The Mix Group

What The Mix Group does

The Mix Group, Inc. is a privately held custom radio imaging production company headquartered in Miami, Florida, founded by Jason Garte. The company produces 100% custom radio imaging assets — including promos, sweepers, legal IDs, and music beds — for radio stations across all major U.S. formats (Urban, Country, Rhythmic CHR, News Talk, AC, Rock, Mainstream CHR, Urban AC, and Latino). The core product, MIX IMAGING, is delivered by a team of 18 full-time imaging producers under a single production director, with founder-led quality control. A complementary offering, MIX TALENT, provides a curated collective of hand-picked veteran voice talent, available on a barter basis to pair with the production service.

The business is supported by two client-facing technology tools: the Mix Production Tracker, which delivers real-time workflow notifications via email, text, or smart speaker, and MR IDE (Mix Radio Imaging Demo Experience), an interactive drag-and-drop automation system that lets prospective clients audition production audio against format-appropriate music. The company is led by Jason Garte (Founder/Production Director), with Omar Fajardo (Vice President of Affiliate Relations) and Juan Tobar (Director of Production) rounding out the leadership team.

The Mix Group operates a sales-led, relationship-driven go-to-market model with a personal production director assigned to each station, recurring monthly billing, and quote-based pricing (no public tiers). It claims to be the largest provider of 100% custom radio imaging production in the U.S., serving over 1,000 radio stations. Marketing relies on industry event presence (Radio Hall of Fame sponsorship, Marconi Awards show production), website content, social media, and video content under the MIX VIDS sub-brand. The company is bootstrapped, with no disclosed outside funding, parent company, or acquisition activity.

Name

The Mix Group

Legal name

The Mix Group, Inc.

Website

https://themixgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mix Group is a Miami-based, privately held radio imaging production company that creates 100% custom promos, sweepers, legal IDs, and music beds for over 1,000 U.S. radio stations, supported by a curated voice talent collective and client-facing production workflow tools.

Ownership category

akta.pro rank

Product category

Radio Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industries

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD), Music Producers & Production Teams (MPAIAHAB)

Keywords

• Custom radio imaging
• Voice over services
• Audio production
• Broadcast branding
• Radio station services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Radio Imaging Production: 100% custom radio imaging production including Promos, Sweepers, Legal IDs, and Music Beds delivered to radio stations
2. Voice Over Talent (MIX TALENT): Voice over talent provided on barter basis, offering strong and unique voiceover services as a perfect pairing to custom imaging production

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Mix Group produces custom radio imaging audio (station IDs, sweepers, promos, liners, positioners, and show intros) for radio stations, plus voice-over talent through its MIX TALENT roster. A team of 18 producers, led by a single Director of Production, delivers ongoing imaging packages to more than 1,000 radio stations across the U.S., managed through an online Mix Production Tracker portal and the MR IDE demo experience for client audition and approval.

Product overview

The Mix Group operates as a radio imaging production company offering a unified platform combining custom imaging production with voice-over talent services. The core offerings are MIX IMAGING (custom radio imaging production) and MIX TALENT (voice-over talent collective), supported by the Mix Production Tracker (workflow management tool) and MR IDE (interactive demo experience). The company also produces MIX VIDS video content. With 18 producers and a production director led by founder Jason Garte, the company provides services to over 1000 radio stations across all major formats including Urban, Country, Rhythmic CHR, News Talk, AC, Rock, and Mainstream CHR.

Differentiator

Problem solved

Functional benefit

Products and services

• MIX IMAGING (Custom Radio Imaging Production) Custom audio imaging production for radio stations, including station IDs, sweepers, promos, liners, positioners, and show intros, produced by an 18-producer team under a single Director of Production and delivered as ongoing imaging packages to U.S. radio broadcasters.
• MIX TALENT (Voice Over Talent Roster) Centralized roster of professional voice-over artists available for radio imaging, station promos, and other broadcast voice work, providing clients with vetted talent options integrated with the company's imaging production services.

Quantifiable outcome

• Serving 1000+ stations
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TM Studios: Houston-based custom radio jingle and imaging production house serving US radio stations. Directly comparable to The Mix Group in delivering format-specific sweepers, promos, and IDs to broadcasters.
• Benztown Imaging: Major US provider of radio imaging, voiceover, and production libraries for stations across formats. Direct competitor offering similar custom imaging plus voice talent to the same radio station buyer.
• ReelWorld Productions: Long-established radio imaging and jingles producer serving stations worldwide. Directly competes with The Mix Group in custom on-air production for radio broadcasters across multiple formats.
• iBeachwave (iBEAM Imaging): Radio imaging and voiceover service focused on CHR, Hot AC, and other mainstream formats. Comparable to The Mix Group in producing custom station imaging and bundled voice talent for US radio.
• MWS (Music & Imaging Solutions): Independent radio imaging and music production company supplying sweepers, IDs, and jingles to radio stations. Closely aligned with Mix Group's core imaging service offering and station customer base.
• JinglePunks: Custom music and jingle production company with a strong radio and advertising focus. Comparable in producing branded audio and music beds, though with a broader media mix than pure-play radio imaging.
• Voices.com: Global marketplace for voice-over talent spanning radio, advertising, and corporate content. Comparable to the MIX TALENT side of Mix Group's business as a competing channel for stations sourcing voice talent.

Broad incumbents

• APM Music: Large production music library used across radio, TV, and digital media. Broader incumbent in radio audio supply, with overlapping music-bed and imaging-adjacent capabilities even though it isn't a custom imaging specialist.
• Premiere Networks (iHeartMedia): Large radio syndication and content services arm of iHeartMedia, supplying programming, imaging, and voice assets to affiliate stations. Broad incumbent that competes indirectly by offering in-house imaging solutions to owned and affiliate stations.

Emerging players

• Soundstripe: Subscription-based production music and sound effects platform expanding into broadcast and creator audio. Emerging player whose music-bed and branded-audio capabilities overlap with parts of Mix Group's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themixgroup
• Facebookfacebook.com/themixgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mix Group