What Punto Pago does

Punto Pago is a Panamanian fintech founded in 2009 that operates a mobile-first super-app combining a digital wallet, Buy Now Pay Later service (Cuotas), Mastercard debit and credit cards, an e-commerce marketplace, and utility bill payments. The platform serves approximately 1.5 million monthly users in Panama through iOS and Android applications and a network of 1,200+ proprietary self-manufactured payment kiosks deployed nationwide. Consumer functionality includes ACH bank-transfer wallet recharge (minimum $100), instant issuance of physical and virtual Mastercard cards, BNPL installments of up to $250 with 0% interest on 2- and 4-month plans, cross-border transfers via PayPal integration, and cashback of up to 10% on in-app bill payments. Merchant and partner offerings include a Checkout API for payment processing, a Payment Hub (HUB de Pagos) for banks and fintechs, and a kiosk-hosting program where third-party retailers can rent floor space to deploy Punto Pago terminals.

The company's revenue model is multi-stream and transactional. Primary income is generated through merchant commissions on Cuotas BNPL transactions, with three publicly disclosed tariff plans ranging from 8.5% (30-day payout) to 13.5% (next-day payout), plus discounted rates during a new-merchant's first 60 days. Secondary streams include marketplace commissions on seller transactions, processing fees on utility and phone-recharge bill payments, and revenue from Mastercard card issuance. Operating entities include Punto Pago Panamá S.A. (banking account holder and core operating company) and Market Punto Pago, S.A. (digital commerce platform operator), both domiciled in Panama. Compliance with the Superintendencia de Bancos de Panamá (SBP) and Ministerio de Comercio e Industrias (MICI) underpins its regulated status as one of the country's principal payment-kiosk operators.

Name

Punto Pago

Legal name

Market Punto Pago, S.A.

Website

https://puntopago.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Punto Pago is a Panama-based fintech operating a mobile super-app that combines a digital wallet, BNPL (Cuotas), Mastercard debit/credit cards, a 150,000+ buyer marketplace, and utility bill payments, served through apps and 1,200+ proprietary kiosks to 1.5 million monthly users.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

akta.pro primary industry

P2P Transfers & Remittances Platforms (BPAMAFAE)

Keywords

• Digital wallet services
• Buy now pay later
• Mobile payment platform
• Payment processing
• Payment kiosk network

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cuotas Merchant Commission: Commission charged to merchants for BNPL (Buy Now Pay Later) transactions. Three tariff plans available: Light (8.5% standard, 5% discounted, 30-day payout), Comfort (10% standard, 8% discounted, 15-day payout), and Rápido (13.5% standard, 11% discounted, next-day payout). First 60 days discounted for new merchants.
2. Marketplace Commission: Commission from marketplace transactions where sellers list and sell products through Punto Pago platform. Sellers can list products and Punto Pago handles payment processing and delivery.
3. Bill Payment Processing: Processing fees from utility bill payments and phone recharge services. Users can pay bills using Visa, Mastercard, and Clave with cashback up to 10% for in-app payments.
4. Card Issuance: Revenue from issuing physical and virtual Mastercard debit and credit cards to consumers. Physical cards issued instantly, virtual cards for online purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Punto Pago is a Panamanian fintech super-app that provides digital wallet, Mastercard debit and credit cards, Buy Now Pay Later (Cuotas), e-commerce marketplace, bill payments, and money transfers to consumers, alongside merchant payment acceptance, Checkout API, Payment Hub, and proprietary payment kiosks for businesses. The platform operates entirely within Panama and serves more than 1.5 million monthly users via mobile app and a network of 1,200+ self-manufactured payment kiosks.

Product overview

Punto Pago is a super-app offering a comprehensive digital financial ecosystem in Panama. The platform combines consumer-facing services (wallet, cards, marketplace, bill payments, transfers, BNPL) with business solutions (merchant BNPL processing, checkout API, payment terminals/kiosks, payment hub for banks/fintech). Core consumer products include physical/virtual Mastercard debit and credit cards, a digital wallet with bank transfer recharging, an e-commerce marketplace with 24-hour delivery, utility bill payments with cashback, cross-border transfers, PayPal integration, and a Buy Now Pay Later service called Cuotas. Business offerings include merchant-facing installment payment solutions, a comprehensive checkout API for payment processing, hardware kiosk terminals (with 1,200+ deployed in Panama), a payment hub for banks and fintechs, and payment collection services. The platform is regulated and complies with MICI and SBP requirements in Panama.

