What encoway does

encoway GmbH is a Bremen-headquartered, private software vendor that has provided Configure, Price, Quote (CPQ) and variant-management software to the DACH manufacturing sector since 2000, operating as a wholly-owned subsidiary of the Lenze Group. The platform is modular: encoway CPQ Studio serves as the central product-data and rule-modeling environment with a drag-and-drop logic builder, multi-language pricing management, and import APIs for PIM, ERP, and CAD systems; encoway CPQ Sales is the sales-facing quote configurator with guided selling, 3D visualization, and ERP/CRM hooks; and encoway CPQ Showroom is a customer-facing web configurator exposed via a JSON/HTTP REST API for dealer portals and eCommerce. Add-on modules include Product-to-Market (AI-assisted portfolio scoring), encoway Commerce (B2B eCommerce for industrial mid-market), and an Innovation LAB pipeline covering Explainable Guided Selling, Knowledge Pilot, LV-Importer, Digital Sales Room, KI-gest\u00fctzte Konfiguration, and KI-\u00dcbersetzungspflege.

The product handles complex, variant-rich portfolios with native integrations into SAP (SD, IDoc, KMAT, LO-VC), Microsoft Dynamics, Salesforce, SAP Hybris, CAD/PLM (STEP, DXF, IFC/BIM), and webshops, and is certified to ISO 27001, Software Made in Germany 2026, and Certified Cloud Solution 2026. Deployment options span Cloud, Private Cloud, On-Premise, and SaaS, with deployment flexible on a quote-based, multi-year contract cadence.

The go-to-market is enterprise sales-led, targeting Industrial Mittelstand and larger manufacturers across machinery & plant engineering, component manufacturing, building products, and device/appliance production. Reference customers include ABB, Bosch Rexroth, Hager Group, KHS, Hornbach, REHAU, Amazone, Vaillant, Heroal, ifm, ZOLLERN, Schmalz, Teckentrup, Carl Cloos, Pharmatechnik, and Schulte Elektrotechnik - over 100 reference customers and 500+ implemented projects. Revenue is generated from software licenses and subscriptions, professional services (implementation, consulting, support), and training, with DOCK ONE serving as an open-innovation channel co-founded in 2019 inside the Digital Hub Industry Bremen ecosystem. Headcount stands at 300+ and customer outcomes disclosed include 41% faster proposals, 70% reduction in quote creation time, and 70% faster problem resolution with the Knowledge Pilot chatbot.

Name

encoway

Legal name

encoway GmbH

Website

https://encoway.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

encoway is a DACH-focused CPQ (Configure, Price, Quote) software vendor serving manufacturing firms with complex, variant-rich products. Its modular platform covers configuration, pricing, 3D visualization, guided selling, and B2B eCommerce, with 100+ reference customers including ABB, Bosch Rexroth, and Hager.

Ownership category

akta.pro rank

Product category

CPQ (Configure, Price, Quote) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industries

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL), Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• CPQ software
• Product configuration
• Variant management
• 3D product visualization
• B2B sales quoting

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Modular CPQ software licensing with cloud, private cloud, on-premise, and SaaS deployment options. Revenue generated from software licenses, subscriptions, and usage-based models depending on deployment preference
2. Professional Services: Implementation, consulting, and support services including CPQ project preparation, data modeling, system integration, and ongoing technical support with flexible service level agreements
3. Training and Enablement: Training services for CPQ implementation, product configuration, and system administration

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

encoway develops and sells modular CPQ (Configure, Price, Quote) software that enables manufacturing companies to configure, price, and quote complex, variant-rich products. The platform is delivered as encoway CPQ Studio for product data and rules management, encoway CPQ Sales for sales-side quoting, and encoway CPQ Showroom for customer-facing web configuration, with optional modules for AI-based portfolio steering and B2B eCommerce. It is offered as cloud, private cloud, on-premise, or SaaS deployment, with professional implementation, integration, and training services.

Product overview

encoway is a leading provider of CPQ (Configure, Price, Quote) software for the manufacturing and investment goods industry in the DACH region, offering a modular platform-plus-modules architecture. The core encoway CPQ platform comprises encoway CPQ Studio as the central data management and product logic environment, with encoway CPQ Sales as the sales configuration and quoting tool for internal sales teams, and encoway CPQ Showroom as the web-based customer-facing configurator for websites and dealer portals. Additional modules include encoway Product-to-Market (AI-supported portfolio and sales control with Product Scores and Impact Dashboard), encoway Commerce (B2B eCommerce for industrial mid-market), and encoway LAB (innovation laboratory developing AI solutions including Explainable Guided Selling, Knowledge Pilot, LV-Importer, AI-supported Configuration, Digital Sales Room, and AI Translation Maintenance). The platform is optimized for complex, variant-rich products in machinery and plant engineering, component manufacturing, building elements, medical technology, and industrial equipment sectors, serving over 100 reference customers including ABB, Hager Group, KHS, Hornbach, and Teckentrup.

Differentiator

Problem solved

Functional benefit

Products and services

• encoway CPQ Modular standard software platform for product configuration, price calculation and quote generation for complex and variant-rich products, composed of CPQ Studio, CPQ Sales and CPQ Showroom. Sold to manufacturers that need to configure, price and quote industrial products.
• encoway CPQ Studio Central data maintenance environment that structures product modularization, builds product logic with drag-and-drop if-then rules, maintains text/media data, manages country/region-specific pricing, and imports product data from ERP, PIM or other third-party systems via the Produktmodell-Import API. Targeted at product data owners and CPQ administrators in manufacturing companies.
• encoway CPQ Sales Web-based standard software for product configuration and quote creation for inside and outside sales teams, supporting guided selling, 3D visualization, CRM/ERP integration, document generation, multi-language support and pricing calculation with margin controls. Targeted at internal and field sales teams in manufacturing companies.
• encoway CPQ Showroom Web configurator for customers, prospects and lead generation that makes variant-rich products experienceable on websites, dealer portals or trade shows without requiring deep product knowledge, integrating the CPQ configuration core via a Konfigurator-API (REST API, JSON/HTTP). Targeted at B2B marketing, sales and dealer channels of manufacturers.
• encoway Product-to-Market (P2M) AI-supported analysis and sales control software that evaluates each product variant by structured criteria (margin, delivery capability, complexity, strategic relevance) and delivers Product Scores as contextual nudges directly in sales systems. Targeted at sales management and portfolio owners in manufacturing companies.
• encoway Commerce B2B eCommerce software specifically developed for industrial mid-market companies, combining technical ease of standard webshop systems with deep handling of industrial products, variant logic and complex processes. Enables parametric configuration, 3–4 month implementation, and integration via openTRANS and EDI. Targeted at industrial mid-market manufacturers launching B2B webshops and dealer portals.
• encoway 3D Konfigurator Visual configuration capability for complex products with photorealistic 3D rendering, drag-and-drop interaction, real-time updates, augmented reality placement via smartphone or 3D glasses, and STEP/DXF/IFC/BIM export. Targeted at manufacturers selling configurable industrial products that benefit from visual sales experiences.
• encoway LAB Innovation Products (Knowledge Pilot, LV-Importer, Explainable Guided Selling, AI Configuration, AI Translation Maintenance, Digital Sales Room) Innovation-lab portfolio of AI-driven products including Explainable Guided Selling (AI-based interactive product finder), Knowledge Pilot (AI chatbot over internal knowledge bases), LV-Importer (AI-based tender document processing), AI-supported Configuration (automatic configuration generation from written inquiries), Digital Sales Room (collaborative quote workspace) and AI Translation Maintenance (context-aware translation of product data). Targeted at manufacturers seeking to digitize sales, service and engineering knowledge workflows.

