Sound

What Sound does

Sound is a veterinary diagnostic imaging equipment brand operating as a division of Antech Diagnostics, Inc., which is itself an affiliate of Mars, Incorporated. The company designs, sells, and supports a unified portfolio of seven imaging modalities — ultrasound, digital radiography (DR), computed tomography (CT), C-arm fluoroscopy, electrocardiography (ECG), therapeutic laser, and PACS/workflow software — targeted at veterinary clinics and animal hospitals in the United States and Canada. Sound is "Powered by Antech," integrating its hardware with Antech's broader diagnostic ecosystem, which includes reference-lab services, in-house diagnostics (Element, trūRapid product lines), and the RapidRead remote radiology interpretation service that provides specialist reads for clinics lacking in-house radiologists.

The company's go-to-market relies on Antech's direct enterprise field-sales organization, with a "Request Demo" sales motion indicating quote-based pricing for capital equipment transactions. Revenue is generated primarily through hardware sales, complemented by professional services revenue from the Academy of Veterinary Imaging (AOVI), a hands-on education program that has operated for over two decades and is positioned as available to veterinary professionals regardless of where their equipment was purchased. AOVI functions simultaneously as a customer-success mechanism, a switching-cost builder, and a demand-generation channel that supports equipment adoption. The Equipment Knowledge Center, newsletter signups, podcasts, and active social media presence round out a multi-channel marketing approach anchored on the Antech Diagnostics website.

Sound was founded in 1996 and is headquartered in Carlsbad, California, with 101-250 employees. As a private subsidiary of Mars, Incorporated, Sound benefits from the pet-care conglomerate's distribution scale and capital base, though specific financial details are not publicly disclosed. The company faces competition from larger veterinary diagnostics players including IDEXX, Carestream Health, and Siemens, and operates within a veterinary ultrasound end-market projected to grow from $0.2 billion in 2021 to $0.5 billion by 2031.

Name

Sound

Legal name

Antech Diagnostics, Inc

Website

https://soundvet.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Sound, a division of Antech Diagnostics (a Mars, Incorporated affiliate), designs and sells veterinary diagnostic imaging equipment — including ultrasound, DR, CT, C-arm, ECG, laser therapy, and PACS software — to veterinary clinics and practices across the US and Canada, supported by teleradiology and education services.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Imaging Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH), Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB)

Keywords

• Veterinary imaging equipment
• Veterinary ultrasound systems
• Digital radiography solutions
• Veterinary diagnostic imaging
• Imaging software PACS

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Imaging Equipment Sales: Sound generates revenue through the sale of veterinary diagnostic imaging equipment including ultrasound systems, digital radiography (DR), CT scanners, C-arm systems, ECG devices, therapeutic laser systems, and associated imaging software. Equipment is sold directly to veterinary practices and clinics, supported by a Request Demo sales motion indicative of an enterprise field-sales approach.
2. Academy of Veterinary Imaging (AOVI) Education Services: The Academy of Veterinary Imaging provides hands-on, expert-led education and training for veterinary professionals on imaging equipment use. This supports equipment adoption and retention, functioning as a complementary revenue stream and customer success mechanism.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sound is a veterinary diagnostic imaging equipment brand that designs, manufactures, and sells ultrasound, digital radiography (DR), computed tomography (CT), C-arm fluoroscopy, ECG, and therapeutic laser systems, along with imaging software and PACS, to veterinary clinics and animal hospitals. The offering is complemented by the Academy of Veterinary Imaging (AOVI) education program and integration with Antech Diagnostics' RapidRead remote radiology interpretation service.

Product overview

Sound is a comprehensive veterinary imaging equipment brand powered by Antech Diagnostics, offering a unified portfolio of diagnostic imaging products designed for veterinary clinics. The product line includes seven core imaging modalities: Ultrasound, Digital Radiography (DR), Laser Therapy, Computed Tomography (CT), C-Arm, ECG, and Software solutions. These products work together as an integrated imaging ecosystem, providing seamless workflows from image capture through storage and sharing. Sound supports its equipment portfolio with the Academy of Veterinary Imaging (AOVI), an education service that provides training on imaging equipment regardless of where it was purchased.

Differentiator

Problem solved

Functional benefit

Brands

• Sound: Veterinary imaging equipment brand offering ultrasound, digital radiography, CT, C-Arm, ECG, laser therapy, and imaging software solutions for veterinary practices.

Products and services

• Ultrasound Systems
• Digital Radiography (DR) Systems
• Computed Tomography (CT) Systems
• C-Arm Fluoroscopic Imaging Systems
• Veterinary ECG Systems
• Therapeutic Laser Systems
• Imaging Software / PACS
• Academy of Veterinary Imaging (AOVI) Education
• RapidRead Remote Radiology Interpretation Service

Quantifiable outcome

• The veterinary ultrasound market is projected to grow from $0.2B (2021) to $0.5B (2031), CAGR 5.9%, driven by pet tech advancements and animal healthcare diagnostics demand.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Siemens Healthineers: Siemens Healthineers is a global medical imaging powerhouse producing ultrasound, CT, and X-ray systems. Its veterinary offerings (often via OEM partners) compete with Sound in high-end ultrasound and CT, and it is cited as a key market participant in veterinary imaging.
• Carestream Health: Carestream is a major medical and veterinary imaging vendor, providing digital radiography, CT, and imaging software. It is named as a key competitor in the veterinary ultrasound market and competes with Sound across multiple imaging modalities including DR and PACS.
• Fujifilm Healthcare: Fujifilm's healthcare division produces digital radiography, endoscopy, ultrasound, and PACS solutions. It competes with Sound in DR, ultrasound, and imaging IT for veterinary and mixed-use clinical settings.
• IDEXXX Laboratories: IDEXX is the dominant veterinary diagnostics company, offering in-house lab analyzers, reference lab services, and veterinary imaging software/hardware. It competes directly with Antech/Sound in serving veterinary clinics and is explicitly named as a key participant in the veterinary ultrasound market alongside Sound.
• GE HealthCare: GE HealthCare manufactures ultrasound, CT, and imaging software used in both human and veterinary applications. It competes with Sound in high-end veterinary ultrasound and CT, leveraging a much larger R&D and global distribution base.

Direct peers

• Esaote: Esaote is a European medical imaging company specializing in ultrasound and dedicated veterinary MRI systems. It is one of the closest direct competitors to Sound in dedicated veterinary ultrasound and small-animal imaging.
• Heska (now part of Antech/Mars): Heska provides point-of-care veterinary diagnostics, imaging (ultrasound, DR), and in-house lab equipment. Following its acquisition by Antech/Mars, Heska is now a sister brand to Sound within the same parent ecosystem, making it the closest direct peer for product portfolio and customer overlap.

Regional players

• BCF Technology: BCF Technology is a UK-based distributor and developer of veterinary ultrasound and imaging equipment, serving primarily European markets. It competes with Sound in ultrasound specifically but operates in a different geography than Sound's U.S./Canada focus.
• IMV Imaging (now part of IMV Technologies): IMV Imaging is a European veterinary imaging specialist offering ultrasound, DR, and imaging software. It overlaps with Sound's product portfolio but is focused primarily on the UK and European markets rather than North America.

Emerging players

• E.I. Medical Imaging: E.I. Medical Imaging is a U.S.-based company specializing in portable veterinary ultrasound systems, particularly for large-animal and equine use. It competes with Sound in ultrasound and equine DR, often as a niche or specialty alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soundvet
• LinkedInlinkedin.com/company/sound-eklin-medical-systems
• Instagraminstagram.com/antech_diagnostics
• Xx.com/soundeklin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound