Advanced Monitors

What Advanced Monitors does

Advanced Monitors Corporation is a privately-held San Diego-based designer and manufacturer of medical diagnostic devices, founded in 1997 and operating with a small (1-10) employee team. The company's product portfolio centers on three interconnected lines: (1) Tele-View video otoscopes, USB/wireless endoscopes, gastroscopes, and bronchoscopes for small animal, equine, and human medical use; (2) Vet-Temp and Pet-Temp thermometers spanning 1-second instant ear readings to 10-15 second digital probes; and (3) surgical and adjunct equipment including diode lasers (small animal and equine), CryoIQ cryo surgical devices, anesthesia monitors, and an endoscope cart. Specialized equine products — the Dynamic Equine Exercise Endoscope and USB Race Track Endoscope — are engineered for stable imaging under high-speed motion, addressing a niche in equine sports medicine.

The company generates revenue primarily through direct-to-consumer hardware sales via its e-commerce storefront at admon.com, shipping to US, Canadian, and German customers. Pricing is one-time/perpetual license across SKUs ranging from $7.25 (DT-50 disposable probe covers) to $3,500 (TV-516 Nasal Endoscope), supplemented by recurring purchases of proprietary disposable accessories (probe covers, lens covers, cleaning brushes) that create modest annuity revenue per installed device. Three primary customer segments are served: small animal veterinarians and equine veterinarians (both primary revenue drivers), medical professionals (a newer segment via the TV-210H human otoscope), and pet owners (a non-primary consumer segment accessed through the Pet-Temp product line). The company markets through its own website, YouTube educational content, organic social channels (Facebook, Instagram, LinkedIn), and a VetPD continuing education partnership that supports endoscopy adoption.

Advanced Monitors has not raised institutional capital since a 1999 investment from TCA Venture Group, has no disclosed leadership team or M&A activity, and does not hold published patents or regulatory certifications in the available record. Geographic reach is currently limited to North America and parts of Europe (USA, Canada, Germany), and the business operates with no parent company or subsidiaries.

Name

Advanced Monitors

Legal name

Advanced Monitors Corporation

Website

https://admon.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Monitors Corporation designs and manufactures medical diagnostic devices — endoscopes, otoscopes, thermometers, and surgical lasers — for veterinarians, medical professionals, and pet owners, sold direct via e-commerce from San Diego.

Ownership category

akta.pro rank

Product category

Veterinary Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ), Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK)

Keywords

• Veterinary diagnostic devices
• Medical imaging equipment
• Video otoscope products
• Endoscopy equipment
• Veterinary thermometers

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Device Sales: Sale of diagnostic medical devices including thermometers, video otoscopes, flexible endoscopes, dental cameras, surgical diode lasers, and accessories to veterinarians, medical professionals, and pet owners. Revenue is generated through one-time product purchases and repeat purchases of disposable accessories (probe covers, lens covers, cleaning brushes).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Advanced Monitors Corporation designs, manufactures, and sells medical diagnostic devices for veterinarians, medical professionals, and pet owners. Core offerings include Tele-View video otoscopes, USB endoscopes and gastroscopes (small animal and equine), a Dynamic Equine Exercise Endoscope, Pet-Temp and Vet-Temp thermometers, AMC surgical diode lasers, CryoIQ cryosurgical devices, Tele-View dental cameras, anesthesia monitors, and reusable forceps plus disposable accessories.

Product overview

Advanced Monitors Corporation offers a portfolio of medical diagnostic products primarily serving the veterinary (small animal and equine) and human medical professional markets. The product line centers on diagnostic visualization equipment including video otoscopes (Tele-View TV-210 series for both veterinary and human use), flexible USB endoscopes and gastroscopes (for small animals and equine applications), and specialized dynamic/race track endoscopes for equine exercise diagnostics. Supporting the core diagnostic devices are thermometers (Pet-Temp ear thermometers and Vet-Temp digital thermometers), surgical equipment (diode lasers for small animals and equine use, CryoIQ cryo surgical devices), and dental cameras for equine veterinary use. The company also supplies a comprehensive range of endoscope accessories including reusable biopsy forceps, alligator forceps, baskets, snares, and cleaning brushes in various sizes compatible with different scope lengths (0.8m to 3.7m), as well as disposable items like probe covers and lens covers. Professional monitoring equipment includes anesthesia monitors and endoscopy carts. All products are distributed directly through the company's San Diego-based operations.

Differentiator

Problem solved

Functional benefit

Brands

• Vet-Temp: Product line of veterinary thermometers including VT-155, DT-12, DT-15 models
• Pet-Temp
• Tele-View
• AMC

