Massey Knakal Realty Services

What Massey Knakal Realty Services does

Massey Knakal Realty Services is a New York-based commercial real estate investment sales firm founded in 1988 by Paul J. Massey, Jr. and Robert Knakal. The company specializes in representing property owners in the sale, retail lease, and financing of commercial, multifamily, retail, industrial, and development properties across the New York metropolitan area. Its operating model is built on the proprietary Territory System™, a trademarked methodology that equips agents with neighborhood-specific market knowledge and relationship-building capabilities, supported by an extensive proprietary database of major investors, institutions, agencies, and active real estate individuals operating in the NYC market.

The firm generates revenue through brokerage commissions on property sales and financing transactions, with engagement sizes ranging from $500,000 to portfolios exceeding $1 billion. Massey Knakal has historically closed over 6,000 transactions with an aggregate value exceeding $23 billion since 1988, including 5,125 transactions totaling $94.15 billion in dollar volume from 2001 through 2022. Its customer base spans three primary segments: NYC property owners (the core constituency), real estate investors seeking acquisition opportunities, and institutions/agencies requiring professional transaction representation. Pricing is structured entirely as transaction fees, making revenue episodic and tied to client portfolio decisions.

Massey Knakal was acquired by Cushman & Wakefield, a publicly traded global commercial real estate services firm (NYSE: CWK) with approximately 52,000 professionals worldwide, and now operates as part of Cushman & Wakefield's New York Middle Market Investment Sales Advisors team. The firm maintains its New York presence with 251-500 employees and continues to apply its Territory System™ methodology while gaining access to the parent's broader service capabilities spanning agency leasing, capital markets, valuation and advisory, asset services, and global occupier services.

Name

Massey Knakal Realty Services

Legal name

Cushman & Wakefield

Website

https://masseyknakal.com

Company type

Public

Founded year

1917

Operating status

Operating

Headcount range

251–500 employees

Short description

Massey Knakal Realty Services is a New York-based commercial real estate investment sales firm founded in 1988 that represents property owners in the sale, lease, and financing of commercial, multifamily, retail, industrial, and development properties across the New York metropolitan area, now operating within Cushman & Wakefield.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Commercial real estate brokerage
• Investment sales advisory
• Property sales representation
• Retail lease services
• Real estate financing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Real Estate Brokerage Services: Revenue generated through brokerage commissions on property sales and financing transactions in the commercial real estate market, representing property owners in the New York metropolitan area.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Massey Knakal Realty Services is a diversified real estate company that represents owners in the sale, retail lease, and/or financing of their properties in the New York metropolitan area. The firm operates through its proprietary Territory System™, organizing agents by neighborhood to provide localized market knowledge and direct access to its database of major investors, institutions, and active real estate participants across property types including multifamily, retail, commercial, industrial, and development sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Representation

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Expansion highlights4 records

Broad incumbents

• Avison Young: Global CRE services firm with a meaningful NYC investment sales practice. Overlaps with Massey Knakal in serving property owners on middle-market sales and financing mandates.
• Cushman & Wakefield: NYSE-listed global CRE services firm (parent of the subject's successor NY Middle Market team). Comparability is direct: the Massey Knakal business now operates as a division of C&W, sharing clients, geographic focus on NYC, and full-service brokerage capabilities.
• Colliers International: Global CRE services and investment sales firm. NYC operation overlaps with Massey Knakal in representing owners on investment sales of office, retail, multifamily, and industrial assets.
• JLL (Jones Lang LaSalle): Global CRE services firm with significant NYC capital markets presence. Competes for investment sales and financing mandates on the same set of middle-market and institutional NYC assets.
• CBRE Group: World's largest CRE services firm, with deep NYC investment sales and capital markets coverage. Competes for the same property-owner mandates across asset types and deal sizes.

Regional players

• Rosewood Realty Group: NYC-based CRE investment sales and commercial brokerage firm. Overlaps in representing NYC property owners but with greater emphasis on residential and mixed-use brokerage rather than institutional middle-market investment sales.

Direct peers

• Eastdil Secured: Highly specialized NYC-anchored investment sales and debt placement advisor. Competes directly for large-portfolio and institutional NYC investment sales, with overlapping institutional investor relationships.
• Marcus & Millichap: Public CRE investment sales specialist focused on middle-market transactions across asset types. Similar transaction-size band ($500K+ deals) and similar commission-driven model targeting individual and institutional investors.
• Newmark Group: Public CRE services firm with a strong NYC investment sales and capital markets practice. Direct overlap in representing NYC property owners on sales, financing, and recapitalizations in the middle market and large-cap segments.
• B6 Real Estate Advisors: Boutique NYC-focused CRE investment sales and capital advisory firm. Directly comparable in size, geography, and middle-market NYC deal focus, competing for the same property-owner mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/masseyknakal
• YouTubeyoutube.com/user/theCushmanWakefield
• Facebookfacebook.com/CushmanWakefield
• LinkedInlinkedin.com/company/massey-knakal-realty-services
• Instagraminstagram.com/cushwake

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey Knakal Realty Services