Personnel de Formation)coreChannel Partner/ Reseller/ DistributorFrench government continuing education funding system. My English School training programs are officially eligible for CPF financing, allowing French learners to fund their English courses.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EF Education First: Global private education group offering English language schools, study abroad, and corporate language training at much larger scale — overlaps with My English School's B2B training and consumer school proposition.
• Kaplan International: Operates English language schools across multiple countries with exam preparation (IELTS, TOEFL, Cambridge) and corporate programs — directly comparable product mix though at broader scale and owned-not-franchised.
• British Council: Public-purpose organization delivering English teaching, IELTS administration, and teacher training across Europe and globally — overlap in exam preparation, teacher certifications, and adult English instruction.

Direct peers

• Wall Street English: Global franchise network of English-language schools targeting adult learners, with a proprietary blended-learning method and direct-to-consumer enrollment model — a direct franchise competitor in the same ESL consumer segment.
• Inlingua: International language school franchise offering proprietary inlingua method and corporate training worldwide — directly comparable franchise ESL model with overlapping European and corporate presence.
• International House: Network of accredited language schools teaching English and other languages to adults and young learners with CELTA/teacher-training heritage — directly comparable language school model with similar European footprint.
• Berlitz Corporation: Operates a worldwide network of franchised and company-owned language schools focused on immersive, conversational teaching and corporate training — closely comparable model and customer base.

Others

• Cambridge Assessment English: Authorizing body for Cambridge English Qualifications, partnered with My English School as a preparation centre — ecosystem partner that both enables (certification) and competes (own prep materials) with language schools.

Emerging players

• Babbel: Subscription-based online language learning app focused on conversational adult learners — competes for self-study English demand that overlaps My English School's consumer entry-level segment.
• Duolingo: Free/freemium mobile-first language learning platform with massive global MAU — competes for casual and certification-seeker segments at dramatically lower price points than traditional schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myesnapoli
• Facebookfacebook.com/MyEnglishSchool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My English School