Care In Action, Inc.

What Care In Action, Inc. does

Care In Action, Inc., operating as Caring Across Generations, is a 501(c)(4) national advocacy nonprofit founded in 2011 by Ai-jen Poo and Sarita Gupta and headquartered in New York City. The organization mobilizes family caregivers, professional care workers, disabled people, and aging adults to advance care policy, cultural change, and leadership development programs. Its mission is to transform the U.S. care system around three pillars: affordable child care, paid leave, and aging and disability care. Documented policy achievements include Ohio's $170 million home and community care investment, federal Fair Labor Standards Act minimum wage and overtime protections for home care workers (effective 2015), Hawaii's Kupuna Caregivers Act, and Washington's Long Term Care Trust Act, as well as influence on the Biden Administration's April 2023 Executive Order on Care containing 50 directives.

The organization's program portfolio comprises six core initiatives: the Care Fellowship (a four-month virtual leadership development program with 400+ fellows across California, Georgia, Illinois, Michigan, and a national cohort), the Care Can't Wait Coalition (60+ national partner organizations), the Creative Care Council (a celebrity advocacy cohort including Bradley Cooper, Seth Rogen, and Megan Thee Stallion), CareFest (an annual convening launched in 2023), the State Care Network of regional partners, and the One Million Care Conversations mass-engagement initiative run with Urban Institute and New America. Supporting resources include the Care Inclusion Playbook for Hollywood creators and a centralized Resource Library. Core technology is built on WordPress with EveryAction for email, digital petition and action tools, social media integration, and Stripe-based donation processing - standard nonprofit digital organizing infrastructure with no proprietary AI/ML components.

Caring Across is funded primarily through institutional philanthropy from major foundations including Ford, MacArthur, Robert Wood Johnson, Hewlett, and Pivotal Ventures, plus over 30 additional institutional supporters and individual grassroots donors. Programs are free to participants; the Care Fellowship provides a $1,500 award per fellow. The organization does not sell products or services, and revenue is not publicly disclosed. Go-to-market is community-led: coalition organizing, narrative change via entertainment partnerships, grassroots digital campaigns, and field operations including the Care Can't Wait Bus Tour (9 cities) and 60-hour Medicaid Vigil on the National Mall.

Name

Care In Action, Inc.

Legal name

Caring Across Generations

Website

https://caringacross.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Caring Across Generations (Care In Action, Inc.) is a 501(c)(4) national advocacy nonprofit, founded 2011, that mobilizes caregivers, care workers, disabled people, and aging adults through policy advocacy, cultural change, and leadership development programs across the U.S.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Care Policy Services

NAICS

Social Advocacy Organizations (8133), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Quality Monitoring, Advocacy & Ongoing Care Plan Review (HSABAIAO)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Family Caregiver Coaching, Education & Support (HSABAIAI), Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Care policy advocacy
• Leadership development programs
• Community organizing campaigns
• Grassroots movement building
• Narrative change initiatives

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Institutional Philanthropy and Grants: The organization is primarily funded through grants and institutional philanthropy from national foundations supporting media, democracy, economic justice, racial justice, and care-related work. Funding sources include MacArthur Foundation, Ford Foundation, Robert Wood Johnson Foundation, Hewlett Foundation, Pivotal Ventures, and over 30 other institutional supporters.
2. Individual Donations and Grassroots Support: Growing base of individual grassroots donors who contribute to sustain momentum for winning new systems of care. The organization accepts donations through its website with secure online payment processing via Stripe.
3. Corporate Sponsorship: Film/TV industry partners and corporate sponsors collaborate on ambitious film, TV, and narrative change projects, including through Give Not Take Media.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Care In Action, Inc., operating as Caring Across Generations, is a national 501(c)(4) nonprofit advocacy organization that mobilizes family caregivers, professional care workers, disabled people, and aging adults to transform U.S. care systems. It delivers advocacy and leadership programs, runs national and state coalitions, drives cultural/narrative change through partnerships with Hollywood creatives, and operates digital organizing campaigns aimed at winning state and federal care policy reforms.

Product overview

Caring Across Generations operates as a national advocacy organization focused on transforming care systems in the U.S. The organization functions as a coalition-led advocacy movement rather than a traditional technology product company. Its portfolio includes the Care Fellowship (leadership development program), the Care Can't Wait Coalition (federal advocacy coalition), Creative Care Council (celebrity/creative network for narrative change), CareFest (annual convening), State Care Network (regional organizing), and One Million Care Conversations (mass engagement initiative). Supporting resources include the Care Inclusion Playbook for Hollywood creators, campaign advocacy tools, and various publications and guides. These programs work together to advance policy change, cultural narrative transformation, and grassroots organizing around affordable childcare, paid leave, and aging and disability care.

Differentiator

Problem solved

Functional benefit

Brands

• CareFest: A landmark gathering that brings together caregivers, creators, journalists, industry leaders, and advocates to connect, share ideas, and imagine the future of care in the country.
• Care Fellowship
• Creative Care Council
• Care Can't Wait Coalition
• Care Network

Quantifiable outcome

• $170 million invested in home and community care (Ohio)
• +5 more outcomes

Named customers2 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core and minor.

• The ArccoreStrategic or Co-development PartnerNational partner organization advocating for people with intellectual and developmental disabilities and their families.
• AFL-CIOcoreStrategic or Co-development PartnerNational labor federation working on economic and workplace issues affecting care workers.
• American Association of People with DisabilitiescoreStrategic or Co-development PartnerNational disability rights organization working on policy advocacy.
• Zero to ThreecoreStrategic or Co-development PartnerNational organization focused on the healthy development of infants and toddlers.
• SEIU NationalcoreStrategic or Co-development PartnerService Employees International Union representing care workers including home care and child care workers.
• Paid Leave for AllcoreStrategic or Co-development PartnerCoalition working to win paid family and medical leave for all workers.
• Oxfam AmericacoreStrategic or Co-development PartnerGlobal organization working to fight inequality and end poverty, including care work issues.
• National Women's Law CentercoreStrategic or Co-development PartnerLegal advocacy organization working to advance gender justice.
• National Partnership for Women & FamiliescoreStrategic or Co-development PartnerAdvocacy organization working on issues affecting women and families including care.
• National Domestic Workers AlliancecoreStrategic or Co-development PartnerAlliance of organizations working to win respect, recognition, and protections for domestic workers.
• Moms RisingcoreStrategic or Co-development PartnerOnline organization of moms advocating for family-friendly policies.
• Justice in AgingcoreStrategic or Co-development PartnerAdvocacy organization fighting poverty among older adults.
• Community ChangecoreStrategic or Co-development PartnerOrganization building power among low-income people of color.
• CLASP - The Center for Law and Social PolicycoreStrategic or Co-development PartnerNational nonprofit focused on fighting for policies at the federal and state level to support low-income people.
• Hilarity for CharitycoreStrategic or Co-development PartnerOrganization founded by Lauren and Seth Rogen providing grants for young caregivers and Alzheimer's awareness.
• Storyline PartnerscoreStrategic or Co-development PartnerNetwork working to grow more inclusive, equal, and just entertainment industry through inclusive narratives in film & TV. Caring Across played a leading role in establishing and shaping this network.
• Pop Culture CollaborativecoreStrategic or Co-development PartnerPhilanthropic resource and funder learning community working to transform the narrative landscape around people of color, immigrants, refugees, Muslims, and indigenous peoples.
• The Second CityminorGTM or Marketing PartnerCulture change partner - renowned comedy theater and school working on cultural narratives around care.
• The Center for Cultural PowercoreStrategic or Co-development PartnerCulture change partner producing visual artworks imagining the future of care.
• Geena Davis Institute on Gender in MediaminorStrategic or Co-development PartnerCulture change partner focused on gender balance in media.