Products and services

• Tele-View TV-210H Video Otoscope for Human Use Video otoscope designed for human medical use, displaying patient pathology in real-time. Supports wired and wireless modes and is compatible with phones, tablets, and computers. Priced at $995.00.
• Tele-View TV-210V Video Otoscope (Veterinary) Veterinary video otoscope for examining dogs, cats, puppies, and kittens, displaying patient pathology in real-time. Available in wired and wireless models compatible with phones, tablets, and computers.
• Tele-View Small Animal USB Video Endoscope and Gastroscope USB-connected endoscope and gastroscope for small animals that connects to computers, tablets, laptops, and phones for quick diagnostic visualization. Targeted at ambulatory and small-animal veterinary practitioners.
• Tele-View Equine USB Veterinary Endoscope and Gastroscope USB-connected endoscope and gastroscope designed specifically for equine veterinary use, connecting to phones, tablets, laptops, and computers.
• Tele-View Dynamic Equine Exercise Endoscope Specialized endoscope designed for dynamic exercise examination of horses, allowing stable diagnostic visualization during physical activity and at racing speeds.
• Tele-View USB Race Track Endoscope Portable USB endoscope designed for equine veterinary diagnostics in race track environments.
• Tele-View Portable Bronchoscope Portable bronchoscope for veterinary diagnostic visualization of the airways.
• Tele-View TV-516 Nasal Endoscope Nasal endoscope for diagnostic visualization of nasal passages, priced at $3,500.00.
• Pet-Temp Instant Ear Thermometer PT-300 Instant ear thermometer for small pets that delivers results in 1 second. Designed with a sensor intended to be safe for pet eardrums, and is sold to pet owners for home use. Priced at $64.00 with disposable LC-40 lens covers at $14.95.
• Vet-Temp VT-155 Measurement Package Professional veterinary ear thermometer measurement package for small-animal use, priced at $320.00.
• Vet-Temp Rapid Digital Thermometer for Pets DT-12 Rapid digital thermometer for small animal pets, providing results in 10–15 seconds. Priced at $16.00 with disposable DPC-500 probe covers at $78.00 and DT-50 covers at $7.25.
• Vet-Temp Rapid Flexible Digital Thermometer DT-15 Flexible-tip rapid digital thermometer for veterinary use, priced at $16.50.
• AMC Anesthesia Monitors Anesthesia monitoring equipment for veterinary use, sold under the AMC sub-brand.
• AMC Equine Surgical Diode Laser Surgical diode laser designed for equine veterinary surgical procedures including cutting and coagulation.
• AMC Small Animal Surgical Diode Laser Surgical diode laser for small animal veterinary use, supporting cutting and coagulation during surgery.
• Tele-View Equine Dental Camera Dental camera designed for equine veterinary use, connecting to laptops for dental examination.
• CryoIQ Cryo Surgical Devices Cryo surgical devices for veterinary surgical applications.
• CRT-801 Endoscope Cart Endoscopy cart for organizing and transporting endoscopic equipment, priced at $1,495.00.
• Flexible Reusable Stainless Steel Biopsy Forceps Flexible reusable stainless steel biopsy forceps in various sizes (0.8m to 3.7m length, 1.0mm to 2.4mm diameter) compatible with different endoscope lengths; priced from $100 to $420 depending on size and type.
• Flexible Reusable Stainless Steel Alligator Forceps Flexible reusable stainless steel alligator forceps in various sizes compatible with different endoscope lengths; priced from $100 to $420 depending on size and type.

Quantifiable outcome

• Instant ear thermometer provides results in 1 second
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VetPDcoreStrategic or Co-development PartnerPartnership with VetPD for continuing education services related to endoscopy. VetPD provides professional development and training resources for veterinarians looking to incorporate endoscopy into their practice. This partnership enhances the company's educational offerings and supports customer adoption of endoscopy products.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Dispomed: Dispomed designs and manufactures veterinary surgical and monitoring equipment (anesthesia machines, surgical lasers, patient warmers), directly adjacent to Advanced Monitors' AMC anesthesia monitors and surgical diode lasers.
• iM3: iM3 designs, manufactures, and distributes veterinary dental equipment, imaging, and consumables, including otoscopes and endoscope accessories, directly mirroring Advanced Monitors' veterinary-device focus with similar specialty-end-of-the-vet-market positioning.
• JorVet (Jorgensen Laboratories): JorVet manufactures surgical instruments, forceps, and endoscopy accessories used by small animal and equine veterinarians - the same surgical-product category as Advanced Monitors' biopsy forceps and CryoIQ surgical devices.
• Mila International: Mila International specializes in veterinary surgical and diagnostic devices, including endoscopic instruments, feeding tubes, and consumables, competing head-to-head with Advanced Monitors in equine and small-animal endoscopy accessories.
• Sound Technologies (Sound): Sound Technologies supplies veterinary ultrasound, digital imaging, and endoscopy equipment to small animal and equine practitioners, overlapping directly with Advanced Monitors' imaging-led veterinary catalog.

Broad incumbents

• Heska (Mars Petcare): Heska (now part of Mars Petcare) provides in-clinic veterinary diagnostics and imaging equipment to general practice vets, addressing similar diagnostic-need buyer profiles as Advanced Monitors with broader product breadth and corporate distribution muscle.
• Midmark Corporation: Midmark is an established incumbent in veterinary and dental equipment (tables, lights, anesthesia, monitoring), offering a broader portfolio of clinical equipment against which Advanced Monitors' smaller specialty catalog competes on price and portability.
• Karl Storz Endoscopy: Karl Storz is a global endoscopy leader with a dedicated veterinary line, representing a far larger incumbent that competes in the same endoscopy category as Advanced Monitors' Tele-View series at the high end of the market.

Emerging players

• EsoVet (Endoscopy Support Services): EsoVet focuses on veterinary endoscopy sales, service, and training across small animal and equine specialties, overlapping with Advanced Monitors' Tele-View endoscopy line and VetPD continuing-education approach.
• Avante Animal Health (DRE Veterinary): Avante Animal Health supplies veterinary surgical tables, lights, sterilizers, and other small equipment to clinic buyers, an emerging distribution-led competitor sharing the SMB veterinary procurement channel with Advanced Monitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Advancedmonitorscorp
• Facebookfacebook.com/advanced-monitors-corporation-makers-of-pet-temp-thermometers
• LinkedInlinkedin.com/company/advanced-monitors-corporation
• Instagraminstagram.com/advancedmonitors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Monitors