Yoshimura
- Company typePrivate
- Founded1960
- HeadquartersChino, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Yoshimura firmographics
Firmographics- Name
- Yoshimura
- Legal name
- Yoshimura R&D of America, Inc
- Website
- https://yoshimura-rd.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Yoshimura industry classification
Industry- Product category
- Motorcycle Performance Parts
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
- akta.pro secondary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
Keywords
Where Yoshimura is headquartered
LocationHeadquarters
- HQ city
- Chino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yoshimura business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Exhaust System Sales: One-time sales of complete exhaust systems and slip-on mufflers for motorcycles, ATVs, and SXS vehicles. Products include full systems, race kits, and performance parts sold directly to consumers and through dealer network.
- Muffler Repack and Refurbishment Services: Factory muffler repack service with 3-5 day turnaround to inspect and refurbish used and damaged mufflers. Includes pre-inspection, disassembly, internal inspection, tube resizing, surface reconditioning, and reassembly.
- Factory Exhaust System Refurbishment: Accident repair services allowing customers to send damaged systems back to factory for inspection, repair, and restoration to like-new condition.
- Race Engine Building Services: Multi-stage engine packages for GSX-R1000, GSX-R600, Yamaha R7, and Triumph 765 engines. Stage 1 starting from $3,000, Stage 2 from $6,300, Stage 3 from $10,000. Includes labor and components for performance upgrades.
- Accessories and Replacement Parts: Sales of Fender Eliminator Kits, LED lighting, dB inserts, spark arresters, muffler badges, decals, repack kits, end caps, and hardware components.
- Apparel and Merchandise: Branded Yoshimura apparel including t-shirts, hoodies, hats, socks, and accessories. Also branded goods like key fobs, water bottles, patches, stickers, and banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Race Kit Parts - Premium Performance Components |
| Unit Pricing | Pay-as-you-go | Factory Outlet - Discounted Products |
| Unit Pricing | Pay-as-you-go | V2 Fender Eliminator Kits |
| Unit Pricing | Pay-as-you-go | LED Turn Signal Kits |
| Unit Pricing | Pay-as-you-go | dB Inserts & Spark Arresters |
| Unit Pricing | Pay-as-you-go | Genuine Yoshimura Apparel |
| Unit Pricing | Pay-as-you-go | Micro Sprint Engine Packages |
| Unit Pricing | Pay-as-you-go | Muffler Repack Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Yoshimura product offering
Product offeringCore offering
Yoshimura designs, manufactures, and sells high-performance aftermarket exhaust systems and components for motorcycles, ATVs, and side-by-side vehicles. Its portfolio spans complete exhaust systems and slip-on mufflers in titanium, stainless steel, and carbon fiber, organized under Signature, Street, Speed, Enduro, and Race series. Beyond exhausts, the company offers race engine building services (multi-stage packages for Suzuki, Yamaha, and Triumph platforms), factory muffler repack and refurbishment services, replacement parts, and branded apparel.
Product overview
Yoshimura R&D of America is a leading manufacturer of high-performance motorcycle exhaust systems and racing components, founded on over 60 years of R&D expertise. The core product portfolio centers on complete exhaust systems across multiple muffler profiles (AT2, ALPHA T, ALPHA, R-77, R-55, RS-9, RS-12, RS-4, RS-2, RS-3, RS-5, TRC, TRS) available in stainless steel, titanium, and carbon fiber, organized under five sub-branded series: Signature Series (street-legal emissions-compliant), Street Series (bolt-on without emissions tampering), Speed Series (49-state legal competition), Enduro Series (USFS spark arrester compliant), and Race Series (closed-course only). The offering spans full exhaust systems, race kit parts (camshafts, gaskets, ECUs, clutch components), V2 Fender Eliminator Kits with plug-and-play LED lighting, LED turn signal kits, dB inserts and spark arresters for off-road compliance, and comprehensive replacement parts (repack kits, end caps, badges, decals, hardware). Yoshimura further extends its business through factory muffler repack and accident repair services, as well as multi-stage engine building packages for GSX-R1000, GSX-R600 micro sprint, GSX-R1000 oval track, Yamaha YZF-R7, and Triumph 765 racing engines. The company supports its racing identity through sponsorships of Team Honda HRC (AMA SX/MX), Honda HRC PETRONAS (MXGP), and its own Racer Support Program. A branded apparel and goods line (apparel, patches, stickers, accessories) rounds out the portfolio, alongside a Factory Outlet for discounted items.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Series: Exhaust systems that dealers can install with confidence, tested and documented per federal and state regulations
- Street Series
- Speed Series
- Enduro Series
- Race Series
- Yoshimura Cycling
Products and services
- Exhaust Systems (Full Systems) Complete exhaust systems designed for maximum power, featuring stainless steel, titanium, and carbon fiber construction across multiple muffler profile styles including AT2, Alpha T, R-77, RS-12, RS-4, RS-2, RS-3, RS-5, TRC/TRS, and R-55.
- Race Kit Parts Race-specific components including exhausts, camshafts, head gaskets, clutch springs, ECU units, second air blind kits, and engine plug kits for GSX-R1000, GSX-R600, Yamaha R7, R9, and other racing motorcycles.
- Builder Series Muffler Kits Muffler kits and components for mini-bike racers, including RS-3 CF, RS-3, RS-2, TRS mini muffler kits, plus bends, manifolds, flanges, and mounting hardware.
- V2 Fender Eliminator Kits Redesigned rear fender elimination kits featuring plug-and-play installation, integrated fasteners, factory wire connections, and included LED license plate lighting; sold as base kits with optional accessories including LED signal kits, sequential signal kits, micro signal kits, and license plate frames.
- LED Turn Signal Kits High-end LED turn signal kits for motorcycles, including front and rear two-wire kits, sequential LED kits, and compatible relay modules.
- dB Inserts & Spark Arresters Sound insert tubes and spark arrester inserts designed to reduce dB levels for US Forest Service compliance on off-road vehicles, ATVs, and SXS; includes models for R-55, R-77, RS-2, RS-4, RS-5, RS-8, RS-9, RS-3C, Alpha, and Alpha T mufflers.
- Muffler Repack Kits Premium packing material kits for repacking Yoshimura mufflers to preserve power and protect internal components; available for Alpha, Alpha T, AT2, R-77, R-77M, RS-12, RS-2, RS-4, RS-5, RS-9T, and TRC/TRS mufflers.
- End Cap Kits Replacement end cap kits for damaged muffler end caps, available for RS-12, RS-4, RS-9/RS-9T, Alpha/Alpha T, R-77, and R-55 mufflers.
- Muffler Badges & Decals Replacement badges and decal kits for Yoshimura mufflers including RS-12, RS-9, RS-4, RS-3, RS-2, TRS, Alpha, R-77, R-55, and RS-5.
- Replacement Hardware Individual replacement components including spring puller tools, exhaust springs with insulators, rivets for muffler badges and carbon/titanium sleeves, and rubber grommets.
- Factory Muffler Repack Service Factory-level muffler refurbishment including pre-inspection, disassembly, internal inspection, tube resizing, surface reconditioning, and reassembly using genuine Yoshimura repack kits; 3-5 day turnaround plus transit.
- Factory Exhaust System Refurbishment (Accident Repair) Accident repair service for damaged exhaust systems; inspection, tube resizing, surface reconditioning, replacement using genuine Yoshimura components, and reassembly by skilled technicians.
- GSX-R1000 Road Race Engine Packages Three-stage engine building packages for Suzuki GSX-R1000, ranging from basic valve job and head milling (Stage 1 from $3,000) to full CNC porting, forged pistons, titanium connecting rods, and ceramic bearings (Stage 3 from $10,000); includes labor and components.
- GSX-R600 Micro Sprint Engine Packages Three-stage engine building packages for GSX-R600 (2006-2020) for micro sprint racing; includes options from standard valve job to CNC porting, forged high-compression pistons, titanium connecting rods, and ceramic hybrid transmission bearings.
- Oval Track Car Engine Packages Engine packages for GSX-R1000-based oval track cars including Modified Lites and Dwarf Car spec Suzuki packages; also covers GSX-R1000 oval track stainless exhaust systems, water pump reroute kits, and billet aluminum oil pans.
- Yamaha YZF-R7 Road Race Engine Package Yamaha CP2 YZF-R7 engine service developed through #projectR7; includes Yoshimura performance camshaft set, cylinder head stud kit, aftermarket connecting rods, slipper clutch, and cylinder support.
- Triumph 765 Race Engine Package Official Triumph-designated USA engine builder for high-performance 765cc engine modifications built to Supersport Next Generation (MotoAmerica/BSB) and FIM technical regulations; includes race spec camshafts, CNC ported cylinder head, race spec valves, DLC coated tappets, offset oil pan, and full race spec air box and fuel injectors.
- Genuine Yoshimura Apparel Branded apparel including t-shirts, long sleeve tees, hoodies, socks, and hats featuring Yoshimura racing graphics and logos.
- Branded Goods Non-apparel branded merchandise including key fobs, water bottles, patches, stickers, decals, banners, and OGIO adventure backpacks.
Quantifiable outcome
- Multiple race championships won through sponsored teams annually
- +2 more outcomes
Companies that use Yoshimura
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Yoshimura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
Yoshimura partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Factory Yoshimura JapancoreParent company in Japan that designs and manufactures original Yoshimura products. Links to www.yoshimura-jp.com/en/ and factory race activities.
- Yoshimura Asia Co., LTDminorRegional subsidiary operating in Asian markets.
- Triumph MotorcyclescoreYoshimura has been designated as an official Triumph engine builder for the USA. High-performance 765 engine modification kit built to Supersport Next Generation (MotoAmerica/BSB) and FIM technical regulations.
