What Soundstripe does

Soundstripe is a Nashville-based music licensing technology company that operates a cloud-hosted production music platform serving individual content creators, freelancers, agencies, brands, broadcasters, and game/film studios. Its core offering is a royalty-free catalog of approximately 116,000 music tracks (with weekly additions), nearly 100,000 sound effects, and 100,000 stock video clips, supplemented by custom composition services for traditional sync clients and a recent Warner Chappell Production Music partnership that adds roughly 8,000 mainstream tracks across 30+ genres. The platform is differentiated by a 100% human-made catalog staffed by more than 150 in-house and partner musicians (including Grammy-winning artists), with every original track delivered alongside stems, alternates, and cut-downs for client revisions; a stated 98.7% monthly catalog utilization rate is used as evidence of curation versus padded competitor libraries. Technology components include an AI-powered conversational search assistant (Supe), native plugins for Adobe Premiere Pro, Adobe Express, Frame.io, and Twitch, a YouTube Content ID clearance pipeline (operated in partnership with Orfium), up to $1 million of indemnification on Enterprise plans, and an Enterprise-class API for platform embedding (with Shopee and Twitch as disclosed integrations).

Soundstripe monetizes through four primary revenue streams: (1) tiered recurring subscriptions (Personal, Pro, Pro Plus, Business, Enterprise) that grant unlimited downloads during the subscription period, with Enterprise sold on multi-year custom contracts including indemnification and dedicated account management; (2) one-time perpetual single-use licenses ranging from $49 (personal) to $1,249 (all-media broadcast); (3) traditional sync and custom music commissions for film, TV, streaming, and brand campaigns, including high-profile placements on Bridgerton/Netflix, HBO's Tokyo Vice, Forza Horizon 5, and a Cirkul Super Bowl LIX campaign; and (4) a partner/affiliate program paying 40% commission on first-subscriber payments to YouTube influencers, podcast hosts, and filmmaking educators. The go-to-market is hybrid: a self-serve product-led growth web/app for individuals and SMBs, a dedicated enterprise field-sales motion strengthened under new CEO Jeff Perkins (January 2025), an Enterprise API for B2B platform clients, and the partner program as a customer acquisition layer. The company has raised approximately $15 million across disclosed rounds including a $9 million Series B led by Topmark Partners in August 2022, employs 51-100 people, and serves a stated 1.5 million creators and creative teams whose content has driven 400 billion attributed video views.

Name

Soundstripe

Legal name

Soundstripe Inc.

Website

https://soundstripe.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Soundstripe is a Nashville-based music licensing platform offering royalty-free music, sound effects, and stock video to content creators, agencies, brands, and broadcasters via subscription plans, single-use licenses, and an Enterprise API.

Ownership category

akta.pro rank

Product category

Music Licensing Platform

NAICS

Music Publishers (512230), Record Production and Distribution (51225)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Royalty-free music licensing
• Production music library
• Stock sound effects
• Music subscription platform
• Stock video footage

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licensing (Personal, Pro, Pro Plus, Business, Enterprise): Recurring monthly and annual subscription plans granting unlimited access to music, sound effects, and video content libraries. Plans are tiered by use case (personal, commercial, broadcast), team size, indemnification coverage, and YouTube clearance. This is the primary revenue driver. Subscribers can download and reuse content across unlimited projects during their active subscription period.
2. Single-Use / Perpetual Licenses: One-time purchase licenses for individual tracks granting perpetual rights for a specific project. Covers use cases such as personal ($49), digital/commercial ($199), expanded ($399), and all-media broadcast ($1249). Revenue from non-recurring transaction-based licensing for customers preferring not to subscribe.
3. Traditional Sync / Custom Music Commission: Custom music composition by Grammy-winning composers for feature films, brand campaigns, and other premium media. Full licensing is included with the custom commission. This represents a high-value professional services revenue stream for broadcast and film clients.
4. Partner / Affiliate Referral Revenue Share: The partner program pays 40% commission on the first transaction (monthly or annual) for referred subscribers. This drives customer acquisition through influencers, podcasters, and content creator educators without upfront marketing spend.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Soundstripe sells licensed access to a curated catalog of 116K+ royalty-free music tracks, nearly 100K sound effects, and 100K+ stock video clips for use in videos, podcasts, films, ads, and broadcast. It monetizes primarily through tiered subscription plans (Individual, Pro, Pro Plus, Business, Enterprise) and single-use perpetual licenses, supported by an Enterprise API, custom Traditional Sync composition, AI-powered discovery (Supe), and integrations with Adobe, Frame.io, and Twitch.

Product overview

Soundstripe is a music licensing technology platform offering a unified ecosystem of royalty-free music, sound effects, and video footage for content creators, filmmakers, agencies, and brands. The core platform centers on a production music library with 116K+ tracks, 95K+ sound effects, and 100K+ video clips, supported by AI-powered discovery tools (Supe) and editing capabilities (AI Song Editing, stems). The portfolio spans tiered subscription plans (Personal through Enterprise) for individual creators and organizations, single-use perpetual licenses for specific projects, custom Traditional Sync composition services, an Enterprise API for developer integration, and a Partner Program for affiliates. Recent expansion includes the Warner Chappell Production Music Collection acquired through partnership and The Rights sync platform acquired in 2025. All offerings integrate natively with Adobe Premiere Pro, Adobe Express, Frame.io, and Twitch.

