Yardmaster
- Company typePrivate
- Founded1971
- HeadquartersPainesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Yardmaster does
Yardmaster is a commercial-only landscaping and grounds maintenance company founded in 1971 and headquartered in Painesville, Ohio. It delivers year-round exterior property services — including grounds maintenance, landscape enhancements, design and installation, snow and ice management, irrigation services, and bundled facility services (line striping, concrete work, exterior painting) — to nearly 3,000 commercial properties across Ohio, Michigan, and Pennsylvania, with the broader platform reporting 7,500+ properties served. The company operates through nine branch locations and over 500 trained, self-performing crews, supported by a multi-vendor consolidated contract model in which clients receive one account manager, one contract, and one invoice.
The underlying technology stack centers on operational systems rather than AI: private weather stations drive minute-by-minute snow and ice management decisions, smart-controller irrigation systems adjust watering based on rainfall and seasonal conditions, and documented service logs support slip-and-fall liability management. Yardmaster reports $5 million in general liability coverage, OSHA 30-trained crews, and standardized service systems applied consistently across all branches and crews, with no subcontracting. GTM is direct enterprise field sales targeting commercial property managers, facility directors, HOA boards, and multi-location portfolio teams, with free site assessments conducted within five business days of inquiry.
The business model is primarily recurring annual contracts for maintenance and snow/ice services, supplemented by project-based landscape installation and enhancement revenue. In December 2025, Unity Partners formed a Midwest commercial landscaping platform combining Yardmaster with Big Lakes Lawncare, Good Guys Lawn and Landscape, and Kunco Landscape under the Yardmaster brand, with employee profit-sharing plans. The platform is led by CEO Michael Montenaro (35+ years of industry experience) and a PE-style executive bench (CFO, CHRO, Chief Integration Officer, Chief Business Officer), and operates within the approximately $80 billion commercial landscaping market.
Yardmaster firmographics
Firmographics- Name
- Yardmaster
- Legal name
- Yardmaster, Inc.
- Website
- https://yardmaster.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Yardmaster industry classification
Industry- Product category
- Commercial Landscaping Services
- NAICS
- Landscaping Services (561730)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Landscape Construction Project Management & General Contracting (HSAIABAK), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where Yardmaster is headquartered
LocationHeadquarters
- HQ city
- Painesville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Yardmaster business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Landscaping Services Contracts: Ongoing service contracts for commercial grounds maintenance covering mowing, edging, fertilization, pruning, irrigation management, seasonal color, and more. Contracts are structured as year-round programs with defined service schedules and seasonal scope transitions under a single agreement.
- Snow and Ice Management: Seasonal contracts for snow and ice management including pre-season planning, private weather station monitoring, fleet-scale crew response, and documented service logs. Primary focus of the business for over 30 years.
- Landscape Installation and Construction: Project-based landscape installation including grading, drainage, irrigation, retaining walls, hardscaping, and full landscape installs. Over 7,000 projects completed. Written warranties back installation work.
- Landscape Enhancements: Enhancement services including landscape design and renovation, seasonal color programs, turf renovation, retaining walls and pavers, landscape lighting, and holiday lighting installation. Ongoing programs for property development.
- Irrigation Services: Smart-controller installation, system audits, repairs, and seasonal startup and winterization for commercial irrigation systems.
- Facility Services: Line striping, concrete work, and exterior painting services bundled under the same exterior maintenance contract as landscaping, creating a single point of contact and invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom commercial landscaping programs scoped to individual property requirements |
| Hybrid | Annual | Multi-service contracts bundling grounds maintenance, snow/ice, irrigation, and facility services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Yardmaster product offering
Product offeringCore offering
Yardmaster provides year-round commercial landscaping and grounds care to property managers, facility directors, and HOA boards across Ohio, Michigan, and Pennsylvania. Core services include routine grounds maintenance (mowing, edging, fertilization, pruning, irrigation management, seasonal color), landscape enhancements and design/build installation (grading, drainage, hardscapes, lighting, irrigation), and seasonal snow and ice management supported by private weather stations and documented service logs. All services are delivered by self-performing crews under a single contract, one named account manager, and one invoice, with $5 million general liability coverage and OSHA 30-trained staff.
Product overview
Yardmaster is a commercial landscaping platform offering a unified suite of services across Ohio, Michigan, and Pennsylvania. The core offering consists of four integrated service modules: Grounds Maintenance (routine lawn care, pruning, fertilization), Landscape Enhancements (seasonal color, renovations, lighting), Design & Installation (hardscapes, drainage, irrigation), and Snow & Ice Management (weather-responsive winter services). The platform operates under the Yardmaster brand following strategic acquisitions of Big Lakes Lawncare, Good Guys Lawn & Landscape, and Kunco Landscape, plus the sub-brand Unique Clips. With nine branch locations and over 500 employees, the company serves nearly 3,000 commercial properties including office parks, healthcare facilities, HOAs, industrial sites, and athletic fields.
Differentiator
Problem solved
Functional benefit
Brands
- Good Guys Lawn & Landscape: Commercial landscaping services brand acquired and retained under the Yardmaster platform.
- Big Lakes Lawncare
- Kunco Landscape
- Unique Clips
Products and services
- Grounds Maintenance Year-round commercial grounds maintenance program covering mowing, edging, fertilization, pruning, irrigation management, and seasonal color, performed by uniformed, professionally supervised crews under a dedicated account manager.