- YamahacoreClose partnership for YZF-R7 CP2 engine development (#projectR7). Worked with Yamaha and test riders Ari Henning and Blake Davis to develop race platform.
- Team Honda HRCcoreFactory sponsorship for AMA Supercross/Motocross team with riders including Jett Lawrence and Hunter Lawrence.
- Honda HRC PETRONAS MXGPcoreFactory sponsorship for MXGP world championship team with riders including Jeffrey Herlings, Tim Gajser, Ruben Fernandez, and Tom Vialle.
- SuzukicoreSponsorship of JGRMX Yoshimura Suzuki Factory Team and SERT MOTUL Suzuki endurance racing team.
- Kawasaki (Rocky Mountain Red Bear)coreSponsorship of Rocky Mountain Red Bear Kawasaki racing team.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Yoshimura competitors and assessment
Company assessmentDirect peers
- Akrapovič: Slovenian premium aftermarket exhaust and engine components manufacturer for motorcycles and cars. Akrapovič is Yoshimura's most direct global peer at the high end of the racing and street exhaust market, with similar OE co-development ties and titanium/carbon fiber engineering.
- FMF Racing: US-based manufacturer of aftermarket exhaust systems primarily for off-road and motocross motorcycles and ATVs. Direct overlap with Yoshimura's Enduro Series and Race Series off-road offerings and similar factory racing sponsorship model.
- Vance & Hines: Long-established US performance exhaust manufacturer for V-twin and metric motorcycles with strong racing heritage (NHRA Pro Stock Motorcycle). Closest US-headquartered peer to Yoshimura with shared street/race product strategy and dealer distribution model.
- Two Brothers Racing: US aftermarket exhaust manufacturer for sportbikes, dirt bikes, and ATVs offering full systems and slip-ons in titanium, carbon fiber, and aluminum. Direct competitor to Yoshimura across multiple muffler profile families.
- Pro Circuit: US manufacturer of exhaust systems and engine components focused on motocross and off-road racing. Closely comparable to Yoshimura in motocross-specific fitments, factory team sponsorships, and Stage engine-build service offerings.
- SC-Project: Italian premium aftermarket exhaust brand for sport motorcycles with deep MotoGP and WorldSBK ties. Direct peer to Yoshimura at the premium end of the market with similar road-race and homologation-focused positioning.
- LeoVince: Italian aftermarket exhaust manufacturer for motorcycles and scooters with both racing and street product lines. Comparable to Yoshimura in mid-tier exhaust systems for sportbikes across slip-on and full-system offerings.
- Arrow Special Parts: Italian aftermarket exhaust manufacturer for motorcycles with road-racing pedigree and OE homologation. Comparable to Yoshimura in racing-developed exhaust systems for sportbikes and in design philosophy around titanium and stainless construction.
- Termignoni: Italian premium exhaust brand with strong MotoGP and Ducati ties. Compares to Yoshimura as a racing-anchored global exhaust brand serving both track and premium street segments.
- REMUS Innovation: Austrian manufacturer of aftermarket exhaust systems and catalysts for motorcycles and cars. Comparable to Yoshimura in regulated aftermarket exhaust categories (spark arresters, dB inserts, emissions-related offerings) with broader EU market reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoshimura social profiles
Digital presenceYoshimura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoshimura leadership team
Management profileNumber of profiles
Yoshimura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoshimura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoshimura
What does Yoshimura do?
Yoshimura designs, manufactures, and sells high-performance aftermarket exhaust systems and components for motorcycles, ATVs, and side-by-side vehicles. Its portfolio spans complete exhaust systems and slip-on mufflers in titanium, stainless steel, and carbon fiber, organized under Signature, Street, Speed, Enduro, and Race series. Beyond exhausts, the company offers race engine building services (multi-stage packages for Suzuki, Yamaha, and Triumph platforms), factory muffler repack and refurbishment services, replacement parts, and branded apparel.
Is Yoshimura a public or private company?
Yoshimura is a private company. It is classified as corporate owned and is currently operating.
When was Yoshimura founded?
Yoshimura was founded in 1960. It employs 1 to 10 people.
Where is Yoshimura based?
Yoshimura is headquartered in Chino, United States, in the North America region.
How does Yoshimura make money?
Six revenue lines are on record. Exhaust System Sales are the primary driver. The others are muffler Repack and Refurbishment Services, factory Exhaust System Refurbishment, race Engine Building Services, accessories and Replacement Parts and apparel and Merchandise.
Who are Yoshimura's main competitors?
Direct peers on record are Akrapovič, FMF Racing, Vance & Hines, Two Brothers Racing, Pro Circuit, SC-Project, LeoVince, Arrow Special Parts, Termignoni and REMUS Innovation.
Does Yoshimura have an API?
No public API is recorded for Yoshimura.
What industry is Yoshimura in?
Yoshimura's product category is Motorcycle Performance Parts. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR), with a secondary code of IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers). Its NAICS code is 336991 and its SIC code is 3714.