Differentiator

Problem solved

Functional benefit

Products and services

• Royalty-Free Music Library Production music library offering 116K+ tracks by Grammy-winning artists with comprehensive licensing for video, film, podcast, TV, and ads. Each original track includes stems, alts, and cut-downs for total creative control.
• Sound Effects Library Library of nearly 100K sound effects for video projects and podcasts, ranging from subtle ambiences to bold impacts, designed to add emotion and depth to content.
• Stock Video Footage Premium stock video footage library with 100K+ clips ranging from HD to 8K resolution for film and podcasts, designed to pair with Soundstripe music and sound effects for seamless storytelling.
• Traditional Sync Custom Composition Custom music composition service in which Grammy-winning Soundstripe composers create original music for specific projects such as feature films, TV series, and brand campaigns, with full licensing included.
• Soundstripe Enterprise API Enterprise-class API enabling developers and platforms to embed Soundstripe's music and sound effects catalog directly into their own applications and software products, enabling programmatic licensing at scale.
• Warner Chappell Production Music Collection Add-on partner collection providing access to nearly 8,000 Emmy-winning Warner Chappell Production Music songs spanning over 30 genres including K-pop, Bollywood, Afrobeat, and reggae in multiple languages. Available as an optional add-on inside the Soundstripe platform for Pro, Pro Plus, Business, and Enterprise customers.

Quantifiable outcome

• 400 billion video views across Soundstripe-licensed content
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• PopArabiacoreStrategic or Co-development Partner · 8 January 2026Soundstripe partnered with Abu Dhabi-based indie music company PopArabia to launch songwriting camps across the MENA region. The first camp took place in October (organized for October 2025, reported January 2026), bringing together artists from seven MENA countries who created 23 new tracks added to Soundstripe's catalog. The initiative aims to expand Soundstripe's catalog with original regional music as demand for Arabic and MENA-originated content grows on the platform. Further camps are planned in Abu Dhabi over the next two years with potential expansion to other locations in the region, supported by Abu Dhabi's Creative Media Authority.
• Warner Chappell Production MusicflagshipTechnology or Integration · 19 November 2025Soundstripe partnered with Warner Chappell Production Music to expand its music library, offering creators access to a curated collection of songs spanning over thirty genres and nearly 8,000 songs. The collection includes tracks in multiple languages and genres such as K-pop, Bollywood, Afrobeat, and reggae. Available as an optional add-on for Pro and Pro Plus plans at checkout; Business and Enterprise customers access via chat. The partnership provides easier licensing options for indie creators, filmmakers, and influencers.
• The RightscoreTechnology or Integration · 30 January 2025Soundstripe acquired tech startup The Rights to strengthen its sync licensing focus and enhance its licensing platform. The acquisition signifies a strategic move to improve portfolio capabilities and market positioning within the music licensing industry, providing more robust technology for managing and licensing music rights.
• Adobe (Premiere Pro, Express)coreTechnology or IntegrationSoundstripe offers native plugins for Adobe Premiere Pro and Adobe Express, enabling creators to search, preview, and license music directly within their video editing workflow without switching applications. The plugins streamline creative workflows for professional video editors.
• Orfium (YouTube Content ID)coreTechnology or IntegrationSoundstripe uses Orfium as its YouTube Content ID licensing partner, facilitating content identification and copyright management for licensed music on YouTube. When users connect their YouTube channel to their Soundstripe account, channel IDs are shared with Orfium for reference when creating licenses.
• StripecoreTechnology or IntegrationStripe provides billing and payment processing infrastructure for Soundstripe's subscription and license transactions.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure for file storage and file delivery, supporting Soundstripe's digital content distribution to customers worldwide.
• Abu Dhabi's Creative Media AuthorityminorStrategic or Co-development PartnerAbu Dhabi's Creative Media Authority supports the Soundstripe-PopArabia songwriting camp initiative in Abu Dhabi, facilitating expansion of Soundstripe's catalog with original MENA regional music.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Epidemic Sound: Sweden-based royalty-free music and sound effects subscription platform serving YouTube creators, brands, and agencies. Direct head-to-head competitor with overlapping catalog, subscription, and enterprise licensing motions.
• Pond5: Marketplace for royalty-free stock video, music, SFX, and other media assets serving filmmakers and brands. Comparable marketplace-plus-subscription model with overlapping creator and enterprise customer base.
• Artlist: Royalty-free music, SFX, and stock footage subscription platform targeting filmmakers, content creators, and brands. Closest direct competitor on PLG subscription motion and creator-focused catalog.
• Storyblocks: Unlimited subscription library of stock video, audio, and images for creators and small businesses. Competes on the PLG tier with a similar subscription-unlimited model and SMB focus.
• Musicbed: Premium production music licensing platform focused on film, TV, brand, and wedding videographers. Competes in the higher-end sync and traditional licensing segments where Soundstripe is also expanding.

Others

• PremiumBeat: Shutterstock-owned premium royalty-free music library targeting professional video production. Overlaps with Soundstripe's Pro/Enterprise tier for filmmakers, agencies, and broadcast customers.

Broad incumbents

• Shutterstock: Publicly traded stock media marketplace with a music and SFX catalog (including PremiumBeat). Wider portfolio than Soundstripe, but competes in the same stock-audio-for-content use cases for SMB and enterprise buyers.
• Envato Elements: Subscription-based digital asset library (video, audio, graphics, templates). Competes with Soundstripe on the SMB/individual creator tier via unlimited downloads for content production.
• Getty Images / iStock: Global incumbent in licensed visual and audio media. Music and SFX offerings overlap with Soundstripe at the enterprise and editorial use cases, with established Fortune 500 sales relationships.

Emerging players

• Bensound: Smaller royalty-free music library popular with YouTubers, podcasters, and small businesses. Partial overlap with Soundstripe's individual creator segment, generally on the lower-priced end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKVpD_yFC4WHUhlX5of3YLA
• Xx.com/soundstripeapp
• Facebookfacebook.com/soundstripemusic
• LinkedInlinkedin.com/company/soundstripe

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundstripe