Carex Health Brands

What Carex Health Brands does

Carex Health Brands, founded in 1975 and headquartered in Sioux Falls, South Dakota, is a private consumer healthcare products company that operates as a wholly-owned division of Drive Medical. It develops, manufactures, and merchandises more than 600 in-home health products organized across five core categories: mobility aids (walkers, wheelchairs, rollators, canes, knee scooters), bath safety equipment (grab bars, raised toilet seats, transfer benches, shower seats), pain management (TENS units, hot/cold therapy, kinesiology tape, back braces), sleep therapy (CPAP accessories, weighted blankets, sleep pillows), and bright light therapy (clinical and wellness-grade lamps for Seasonal Affective Disorder). The portfolio is monetized through multiple retained sub-brands including Day-Light, TheraLite, Bed Buddy, TENS 7000, AccuRelief, Thera-Med, Apex, ProBasics, Roscoe, Meridian, StrengthTape, and PAINCAKES, with flagship products including the TENS 7000 (over 2 million units sold since 2008) and the Day-Light Elite (#1 Top Therapy Lamp of 2025 per the New York Times).

The company runs a direct-to-consumer e-commerce model centered on carex.com, with parallel B2B sales through compasshealthbrands.com for healthcare institutions and bulk purchasers, a dedicated Canadian storefront at compasshealthbrands.ca, and Buy with Prime integration on the Amazon Marketplace. Unit pricing ranges from approximately $47 (entry-level bath safety) to $190 (premium light therapy lamps), with free shipping on orders over $50, a 90-day return policy, and HSA/FSA eligibility for qualifying items. The go-to-market is product-led: the site is built around educational content (buyer's guides, blog, condition-based navigation), customer reviews, and earned media coverage in publications such as US News & World Report, Popular Science, Healthline, Health.com, Allure, VeryWellHealth, Bob Vila, and Aging in Place.

Carex serves three customer segments — individual consumers managing aging-in-place, chronic pain, mobility limitations, sleep disorders, or seasonal affective disorder (primary); healthcare institutions procuring equipment for patient care; and B2B accounts requiring bulk procurement — under a horizontal segmentation approach. The company employs 51-100 people and is consolidated under Drive Medical rather than operating as an independent legal entity, which provides manufacturing scale and distribution reach that would not be available to a standalone brand of its size.

Name

Carex Health Brands

Legal name

Carex Health Brands

Website

https://carex.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Carex Health Brands is a private consumer healthcare company, founded in 1975 and operating as a division of Drive Medical, that sells 600+ in-home health products across mobility, bath safety, pain management, sleep therapy, and light therapy to individual consumers, healthcare institutions, and B2B accounts.

Ownership category

akta.pro rank

Product category

Home Healthcare Products

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Home healthcare products
• Mobility aids
• Bath safety equipment
• Pain management devices
• CPAP accessories

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales (B2C): Direct consumer sales through carex.com website and Amazon marketplace (Buy with Prime), generating revenue from individual product purchases of medical devices and home healthcare equipment.
2. B2B/Enterprise Sales: Business accounts through compasshealthbrands.com for bulk orders, healthcare facilities, and institutional purchasers of medical equipment and supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Carex Health Brands manufactures and distributes home healthcare and wellness products including mobility aids, bath safety equipment, TENS-based pain management devices, CPAP cleaning and sleep therapy accessories, bright light therapy lamps, and hot/cold therapy products. The company serves both individual consumers via its Carex brand and healthcare professionals/distributors via Compass Health Brands and its Roscoe, ProBasics, Meridian, and Apex sub-brands.

Product overview

Carex Health Brands is a division of Drive Medical and operates as a direct-to-consumer e-commerce company offering home healthcare products. The portfolio is organized around multiple sub-brands covering five core product categories: Mobility (walkers, wheelchairs, canes, crutches, knee scooters, rollators, transport chairs), Bath Safety (commodes, grab bars, raised toilet seats, shower seats, transfer benches, bath mats), Pain Management (TENS units, hot/cold therapy, back braces, kinesiology tape, pain relief gel, red light therapy), Sleep Therapy (CPAP accessories, weighted blankets, sleep pillows, masks, ear plugs), and Bright Light Therapy (clinical-grade and wellness-grade lamps for Seasonal Affective Disorder). The company also offers Home Care products including alternating pressure mattresses, bed rails, daily living aids, medication management tools, pulse oximeters, and UVC sanitizers. Key brands include Day-Light (clinical-grade light therapy), TheraLite (wellness-grade light therapy), TENS 7000 (digital TENS units with over 2 million sold since 2008), Bed Buddy (hot/cold therapy wraps and weighted blankets), and AcuRelief (TENS/EMS devices). The company sells over 600 products with free shipping on orders over $50 and offers HSA/FSA eligible items. Notable recognition includes US News & World Report best overall ratings and the Day-Light Elite being named #1 Top Therapy Lamp of 2025 by the New York Times.

