What Vance & Hines does

Vance & Hines, founded in 1979 and headquartered in Santa Fe Springs, California, is a privately held manufacturer of high-performance aftermarket parts for motorcycles and powersports vehicles. The company's product portfolio centers on bolt-on performance upgrades — primarily exhaust systems, air intake systems, and fuel tuners — designed for V-twin motorcycles (Harley-Davidson and Indian), adventure motorcycles (KTM, Husqvarna, Honda), side-by-side vehicles (Polaris, Can-Am, Honda Talon, Yamaha), and light trucks. Core product families include the VO2 air intake series (Falcon, Falcon XL, Rogue, Eliminator, Onyx), the Adventure Hi-Output 450 and Mojave Series exhaust lines, the FPX fuel tuner, and legacy Shortshots staggered exhausts. The patent-pending Force™ Velocity Stack intake architecture and CNC-machined billet aluminum construction are notable technical differentiators, while CARB Executive Order exemptions (D-632-8, D-632-9) and SAE J2825/J1287/J350 certifications enable 49- or 50-state emissions-legal street installation. Vance & Hines also operates Vance & Hines Motorsports, a racing division that fields the Vance & Hines Factory Indian Motorcycle team in MotoAmerica King of the Baggers, where the team has won all four races and taken nine of twelve podium spots in the first two rounds of 2026.

Revenue is generated primarily through one-time aftermarket parts sales distributed via a dual channel: direct-to-consumer e-commerce (vanceandhines.com) and authorized dealer/distributor networks (Indian Motorcycle dealerships, independent powersports dealers, and distributors such as J&P Cycles and Drag Specialties). Unit prices range from approximately $275 for entry-level VO2 Eliminator air intakes to over $1,500 for premium Mojave SxS exhausts, with carbon fiber and forged carbon finishes commanding top-of-line pricing; the 2026 ARO GP Slip-On for Indian Motorcycle is positioned at $799.99. The company also operates as a professional services entity through its multi-year factory racing partnership with Indian Motorcycle, formalized for 2026 and beyond, which includes co-development of the Indian Challenger race bike and a new OEM-aligned ARO (American Racing Operations) product line. Founder Terry Vance remains directly engaged in product design, and the go-to-market motion is anchored on a "Win on Sunday, Sell on Monday" strategy in which MotoAmerica race results validate and drive consumer demand for Vance & Hines branded parts.

Name

Vance & Hines

Legal name

Vance & Hines

Website

https://vanceandhines.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vance & Hines is a privately held, 45-year-old manufacturer of high-performance aftermarket exhausts, air intakes, and fuel tuners for V-twin motorcycles, adventure bikes, and SxS vehicles, distributed via DTC e-commerce and dealer networks, with a racing-led go-to-market anchored by its factory team in MotoAmerica King of the Baggers.

Ownership category

akta.pro rank

Product category

Motorcycle Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Performance motorcycle exhausts
• Aftermarket air intake systems
• Powersports performance parts
• Fuel management tuners
• Side-by-side exhausts

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Aftermarket Parts & Accessories Sales: Direct-to-consumer sales of high-performance motorcycle exhausts, air intakes, fuel tuners, and accessories through e-commerce platform and authorized dealers
2. Motorsports Racing Operations: Factory racing team operations supporting Indian Motorcycle in MotoAmerica King of the Baggers series, generating revenue through partnership agreements and racing success-driven product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vance & Hines designs, manufactures, and sells high-performance aftermarket exhaust systems, air intake systems, and fuel management products for V-twin motorcycles (primarily Harley-Davidson and Indian), adventure motorcycles (KTM, Husqvarna, Honda), and side-by-side (SxS/UTV) vehicles (Polaris, Can-Am, Honda Talon, Yamaha). The company also operates Vance & Hines Motorsports, a racing division that manages factory racing efforts including the Indian Motorcycle program in the MotoAmerica King of the Baggers series. Products are CARB/EPA emissions compliant where applicable and distributed through direct e-commerce and authorized dealer networks.