Quantifiable outcome

• 41% faster proposals, 20% productivity increase, 10% fewer complaints
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DOCK ONEcoreStrategic or Co-development Partner · 1 January 2019Innovation laboratory co-founded by encoway for collaborative digital innovation. Located at Digital Hub Industry Bremen. Develops new digital tools for industrial Mittelstand in partnership with customers, startups, universities, and industry companies.
• Lenze GroupcoreOthers · 1 January 2000Parent company of encoway, providing investment security and long-term industrial expertise since 2000. Lenze SE is a leading manufacturer of drive and automation systems. encoway operates as part of the Lenze Group.
• Digital Hub Industry Bremen (DHI)coreStrategic or Co-development PartnerInnovation ecosystem hub located near encoway headquarters in Bremen. Living ecosystem for knowledge and technology transfer. Partners include OHB, KI-Transferzentrum University of Bremen, startup incubators, and various startups.
• Lenze SEcoreStrategic or Co-development PartnerStrategic partner and parent company for Knowledge Pilot chatbot development. Lenze uses the Knowledge Pilot productively in their technical helpline, searching through 20,000+ documents and achieving 70% faster problem resolution.
• University of Bremen (KI-Transferzentrum)minorStrategic or Co-development PartnerAI transfer center partnership for knowledge and technology transfer in the Digital Hub Industry Bremen ecosystem.
• TeckentrupminorStrategic or Co-development PartnerCustomer partner that brought the LV-Importer project to encoway. Company uses LV-Importer productively for processing tender documents (Leistungsverzeichnisse).
• BENNINGminorStrategic or Co-development PartnerProvided extensive datasets for LV-Importer testing phase and plans near-term deployment of the tool in practice.
• DEHN SEminorStrategic or Co-development PartnerPilot customer for AI-supported configuration prototype, providing real inquiry scenarios and branch requirements for evaluation.
• Cordes & GraefeminorStrategic or Co-development PartnerPilot customer for AI translation feature in CPQ Studio, providing feedback for practice-oriented optimization of the translation functionality.
• SAPcoreTechnology or IntegrationNative SAP integration including SD module connectivity, IDoc master data transfer, KMAT exports with relationship knowledge, and automated SD document creation. Supports SAP LO-VC model automation.
• MicrosoftcoreTechnology or IntegrationMicrosoft CRM integration for seamless data flow between encoway CPQ and Microsoft Dynamics CRM systems.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enabling seamless configuration and quote creation within Salesforce CRM processes and sales funnels.
• EplanminorGTM or Marketing PartnerEvent partner for Eplan Next26 festival in Munich (May 2025). Industry event for engineering community.
• Next Level Mittelstand InitiativeminorGTM or Marketing PartnerInitiative for digital transformation of German Mittelstand. encoway is a member and hosted the opening of HUB NORD at LEAD 2026 event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tacton: Tacton is a Sweden-based CPQ vendor focused on manufacturing customers and the most direct head-to-head competitor to encoway in industrial variant configuration, serving many of the same machine-building and component-manufacturer segments in Europe.
• Sana Commerce: Sana Commerce is a B2B eCommerce platform purpose-built for manufacturers and distributors, directly comparable to encoway Commerce for industrial mid-market B2B online selling with ERP integration.
• Configure One: Configure One is a UK/US CPQ specialist focused on complex discrete manufacturers, offering rules-based configuration closely comparable to encoway CPQ for engineering-to-order product portfolios.
• KBMax: KBMax (now part of Configura) is a 3D-centric visual CPQ platform that overlaps directly with encoway's 3D Konfigurator capability, particularly for complex configurable products and AR-driven selling.
• DriveWorks: DriveWorks is a SOLIDWORKS-native CPQ and design automation tool with strong adoption among industrial manufacturers, a comparable target market and overlapping use cases with encoway's 3D and CAD-integrated configuration.
• PROS: PROS is a publicly-traded SaaS provider of CPQ and pricing solutions with significant AI capabilities, competing with encoway in complex configure-price-quote scenarios for industrial and B2B customers.

Broad incumbents

• PTC: PTC is a large industrial software platform (Creo, ThingWorx, Windchill) with configurator capabilities that compete at the high end of industrial CPQ and design-to-order, often overlapping with encoway at large discrete manufacturers.
• Siemens Xcelerator: Siemens Xcelerator and the Teamcenter portfolio provide configurator and variant-management capabilities targeting industrial customers, often competing with encoway at large machine and plant engineering accounts.
• SAP CPQ: SAP CPQ (formerly CallidusCloud) is bundled with S/4HANA and competes with encoway for the SAP-customer CPQ wallet; encoway directly supports SAP LO-VC and SD as integration partners but faces bundled competition at renewal.
• Salesforce CPQ: Salesforce Industries CPQ (formerly Steelbrick/Apttus) is the native CPQ on the Salesforce CRM platform that encoway integrates with; it competes for the same CRM-led deals where Salesforce is the system of record.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/encoway

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about encoway