Differentiator

Problem solved

Functional benefit

Brands

• Day-Light: Clinical-grade bright light therapy lamps delivering bright light therapy to combat light deprivation for improved energy, sleep, and mental well-being.
• TheraLite
• Bed Buddy
• TENS 7000
• AccuRelief
• Thera-Med
• Apex
• ProBasics
• Roscoe
• Meridian
• StrengthTape
• PAINCAKES

Products and services

• TENS 7000 A consumer TENS (Transcutaneous Electrical Nerve Stimulation) unit sold under the Carex brand for at-home pain management.
• AccuRelief Consumer TENS and EMS devices for at-home pain relief under the Carex brand.
• Day-Light Bright light therapy lamp product line for seasonal affective disorder and light therapy use.
• TheraLite Companion light therapy product line to Day-Light for consumer light therapy use.
• Bed Buddy Hot and cold therapy wrap products using grain-based technology for muscle and joint pain relief.
• StrengthTape Kinesiology tape products for consumer and athletic use under the Carex brand.
• PAINCAKES Consumer pain relief product line within the Carex portfolio.
• Mobility aids (Carex consumer line) Consumer mobility aids such as canes, walkers, rollators, and crutches sold under the Carex brand for in-home and ambulatory use.
• Bath safety equipment (Carex consumer line) Consumer bath safety products including grab bars, shower chairs, bath benches, and raised toilet seats.
• CPAP cleaning and sleep therapy accessories CPAP mask wipes, cleaning devices, and related sleep therapy accessories sold to sleep apnea patients and via professional channels.
• Roscoe Medical professional line B2B/professional sub-brand offering home medical equipment such as mobility aids, bath safety, and respiratory accessories for dealers and institutions.
• ProBasics professional line B2B/professional sub-brand offering home medical equipment products for the dealer and institutional channel.
• Meridian professional line B2B/professional sub-brand offering home medical equipment products for the dealer and institutional channel.
• Apex professional line B2B/professional sub-brand offering home medical equipment products for the dealer and institutional channel.
• Uplift Technologies assist devices (acquired 2012) Mobility assist devices added to the Carex portfolio through the 2012 acquisition of Uplift Technologies.

Quantifiable outcome

• Over 2 million TENS 7000 units sold since 2008
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Drive MedicalcoreOthersCarex Health Brands operates as a division of Drive Medical, a parent company relationship providing manufacturing scale, distribution capabilities, and corporate structure. Drive Medical is a major manufacturer and distributor of medical equipment and supplies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Therabody (Theragun): Premium consumer brand for percussive therapy, TENS, and red light therapy sold DTC. Comparable in the consumer pain management and light therapy categories but skews to a higher price point and athletic-recovery use case rather than Carex's aging-in-place focus.
• iReliev: Specialty consumer brand focused on TENS/EMS pain relief and recovery devices sold direct and through Amazon. Comparable because it directly competes with Carex's TENS 7000 and AccuRelief franchises in the same OTC pain management category.

Direct peers

• HoMedics: Consumer wellness brand selling massagers, TENS/EMS units, light therapy, and personal care devices through retail and DTC channels. Comparable product overlap in TENS/pain management and light therapy, with similar consumer positioning and Amazon-led distribution.
• Compass Health Brands: Carex's B2B sales platform and related entity offering home medical equipment to dealers and institutions. Comparable because it operates the same product portfolio under a B2B motion targeting healthcare providers, retailers, and bulk purchasers.
• Invacare (now Vive Health): Vive Health is a direct-to-consumer DME and home health brand selling mobility aids, bath safety, pain management, and daily living aids online. Comparable because Vive Health uses a similar DTC e-commerce motion targeting the same home healthcare consumer segments Carex serves.
• Drive Medical (parent): Carex's parent company and a major DME manufacturer/distributor. Comparable because Drive Medical directly competes in many of Carex's mobility, bath safety, and homecare categories under its own brands, with overlapping B2B distribution channels.

Broad incumbents

• Medline Industries: One of the largest privately held medical equipment manufacturers and distributors in the U.S. Comparable because Medline serves the same healthcare provider and B2B customer base with overlapping mobility, bath safety, and patient care product categories.
• McKesson Medical-Surgical: Major distributor of medical-surgical supplies, including DME and home health equipment. Comparable because it sells overlapping categories (mobility, bath safety, incontinence, diagnostics) through B2B channels to many of the same institutional buyers.
• Cardinal Health (at-Home Solutions): Operates an at-Home Solutions distribution business supplying DME and home health products. Comparable because it competes in the home healthcare distribution channel Carex addresses, with overlapping product categories and similar B2B/institutional customer base.
• Pride Mobility (including Jazzy, Quantum): Major manufacturer of power wheelchairs, scooters, and lift chairs serving both consumer and provider channels. Comparable in the mobility aids category where Carex's wheelchairs, rollators, and knee scooters overlap, though Pride focuses more on powered mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@carexhealth
• Facebookfacebook.com/carexhealthbrands
• LinkedInlinkedin.com/company/carex-health-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carex Health Brands