Fabrento
Fabrento is an India-based online rental platform founded in 2016 that rents home and office furniture, home appliances, and accessories to individual consumers on a recurring subscription basis across Delhi, Mumbai, and Bangalore.
- Company typePrivate
- Founded2016
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fabrento firmographics
Firmographics- Name
- Fabrento
- Website
- https://fabrento.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fabrento is an India-based online rental platform founded in 2016 that rents home and office furniture, home appliances, and accessories to individual consumers on a recurring subscription basis across Delhi, Mumbai, and Bangalore.
- Ownership category
- akta.pro rank
Where Fabrento is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Fabrento business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Rental: Revenue generated from renting furniture to customers on a subscription or periodic payment basis. Customers pay recurring fees for access to furniture without purchasing ownership.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Fabrento product offering
Product offeringCore offering
Fabrento operates an online furniture rental service offering home furniture, office furniture, home appliances, and accessories on a subscription/recurring rental basis. Customers in Delhi, Mumbai, and Bangalore can browse and order rental items through the Fabrento website, with furniture delivered directly to their homes or offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Furniture Rental
- Office Furniture Rental
- Home Appliances Rental
- Furniture and Accessories Rental
Companies that use Fabrento
Customer profileSegments1 record
Ideal customer profiles1 record
Fabrento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fabrento competitors and assessment
Company assessmentDirect peers
- Furlenco: Furlenco is a leading India-based direct-to-consumer furniture and home appliance rental subscription service operating across multiple metros. It is the closest direct competitor to Fabrento, with a near-identical rental model, product categories, and target customer.
- CityFurnish: CityFurnish provides furniture and appliances on rent in India with a subscription model and serves metro cities. It overlaps directly with Fabrento's rental offering, customer base, and digital-first delivery approach.
- Rentomojo: Rentomojo offers furniture, appliances, and electronics on rent across major Indian cities via a subscription model. Like Fabrento, it serves urban consumers seeking flexibility, and is one of the most-funded players in the Indian furniture rental space.
- Rentickle: Rentickle rents furniture and home appliances across several Indian cities, targeting consumers and small businesses. Its product catalog, target customer, and rental subscription model directly parallel Fabrento's.
Broad incumbents
- IKEA India: IKEA operates large-format stores and online channels in India selling affordable home furniture and accessories. As a global incumbent, it competes for the same urban furnishing customer with a price-led, ownership-based model.
- Aaron's Holdings: Aaron's is a large US rent-to-own retailer of furniture, appliances, and electronics with store-based and digital channels. It is comparable as a scaled rent-to-own furniture/appliance business that informs benchmarks for rental unit economics and category mix.
- Pepperfry: Pepperfry is a major Indian online and offline furniture retailer with a broad catalog across home and office categories. It competes for the same metro consumer furnishing budget as Fabrento and has explored rental/EMI offerings itself.
- Urban Ladder: Urban Ladder is a large Indian furniture and home décor retailer serving metro consumers. It targets the same urban household furnishing use case as Fabrento through a purchase-led model and competes for the same customer wallet.
- Wakefit: Wakefit is one of India's largest direct-to-consumer sleep and home furniture brands with strong digital brand presence. While primarily a purchase model, it competes for the same urban furnishing consumer wallet and represents the retail alternative to Fabrento's rental offering.
Emerging players
- Feather: Feather is a US-based furniture rental company offering subscription-based home furnishing to urban consumers and businesses. It is comparable as a pure-play rental model in a different geography, useful as a model peer for scaling and unit economics benchmarking.
Market position
Customer concentration
Fabrento social profiles
Digital presenceFabrento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabrento leadership team
Management profileNumber of profiles
Fabrento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabrento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabrento
What does Fabrento do?
Fabrento operates an online furniture rental service offering home furniture, office furniture, home appliances, and accessories on a subscription/recurring rental basis. Customers in Delhi, Mumbai, and Bangalore can browse and order rental items through the Fabrento website, with furniture delivered directly to their homes or offices.
Is Fabrento a public or private company?
Fabrento is a private company. It is classified as unknown and is currently operating.
When was Fabrento founded?
Fabrento was founded in 2016. It employs 11 to 50 people.
Where is Fabrento based?
Fabrento is headquartered in Delhi, India, in the Asia region.
How does Fabrento make money?
One revenue line is on record: furniture Rental.
Who are Fabrento's main competitors?
Direct peers on record are Furlenco, CityFurnish, Rentomojo and Rentickle. Broad incumbents are IKEA India, Aaron's Holdings, Pepperfry, Urban Ladder and Wakefit. Feather is listed as an emerging player.
Does Fabrento have an API?
No public API is recorded for Fabrento.