Product overview

Vance & Hines is a manufacturer of high-performance motorcycle exhausts, air intake systems, and parts & accessories. The company offers a comprehensive product portfolio centered on bolt-on performance upgrades for V-twin motorcycles (primarily Harley-Davidson), adventure bikes (KTM, Husqvarna, Honda), and side-by-side vehicles (Polaris, Can-Am). Core product lines include the VO2 air intake series (VO2 Falcon, VO2 Rogue, VO2 Eliminator), slip-on exhausts (Adventure Hi-Output, Shortshots), SxS products (Mojave Series), and fuel tuners (FPX). The company also operates a motorsports division providing factory racing support for the MotoAmerica King of the Baggers series. Products are distributed through dealerships and direct sales, with CARB and EPA compliance certifications for emissions legality.

Differentiator

Problem solved

Functional benefit

Brands

• VO2: Air intake and air cleaner product line featuring CNC-machined billet covers, high-capacity washable air filters, and various finishes (chrome, black contrast, black wrinkle, carbon fiber).
• FPX/FuelPak FPX
• Shortshots
• Mojave Series
• Adventure Hi-Output

Products and services

• VO2 Falcon Air Intake Performance air intake system with forward-facing 90-degree intake design, available in chrome, matte black, woven carbon fiber, and forged carbon fiber finishes. Features CNC-machined billet aluminum components, an integrated breather assembly, and a washable high-flow slant-nosed conical air filter. CARB EO# D-632-8 emissions compliant for 2007-2023 Harley-Davidson Touring, Softail, Dyna, and Sportster models.
• VO2 Rogue Air Intake Performance air intake kit with CNC-machined billet cover secured with race-spec ARP hardware. Features a high-capacity deep-pleated air filter and the patent-pending Force Velocity Stack for increased horsepower and throttle response. CARB EO# D-632-9 emissions compliant.
• VO2 Eliminator Air Intake Air intake kit designed to pair with Eliminator slip-ons for Stage 1 performance upgrades. Features a formed cover with Vance & Hines V-twin logo, a high-flow washable air filter, and the patent-pending Force Velocity Stack. CARB EO# D-632-9 emissions compliant.
• Adventure Hi-Output 450 Slip-On Exhaust Performance slip-on exhaust for adventure motorcycles including KTM 790/890 Adventure and Husqvarna Norden 901, featuring a stepped 4.5-inch diameter muffler, CNC-machined billet end cap, SAE J2825 sound standards compliance, and 50-state emissions compliance. EPA tampering policy compliant for 2023.5/later Harley-Davidson Touring and 2025/later Softail models where applicable.
• Mojave Series SxS Exhaust Side-by-side (SxS) vehicle exhaust series for Polaris RZR Turbo R, Honda Talon, and Can-Am models. Features 304 stainless steel construction, 4-inch dual-tip center exit, CNC-machined billet end caps, laser-cut rear guard, SAE J1287 sound standards compliance, SAE J350-compliant spark arresters, and 49-state emissions compliance.
• FPX Fuel Tuner Fuel tuning device for motorcycle performance optimization, part of the Fuelpak product line, used to customize fuel delivery on V-twin motorcycles.
• Shortshots Staggered Exhaust Staggered short-shot exhaust system for V-twin motorcycles, providing performance gains and aggressive styling as part of the Shortshots product line.
• Onyx Aircleaner High-flow air cleaner designed for V-twin powerplants, providing enhanced airflow for performance gains as part of the VO2 line.
• ARO GP Slip-On Exhaust Indian Motorcycle American Racing Operations (ARO) dual slip-on exhaust system developed in partnership with Vance & Hines for select Indian bagger and touring models, designed by founder Terry Vance.
• Vance & Hines Motorsports (Factory Racing Services) Factory racing effort management for the MotoAmerica King of the Baggers series, including building and supporting Indian Challenger race bikes for competition under the Vance & Hines Factory Indian Motorcycle race team.

Quantifiable outcome

• Race-validated performance through MotoAmerica King of the Baggers victories
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Terry VancecoreStrategic or Co-development Partner · 27 May 2026Vance & Hines founder Terry Vance designed the ARO GP Slip-On Exhaust for Indian Motorcycle's new American Racing Operations (ARO) performance division. His racing expertise and design input directly influenced the product development for the 'Win on Sunday, Sell on Monday' strategy.
• J&P CyclesminorChannel Partner/ Reseller/ Distributor · 25 November 2025Official sponsor of the Vance & Hines Factory Indian Motorcycle race team in MotoAmerica King of the Baggers series.
• MOTULminorGTM or Marketing Partner · 25 November 2025Official sponsor of the Vance & Hines Factory Indian Motorcycle race team providing lubricants for racing operations.
• Progressive InsuranceminorGTM or Marketing Partner · 25 November 2025Official sponsor of the Vance & Hines Factory Indian Motorcycle race team.
• Drag SpecialtiesminorChannel Partner/ Reseller/ Distributor · 25 November 2025Official sponsor and distributor partner of the Vance & Hines Factory Indian Motorcycle race team.
• Performance FinanceminorGTM or Marketing Partner · 25 November 2025Official sponsor of the Vance & Hines Factory Indian Motorcycle race team providing financing services.
• Indian MotorcyclecoreStrategic or Co-development Partner · 24 November 2025Multi-year partnership starting in 2026 for MotoAmerica King of the Baggers factory racing effort. Vance & Hines Motorsports manages Indian Motorcycle's racing program, building and supporting Indian Challenger race bikes. The partnership includes development of new Indian Challenger bike for racing and strategic emphasis on performance and innovation. Indian's former CEO Mike Kennedy (formerly Vance & Hines CEO) now leads Indian, facilitating deep collaboration.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Akrapovič: Slovenia-based premium aftermarket performance exhaust manufacturer for motorcycles, cars, and powersports. Direct competitor to Vance & Hines in the high-end motorcycle exhaust and intake category, with comparable race-validated branding and premium pricing.
• Yoshimura: Japanese aftermarket performance exhaust and engine components maker with a strong US presence (Yoshimura R&D of America). Competes head-to-head with Vance & Hines in the V-twin, sport bike, and SxS performance exhaust segments and is similarly anchored in motorsports R&D.
• Two Brothers Racing: US-based aftermarket motorcycle and SxS performance exhaust manufacturer. Overlaps directly with Vance & Hines' exhaust-only value proposition across sport, cruiser, and off-road platforms and shares the same powersports dealer distribution channels.
• Bassani Xhaust: Long-established US aftermarket V-twin and cruiser exhaust manufacturer. Direct competitor in Harley-Davidson slip-on and 2-into-1 exhaust systems, sharing the same dealer and distributor channels as Vance & Hines.
• S&S Cycle: Manufacturer of V-twin performance engines, exhausts, and fuel/air components for Harley-Davidson and Indian platforms. Closely comparable breadth across the V-twin performance aftermarket and a long-tenured competitor in the same dealer network.
• Cobra USA: Aftermarket motorcycle exhaust manufacturer with deep V-twin/Metric cruiser coverage. Competes directly with Vance & Hines' Shortshots and slip-on lines and shares the same independent powersports dealer distribution.
• Kuryakyn: Aftermarket motorcycle and V-twin accessories, exhaust, and performance parts company owned by Motorsport Aftermarket Group (MAG). Overlaps with Vance & Hines on V-twin exhausts and accessories and shares dealer channel relationships.
• Dynojet: Manufacturer of fuel tuners, dynamometers, and performance optimization tools for motorcycles, SxS, and automotive. Directly comparable to Vance & Hines' FuelPak FPX tuner line and the broader performance-tuning value proposition.
• Pro Taper: Aftermarket motorcycle handlebars, controls, and SxS/dirt bike components with strong motocross and off-road distribution. Comparable as a multi-platform powersports aftermarket brand competing for the same dealer shelf space and enthusiast customer base.

Broad incumbents

• Screamin' Eagle (Harley-Davidson OEM Performance): Harley-Davidson's in-house factory performance parts division. Competitor to Vance & Hines' V-twin exhaust/intake/tuner lineup but bundled with OEM warranty and dealer installation, and explicitly the benchmark Indian's new ARO division is positioning against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vanceandhines
• Xx.com/vanceandhines
• Facebookfacebook.com/vanceandhines
• LinkedInlinkedin.com/company/vanceandhines

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vance & Hines