Big Smiles
- Company typePrivate
- Founded1997
- HeadquartersFarmington Hills, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Big Smiles firmographics
Firmographics- Name
- Big Smiles
- Legal name
- REACHOUT HEALTHCARE AMERICA LTD.
- Website
- https://bigsmilesdental.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Big Smiles industry classification
Industry- Product category
- School-based Mobile Dental Services
- NAICS
- Offices of Dentists (6212), Offices of Dentists (621210), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- School/Community-Based Preventive Dental Programs (HLABAHAM)
- akta.pro secondary industries
- Mobile/School-Based Pediatric Dental Clinics (HLABAGAK), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)
Keywords
Where Big Smiles is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Smiles business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Medicaid/CHIP Reimbursement: The primary revenue stream comes from billing Medicaid and CHIP insurance for covered children. Services are provided at no cost to families whose children have Medicaid or CHIP coverage.
- Private Insurance: Private insurance is accepted for children with commercial dental coverage.
- Self-Pay: Low-cost self-pay option available for families without insurance coverage.
- Grants and Charity Care: Some grants may be available for care, and the company reported $3,932,316 in Charity Care in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Medicaid/CHIP Coverage - No Cost |
| Transaction based/ take rate | Pay-as-you-go | Private Insurance - Standard Co-pay |
| Unit Pricing | Pay-as-you-go | Self-Pay - Discounted Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Big Smiles product offering
Product offeringCore offering
Big Smiles operates an in-school dental care program that brings preventive and restorative dental services directly to K-12 students at their schools. The program uses portable dental equipment to convert school spaces (classrooms, auditoriums, gyms) into temporary dental clinics staffed by licensed local dentists, hygienists, and dental assistants. Services are delivered at no cost to schools and at no cost or low cost to families, with revenue generated through Medicaid/CHIP reimbursement, private insurance billing, self-pay, and grants.
Product overview
Big Smiles offers a single unified in-school dental care service that brings preventive and restorative dental treatment directly to schools. The core program transforms school facilities into temporary dental offices for the day, staffed by licensed local dentists, hygienists, and assistants. Services include complete exams, cleanings, fluoride treatments, sealants, x-rays, and when needed, fillings, extractions, and pulpotomies. The company operates under multiple regional brand names including Mobile Dentists and Smile Programs, and complements its direct care with a referral dentist network for children requiring ongoing treatment. In select locations, an oral health educator program (Tooth Fairy) provides classroom education.
Differentiator
Problem solved
Functional benefit
Products and services
- In-School Dental Care Program An in-school dental program that transforms school facilities (classrooms, auditoriums, gyms) into temporary dental offices for the day, providing preventive and restorative dental care directly to K-12 students during school hours at no cost to schools.
- Preventive Dental Care Complete oral exams, cleanings, fluoride treatments (including silver diamine fluoride), dental sealants, and x-rays provided to children during in-school visits.
- Restorative Dental Care Fillings, simple extractions of baby teeth, pulpotomies (treatment of nerves inside baby teeth), and stainless steel crowns provided in select areas during in-school visits.
- Referral Dentist Network A network of referral dentists available for children who need continued dental care beyond what is provided during in-school visits, searchable by location through an online map.
- Oral Health Education (Tooth Fairy Program) In select locations, an Oral Health Educator visits classrooms delivering 5-8 minute lessons on the importance of dental hygiene and visiting the dentist.
Quantifiable outcome
- Over 500,000 children served annually
- +5 more outcomes
Companies that use Big Smiles
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Big Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Big Smiles partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Big Smiles competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices. Comparable in dental service delivery and multi-state scale, though focused on private-pay general dentistry rather than Medicaid pediatric.
- InterDent Service Corporation (Gentle Dental): InterDent supports the Gentle Dental network of multi-specialty dental practices across multiple U.S. states. Comparable in multi-state dental service delivery and Medicaid/insurance mix, though operating fixed clinics rather than mobile school-based care.