- Snow and Ice Management
- Design and Installation
- Landscape Enhancements
- Irrigation Services
- Facility Services
Quantifiable outcome
- Free site assessment within 5 business days of inquiry
- +3 more outcomes
Companies that use Yardmaster
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles7 records
Yardmaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yardmaster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Big Lakes LawncarecoreBig Lakes Lawncare in Macomb Township joined the Unity Partners-sponsored Midwest landscaping platform under the Yardmaster brand. The combined entity leverages resources and expertise for growth in the commercial landscaping market. Operating from 51540 Romeo Plank Road, Macomb, MI 48042 as the Detroit Branch.
- Good Guys Lawn and LandscapecoreGood Guys Lawn and Landscape joined the Unity Partners-sponsored Midwest landscaping platform operating under the Yardmaster brand. The partnership brings additional capabilities and geographic coverage to the combined platform.
- Kunco LandscapecoreKunco Landscape joined the Unity Partners-sponsored Midwest landscaping platform operating under the Yardmaster brand. The partnership supports operational expansion and service quality enhancement. Kunco Landscape operates in the Erie, PA market, working alongside Yardmaster's two Erie branch locations to serve the northwestern Pennsylvania market.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Yardmaster competitors and assessment
Company assessmentDirect peers
- Mainscape: Commercial landscaping provider with broad service offerings including maintenance, irrigation, snow management, and landscape construction. Operates across multiple states with a similar dedicated-account-manager, self-performing crew approach — a credible direct comparable to Yardmaster.
- Yellowstone Landscape: Large regional commercial landscaping platform offering maintenance, irrigation, enhancements, and snow services to HOAs, commercial properties, and municipalities. Closely aligned with Yardmaster's service mix, recurring contract model, and multi-state roll-up structure.
- Mariani Landscape: Family-owned Midwest commercial landscape company delivering high-end maintenance, design/build, and snow services to corporate campuses and luxury residential. Comparable in craft orientation, Midwest presence, and self-performing service model.
- Senske Services: Multi-state lawn care, pest control, and commercial landscape services company with strong recurring service programs. Comparable in bundled service contracts, regional density strategy, and subscription-style commercial maintenance offering.
- Ruppert Landscape: Privately held commercial landscape services provider with strong Mid-Atlantic presence, covering maintenance, design/build, irrigation, and snow management. Operates a similar self-performing, single-account-manager model across multiple branches — directly comparable to Yardmaster's go-to-market.
- Heartland Industries: Midwest-based commercial landscape and snow management provider serving office parks, industrial, and retail properties. Direct overlap with Yardmaster's geography and customer segments at a comparable regional scale.
- Level Green Landscaping: Mid-Atlantic commercial landscaping company focused on grounds maintenance, landscape enhancements, and snow/ice services for office parks, HOAs, and healthcare. Highly comparable in service scope, customer segments, and bundled-contract model, with geographic overlap in Pennsylvania.
Broad incumbents
- BrightView Landscapes: The largest commercial landscaping company in the US, providing design, development, maintenance, and snow/ice services across most states. Highly comparable service portfolio to Yardmaster but at a national scale and publicly listed, making it the dominant incumbent Yardmaster benchmarks against.
- Davey Tree Expert Company: Employee-owned commercial tree care, grounds maintenance, and utility vegetation management provider. Comparable in commercial-grade servicing and self-performing crews, though more concentrated in arboriculture than Yardmaster's broader exterior services bundle.
- TruGreen LandCare: Commercial-focused branch of TruGreen offering landscape maintenance, irrigation, and snow services at national scale. Overlaps significantly with Yardmaster's core offerings and customer types, but operates as part of a much larger consumer/residential platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yardmaster social profiles
Digital presenceYardmaster compliance and trust
Trust signalCompliance2 records
Yardmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yardmaster leadership team
Management profileNumber of profiles
Profiles6 records
Yardmaster subsidiaries and ownership
Company hierarchySubsidiaries4 records
Yardmaster funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yardmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yardmaster
What does Yardmaster do?
Yardmaster provides year-round commercial landscaping and grounds care to property managers, facility directors, and HOA boards across Ohio, Michigan, and Pennsylvania. Core services include routine grounds maintenance (mowing, edging, fertilization, pruning, irrigation management, seasonal color), landscape enhancements and design/build installation (grading, drainage, hardscapes, lighting, irrigation), and seasonal snow and ice management supported by private weather stations and documented service logs. All services are delivered by self-performing crews under a single contract, one named account manager, and one invoice, with $5 million general liability coverage and OSHA 30-trained staff.
Is Yardmaster a public or private company?
Yardmaster is a private company. It is classified as private equity controlled and is currently operating.
When was Yardmaster founded?
Yardmaster was founded in 1971. It employs 101 to 250 people.
Where is Yardmaster based?
Yardmaster is headquartered in Painesville, United States, in the North America region.
How does Yardmaster make money?
Six revenue lines are on record. Commercial Landscaping Services Contracts are the primary driver. The others are snow and Ice Management, landscape Installation and Construction, landscape Enhancements, irrigation Services and facility Services.
Who are Yardmaster's main competitors?
Direct peers on record are Mainscape, Yellowstone Landscape, Mariani Landscape, Senske Services, Ruppert Landscape, Heartland Industries and Level Green Landscaping. Broad incumbents are BrightView Landscapes, Davey Tree Expert Company and TruGreen LandCare.
Does Yardmaster have an API?
No public API is recorded for Yardmaster.
What industry is Yardmaster in?
Yardmaster's product category is Commercial Landscaping Services. Its primary akta.pro industry code is IMAIAAAF, Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance), with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 561730 and its SIC code is 8744.