Agromovil
Agromovil is a mobile-first agricultural marketplace platform connecting smallholder farmers in Colombia, Tanzania, and Ghana directly with buyers via geolocated product listings, integrated messaging, payment processing, and production-data analytics.
- Company typePrivate
- Founded2018
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Agromovil does
Agromovil is a mobile-first agricultural marketplace platform founded in 2018 by Andrew Mack that connects smallholder farmers with buyers in emerging markets. The company operates a dual-channel platform—native iOS and Android applications plus a web portal at agromovil.co—enabling producers to publish geolocated product listings and buyers (traders, processors, supermarkets, exporters, cooperatives) to discover supply, communicate directly, and complete transactions without intermediaries. The product suite includes an integrated messaging system for buyer demand alerts, an Agromovil Payment Gateway for transaction processing, and an Agromovil Analytics module that aggregates production data from smallholder farmers for decision-makers.
The platform currently supports nearly 200 agricultural products across operations in Colombia, Tanzania, and Ghana, and is offered in at least three languages. Agromovil generates revenue through transaction fees and marketplace commissions applied to completed purchase orders, with platform access free for both producers and buyers. Distribution and user adoption are driven primarily by partnerships with development and government organizations including USDA, USAID, the World Bank, the World Food Programme, Toyota Mobility Foundation, Guinness (Diageo), and Colombia's Ministry of Agriculture, supplemented by regional consultants and field outreach specialists in each operating country. The company is privately held, founder-owned, and appears bootstrapped with only a 2018 PeaceTech Accelerator participation disclosed.
Agromovil firmographics
Firmographics- Name
- Agromovil
- Legal name
- AGROMOVIL Inc.
- Website
- https://agromovil.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agromovil is a mobile-first agricultural marketplace platform connecting smallholder farmers in Colombia, Tanzania, and Ghana directly with buyers via geolocated product listings, integrated messaging, payment processing, and production-data analytics.
- Ownership category
- akta.pro rank
Agromovil industry classification
Industry- Product category
- Agricultural Marketplace Platform
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
Keywords
Where Agromovil is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Agromovil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Platform charges a percentage fee for use of the virtual marketplace and payment gateway. The transaction cost is added to the purchase order total and covers platform usage and payment processing. Revenue is earned when buyers and sellers complete transactions through the platform.
- Marketplace Commission: The operator retains a percentage of the total transaction value including product cost, transaction fees, and taxes. Additional charges may be applied for platform use beyond basic transaction facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for producers and buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Agromovil product offering
Product offeringCore offering
Agromovil operates a mobile-first agricultural marketplace platform available as a native iOS/Android app and web portal that connects smallholder farmers with buyers, enabling producers to publish geolocated product listings and buyers to search, contact, and negotiate directly. The platform includes integrated messaging, analytics dashboards, and a payment gateway, and is supported across Colombia, Tanzania, and Ghana.
Product overview
Agromovil is a data company operating a dual-channel marketplace — a mobile application (iOS/Android) and a web portal (www.agromovil.co) — that connects smallholder farmers with buyers in agricultural value chains. The core platform enables producers to publish and geolocate their products for sale and buyers to search, negotiate, and purchase directly without intermediation. The product suite is built around the mobile/web app as the primary interface, supported by an integrated messaging system (for buyer demand alerts and sector notifications), an analytics module (providing production data and reports for decision-makers), and a payment gateway (for transaction processing). The platform supports both producer-facing and buyer-facing user roles and is available in three languages across Colombia, Tanzania, and Ghana.
Differentiator
Problem solved
Functional benefit
Products and services
- Agromovil App (Mobile Application) A mobile application (available on iOS via App Store and Android via Google Play) that enables smallholder farmers to publish agricultural products for sale and allows buyers to discover, contact, and negotiate directly with producers. Supports geolocated product searches, direct messaging, and purchase order management.
- Agromovil Web Portal A web-based platform at www.agromovil.co that provides browser-based access to the marketplace, enabling users to manage accounts, discover agricultural products, and conduct transactions.
Quantifiable outcome
- Platform facilitates millions of USD in value of goods posted for sale
- +2 more outcomes
Companies that use Agromovil
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Agromovil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agromovil partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- USDAcoreUS Department of Agriculture partnership supporting agricultural market access programs in operating countries.
- USAIDcoreUS Agency for International Development partnership for development programs supporting smallholder farmers through the Agromovil platform.
- ToyotacoreToyota Mobility Foundation partnership supporting agricultural mobility and logistics solutions for smallholder farmers.
- World BankcoreStrategic partnership with World Bank for agricultural development and market access initiatives.
- GuinnessminorPartnership with Guinness (Diageo) for sourcing agricultural commodities through the platform.
- Toyota Mobility FoundationcoreWilliam Chernicoff represents Toyota Mobility Foundation on the team. Partnership focused on mobility solutions for agricultural supply chains.
- TAHA (Tanzania Horticultural Association)coreTanzania industry association partnership supporting horticultural market access for smallholder farmers.
- KNUST (Kwame Nkrumah University of Science and Technology)minorGhana university partnership for research and development in agricultural technology.
- World Food Programme (WFP)corePartnership with WFP for food security and agricultural market access programs.
- Universidad de los AndesminorColombian university partnership with advisor Andres Medaglia. Academic collaboration for research and development.
- University of Maryland (UMD)minorAcademic partnership for agricultural technology research and development.
- Colombia Ministry of Agriculture (MinAgricultura)coreGovernment partnership supporting national agricultural market digitization initiatives.
- Financiera ComultrasanminorColombian financial institution partnership supporting agricultural credit access for farmers.
- Carnegie Mellon University (CMU)minorAcademic partnership for technology development and research collaboration.
- EYminorProfessional services and advisory support for business operations.
- AscoopminorColombian cooperative partnership for farmer aggregation and market access.
- DOTCOOPminorCooperative organization partnership for farmer network expansion.
- Colombia Chamber of Electronic CommerceminorIndustry association membership supporting digital commerce initiatives.
- RikoltominorInternational NGO using the platform to help horticultural farmers access markets in Tanzania. Rikolto Senior Advisor cited the app's ability to extract reports for farmer outreach.
- FaultLine GroupcoreCo-developer of the Agromovil application alongside AGROMOVIL Inc. Technical implementation partner for the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Agromovil competitors and assessment
Company assessmentEmerging players
- Hello Tractor: Kenya-based platform connecting smallholder farmers to mechanization services via a mobile app. Comparable mobile-first agricultural marketplace model and emerging-market focus, though focused on equipment sharing rather than produce sales.
- aWhere: Agricultural intelligence and analytics platform with strong emerging-market farmer data assets. Comparable in positioning smallholder agricultural data as a distinct, monetizable asset rather than a free byproduct.
- CropIn: India-based farm management and decision-support SaaS platform with a strong data and analytics layer across global smallholder operations. Comparable in farm data/decision-support positioning and emerging-market farmer user base.
- Wefarm: Farmer-to-farmer information network and marketplace platform operating across East Africa. Comparable in serving smallholder farmers via mobile-first tools and building a data layer around smallholder activity in Africa.
Direct peers
- DeHaat: India-based agritech platform offering a full-stack marketplace plus advisory, financing, and input marketplace services to smallholder farmers. Direct comparable in farmer-facing marketplace model, multi-product scope, and embedded fintech/credit angle.
- Twiga Foods: Kenya-based B2B mobile marketplace connecting smallholder farmers to urban retailers and food service vendors. Closely comparable business model (transaction-fee marketplace) and overlapping value proposition of disintermediating produce supply chains in Africa.
- Agrostar: India-based mobile-first agricultural inputs and advisory marketplace reaching hundreds of thousands of farmers. Comparable in mobile-first GTM, multi-language support, and bottom-of-pyramid farmer acquisition through digital channels.
Regional players
- TruTrade: Africa-focused agricultural market linkage and payment platform that connects smallholders to buyers with mobile-based transaction support. Comparable in African smallholder marketplace focus and mobile-mediated transactions.
- Farmcrowdy: Nigeria-based agritech platform originally focused on connecting sponsors to smallholder farmers and increasingly pivoting to digital marketplace and advisory. Comparable in African smallholder focus and digital marketplace GTM motion.
Broad incumbents
- Indigo Agriculture: US-headquartered broad agritech incumbent with digital marketplace and data/analytics offerings across multiple crops. Comparable in combining marketplace transactions with a data-and-insights value proposition, though at much larger scale and with a different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Agromovil social profiles
Digital presenceAgromovil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agromovil leadership team
Management profileNumber of profiles
Profiles10 records
Agromovil funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agromovil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agromovil
What does Agromovil do?
Agromovil operates a mobile-first agricultural marketplace platform available as a native iOS/Android app and web portal that connects smallholder farmers with buyers, enabling producers to publish geolocated product listings and buyers to search, contact, and negotiate directly. The platform includes integrated messaging, analytics dashboards, and a payment gateway, and is supported across Colombia, Tanzania, and Ghana.
Is Agromovil a public or private company?
Agromovil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agromovil founded?
Agromovil was founded in 2018. It employs 11 to 50 people.
Where is Agromovil based?
Agromovil is headquartered in Washington, United States, in the North America region.
How does Agromovil make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are marketplace Commission.
Who are Agromovil's main competitors?
Emerging players on record are Hello Tractor, aWhere, CropIn and Wefarm. Direct peers are DeHaat, Twiga Foods and Agrostar. Regional players are TruTrade and Farmcrowdy. Indigo Agriculture is listed as a broad incumbent.
Does Agromovil have an API?
No public API is recorded for Agromovil.
What industry is Agromovil in?
Agromovil's product category is Agricultural Marketplace Platform. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its SIC code is 700.