• Lemonada MediaminorGTM or Marketing PartnerCulture change partner - media company producing podcasts including No One Is Coming to Save Us episode sponsored by Caring Across.
• USC Annenberg Norman Lear CenterminorStrategic or Co-development PartnerCulture change partner - research center studying entertainment and media.
• Urban InstitutecoreStrategic or Co-development PartnerResearch collaborator for One Million Care Conversations initiative, conducting research on care needs and vision for care in the U.S.
• New AmericacoreStrategic or Co-development PartnerResearch collaborator for One Million Care Conversations initiative and Better Life Lab partnership for care-inclusive storytelling.
• AARPcoreStrategic or Co-development PartnerSupporter and partner organization representing older adults and their caregiving families.
• National Academy for Social Insurance (NASI)coreStrategic or Co-development PartnerPartner in producing landmark report 'Designing Universal Family Care' in 2019.
• Television Academy FoundationminorStrategic or Co-development PartnerPartner for 'Power of TV: Flipping the Script on Work, Family & Care' event discussing care-inclusive storytelling.
• Wayfarer StudiosminorStrategic or Co-development PartnerProduction partner for 'Man Enough to Care' roundtable produced in partnership with Justin Baldoni.
• SEIU Healthcare IllinoiscoreStrategic or Co-development PartnerRegional partner - union representing healthcare workers in Illinois working on care issues.
• New Georgia ProjectcoreStrategic or Co-development PartnerRegional partner - nonpartisan, non-profit organization registering and engaging eligible voters of color in Georgia.
• Care in ActioncoreStrategic or Co-development PartnerRegional partner - nonprofit working for domestic workers and care workers.
• The Arc GeorgiaminorStrategic or Co-development PartnerRegional partner - chapter of The Arc advocating for people with developmental disabilities in Georgia.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MomsRising: A grassroots advocacy organization mobilizing families around childcare, paid leave, caregiving, and economic justice. Its member-led policy campaigns and family-care target audience closely match the subject organization.
• National Domestic Workers Alliance: A national nonprofit advancing the rights, wages, and protections of domestic and care workers through organizing and policy advocacy. Its care-work constituency and coalition-led advocacy overlap directly with Caring Across Generations.
• Justice in Aging: A national advocacy organization fighting poverty and inequality among older adults, including on long-term care and caregiver issues. It is directly relevant to the subject's aging, disability, and long-term care policy work.
• Family Values @ Work: A network of state and national organizations advancing paid leave and family-friendly policies. It shares the subject's state and local partner structure and its policy advocacy go-to-market motion.
• Paid Leave for All: A national campaign coalition advocating paid family and medical leave and related care infrastructure. It is directly comparable as a care-policy coalition with a similar coalition and advocacy model.
• The Arc: A national disability-rights organization advocating for people with intellectual and developmental disabilities and their families. It is directly comparable in disability policy, caregiver representation, and coalition building.
• National Partnership for Women & Families: A national advocacy organization focused on women, families, workers, caregiving, and work-family policy. Its policy campaigns and stakeholder coalition model are closely comparable to Caring Across Generations.
• National Women's Law Center: A national legal and policy advocacy organization addressing gender justice, family leave, caregiving, and workforce equity. It overlaps with the subject organization's target constituencies and legislative advocacy work.

Broad incumbents

• AARP: A large established organization representing older adults and caregivers, with policy advocacy and public education around aging and care. It is a broad incumbent in care policy and older-adult engagement.

Emerging players

• Community Change: A grassroots organizing and advocacy nonprofit building power among communities of color and low-income people. Its community-led coalition model is comparable, although its issue remit is broader than care policy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CaringAcrossGen
• YouTubeyoutube.com/@CaringAcrossGenerations
• LinkedInlinkedin.com/company/caring-across-generations
• Instagraminstagram.com/caringacrossgen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Care In Action, Inc.