What Klar does

Klar is a Mexico City-based digital financial services platform operating as a regulated SOFIPO entity (Klar Technologies, S.A. de C.V., S.F.P.) under CNBV supervision, with deposit protection through the Fondo de Protección al Ahorro and oversight by CONDUSEF. The company delivers consumer and SME banking products through an iOS/Android mobile application with self-service onboarding, AI-assisted credit decisions in approximately three minutes, and no physical branches. Consumer products include a no-annual-fee Mastercard credit card (Klar Classic), a premium metal Platino card with up to 6% category cashback, a deposit-secured credit card for credit-building with graduation to unsecured limits after 3–6 months, a digital savings/checking account with yields up to 5%, a multi-tier investment suite with returns up to 15% annually for premium members, unsecured personal loans priced at 4%–10% annually, and Chubb-underwritten life and fraud insurance products. Klar Empresarial extends the same AI-based cash-flow underwriting used in consumer credit to Mexican SMEs via business cards, revolving facilities, and term loans, augmented by the December 2024 acquisition of Tribal's B2B payments and financing assets and the subsequent acquisitions of Bineo (September 2025) and Yave (May 2026).

Revenue is generated through five primary streams: interest income on credit card balances, revolving credit, and personal loans (rates from 2.50% to 15.00% annually); interchange fees on Mastercard network transactions; commission revenue from Chubb-distributed insurance products; subscription/membership fees for Klar Plus and Klar Platino tiers; and float economics on the savings/investment book. Distribution is entirely mobile/self-serve except for the Klar Empresarial B2B sales motion, with the May 2026 launch of the "Uber Card operated by Klar" with Mastercard adding embedded co-branded distribution to Uber's approximately 25 million annual active users in Mexico — the first financial product globally fully integrated into Uber's ecosystem. AI infrastructure is provided by OpenAI APIs integrated via Twilio Media Streams for customer support and debt resolution, with additional predictive analytics and anomaly detection in fraud and SME underwriting layers.

Klar is venture-backed (General Atlantic has led the Series B, the 2022 debt-equity round, and the 2025 Series C) with $100M debt facilities from Victory Park Capital in 2023 and 2025, and strategic investors including Acrew Capital, Endeavor, Quona Capital, Mouro Capital, IFC, Prosus Ventures, WTI, Santander Group, and Grupo Televisa. The company reported over 7 million users on its website, "approaching $300 million" in annual revenue per mid-2025 third-party coverage, and a post-money valuation above $800 million following the July 2025 Series C; management has publicly flagged positioning for a potential IPO.

Name

Klar

Legal name

Klar Technologies, S.A. de C.V., S.F.P.

Website

https://klar.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Klar is a CNBV-regulated Mexican digital bank (SOFIPO) offering credit cards, savings, investments, personal loans, and Chubb-underwritten insurance via a mobile app, serving over 7 million users including unbanked consumers and SMEs, with the AI-assisted "Uber Card operated by Klar" extending distribution through Uber's ecosystem.

Ownership category

akta.pro rank

Product category

Digital Banking / Neobank

NAICS

Credit Card Issuing (522210), Sales Financing (52222)

SIC

Finance Services (6199), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

akta.pro secondary industry

Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)

Keywords

• Digital banking
• Neobank services
• Credit cards
• Personal loans
• Mobile payments

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Interest Income: Revenue from credit card interest, personal loans, and revolving credit facilities. Interest rates from 2.50% to 15.00% annually on credit products
2. Interchange Fees: Transaction fees earned from merchants when customers use Klar credit cards at point of sale and online
3. Insurance Distribution: Commission revenue from insurance products including life insurance and fraud protection, offered in partnership with Chubb
4. Membership Fees: Revenue from Klar Plus and Klar Platino premium memberships with enhanced cashback rates and additional benefits
5. Investment Product Fees: Revenue from investment products including fixed-term investments, flexible investments, and savings accounts with returns paid to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Klar operates a mobile-first digital banking platform serving Mexican consumers and SMEs with no-annual-fee and premium Mastercard credit cards, a digital savings/checking account with yields up to 5%, fixed-term and flexible investment products (up to 15% annual return), unsecured personal loans, and life and fraud insurance distributed in partnership with Chubb. Its B2B arm, Klar Empresarial, offers business credit cards, revolving credit lines, and SME loans underwritten using AI-driven cash flow analysis for businesses traditionally excluded from credit.