- Smile Brands Dental Group: Smile Brands is a multi-state dental support organization supporting affiliated practices across general, specialty, and orthodontic services. Comparable in distributed multi-state dental service operations, though primarily fixed-clinic based.
- Western Dental / Sonrava Health: Sonrava Health operates one of the largest multi-state dental service organizations in the U.S., including Western Dental, with significant Medicaid/CHIP pediatric focus. Comparable in payer mix and multi-state scale, but operates fixed clinics rather than mobile school-based care.
Direct peers
- Benevis: Benevis (formerly parent of Kool Smiles) operates a large network of dental practices focused on underserved pediatric and Medicaid populations, including school-based dental services. Comparable in mission focus on Medicaid children, multi-state footprint, and pediatric dental service mix.
- Smile America Partners: Smile America Partners is a direct competitor operating school-based mobile dental programs across multiple U.S. states, using a near-identical model of bringing preventive and restorative dental care directly to K-12 schools. Highly comparable in target customer (schools/districts), service offering, and Medicaid reimbursement approach.
- HealthDrive Corporation: HealthDrive delivers on-site mobile dental, vision, and audiology services to patients in schools, skilled nursing facilities, and other community settings. Directly comparable mobile delivery model and focus on underserved populations with third-party reimbursement.
Emerging players
- Hero Practice Services: Hero Practice Services operates pediatric dental, orthodontic, and vision practices focused on Medicaid-insured children across multiple states. Comparable in mission focus on underserved pediatric populations and Medicaid payer mix.
- Smile Direct Club (operational model benchmark): Smile Direct Club pioneered a direct-to-consumer dental model targeting access and convenience. While not school-based, the focus on removing friction from dental care delivery and serving cost-sensitive customers overlaps with Big Smiles' value proposition, though the customer base differs.
Others
- DentaQuest (Sun Life U.S.): DentaQuest is one of the largest Medicaid dental benefits administrators in the U.S. As a key payer for school-based dental services, DentaQuest is a critical partner/ecosystem participant for Big Smiles' Medicaid/CHIP revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Smiles social profiles
Digital presenceBig Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Smiles leadership team
Management profileNumber of profiles
Profiles1 record
Big Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Smiles
What does Big Smiles do?
Big Smiles operates an in-school dental care program that brings preventive and restorative dental services directly to K-12 students at their schools. The program uses portable dental equipment to convert school spaces (classrooms, auditoriums, gyms) into temporary dental clinics staffed by licensed local dentists, hygienists, and dental assistants. Services are delivered at no cost to schools and at no cost or low cost to families, with revenue generated through Medicaid/CHIP reimbursement, private insurance billing, self-pay, and grants.
Is Big Smiles a public or private company?
Big Smiles is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Big Smiles founded?
Big Smiles was founded in 1997. It employs 501 to 1,000 people.
Where is Big Smiles based?
Big Smiles is headquartered in Farmington Hills, United States, in the North America region.
How does Big Smiles make money?
Four revenue lines are on record. Medicaid/CHIP Reimbursement is the primary driver. The others are private Insurance, self-Pay and grants and Charity Care.
Who are Big Smiles's main competitors?
Broad incumbents on record are Heartland Dental, InterDent Service Corporation (Gentle Dental), Smile Brands Dental Group and Western Dental / Sonrava Health. Direct peers are Benevis, Smile America Partners and HealthDrive Corporation. Emerging players are Hero Practice Services and Smile Direct Club (operational model benchmark). DentaQuest (Sun Life U.S.) is listed as an others.
Does Big Smiles have an API?
No public API is recorded for Big Smiles.
What industry is Big Smiles in?
Big Smiles's product category is School-based Mobile Dental Services. Its primary akta.pro industry code is HLABAHAM, School/Community-Based Preventive Dental Programs, with a secondary code of HLABAGAK, Mobile/School-Based Pediatric Dental Clinics. Its NAICS code is 6212 and its SIC code is 8000.