Local Now
Local Now is a free, ad-supported streaming TV platform operated by The Weather Group, delivering local and national news channels, movies, and TV shows to U.S. consumers via web and mobile apps.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Local Now does
Local Now is a free, ad-supported streaming television (FAST) platform operated by The Weather Group, Inc., delivering live and on-demand video content to U.S. consumers. The service aggregates content from major media brands including Warner Bros. Discovery (CNN, Discovery, TBS, TNT and related channels), Scripps Networks (Scripps News, Scripps Sports Network), and ABC, CBS, FOX, and NBC local broadcast affiliates across multiple U.S. metropolitan markets, alongside an extensive on-demand movie library and genre-specific linear channels (sports, lifestyle, horror/sci-fi, true crime, Spanish-language, nature, food, and documentary). Distribution is direct-to-consumer across three surfaces: a web client at localnow.com, a native iOS app, and a native Android app, with no subscription, payment, or required account creation for basic viewing. The "Local Now Collection" sub-brand provides original and curated lifestyle, cooking, and wellness programming exclusive to the platform.
The business model is purely advertising-based. There is no subscription tier, no transactional or rental revenue, and no disclosed B2B licensing line item. Content is licensed in from third parties (broadcast networks, studios, and channel operators) and monetized through ad impressions served against both live linear channels and on-demand inventory. The company's GTM motion is product-led: discovery occurs primarily through app-store presence (iTunes and Google Play), direct website access, and the breadth of the channel and movie library, which functions as its own acquisition surface.
Customer segmentation is horizontal and consumer-facing, targeting cord-cutters and cost-sensitive viewers seeking free access to local news, national news, entertainment, sports, and on-demand movies without subscription fees. There are no enterprise or SMB paying customers and no pricing model beyond the implicit ad-supported free tier. The platform does not disclose headcount, revenue, funding, M&A, or leadership data, and operates entirely within the United States across six regional clusters.
Local Now firmographics
Firmographics- Name
- Local Now
- Legal name
- The Weather Group, Inc.
- Website
- https://localnow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Local Now is a free, ad-supported streaming TV platform operated by The Weather Group, delivering local and national news channels, movies, and TV shows to U.S. consumers via web and mobile apps.
- Ownership category
- akta.pro rank
Local Now industry classification
Industry- Product category
- Free Ad-Supported Streaming TV (FAST)
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Local/Regional News Channels (MPABAIAD)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where Local Now is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Local Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Advertising-supported streaming: Local Now generates revenue through advertising by offering free content to viewers. The platform streams news channels, entertainment channels, movies, and shows without requiring subscription fees, monetizing through ad impressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - all content available at no cost |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Local Now product offering
Product offeringCore offering
Local Now is a free ad-supported streaming TV (FAST) platform that delivers live local and national news channels, on-demand movies, TV shows, and genre-specific entertainment to U.S. viewers via web and mobile apps. The service aggregates content from major media partners including Warner Bros. Discovery, Scripps Networks, and local broadcast affiliates (ABC, CBS, FOX, NBC) across multiple U.S. metropolitan markets, with no subscription or payment required from users.
Product overview
Local Now is a free, ad-supported streaming video platform operated by The Weather Group that delivers live news channels, on-demand movies, TV shows, and local station broadcasts to viewers across the United States. The platform aggregates content from major news networks (CNN, NBC, CBS, FOX), entertainment channels, sports networks, and genre-specific channels organized into browsable categories. Users can access content through the website at localnow.com or via native mobile applications for iOS and Android devices. The service generates revenue through advertising and provides both live linear channels and a library of on-demand movies. The Local Now Collection features curated lifestyle and entertainment programming unique to the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Local Now Collection: A collection of original shows and content featured on the Local Now platform, including lifestyle, cooking, and informational programming.
Products and services
- Local Now Streaming Platform A free ad-supported streaming service offering live news channels, on-demand movies, TV shows, and local station broadcasts organized into browsable channel categories for U.S. consumers.
- Local News Network Provides local news coverage from regional broadcast stations across the United States, including city-specific news channels for major metropolitan areas such as New York, Los Angeles, Chicago, Atlanta, Philadelphia, Boston, Dallas, and Seattle.
- On-Demand Movie Library Extensive catalog of movies available for streaming, spanning genres including action, drama, comedy, horror, documentary, and international films, offered free to viewers.
- Live News Channels Collection of live and linear news channels including CNN Headlines, NBC News NOW, CBS News 24/7, LiveNOW from FOX, Reuters Now, Bloomberg TV+, Scripps News, and local news affiliates.
- Entertainment Channels Binge-worthy entertainment channels featuring classic TV shows, reality programming, comedy specials, and lifestyle content such as ION Television, TMZ, America's Funniest Home Videos, Judge Judy, and Inside Edition.
- Sports Channels Sports programming channels including Sports Illustrated TV, Scripps Sports Network, World Surf League, UEFA Champions League, Real Madrid TV, poker channels, and regional sports networks.
- Genre-Specific Channels Specialized channels organized by genre including Horror & Sci-Fi, Nature & Outdoor, Food & Travel, True Crime, Comedy, Action, Documentary, and Spanish-language Canales En Español.
- Local Now Collection Original and curated short-form programming including lifestyle segments, how-to content, cooking shows, wellness programming, and entertainment features exclusive to the Local Now platform.
- iOS Mobile App Native iOS application for streaming Local Now content on iPhone and iPad devices, available for download from the Apple App Store.
- Android Mobile App Native Android application for streaming Local Now content on smartphones and tablets, available for download from Google Play Store.
Companies that use Local Now
Customer profileSegments1 record
Ideal customer profiles1 record
Local Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Local Now partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Weather Group (Parent Company)coreParent company The Weather Group, Inc. owns and operates Local Now. The Weather Group is known for operating local weather content and related media properties.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
Local Now competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Local Now social profiles
Digital presenceLocal Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Now leadership team
Management profileNumber of profiles
Local Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Now
What does Local Now do?
Local Now is a free ad-supported streaming TV (FAST) platform that delivers live local and national news channels, on-demand movies, TV shows, and genre-specific entertainment to U.S. viewers via web and mobile apps. The service aggregates content from major media partners including Warner Bros. Discovery, Scripps Networks, and local broadcast affiliates (ABC, CBS, FOX, NBC) across multiple U.S. metropolitan markets, with no subscription or payment required from users.
Is Local Now a public or private company?
Local Now is a private company. It is classified as corporate owned and is currently operating.
When was Local Now founded?
Local Now was founded in 2016. It employs 51 to 100 people.
Where is Local Now based?
Local Now is headquartered in Atlanta, United States, in the North America region.
How does Local Now make money?
One revenue line is on record: advertising-supported streaming.
Does Local Now have an API?
No public API is recorded for Local Now.
What industry is Local Now in?
Local Now's product category is Free Ad-Supported Streaming TV (FAST). Its primary akta.pro industry code is MPABAIAD, Local/Regional News Channels, with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.