Product overview

Klar is a Mexican digital financial services platform (neobank) regulated by CNBV, operating as a multi-product fintech with both consumer and business segments. The consumer platform is anchored by a no-annual-fee Mastercard credit card (Klar Classic), a premium metal Platino card with elevated cashback and travel benefits, and a secured credit card with guarantee deposit for credit-building customers. These credit products are supported by a digital savings/checking account (Cuenta Klar) with yields up to 5%, an investment suite (Inversión Klar) spanning flexible, fixed-term, and high-yield Max options up to 15%, and an unsecured personal loan product. A membership program (Klar Plus) and the premium Platino tier gate enhanced cashback rates (up to 6%) and yield tiers. Insurance products include fraud/identity theft protection and life insurance, both underwritten by Chubb. The B2B arm, Klar Empresarial, provides business credit cards, SME loans, revolving credit, and AI-powered cash flow risk assessment for underserved small businesses. A notable co-branded launch is the Uber Card Powered by Klar with Mastercard. The company serves over 7 million users and holds an $800M valuation following its 2025 Series C.

Differentiator

Problem solved

Functional benefit

Brands

• Klar Plus: Premium membership program offering up to 3% cashback, higher interest rates on savings (5%), and enhanced benefits compared to standard accounts.
• Klar Platino
• Klar Empresarial
• Uber Card operated by Klar

Products and services

• Tarjeta de Crédito Klar (Classic) Standard Mastercard credit card with no annual fee for life, offering cashback rewards, 3-minute approval, and acceptance at online and physical merchants domestically and internationally. Targeted at Mexican consumers seeking accessible, transparent credit.
• Tarjeta de Crédito Platino Premium metal credit card with credit lines from $50,000 MXN, up to 6% cashback on selected categories (gasoline, subscriptions), VIP airport lounge access (5 LoungeKey visits), concierge service, and Mastercard Platinum benefits including 2x1 Cinépolis VIP tickets. Targets high-spending Mexican consumers seeking premium banking benefits.
• Tarjeta de Crédito con Garantía Secured Mastercard credit card requiring a refundable deposit as collateral, with 100% approval and no credit bureau requirement. Designed for users without credit history or those rebuilding credit; the deposit generates daily yields paid every 7 days, and users can graduate to an unsecured card after 3–6 months of responsible use.
• Cuenta Klar Digital savings and checking account with annual yields up to 5% (Plus tier) and 8.5% on flexible investments, daily interest accrual, fee-free transfers and deposits, and a Mastercard debit card. Minimum opening balance of $100 MXN. Targeted at Mexican consumers seeking high-yield deposits with no maintenance fees.
• Inversión Klar (Fija, Flexible, Max) Investment product suite offering fixed-term deposits (7 to 365 days) with rates up to 8.5% for Plus members, flexible investments with weekly yield payouts, and Inversión Max with up to 15% annual yield for Platino members. Minimum investment of $100 MXN.
• Préstamo Personal Unsecured personal loan with fixed annual interest rates of 4%–10%, flexible repayment terms from 3 to 36 months, no income documentation required, and instant deposit upon approval. Maximum loan amount up to $100,000 MXN or more depending on credit profile.
• Seguro contra Robo y Fraude Financiero Fraud and financial theft insurance distributed in partnership with Chubb, covering unauthorized purchases (up to $40,000 MXN), ATM cash robbery (up to $9,000 MXN), identity theft legal costs, and unauthorized card use. Offered in Light ($49/month) and Total ($59/month) tiers with up to 2 events per year.
• Seguro de Vida Life insurance distributed in partnership with Chubb, offered in three monthly subscription tiers — Básico ($69/month, $100,000 MXN coverage), Amplio ($119/month, $150,000 MXN coverage with telemedicine and annual health checkup), and Integral ($149/month, $200,000 MXN full coverage). Includes terminal illness advance and ground ambulance benefits.
• Klar Empresarial B2B business banking suite offering business credit cards, business deposit accounts (Klar 360), revolving credit lines, term loans (Crédito Simple), SME loans (Crédito Pyme), wholesale credit, and investment accounts for Mexican SMEs. Uses AI to evaluate SME creditworthiness through real-time cash flow analysis, bypassing traditional collateral requirements.
• Uber Card Powered by Klar Co-branded Mastercard credit card launched with Uber and Mastercard, targeting Uber's 25 million active annual users in Mexico with cashback rewards, interest-free installments, and credit lines up to MX$250,000 (US$14,453). First market globally to offer a financial solution fully integrated into Uber's mobility and delivery ecosystem.

Quantifiable outcome

• Response time for credit decisions reduced to 3 minutes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• UberflagshipStrategic or Co-development Partner · 26 May 2026Launched Uber Card operated by Klar in partnership with Mastercard, the first market globally to offer a financial solution fully integrated into Uber's mobility and delivery ecosystem. Targets Uber's 25 million active annual users in Mexico with credit lines up to MX$250,000 (US$14,453).
• MastercardcoreTechnology or Integration · 26 May 2026Card network partner for all Klar credit cards including the Uber Card co-branded product. Provides global payment processing infrastructure and exclusive Mastercard benefits including airport lounges and concierge services.
• ChubbcoreTechnology or Integration · 1 January 2026Insurance partner offering life insurance (from $69/month) and fraud protection insurance (from $49/month) products distributed through Klar's platform. Provides underwriting and claims processing for Klar's insurance offerings.
• OpenAIcoreTechnology or Integration · 28 October 2025API integration for AI-powered customer support and debt resolution services, handling hundreds of thousands of interactions monthly across Mexico and LATAM. Significantly reduced response and resolution times.
• TwiliocoreTechnology or Integration · 28 October 2025Media Streams integration supporting AI-powered customer service operations including real-time voice interactions. Enables Klar's automated support and debt collection systems.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• NuBank: Brazil's largest neobank and the LATAM category leader, now actively expanding into Mexico. Operates the same mobile-first, no-fee credit-card-led business model targeting underbanked populations across the region.
• Stori: Mexico-based credit-card fintech specifically targeting underbanked and thin-file consumers with Mastercard credit cards and app-based onboarding. Closest direct competitor to Klar's core consumer credit-card business in Mexico.
• Albo: Mexican consumer neobank offering credit and debit cards, savings accounts, and personal finance tools via a mobile app. Overlaps directly with Klar's consumer product suite and target segment in Mexico.
• Konfío: Mexican SMB lending platform offering working capital and business credit to underserved SMEs. Directly comparable to Klar's Klar Empresarial B2B arm and its AI-driven cash-flow-based SME underwriting model.
• Hey Banco: Mexico's incumbent-bank-launched digital bank (Banregio subsidiary) offering credit cards, accounts, and loans via a mobile app. Comparable digital-banking offering with the backing of a regulated bank, directly competing for the same Mexican consumer.
• Ualá: LATAM neobank serving underbanked populations across Argentina, Mexico, and Colombia with prepaid cards, credit, and a mobile app. Operates an analogous financial-inclusion thesis to Klar across overlapping LATAM geographies.

Emerging players

• Clip: Mexican SMB-focused payments fintech providing card-acceptance and working-capital products to small businesses. Comparable to Klar Empresarial on the SMB side, with broader payments-infrastructure capability.

Broad incumbents

• Mercado Pago: LATAM fintech super-app from Mercado Libre offering payments, credit, savings, and investment products to millions of Mexican consumers and merchants. Competes with Klar across consumer credit, deposits, and merchant acquiring.
• BBVA México: Mexico's second-largest incumbent bank, now offering digital-first products to compete with neobanks. Represents the regulated-deposit-franchise alternative that Klar's SOFIPO structure cannot fully match.
• Banco Azteca: Mexican incumbent bank (part of Grupo Salinas) with a national branch network specifically built to serve the unbanked and informal-economy population. The most direct incumbent competitor to Klar's underbanked value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@klar.mx
• Xx.com/klar_mx
• Facebookfacebook.com/klar.socios
• LinkedInlinkedin.com/company/klartechnologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klar