Differentiator

Problem solved

Functional benefit

Brands

• Cuotas: Buy Now, Pay Later (BNPL) service allowing customers to pay in interest-free installments while merchants receive full payment upfront, managed by Punto Pago.
• DreamCard
• Cuotas by Punto Pago

Products and services

• Punto Pago Wallet (Billetera)

Quantifiable outcome

• Increase average ticket size by 30%
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• MastercardcoreTechnology or IntegrationMastercard partnership for issuing debit and credit cards. Punto Pago offers instant-issued physical and virtual Mastercard cards. Cards enable purchases at any Mastercard acceptance point globally.
• Banco Nacional de PanamacoreTechnology or IntegrationBanco Nacional serves as the banking partner for Punto Pago's wallet recharge system. ACH transfers from Banco Nacional accounts are credited same day if sent before 4:00 PM. Punto Pago Panama S.A. holds account No. 10000265121 at Banco Nacional.
• Market Punto Pago S.A.coreTechnology or IntegrationMarket Punto Pago S.A. is the platform operator entity that operates the digital commerce platform. Works with Punto Pago Panama S.A. for payment processing and settlement infrastructure.
• MICI (Ministerio de Comercio e Industrias)coreOthersRegulatory oversight body for commerce and industry in Panama. Punto Pago operates in compliance with MICI requirements.
• SBP (Superintendencia de Bancos de Panama)coreOthersBanking regulator in Panama. Punto Pago complies with SBP regulations as one of the main payment kiosk operators in the country.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yappy: Panama’s leading mobile wallet launched by Banco General, offering QR payments, P2P transfers, bill pay, and BNPL. Direct domestic head-to-head competitor to Punto Pago with similar super-app scope in the same market.
• Nequi: Colombian digital wallet super-app by Bancolombia offering wallet, P2P transfers, bill pay, savings, and BNPL features. Closely comparable business model to Punto Pago as a bank-anchored super-app targeting financial inclusion in Latin America.
• Ualá: Argentine fintech operating across multiple LATAM countries with Mastercard prepaid cards, P2P transfers, bill payments, and consumer credit. Closely matches Punto Pago’s multi-product super-app positioning in emerging markets.
• Daviplata: Colombian digital wallet by Davivienda bank offering P2P transfers, bill payments, and mobile account services for financial inclusion. Comparable bank-anchored wallet super-app model targeting unbanked LATAM consumers.
• MACH: Chilean digital wallet and Mastercard prepaid card by BCI offering P2P transfers, bill payments, and online payments. Compares to Punto Pago on wallet + instant Mastercard issuance targeting LATAM consumers.
• Klar: Mexican digital bank offering account, Mastercard debit card, P2P transfers, bill pay, and consumer credit lines. Comparable digital-first wallet + payments + credit super-app in a single-country LATAM market.

Broad incumbents

• Mercado Pago: MercadoLibre’s fintech arm combining wallet, BNPL, merchant POS, marketplace payments, and card issuance across LATAM. Anchored to MercadoLibre’s e-commerce scale, it overlaps Punto Pago on wallet + marketplace + BNPL as a much larger incumbent.

Emerging players

• Tpaga: Colombian payment platform offering merchant payment collection, bill payments, and consumer wallet. Overlaps directly with Punto Pago’s Recibe Pagos, Bill Pay, and wallet functionality in an adjacent LATAM market.
• Addi: BNPL-focused fintech operating in Colombia and Brazil offering merchant installment payments and consumer credit. Closely overlaps with Punto Pago’s Cuotas BNPL product as a BNPL specialist in the same LATAM region.
• Bold (Bold.co): Colombian payments startup providing card-present POS terminals and merchant acceptance with installment options. Comparable SMB merchant-acquiring + BNPL focus to Punto Pago’s Cuotas para Comercios offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/puntopago
• LinkedInlinkedin.com/company/punto-pago-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punto Pago